BarIlan University
Graduate School of Business
International MBA Program
Marketing
Dr Amir flintGoor
MARKETING PLAN (Outline)
Traditional Chinese Medical Care
The Global Network for TCM Service
1132003
TABLE OF CONTENTS
Plan Summary 2
History Management Organizations 2
ProductService Description 2
Market & Customers 3
Competitors 4
Competitive Advantages SWOT analysis 4
Environment 5
Objectives 5
Marketing Mix 5
Proforma Financial Report 5
Plan Summary
Traditional Chinese Medical Care (TCM) is famous in the world We can usually find TCM section offices in the Israeli hospitals (For example the section for Chinese physiotherapy in Sherre Zedak hospital in Jerusalem Acupuncture and traditional herbs to treat cancer in Herzliya hospital etc ) also in most hospitals in the world But compare to the profound TCM Care what we can find in Israel and in the other countries is only a small part of the TCM Depend on Internet we are going to do a great job to offer a perfect service to our customers in Israel and the people all over the world Traditional Chinese Medical Care The Global Network for TCM
Make a healthier world We will provide safe and effective products to our customers all over the world and comprehensive online TCM services to make a healthier world
History Management Organizations
(PASS OVER)
ProductService Description
1) Offer the TCM information to the customers and related organizations
2) Offer the services to the customers and related organizations
l To the individual customer
² The basic knowledge of TCM The difference between the Western Medicine (WM) system and the TCM system The advantages and emphasis of the TCM Chinese herbal medicine Chinese acupuncture Fitin massage Qigong Shadowboxing etc
² The Database and introduction of well_ known TCM section offices all over the world
² The Database of the firstclass Chinese Hospitals and herbalist doctors
² Customers Online Database
² The knowledge of Selfhealthcare by TCM
² Online Search symptomàdiseaseàTCM
² Online Consultation (website or email)
² Online diagnoses and Joint diagnoses from different countries (The video meeting through the broadband)
² Disease Alert
² ETrade service B2C (Income source)
1) Especially for the Etrade of superior TCM products
2) The registered customers will get characteristic services
l To the organizational customers (related organizations)
² Platform for the technical intercommunion of Western Medicine Science and Traditional Chinese Medicine Science
² Techcooperation (Income source)
² Window To issue the patents to issue the supply & demand
² Consultant Internet Survey (Income source)
² Advertising (Income source)
² ETrade service B2B (Income source)
1) Collect (website) the Demand and Supply information (individual & organization) from our customers all over the world
2) Make the order to the suppliers and delivery the products
3) Make profit form the service fee
Market & Customers
TCM and WM have different emphasis and advantages
TCM 1)Use herbal medicine almost has no sideeffect
2) emphasize on Recuperating and daily health care
More and more Israeli and Western people recognize that TCM is a good choice to help them healthier to improve their living quality They are interested in getting more knowledge about TCM and use the TCM to their daily selfhealthcare And the patients especially the chronic disease patients prefer to use the TCM to avoid the sideeffect caused by the western medicine
So our target markets and customer are the people all over the world Especially the developed countries’ markets
From our website we issue all the information they need we offer our services(longdistancediagnose online consultant online survey and so on) through Internet and we deliver the products (B2BB2C) to our customers
Competitors
l Direct Competitors In China there are some company offering the similar services Such as healthoocom’ 999comcn’ etc
l Indirect Competitors Some Chinese company made branches overseas to sell their products For example Tian Shi’ is a Chinese company they have more than 50 interlocking shops in Israel to sale the Chinese healthcare medicine
l Potential Competitors More and more starup company will come to share this market
Competitive Advantages SWOT analysis
l Strengths
² Background Have many years experience in this market in China
² Location Headquarters in Israel and China We can use Israeli hightechnology to enhance our online service and we make full use of Chinese resource of TCM
² Pricing policy low costà low price
² Management Everyone has an MBA from BarIlan
l Weakness
(PASS OVER)
l Opportunities
(PASS OVER)
l Threats
(PASS OVER)
Environment
l Political
l Economic
l Social
l Technological
l Legal
Objectives
3) Short term objectives
4) Long term objectives
5)
Marketing Mix
l (PASS OVER)
Proforma Financial Report
l (PASS OVER)
l 文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
