国开电专科商务英语2机考题库
第三题 阅读理解选择题
说明：资料整理2023年2月适2023年2月底3月初期末机考考试
B01 BobWe＇ve undertaken so many changes over the past few monthsI＇d like to know how things are shaping up
johnThere have certainly been some challengesbut I＇d say we＇re on track to hit our targets for the year＇s end
BobWhere do you think our greatest advantage lies in our competition
johnWe＇re taking advantage of the economies of scaleWe＇ve been able to reduce our price pointwhich gives us the advantage over the competition in pricing
BobOurnewsupplychainhasreallybeenpushedbythemanagementWe’re also thinking about expanding this strategy to other segments of the market
johnIt＇s been tough on our competitionthey just can＇t keep upNot only thatbut our uniqueness(独二性) is finally being perceived by a wider audience
BobOur breadth really can＇t be beatMarketing＇s also been doing excellent job on getting that message out
johnOur sportswear line combines durability(耐久性)uniqueness and comfortat an incredibly affordable priceCan＇t beat that
BobWe＇re also taking advantage of social mediasuch as the FacebookTwitter and other social networking tools to get the message outIt＇s a new territory(领域) but we need to continue to hone that message
johnSocial media is an entirely new gameMarketing＇s brought in some consulting specialists to help us take advantage of these new technologies
26How is the company doing currently
ARather badly
BRather well
CModerately well
[答案]B
27Where does the greatest advantage lie in their competition
ANew marketing schemes
BWide range of activities
CEconomies of scale
[答案]C
28What quality of the company is being perceived by a wider audience
AThe company＇s quality
BThe company＇s growth
CThe company＇s uniqueness
[答案]C
29What tool is the marketing department using to get their message out
ASocial media
BSportswear
CMarketing chain
[答案]A
30What steps has the marketing department taken to improve their understanding of social media
AIt has created a new job for social media
BIt has consulted some consultants
CIt has ignored social media
[答案]B
B02 Business Ethics
Nowadaysmore and more attention is being paid toBusiness EthicsBut what does it meanWhat is the importance of ethics in business
Business ethics is not about personalitythough a good personality is valuableEthics is the primary element and prerequisite for a successful businessNo matter what you doyou should think of business as a matter of integrityNowadaysthe slip in ethics and the absence of social responsibilityespecially integrityhave led to a crisis in businessseriously influencing social development
Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate waysMost people know the importance of business ethicsbut still some people don＇t honor themWe often hear media reports on problems in businesssuch as adding harmful materials to productsThese behaviors cause much damage to consumerswho spend money but do not get quality goodsespecially when these commodities do great harm to their healthIt is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businessesand their health suffered serious damage as a resultPeople can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished
26What＇s the primary component for a prosperous business
AGood management
BReliable credit status
CBusiness ethics
[答案]C
27What is the influence of losing integrity
AIt hinders social development
BIt worsens the company＇s reputation
CIt reduces people＇s trust between each other
[答案]A
28What is people＇s attitude towards business ethics
AAll people pay attention to business ethics
BLots of people know its importance but some still don＇t honor it
CMost people attach importance to it and follow it
[答案]B
29Which of the following items is NOT mentioned in this passage
ANowadaysthe absence of ethicsespecially integrity has led to a crisis in business world
BManufacture＇s immoral behaviors do little harm to consumers
CMedia is very important for people to know more about commodities
[答案]B
30What is the author＇s attitude toward immoral behaviors in business
ACritical
BAffirmative
CIn different
[答案]A
E01 Electronic Banking
Electronic bankingorebankinghas radically changed the way customers can do bankingBefore ebankingif you wanted to check an account balanceyou physically had to go to the bank branch
Now there are many banking methods availableATM s have become very useful because they allow you to check balancesmake depositswithdraw funds and transfer moneyTelephone banking enables you to conduct electronic funds transfercheck balances and pay billsMobile banking functions nearly the same as telephone bankingexcept that information is carried by Short Message ServiceOnline banking provides you with many more servicesThey include changing account details like address and passwordarranging bill paymentsviewing transactions and transferring money between accounts
It is important to protect your personal information when banking onlineYou should clear your cookies after each banking sessionand make sure that your password is long enough to prevent it from being easily hacked
26How did people check how much money they had in their bank account before ebanking
AThey telephoned the bank
BThey wrote to the bank
CWhey went to a bank to check it
[答案]C
27There are banking methods mentioned in the passage
A3
B4
C5
[答案]A
28According to the passageyou can through telephone banking
Achange account details
Bmake deposits
Cconduct electronic funds transfer
[答案]C
29Mobile banking provides online banking
Afewer services than
Bas many services as
Cthe same services as
