[2023秋期版]国开电科商务英语3线形考
说明：资料整理2023年12月适国开电科学员台线形考考试
单元测5 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
―What kind of music are you going to have in the background
―Light ones_________
[答案]BIt makes the audience feel comfortable
―I think a bus stop advertisement is a very wise chance to promote our products
―___________________
[答案]AYou said it
―What is your opinion for promotion of our products
[答案]Why don’t we try the online ads for our products
―Hello__________
―Hellothis is Michael from Tianjin Vanguard Trading Inc
[答案]CWho is that
―May I suggest the sales start on or about October 1
[答案]GreatWe can start to prepare for the big event
列选择题库中抽3题
They have signed the_________to export textiles
[答案]Bcontract
We usually keep a large supply_________stock
[答案]Cin
We will_________an order with your company for digital cameras
[答案]Cplace
They are talking about how to make use of advertising to_________the products
[答案]promote
Too many debts in a company easily_________bankruptcy
[答案]Cresult in
第二题：完形填空(阅读理解选择判断翻译听力理解等)（50分）
列带★题库中抽中1试题
★翻译(题10分)
1Based on thatwe’ll decide whether to run fullpage ads
[答案]A基础决定否运作整版广告
2A sales department consists of many people who are based in different parts of the country or the world
[答案]C销售部工作全国世界员组成
3I look forward to hearing from you by return
[答案]A期您回信
4Although successful salespeople often have special talents and an outgoing personalitythe skills they employ are used by us all
[答案]B然成功士通常拥特殊天赋开朗性格运技
5Export companies often have a separate export sales forcewhose travel and accommodation expenses may be very high
[答案]C出口公司通常拥专门出口营销员差旅费会高
★阅读理解(题10分)
阅读面文章根文章容判断文章句子正确(T)错误(F)
There are eight traditional functions of marketing
(1)BuyingA marketer focuses on buyers’ needs and desires in order to decide what products to make availableUnderstanding buyers’ behavior is of great importance
(2)SellingMarketers usually view selling as a persuasive activity that is completed through promotionSelling includes personal sellingadvertisingand other selling methodsIt is probably the function of marketing that we most often see in our daily life
(3)TransportingTransporting is physically moving the product from the seller to the buyerMarketers focus on transporting costs and services
(4)StoringLike transportingstoring is an aspect of the physical distribution of productsStoring includes warehousing activitiesWarehouses hold products for long periods sometimes in order to create time utility
(5)GradingGrading involves sorting products according to size and qualityThis makes buying and selling easier because it reduces the need for inspection and sampling
(6)FinancingFor many productssuch as automobilesfridgesand new homesthe purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible
(7)Marketing researchThrough researchmarketers may find out the need for new products and servicesBy gathering information on a regular basisthey can better plancarry out and control marketing activities
(8)Risk takingIt involves bearing the uncertainties that are part of the marketing processMost marketing decisions result in either success or failure that is associated with risk
1It is very important to understand buyers’ behavior[答案]T
2Marketers usually use different selling methods[答案]T
3Marketers ignore transporting costs and services[答案]F
4Both transporting and storing are the aspects of the physical distribution of products[答案]T
5Marketers provide credit that makes the purchasing of automobilesfridgesand new homes possible[答案]T
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说明：资料整理2023年12月适国开电科学员台线形考考试
单元测5 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
―What kind of music are you going to have in the background
―Light ones_________
[答案]BIt makes the audience feel comfortable
―I think a bus stop advertisement is a very wise chance to promote our products
―___________________
[答案]AYou said it
―What is your opinion for promotion of our products
[答案]Why don’t we try the online ads for our products
―Hello__________
―Hellothis is Michael from Tianjin Vanguard Trading Inc
[答案]CWho is that
―May I suggest the sales start on or about October 1
[答案]GreatWe can start to prepare for the big event
列选择题库中抽3题
They have signed the_________to export textiles
[答案]Bcontract
We usually keep a large supply_________stock
[答案]Cin
We will_________an order with your company for digital cameras
[答案]Cplace
They are talking about how to make use of advertising to_________the products
[答案]promote
Too many debts in a company easily_________bankruptcy
[答案]Cresult in
第二题：完形填空(阅读理解选择判断翻译听力理解等)（50分）
列带★题库中抽中1试题
★翻译(题10分)
1Based on thatwe’ll decide whether to run fullpage ads
[答案]A基础决定否运作整版广告
2A sales department consists of many people who are based in different parts of the country or the world
[答案]C销售部工作全国世界员组成
3I look forward to hearing from you by return
[答案]A期您回信
4Although successful salespeople often have special talents and an outgoing personalitythe skills they employ are used by us all
[答案]B然成功士通常拥特殊天赋开朗性格运技
5Export companies often have a separate export sales forcewhose travel and accommodation expenses may be very high
[答案]C出口公司通常拥专门出口营销员差旅费会高
★阅读理解(题10分)
阅读面文章根文章容判断文章句子正确(T)错误(F)
There are eight traditional functions of marketing
(1)BuyingA marketer focuses on buyers’ needs and desires in order to decide what products to make availableUnderstanding buyers’ behavior is of great importance
(2)SellingMarketers usually view selling as a persuasive activity that is completed through promotionSelling includes personal sellingadvertisingand other selling methodsIt is probably the function of marketing that we most often see in our daily life
(3)TransportingTransporting is physically moving the product from the seller to the buyerMarketers focus on transporting costs and services
(4)StoringLike transportingstoring is an aspect of the physical distribution of productsStoring includes warehousing activitiesWarehouses hold products for long periods sometimes in order to create time utility
(5)GradingGrading involves sorting products according to size and qualityThis makes buying and selling easier because it reduces the need for inspection and sampling
(6)FinancingFor many productssuch as automobilesfridgesand new homesthe purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible
(7)Marketing researchThrough researchmarketers may find out the need for new products and servicesBy gathering information on a regular basisthey can better plancarry out and control marketing activities
(8)Risk takingIt involves bearing the uncertainties that are part of the marketing processMost marketing decisions result in either success or failure that is associated with risk
1It is very important to understand buyers’ behavior[答案]T
2Marketers usually use different selling methods[答案]T
3Marketers ignore transporting costs and services[答案]F
4Both transporting and storing are the aspects of the physical distribution of products[答案]T
5Marketers provide credit that makes the purchasing of automobilesfridgesand new homes possible[答案]T
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档