- 1. INBOUND MARKETING 101 (For Rabbis)Jordyne Wu
@jordyne
jwu@hubspot.com
- 2.
Inbound
marketing is a fundamental shift
in how we relate
to potential
customers
congregants2
- 3. RETHINK MARKETING
& ENGAGEMENT3
- 4. RECYCLE/TRASH44%SAY
‘DO NOT CALL’200
millionSKIP ADS86%UNSUBSCRIBE91%
STOP PUSHING messages in the hopes that one will get through.
- 5. START ATTRACTING visitors through relevant, useful, easy-to-find content when they need it. Nurture them into congregants & participants.5
- 6. $$Inbound Marketing*Social Media
MarketingSearch Engine
MarketingContent
MarketingConversion MarketingLead NurturingSales SupportVisitor or CongregantCongregantEducation
Participation
Donation6
- 7. Lessons from
3,706,342
companiesContentSearchSocialMobile12347
- 8. How We Doin’?Free tools or trials: HubSpot8
- 9. Temple Emanu-El Dallas Gets GradedFree tools: www.MarketingGrader.com
- 10. content1
- 11. Publish, Publish, PublishBlog
Podcast
Videos
Photos
Presentations
eBooks
News ReleasesFree tools: WordPress, Blogger but make sure your URL is http://blog.tedallas.org or http://www.tedallas.org/blog
- 12. 55% more website visitors
for companies that blog.12
- 13. Tips for ContentTalk about
the industryNOT YOURSELFUse
lots of
DIFFERENT MEDIA13
- 14. SEARCh2
- 15. ContextAuthority+
- 16. Prostho-dontistCosmetic
Dentist16
- 17. People are searching for …Free tools or trials: HubSpot, SEOMoz17
- 18. 32On-Page SEO EssentialsPage Title1Headings
& ContentDescription18
- 19. Authority is determined by links
- 20. (本页无文本内容)
- 21. FACT97%Blogs attractmore links.#OptimizeWS
- 22. Where is Search Going?Where is search going?
- 23. ContextLink
Authority+Social
Proof+
- 24. FACTThe is replacing the link.#OptimizeWS24
- 25. 3Use keywords your audience uses2Focus on great content more than technical tweaks3Train all content creators on SEO basicsHelp Me Help You41Tips for Search
- 26. social3
- 27. % of Companies Acquiring Customers via Social Channels57%48%57%42%
- 28. 28
- 29. Content Makes You Interesting
- 30. 79% more Twitter followers for
companies who also blog.Image credit: netzkobold
- 31. Good content gets shared RemarkableMORE!31
- 32. Seek Out ConversationsFree tools: http://search.twitter.com32
- 33. 3Build reach using all your assets2Content is what makes you interesting in social media3Make it easy for users to share your contentPush the limits to get remarkable content41Tips for Social
- 34. If I Were a Rabbi …www.RabbiHelp.com
www.RabbinicalMusings.com
www.TalmudicOrNot.com
www.GetRabbiHelp.com
www.HelpMeStayKosher.com
www.RabbiHotline.com
www.BeyondHillel.com
www.RabbinicalTV.com
www.TheRealRabbisOfNorthShore.com
www.WhatWouldAbrahamDo.com
- 35. mobile4
- 36. 86% of C-level execs have a smartphoneThe majority
say it is their
primary communication
tool
- 37. Is your website mobile optimized?37
- 38. Is your email mobile optimized?
- 39. Is your email mobile optimized?
- 40. 3Avoid images, tables, columns2Formatted text is your friend3Use text (not images) for linksTest yours at Marketing.Grader.com and Email.Grader.com41Tips for Mobile
- 41. ContentSearchSocialMobileSummary
- 42. Let’s Review Temple Emanu-El DallasFree tools: www.MarketingGrader.com42
- 43. Free Resourceshttp://www.hubspot.com/marketing-resources/TechCrunch
Mashable
Facebook Blog
Twitter Blog
YouTube Blog
Compete Blog
- 44. Grade Yourself for Free44
- 45. (本页无文本内容)
- 46. 46
- 47. Your Competition47
- 48. Jordyne Wu
Twitter.com/jordyne
Facebook.com/jordynewu
Linkedin.com/in/jordyne
jwu@HubSpot.com
www.HubSpot.comTHANK YOU48