[答案]B
30How can we protect our personal information when we conduct online banking
AWe can clean the computer whenever we use it
BWe only check our own account balances
CWe can set longer password to make it difficult for hackers
[答案]C
F01 Far EastLogistical Solution
June 12016
Dear MrAnderson
We appreciate very much the cooperation you have always extended to usI provide more information below about our company and the services we offer for your reference
Far East is a specialist logistics service providerWe operate in sectors of commerce and industry where flexible solutions are required We＇re flexible adaptable and innovativeEverything we do is about your businessWe will tailor our services to your exact needsor provide a unique solution
An example of a recent action was the delivery of sandbags to Row lands Castle this weekOur customer urgently required the delivery due to the local flooding
Alsothe customer worked nightsso we had to make the delivery fit with her work scheduleTo make it more manageablewe divided the sandbags on to two pallets
On arrivalour staff parked in one foot deep water and assisted the customer with placing the sandbags so that they stopped her property from being floodedNeedless to sayour customer was very happy with the quality of service
The fact is that we care about our customers and we are passionate about cur servicesThank you for your attention
Yours sincerely
Lin Hanxue (Ms)
Logistics Officer
26Lin Hanxue thanks MrAnderson______
Afor his kindness
Bto get more help
Cfor their joint work
[答案]C
27Far East is a specialist logistics service provider which______
Aworks at night
Bis flexibleadaptable and innovative
Cprovides information
[答案]B
28The customer urgently asked them to deliver the sandbags______
Abecause they care about the customer＇s business
Bbecause they can split down the sandbags into two pallets
Cto stop her property from being flooded
[答案]C
29They divided the sandbags on to two pallets______
Ato make the delivery fit with the requirements
Bbecause they are too heavy
Cto make it easy to handle
[答案]C
30The main purpose of the letter is to show that______
AFar East cares about their customers and they are passionate about their service
Btheir customers are very happy with the quality of service
Can example of their latest actions
[答案]A
N01 Business Ethics
Nowadaysmore and more attention is being paid toBusiness EthicsBut what does it meanWhat is the importance of ethics in business
Business ethics is not about personalitythough a good personality is valuableEthics is the primary element and prerequisite for a successful businessNo matter what you doyou should think of business as a matter of integrityNowadaysthe slip in ethics and the absence of social responsibilityespecially integrityhave led to a crisis in businessseriously influencing social development
Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate waysMost people know the importance of business ethicsbut still some people don＇t honor themWe often hear media reports on problems in businesssuch as adding harmful materials to productsThese behaviors cause much damage to consumerswho spend money but do not get quality goodsespecially when these commodities do great harm to their healthIt is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businessesand their health suffered serious damage as a resultPeople can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished
26What＇s the primary component for a prosperous business
AGood management
BReliable credit status
CBusiness ethics
[答案]C
27What is the influence of losing integrity
AIt hinders social development
BIt worsens the company＇s reputation
CIt reduces people＇s trust between each other
[答案]A
28What is people＇s attitude towards business ethics
AAll people pay attention to business ethics
BLots of people know its importance but some still don＇t honor it
CMost people attach importance to it and follow it
[答案]B
29Which of the following items is NOT mentioned in this passage
ANowadaysthe absence of ethicsespecially integrity has led to a crisis in business world
BManufacture＇s immoral behaviors do little harm to consumers
CMedia is very important for people to know more about commodities
[答案]B
30What is the author＇s attitude toward immoral behaviors in business
ACritical
BAffirmative
CIn different
[答案]A
P01 Personal Income Tax Rate
Personal Income Tax Rate(monthly)
(Valid from Sept12011)
bracket
grading
tax rate() (TR)
simple coefficient(SC)
1
less than 1500
3
0
2
15004500
10
105
3
45009000
20
555
4
900035000
25
1005
5
3500055000
30
2755
6
5500080000
35
5505
7
Over 80000
45
13505
NoteTax(income3500)*TRSC
The above table shows individual income tax in ChinaThe tax free threshold is 3500 RMB per monthThe tax rates are divided into 7 bracketsThe lowest rate is 3for income between 3501 and 5000while the highest rate is 45for income over 83500Thereforethe higher our income isthe more tax we should pay
Taxwhich can be used in public services such as educationroad constructionpublic health and soonis very important to our countryAs we all knowtax makes up a great part of our country＇s revenueand the development of our country depends on it
From what has been discussed abovewe can see that it is everyone＇s legal duty to pay tax because taxes contribute to the country and create benefits for everyoneThose who try to evade taxation are sure to be punishedIn shortpaying taxis our responsibility to society
26If your income is3450RMBa monththe tax rate for you is______
Azero
B10
C3
[答案]C