Graduate School of Business
International MBA Program
Marketing
Dr Amir flintGoor
MARKETING PLAN (Outline)
Traditional Chinese Medical Care
The Global Network for TCM Service
1132003
TABLE OF CONTENTS
Plan Summary 2
History Management Organizations 2
ProductService Description 2
Market & Customers 3
Competitors 4
Competitive Advantages SWOT analysis 4
Environment 5
Objectives 5
Marketing Mix 5
Proforma Financial Report 5
Plan Summary
Traditional Chinese Medical Care (TCM) is famous in the world We can usually find TCM section offices in the Israeli hospitals (For example the section for Chinese physiotherapy in Sherre Zedak hospital in Jerusalem Acupuncture and traditional herbs to treat cancer in Herzliya hospital etc ) also in most hospitals in the world But compare to the profound TCM Care what we can find in Israel and in the other countries is only a small part of the TCM Depend on Internet we are going to do a great job to offer a perfect service to our customers in Israel and the people all over the world Traditional Chinese Medical Care The Global Network for TCM
Make a healthier world We will provide safe and effective products to our customers all over the world and comprehensive online TCM services to make a healthier world
History Management Organizations
(PASS OVER)
ProductService Description
1) Offer the TCM information to the customers and related organizations
2) Offer the services to the customers and related organizations
l To the individual customer
² The basic knowledge of TCM The difference between the Western Medicine (WM) system and the TCM system The advantages and emphasis of the TCM Chinese herbal medicine Chinese acupuncture Fitin massage Qigong Shadowboxing etc
² The Database and introduction of well_ known TCM section offices all over the world
² The Database of the firstclass Chinese Hospitals and herbalist doctors
² Customers Online Database
² The knowledge of Selfhealthcare by TCM
² Online Search symptomàdiseaseàTCM
² Online Consultation (website or email)
² Online diagnoses and Joint diagnoses from different countries (The video meeting through the broadband)
² Disease Alert
² ETrade service B2C (Income source)
1) Especially for the Etrade of superior TCM products
2) The registered customers will get characteristic services
l To the organizational customers (related organizations)
² Platform for the technical intercommunion of Western Medicine Science and Traditional Chinese Medicine Science
² Techcooperation (Income source)
² Window To issue the patents to issue the supply & demand
² Consultant Internet Survey (Income source)
² Advertising (Income source)
² ETrade service B2B (Income source)
1) Collect (website) the Demand and Supply information (individual & organization) from our customers all over the world
2) Make the order to the suppliers and delivery the products
3) Make profit form the service fee
Market & Customers
TCM and WM have different emphasis and advantages
TCM 1)Use herbal medicine almost has no sideeffect
2) emphasize on Recuperating and daily health care
More and more Israeli and Western people recognize that TCM is a good choice to help them healthier to improve their living quality They are interested in getting more knowledge about TCM and use the TCM to their daily selfhealthcare And the patients especially the chronic disease patients prefer to use the TCM to avoid the sideeffect caused by the western medicine
So our target markets and customer are the people all over the world Especially the developed countries’ markets
From our website we issue all the information they need we offer our services(longdistancediagnose online consultant online survey and so on) through Internet and we deliver the products (B2BB2C) to our customers
Competitors
l Direct Competitors In China there are some company offering the similar services Such as healthoocom’ 999comcn’ etc
l Indirect Competitors Some Chinese company made branches overseas to sell their products For example Tian Shi’ is a Chinese company they have more than 50 interlocking shops in Israel to sale the Chinese healthcare medicine
l Potential Competitors More and more starup company will come to share this market
Competitive Advantages SWOT analysis
l Strengths
² Background Have many years experience in this market in China
² Location Headquarters in Israel and China We can use Israeli hightechnology to enhance our online service and we make full use of Chinese resource of TCM
² Pricing policy low costà low price
² Management Everyone has an MBA from BarIlan
l Weakness
(PASS OVER)
l Opportunities
(PASS OVER)
l Threats
(PASS OVER)
Environment
l Political
l Economic
l Social
l Technological
l Legal
Objectives
3) Short term objectives
4) Long term objectives
5)
Marketing Mix
l (PASS OVER)
Proforma Financial Report
l (PASS OVER)
l 文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档