[2023秋期版]国开电科商务英语3线形考
说明：资料整理2023年12月适国开电科学员台线形考考试
单元测4 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽5题
__________your price be competitive and date of shipment acceptablewe intend to place a large order with you
[答案]BShould
An example of soft sell is to distribute free samples_________customers often respond favorably
[答案]Ato which
Businesses can use free samples to build rapport and________customers________products or services
[答案]Aengage…to…
Moreoverreservations by credit card four weeks_______guarantee availability of the room size required
[答案]Ain advance
Our new type of treadmill_________release next month
[答案]Bis due for
She is the CEO of Roston Sport Accessories_________I told you
[答案]Cabout whom
So I have a number of other_________up my sleeveas well
[答案]Atricks
The newlydesigned ad_________brought about a higher click through rate by the end of next month
[答案]Cwill have
We sell insurance coverthe_________you pay will depend on the cover you require
[答案]Ccharge
We will have flown for 13 hours by the time we_________to New York
[答案]Awill get
第二题：完形填空(阅读理解选择判断翻译听力理解等)（50分）
列带★题库中抽中1试题
★阅读面文章根文章容题目选择正确答案
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe sales person just keeps explaining how good the product iswhy people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approachThe sales person tries to build trust with consumersHe doesn’t put pressure on them to buy thingsjust recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don’t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer’s attention and get them interested in the products or servicesCustomers often resist hard sales tacticsthus making softselling much more effective for success
1What’s the topic and main idea of the passage
[答案]CSelling StrategyHard Sell and Soft Sell Strategies
2Customers often_________hard sales tacticsthus making softselling more effective for success
[答案]Aresist
3Examples of soft sell mentioned in the passage include_________
[答案]Brecommending products among friends
4Making humorous advertisements is one of the approaches companies use to_________
[答案]Barouse people’s interests
5According to the passage_________
[答案]Csoft sell is preferred by business companies
★阅读面文章根文章容判断文章句子正确(T)错误(F)
The marketing mix consists of ’the four Ps’providing the customer with the right product at the right pricepresented in the most attractive promotion and available in the easiest placeThe product is not just an assembled set of componentsit is something customers buy to satisfy a need they feel they haveThe image and the design of the product are as important as its specificationsThen the product must be priced so that it competes effectively with rival products in the same marketIn additionthe product should be presented to customers through advertising(egTV commercialsnewspaper advertisements or posters)packing (egdesignlabelsmaterials)publicitypublic relation and personal sellingFinallythe product must be available to customers through the most cost effective channels of distributionA consumer product must be offered to endusers in suitable retail outletsor available on hire purchase or by mail order
1The author of the article intends to explain to us what the marketing mix is[答案]T
2Customers’ satisfaction matters greatly to a product[答案]T
3The price of a product must be exactly the same as rival products in the same market[答案]F
4To make your product known to the publicadvertising is the only consideration you need to take into account[答案]F
5A product can reach customersaccording to the textthrough retail outletshire purchasemail order and online sales[答案]F
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说明：资料整理2023年12月适国开电科学员台线形考考试
单元测4 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽5题
__________your price be competitive and date of shipment acceptablewe intend to place a large order with you
[答案]BShould
An example of soft sell is to distribute free samples_________customers often respond favorably
[答案]Ato which
Businesses can use free samples to build rapport and________customers________products or services
[答案]Aengage…to…
Moreoverreservations by credit card four weeks_______guarantee availability of the room size required
[答案]Ain advance
Our new type of treadmill_________release next month
[答案]Bis due for
She is the CEO of Roston Sport Accessories_________I told you
[答案]Cabout whom
So I have a number of other_________up my sleeveas well
[答案]Atricks
The newlydesigned ad_________brought about a higher click through rate by the end of next month
[答案]Cwill have
We sell insurance coverthe_________you pay will depend on the cover you require
[答案]Ccharge
We will have flown for 13 hours by the time we_________to New York
[答案]Awill get
第二题：完形填空(阅读理解选择判断翻译听力理解等)（50分）
列带★题库中抽中1试题
★阅读面文章根文章容题目选择正确答案
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe sales person just keeps explaining how good the product iswhy people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approachThe sales person tries to build trust with consumersHe doesn’t put pressure on them to buy thingsjust recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don’t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer’s attention and get them interested in the products or servicesCustomers often resist hard sales tacticsthus making softselling much more effective for success
1What’s the topic and main idea of the passage
[答案]CSelling StrategyHard Sell and Soft Sell Strategies
2Customers often_________hard sales tacticsthus making softselling more effective for success
[答案]Aresist
3Examples of soft sell mentioned in the passage include_________
[答案]Brecommending products among friends
4Making humorous advertisements is one of the approaches companies use to_________
[答案]Barouse people’s interests
5According to the passage_________
[答案]Csoft sell is preferred by business companies
★阅读面文章根文章容判断文章句子正确(T)错误(F)
The marketing mix consists of ’the four Ps’providing the customer with the right product at the right pricepresented in the most attractive promotion and available in the easiest placeThe product is not just an assembled set of componentsit is something customers buy to satisfy a need they feel they haveThe image and the design of the product are as important as its specificationsThen the product must be priced so that it competes effectively with rival products in the same marketIn additionthe product should be presented to customers through advertising(egTV commercialsnewspaper advertisements or posters)packing (egdesignlabelsmaterials)publicitypublic relation and personal sellingFinallythe product must be available to customers through the most cost effective channels of distributionA consumer product must be offered to endusers in suitable retail outletsor available on hire purchase or by mail order
1The author of the article intends to explain to us what the marketing mix is[答案]T
2Customers’ satisfaction matters greatly to a product[答案]T
3The price of a product must be exactly the same as rival products in the same market[答案]F
4To make your product known to the publicadvertising is the only consideration you need to take into account[答案]F
5A product can reach customersaccording to the textthrough retail outletshire purchasemail order and online sales[答案]F
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档