27Tax rate for income over 85000 is______
Adifferent
Bthe same
Cincreasing
[答案]B
28Countries depend______on tax for their revenue
Agreatly
Bslightly
Csomewhat
[答案]A
29Taxes contribute to______and the country
Apersonal income
Bpublic services
Cpeople＇s responsibilities
[答案]B
30It can be inferred from the text that the author______
Asupports the idea of paying necessary tax
Bdoesn＇t want to pay his tax next year
Csometimes evades taxation
[答案]A
P02 Product Advertising
Product advertising is an important part of marketingIt aims at in er easing sales by making a product or service known to a wider audienceand by emphasizing its positive qualitiesA company can advertise in various waysdepending on how much it wishes to spendThere are different media for advertising including televisionradionewspapersmagazinesthe Internet and direct mailThe design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the producthow it is used and the benefits derived from its useA successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or servicebut more with the brand image and reputation a company wants to present to the general public or within an industryCorporate advertising comes in three different typesimage advertisingopinion advertising and investment advertisingImage advertising attempts to promote the importance of a companyOpinion advertising presents the impression of doing a public service by addressing the importance of a companyInvestment advertising is designed to attract potential investors
26Generally speakingwhat＇s an advertising agency responsible for
ATelling customers what they need to buy
BEmphasizing positive qualities of products
CDesigning and organizing advertisements for customers
[答案]C
27Companies can choose how to advertise their products according to________
Atheir product quality
Btheir advertising budget
Ccustomers’ likes and dislikes
[答案]B
28A good advertising program can tell people________
Ahow they can benefit from using the product
Bwhere the product is produced
Chow the product is different
[答案]A
29________is more interested in increasing the sales of products
AProduct advertising
BSuccessful advertising
CCorporate advertising
[答案]A
30Corporate advertising aims to buildup the company＇s general________
Asales volume
Bpositive qualities
Cimage and reputation
[答案]C
R01 Roles and Functions of Banks
The roles and functions of banks have changed over the yearsToday the services that a bank offers depend on the type of bank and the countryMany of the larger banks may deal in financial instruments such as share certificatescertificates of depositand bills of exchangeA financial instrument is a legal documentIt shows that money has been lent or borrowedinvested or passed from one account to another
Some banks also offer online banking and insurance to their customersHoweverone of the basic functions of a bank is to provide services related to the storing and management of moneyThese services include accepting depositsmaking loanspaying or charging interesttransferring and investing moneyproviding ATM networks and soonNowadaysonline banking allows us to have more choices and servicesincluding opening accountstransferring money between accountspaying bills and even getting loans
26Different types of bank may offer______
Adifferent functions
Bdifferent services
Cdifferent roles
[答案]B
27______banks may provide services about financial instruments
ASmaller
BMedium
CLarger
[答案]C
28A financial instrument proves that______is transferred from one account to another in a certain way
Amoney
Ba service
Ca legal document
[答案]A
29______is one of the basic functions of a bank
AInsurance
BOffering bills of exchange
CStoring and management of money
[答案]C
30______provides more choices and services
AATM network
BOnline banking
CAn financial instrument
[答案]B
T01 Roles and Functions of Banks
The roles and functions of banks have changed over the yearsToday the services that a bank offers depend on the type of bank and the countryMany of the larger banks may deal in financial instruments such as share certificatescertificates of depositand bills of exchangeA financial instrument is a legal documentIt shows that money has been lent or borrowedinvested or passed from one account to another
Some banks also offer online banking and insurance to their customersHoweverone of the basic functions of a bank is to provide services related to the storing and management of moneyThese services include accepting depositsmaking loanspaying or charging interesttransferring and investing moneyproviding ATM networks and soonNowadaysonline banking allows us to have more choices and servicesincluding opening accountstransferring money between accountspaying bills and even getting loans
26Different types of bank may offer______
Adifferent functions
Bdifferent services
Cdifferent roles
[答案]B
27______banks may provide services about financial instruments
ASmaller
BMedium
CLarger
[答案]C
28A financial instrument proves that______is transferred from one account to another in a certain way
Amoney
Ba service
Ca legal document
[答案]A
29______is one of the basic functions of a bank
AInsurance
BOffering bills of exchange
CStoring and management of money
[答案]C
30______provides more choices and services
AATM network
BOnline banking
CAn financial instrument
[答案]B
Personal Income Tax Rate
Personal Income Tax Rate(monthly)
(Valid from Sept12011)
bracket
grading
tax rate() (TR)
simple coefficient(SC)
1
less than 1500
3
0
2
15004500
10
105
3
45009000
20
555
4
900035000
25
1005
5
3500055000
