hi i am thomas a teacher in journalism school of renmin university my major is news commentary sometimes it also be called reviews and editorial but more simply you can just call it opinion writing that may be commonly understood as everyone has own opinion
actually i have thought it over for a long time about how to use my professional knowledge to help more people
you may ask me why do you have this idea what can you do
as you know news commentary may be considered as special ability of few journalists they need strong sense to analyze the news and ability to express their viewpoint in editorial or column but according to some theories such as social responsibility theory mass media should functions as a idea market in which everyone can exchange their idea that's the opinion pages in most of newspapers of world from the end of 20th century more and more chinese newspapers have opinion pages more and more chinese people express their idea in these pages so they need training of express that what i can do
you may say thateveryone has born ability to express but in my opinion the good expression in mass media publicly must be efficient so as to make audiences easily understand what's your point according to some journalism scholars the audiences of mass medias are always hurried they have no more time to view or listen to it over and just scan your article so your must express your idea in efficient text
an efficient text means that the audiences pay less time and easily get your point generally that need logical thinking clear writing which include clear structure short sentences simple words so as to make sure text readable otherwise you will waste the resources of media and times of audiences finally you may lose the opportunity to express
how to make a text efficient actually journalism pursue good effect of communication news story and news commentary are efficient texts journalism and communication scholars have found some rules and skills to enhance effect of text such as formula of readability and primacyrecency effect for example putting your viewpoint into the beginning may be efficient generally that help the reader get your opinion as early as possible and ensure them not to lose your thread
now let me end my speech in modern society medias take a more and more important role they give us strong impact peoples should know medias and use medias to participate public affair it is my duty to help people using medias to express their ideas more opinion expression will benefit society i shall do my best
thank you all
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