30
2755
6
5500080000
35
5505
7
Over 80000
45
13505
NoteTax(income3500)*TRSC
T02 The above table shows individual income tax in ChinaThe tax free threshold is 3500 RMB per monthThe tax rates are divided into 7 bracketsThe lowest rate is 3for income between 3501 and 5000while the highest rate is 45for income over 83500Thereforethe higher our income isthe more tax we should pay
Taxwhich can be used in public services such as educationroad constructionpublic health and soonis very important to our countryAs we all knowtax makes up a great part of our country＇s revenueand the development of our country depends on it
From what has been discussed abovewe can see that it is everyone＇s legal duty to pay tax because taxes contribute to the country and create benefits for everyoneThose who try to evade taxation are sure to be punishedIn shortpaying taxis our responsibility to society
26If your income is3450RMBa monththe tax rate for you is______
Azero
B10
C3
[答案]C
27Tax rate for income over 85000 is______
Adifferent
Bthe same
Cincreasing
[答案]B
28Countries depend______on tax for their revenue
Agreatly
Bslightly
Csomewhat
[答案]A
29Taxes contribute to______and the country
Apersonal income
Bpublic services
Cpeople＇s responsibilities
[答案]B
30It can be inferred from the text that the author______
Asupports the idea of paying necessary tax
Bdoesn＇t want to pay his tax next year
Csometimes evades taxation
[答案]A
W01 We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order NoDF3 were found deteriorated on arrival at the port of destination
We have been exporting Herbs for many yearsAll our goods were carefully inspected before shipment by China Commodity Inspection Bureau and were found to be of standard qualityand enjoy a good reputation on international marketsBut for any possible deterioration for which we are found liablewe shall always be ready to compensate
For this particular transactionhoweverwe have to point that the goods were in good condition when shippedwhich was clearly stated in the clean Bill of LadingWethereforeare certain they were damaged or stained through careless handling while in transitor they were put in the open and damaged by rain
Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goodsplease let us know and we will be willing to do so
Yours faithfully
Tom White
26Why does Tom White feel disappointed
A50out of the 3000 cartons of Herbs supplied were found deteriorated
BHe received a complaint letter from the client
CThe goods were delivered late
[答案]A
27How were all the Herbs before shipment
AThey were found deteriorated
BThey were found to be of standard quality
CThey were found in poor quality
[答案]B
28Is Tom White willing to compensate the loss of the client
ANohe doesn＇t think it is his fault
BNohe thinks the transportation company should compensate
CYeshe is willing to compensate for their loss
[答案]C
29Which might not be the reason of the damage
ATom＇s company didn＇t inspect it clearly
BThey were damaged or stained through careless handling while in transit
CThey were put in the open and damaged by rain
[答案]A
30How will Tom＇s company makeup for the Herbs damaged
AThey will send all the goods again
BThey will ask the insurance company to compensate
CThey will ask the client to order another 50 cartons
[答案]C
W02 With the introduction of the Internetthere came many changes to the way a company might carry out a marketing strategyAbout ten years agowe shopped only at local stores in the market place using cashNow a new world has been opened up to people around the globe through the World Wide WebWe are able to browse the fanciest shops in the world from homevirtually that isThe technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketingIncreasinglyonline marketing is no longer just an optionIt is a necessity
Online marketing is an electronicallybased industryIn shortit refers to the conducting of business through the InternetIt is a way of buying and selling goods and servicesand negotiating trade through digital communications
Online marketing allows businesses to reach a wider market while cutting costssaving time and eliminating tons of paperworkMost online retailers ask the customers to pay with a credit cardRegular buyers are issued electronic or digital signatures which are protected by passwordsenabling them to transact business securely via Internet
Online marketing is still in its early stagesas problems such as how to deal with credit card fraud on the Internet still have to be dealt withBut its future looks rosyWith the development of computer technologyecommerce will inevitably become a must in our everyday livesThere is no doubt ecommerce has come of age
1________changed the way a company might carry out a marketing strategy over the past 10 years
AThe Internet
BLocal stores
CThe consumers
[答案]A
2What does virtually mean in Paragraph One
AIn reality
BBy means of a computer
CSafely
[答案]B
3Which of the following advantages of online marketing is not mentioned
AReach a wider market while cutting costs
BSave time and eliminate paperwork
CIncreasing trust between traders and buyers
[答案]C
4What problems are still outstanding in online shopping
ACutting costs
BCredit card fraud on the Internet
CEliminating paperwork
[答案]B
5Which is the author’s attitude towards online shopping
AOur shopping was only done at local stores on the high streetusing cash
BOnline marketing refers to the conducting of business through the Internet
CUndoubtedly the era of ecommerce has arrived
[答案]C
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第三题 阅读理解选择题
说明：资料整理2023年2月适2023年2月底3月初期末机考考试
B01 BobWe＇ve undertaken so many changes over the past few monthsI＇d like to know how things are shaping up
johnThere have certainly been some challengesbut I＇d say we＇re on track to hit our targets for the year＇s end
BobWhere do you think our greatest advantage lies in our competition
johnWe＇re taking advantage of the economies of scaleWe＇ve been able to reduce our price pointwhich gives us the advantage over the competition in pricing
BobOurnewsupplychainhasreallybeenpushedbythemanagementWe’re also thinking about expanding this strategy to other segments of the market
johnIt＇s been tough on our competitionthey just can＇t keep upNot only thatbut our uniqueness(独二性) is finally being perceived by a wider audience
BobOur breadth really can＇t be beatMarketing＇s also been doing excellent job on getting that message out
johnOur sportswear line combines durability(耐久性)uniqueness and comfortat an incredibly affordable priceCan＇t beat that
BobWe＇re also taking advantage of social mediasuch as the FacebookTwitter and other social networking tools to get the message outIt＇s a new territory(领域) but we need to continue to hone that message
johnSocial media is an entirely new gameMarketing＇s brought in some consulting specialists to help us take advantage of these new technologies
26How is the company doing currently
ARather badly
BRather well
CModerately well
[答案]B
27Where does the greatest advantage lie in their competition
ANew marketing schemes
BWide range of activities
CEconomies of scale
[答案]C
28What quality of the company is being perceived by a wider audience
AThe company＇s quality
BThe company＇s growth
CThe company＇s uniqueness
[答案]C
29What tool is the marketing department using to get their message out
ASocial media
BSportswear
CMarketing chain
[答案]A
30What steps has the marketing department taken to improve their understanding of social media
AIt has created a new job for social media
BIt has consulted some consultants
CIt has ignored social media
[答案]B
B02 Business Ethics
Nowadaysmore and more attention is being paid toBusiness EthicsBut what does it meanWhat is the importance of ethics in business
Business ethics is not about personalitythough a good personality is valuableEthics is the primary element and prerequisite for a successful businessNo matter what you doyou should think of business as a matter of integrityNowadaysthe slip in ethics and the absence of social responsibilityespecially integrityhave led to a crisis in businessseriously influencing social development
Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate waysMost people know the importance of business ethicsbut still some people don＇t honor themWe often hear media reports on problems in businesssuch as adding harmful materials to productsThese behaviors cause much damage to consumerswho spend money but do not get quality goodsespecially when these commodities do great harm to their healthIt is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businessesand their health suffered serious damage as a resultPeople can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished
26What＇s the primary component for a prosperous business
AGood management
BReliable credit status
CBusiness ethics
[答案]C
27What is the influence of losing integrity
AIt hinders social development
BIt worsens the company＇s reputation
CIt reduces people＇s trust between each other
[答案]A
28What is people＇s attitude towards business ethics
AAll people pay attention to business ethics
BLots of people know its importance but some still don＇t honor it
CMost people attach importance to it and follow it
[答案]B
29Which of the following items is NOT mentioned in this passage
ANowadaysthe absence of ethicsespecially integrity has led to a crisis in business world
BManufacture＇s immoral behaviors do little harm to consumers
CMedia is very important for people to know more about commodities
[答案]B
30What is the author＇s attitude toward immoral behaviors in business
ACritical
BAffirmative
CIn different
[答案]A
E01 Electronic Banking
Electronic bankingorebankinghas radically changed the way customers can do bankingBefore ebankingif you wanted to check an account balanceyou physically had to go to the bank branch
Now there are many banking methods availableATM s have become very useful because they allow you to check balancesmake depositswithdraw funds and transfer moneyTelephone banking enables you to conduct electronic funds transfercheck balances and pay billsMobile banking functions nearly the same as telephone bankingexcept that information is carried by Short Message ServiceOnline banking provides you with many more servicesThey include changing account details like address and passwordarranging bill paymentsviewing transactions and transferring money between accounts
It is important to protect your personal information when banking onlineYou should clear your cookies after each banking sessionand make sure that your password is long enough to prevent it from being easily hacked
26How did people check how much money they had in their bank account before ebanking
AThey telephoned the bank
BThey wrote to the bank
CWhey went to a bank to check it
[答案]C
27There are banking methods mentioned in the passage
A3
B4
C5
[答案]A
28According to the passageyou can through telephone banking
Achange account details
Bmake deposits
Cconduct electronic funds transfer
[答案]C
29Mobile banking provides online banking
Afewer services than
Bas many services as
Cthe same services as
[答案]B
30How can we protect our personal information when we conduct online banking
AWe can clean the computer whenever we use it
BWe only check our own account balances
CWe can set longer password to make it difficult for hackers
[答案]C
F01 Far EastLogistical Solution
June 12016
Dear MrAnderson
We appreciate very much the cooperation you have always extended to usI provide more information below about our company and the services we offer for your reference
Far East is a specialist logistics service providerWe operate in sectors of commerce and industry where flexible solutions are required We＇re flexible adaptable and innovativeEverything we do is about your businessWe will tailor our services to your exact needsor provide a unique solution
An example of a recent action was the delivery of sandbags to Row lands Castle this weekOur customer urgently required the delivery due to the local flooding
Alsothe customer worked nightsso we had to make the delivery fit with her work scheduleTo make it more manageablewe divided the sandbags on to two pallets
On arrivalour staff parked in one foot deep water and assisted the customer with placing the sandbags so that they stopped her property from being floodedNeedless to sayour customer was very happy with the quality of service
The fact is that we care about our customers and we are passionate about cur servicesThank you for your attention
Yours sincerely
Lin Hanxue (Ms)
Logistics Officer
26Lin Hanxue thanks MrAnderson______
Afor his kindness
Bto get more help
Cfor their joint work
[答案]C
27Far East is a specialist logistics service provider which______
Aworks at night
Bis flexibleadaptable and innovative
Cprovides information
[答案]B
28The customer urgently asked them to deliver the sandbags______
Abecause they care about the customer＇s business
Bbecause they can split down the sandbags into two pallets
Cto stop her property from being flooded
[答案]C
29They divided the sandbags on to two pallets______
Ato make the delivery fit with the requirements
Bbecause they are too heavy
Cto make it easy to handle
[答案]C
30The main purpose of the letter is to show that______
AFar East cares about their customers and they are passionate about their service
Btheir customers are very happy with the quality of service
Can example of their latest actions
[答案]A
N01 Business Ethics
Nowadaysmore and more attention is being paid toBusiness EthicsBut what does it meanWhat is the importance of ethics in business
Business ethics is not about personalitythough a good personality is valuableEthics is the primary element and prerequisite for a successful businessNo matter what you doyou should think of business as a matter of integrityNowadaysthe slip in ethics and the absence of social responsibilityespecially integrityhave led to a crisis in businessseriously influencing social development
Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate waysMost people know the importance of business ethicsbut still some people don＇t honor themWe often hear media reports on problems in businesssuch as adding harmful materials to productsThese behaviors cause much damage to consumerswho spend money but do not get quality goodsespecially when these commodities do great harm to their healthIt is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businessesand their health suffered serious damage as a resultPeople can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished
26What＇s the primary component for a prosperous business
AGood management
BReliable credit status
CBusiness ethics
[答案]C
27What is the influence of losing integrity
AIt hinders social development
BIt worsens the company＇s reputation
CIt reduces people＇s trust between each other
[答案]A
28What is people＇s attitude towards business ethics
AAll people pay attention to business ethics
BLots of people know its importance but some still don＇t honor it
CMost people attach importance to it and follow it
[答案]B
29Which of the following items is NOT mentioned in this passage
ANowadaysthe absence of ethicsespecially integrity has led to a crisis in business world
BManufacture＇s immoral behaviors do little harm to consumers
CMedia is very important for people to know more about commodities
[答案]B
30What is the author＇s attitude toward immoral behaviors in business
ACritical
BAffirmative
CIn different
[答案]A
P01 Personal Income Tax Rate
Personal Income Tax Rate(monthly)
(Valid from Sept12011)
bracket
grading
tax rate() (TR)
simple coefficient(SC)
1
less than 1500
3
0
2
15004500
10
105
3
45009000
20
555
4
900035000
25
1005
5
3500055000
30
2755
6
5500080000
35
5505
7
Over 80000
45
13505
NoteTax(income3500)*TRSC
The above table shows individual income tax in ChinaThe tax free threshold is 3500 RMB per monthThe tax rates are divided into 7 bracketsThe lowest rate is 3for income between 3501 and 5000while the highest rate is 45for income over 83500Thereforethe higher our income isthe more tax we should pay
Taxwhich can be used in public services such as educationroad constructionpublic health and soonis very important to our countryAs we all knowtax makes up a great part of our country＇s revenueand the development of our country depends on it
From what has been discussed abovewe can see that it is everyone＇s legal duty to pay tax because taxes contribute to the country and create benefits for everyoneThose who try to evade taxation are sure to be punishedIn shortpaying taxis our responsibility to society
26If your income is3450RMBa monththe tax rate for you is______
Azero
B10
C3
[答案]C
27Tax rate for income over 85000 is______
Adifferent
Bthe same
Cincreasing
[答案]B
28Countries depend______on tax for their revenue
Agreatly
Bslightly
Csomewhat
[答案]A
29Taxes contribute to______and the country
Apersonal income
Bpublic services
Cpeople＇s responsibilities
[答案]B
30It can be inferred from the text that the author______
Asupports the idea of paying necessary tax
Bdoesn＇t want to pay his tax next year
Csometimes evades taxation
[答案]A
P02 Product Advertising
Product advertising is an important part of marketingIt aims at in er easing sales by making a product or service known to a wider audienceand by emphasizing its positive qualitiesA company can advertise in various waysdepending on how much it wishes to spendThere are different media for advertising including televisionradionewspapersmagazinesthe Internet and direct mailThe design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the producthow it is used and the benefits derived from its useA successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or servicebut more with the brand image and reputation a company wants to present to the general public or within an industryCorporate advertising comes in three different typesimage advertisingopinion advertising and investment advertisingImage advertising attempts to promote the importance of a companyOpinion advertising presents the impression of doing a public service by addressing the importance of a companyInvestment advertising is designed to attract potential investors
26Generally speakingwhat＇s an advertising agency responsible for
ATelling customers what they need to buy
BEmphasizing positive qualities of products
CDesigning and organizing advertisements for customers
[答案]C
27Companies can choose how to advertise their products according to________
Atheir product quality
Btheir advertising budget
Ccustomers’ likes and dislikes
[答案]B
28A good advertising program can tell people________
Ahow they can benefit from using the product
Bwhere the product is produced
Chow the product is different
[答案]A
29________is more interested in increasing the sales of products
AProduct advertising
BSuccessful advertising
CCorporate advertising
[答案]A
30Corporate advertising aims to buildup the company＇s general________
Asales volume
Bpositive qualities
Cimage and reputation
[答案]C
R01 Roles and Functions of Banks
The roles and functions of banks have changed over the yearsToday the services that a bank offers depend on the type of bank and the countryMany of the larger banks may deal in financial instruments such as share certificatescertificates of depositand bills of exchangeA financial instrument is a legal documentIt shows that money has been lent or borrowedinvested or passed from one account to another
Some banks also offer online banking and insurance to their customersHoweverone of the basic functions of a bank is to provide services related to the storing and management of moneyThese services include accepting depositsmaking loanspaying or charging interesttransferring and investing moneyproviding ATM networks and soonNowadaysonline banking allows us to have more choices and servicesincluding opening accountstransferring money between accountspaying bills and even getting loans
26Different types of bank may offer______
Adifferent functions
Bdifferent services
Cdifferent roles
[答案]B
27______banks may provide services about financial instruments
ASmaller
BMedium
CLarger
[答案]C
28A financial instrument proves that______is transferred from one account to another in a certain way
Amoney
Ba service
Ca legal document
[答案]A
29______is one of the basic functions of a bank
AInsurance
BOffering bills of exchange
CStoring and management of money
[答案]C
30______provides more choices and services
AATM network
BOnline banking
CAn financial instrument
[答案]B
T01 Roles and Functions of Banks
The roles and functions of banks have changed over the yearsToday the services that a bank offers depend on the type of bank and the countryMany of the larger banks may deal in financial instruments such as share certificatescertificates of depositand bills of exchangeA financial instrument is a legal documentIt shows that money has been lent or borrowedinvested or passed from one account to another
Some banks also offer online banking and insurance to their customersHoweverone of the basic functions of a bank is to provide services related to the storing and management of moneyThese services include accepting depositsmaking loanspaying or charging interesttransferring and investing moneyproviding ATM networks and soonNowadaysonline banking allows us to have more choices and servicesincluding opening accountstransferring money between accountspaying bills and even getting loans
26Different types of bank may offer______
Adifferent functions
Bdifferent services
Cdifferent roles
[答案]B
27______banks may provide services about financial instruments
ASmaller
BMedium
CLarger
[答案]C
28A financial instrument proves that______is transferred from one account to another in a certain way
Amoney
Ba service
Ca legal document
[答案]A
29______is one of the basic functions of a bank
AInsurance
BOffering bills of exchange
CStoring and management of money
[答案]C
30______provides more choices and services
AATM network
BOnline banking
CAn financial instrument
[答案]B
Personal Income Tax Rate
Personal Income Tax Rate(monthly)
(Valid from Sept12011)
bracket
grading
tax rate() (TR)
simple coefficient(SC)
1
less than 1500
3
0
2
15004500
10
105
3
45009000
20
555
4
900035000
25
1005
5
3500055000
30
2755
6
5500080000
35
5505
7
Over 80000
45
13505
NoteTax(income3500)*TRSC
T02 The above table shows individual income tax in ChinaThe tax free threshold is 3500 RMB per monthThe tax rates are divided into 7 bracketsThe lowest rate is 3for income between 3501 and 5000while the highest rate is 45for income over 83500Thereforethe higher our income isthe more tax we should pay
Taxwhich can be used in public services such as educationroad constructionpublic health and soonis very important to our countryAs we all knowtax makes up a great part of our country＇s revenueand the development of our country depends on it
From what has been discussed abovewe can see that it is everyone＇s legal duty to pay tax because taxes contribute to the country and create benefits for everyoneThose who try to evade taxation are sure to be punishedIn shortpaying taxis our responsibility to society
26If your income is3450RMBa monththe tax rate for you is______
Azero
B10
C3
[答案]C
27Tax rate for income over 85000 is______
Adifferent
Bthe same
Cincreasing
[答案]B
28Countries depend______on tax for their revenue
Agreatly
Bslightly
Csomewhat
[答案]A
29Taxes contribute to______and the country
Apersonal income
Bpublic services
Cpeople＇s responsibilities
[答案]B
30It can be inferred from the text that the author______
Asupports the idea of paying necessary tax
Bdoesn＇t want to pay his tax next year
Csometimes evades taxation
[答案]A
W01 We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order NoDF3 were found deteriorated on arrival at the port of destination
We have been exporting Herbs for many yearsAll our goods were carefully inspected before shipment by China Commodity Inspection Bureau and were found to be of standard qualityand enjoy a good reputation on international marketsBut for any possible deterioration for which we are found liablewe shall always be ready to compensate
For this particular transactionhoweverwe have to point that the goods were in good condition when shippedwhich was clearly stated in the clean Bill of LadingWethereforeare certain they were damaged or stained through careless handling while in transitor they were put in the open and damaged by rain
Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goodsplease let us know and we will be willing to do so
Yours faithfully
Tom White
26Why does Tom White feel disappointed
A50out of the 3000 cartons of Herbs supplied were found deteriorated
BHe received a complaint letter from the client
CThe goods were delivered late
[答案]A
27How were all the Herbs before shipment
AThey were found deteriorated
BThey were found to be of standard quality
CThey were found in poor quality
[答案]B
28Is Tom White willing to compensate the loss of the client
ANohe doesn＇t think it is his fault
BNohe thinks the transportation company should compensate
CYeshe is willing to compensate for their loss
[答案]C
29Which might not be the reason of the damage
ATom＇s company didn＇t inspect it clearly
BThey were damaged or stained through careless handling while in transit
CThey were put in the open and damaged by rain
[答案]A
30How will Tom＇s company makeup for the Herbs damaged
AThey will send all the goods again
BThey will ask the insurance company to compensate
CThey will ask the client to order another 50 cartons
[答案]C
W02 With the introduction of the Internetthere came many changes to the way a company might carry out a marketing strategyAbout ten years agowe shopped only at local stores in the market place using cashNow a new world has been opened up to people around the globe through the World Wide WebWe are able to browse the fanciest shops in the world from homevirtually that isThe technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketingIncreasinglyonline marketing is no longer just an optionIt is a necessity
Online marketing is an electronicallybased industryIn shortit refers to the conducting of business through the InternetIt is a way of buying and selling goods and servicesand negotiating trade through digital communications
Online marketing allows businesses to reach a wider market while cutting costssaving time and eliminating tons of paperworkMost online retailers ask the customers to pay with a credit cardRegular buyers are issued electronic or digital signatures which are protected by passwordsenabling them to transact business securely via Internet
Online marketing is still in its early stagesas problems such as how to deal with credit card fraud on the Internet still have to be dealt withBut its future looks rosyWith the development of computer technologyecommerce will inevitably become a must in our everyday livesThere is no doubt ecommerce has come of age
1________changed the way a company might carry out a marketing strategy over the past 10 years
AThe Internet
BLocal stores
CThe consumers
[答案]A
2What does virtually mean in Paragraph One
AIn reality
BBy means of a computer
CSafely
[答案]B
3Which of the following advantages of online marketing is not mentioned
AReach a wider market while cutting costs
BSave time and eliminate paperwork
CIncreasing trust between traders and buyers
[答案]C
4What problems are still outstanding in online shopping
ACutting costs
BCredit card fraud on the Internet
CEliminating paperwork
[答案]B
5Which is the author’s attitude towards online shopping
AOur shopping was only done at local stores on the high streetusing cash
BOnline marketing refers to the conducting of business through the Internet
CUndoubtedly the era of ecommerce has arrived
[答案]C
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