[2024版]国开电专科商务英语2线形考
说明：资料整理2023年12月适国开电专科学员台线形考考试
单元测2 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
But why is it so much higher in this market
______________
[答案]CThere are many rich people in this area
I wonder if you are able to offer market exclusivity for all of China
_____________
[答案]CThank you for your interest in representing our product
It seems that the sales volume has not reached our objective
________________
[答案]CIt’s trueI’m sorry about that
OKwhat are your initial thoughts on our computers in China Is there a market
_____________
[答案]CI am very optimistic about the market opportunities in China
We are now looking for agents to cover southern China
Excellent__________
[答案]AI’m very familiar with the market there
列选择题库中抽3题
As it is known that the aim of every business is to make______profit as possible
[答案]Bas much
Sometimes it______over half the total time spent on a research problem
[答案]Atakes up
This is one of the main ways______a business learns what customers want
[答案]Cthat
We are full of confidence______the Chinese market
[答案]Bin
When data______it has to be analyzed to decide what it all means
[答案]Chas been collected
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1Having been a player in the computer industry in China for the last decadeour company has witnessed firsthand the industry’s phenomenal growth
[答案]B十年中公司作参者亲眼见证中国计算机行业令瞩目发展
2But pricing is based on the needs of target customers and it differs from place to place and over time
[答案]C定价基目标客户需求价格域时间
3In order to succeed in businessthe following two principles of marketing should be kept in mind
[答案]A商业取成功两条营销原应该牢记心
4Attracting customers to a business makes the difference between succeeding and failing
[答案]A否吸引顾客成功失败区
5If customers are satisfiedthere is a chance that they will be retained for a long time and possibly permanently
[答案]C果满足客户机会长期保留成永久客户
★阅读理解：阅读面短文根文章容进行判断正确选T错误选F
PRINCIPLES OF MARKETING
Marketing is the part of your business where money is madeIn order to succeed in businessthe following two principles of marketing should be kept in mind
Firstcustomers are the mainstay of any businessAttracting customers to a business makes the difference between succeeding and failingThereforethe business needs to direct all activities towards satisfying the customers’ needsIf customers are satisfiedthere is a chance that they will be retained for a long time and possibly permanentlyUndoubtedly they are likely to talk to other potential customers
Another principle for a business is that profitable sales volume is more important than maximum sales volumeThe profitable sales volume is the volume of sales that actually will earn a business the most profitAnd the maximum sales volume simply refers to the biggest sum of retail salesSince the aim of most businesses is to make as much profit as possiblebusinesses value profits more than the volume of salesA large volume of sales may result in a low profit marginthereforeit is important for marketers to focus on their profitable sales volume
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1In order to succeed in businessthree principles of marketing should be kept in mind[答案]F
2If customers are satisfiedthey will be likely to encourage more people to buy the products or services[答案]T
3The profitable sales volume is the volume of sales that will bring a business profit[答案]T
4The maximum sales volume refers to the biggest sum of retail sales[答案]T
5Profitable sales volume is as important as the maximum sales volume[答案]F
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
说明：资料整理2023年12月适国开电专科学员台线形考考试
单元测2 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
But why is it so much higher in this market
______________
[答案]CThere are many rich people in this area
I wonder if you are able to offer market exclusivity for all of China
_____________
[答案]CThank you for your interest in representing our product
It seems that the sales volume has not reached our objective
________________
[答案]CIt’s trueI’m sorry about that
OKwhat are your initial thoughts on our computers in China Is there a market
_____________
[答案]CI am very optimistic about the market opportunities in China
We are now looking for agents to cover southern China
Excellent__________
[答案]AI’m very familiar with the market there
列选择题库中抽3题
As it is known that the aim of every business is to make______profit as possible
[答案]Bas much
Sometimes it______over half the total time spent on a research problem
[答案]Atakes up
This is one of the main ways______a business learns what customers want
[答案]Cthat
We are full of confidence______the Chinese market
[答案]Bin
When data______it has to be analyzed to decide what it all means
[答案]Chas been collected
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1Having been a player in the computer industry in China for the last decadeour company has witnessed firsthand the industry’s phenomenal growth
[答案]B十年中公司作参者亲眼见证中国计算机行业令瞩目发展
2But pricing is based on the needs of target customers and it differs from place to place and over time
[答案]C定价基目标客户需求价格域时间
3In order to succeed in businessthe following two principles of marketing should be kept in mind
[答案]A商业取成功两条营销原应该牢记心
4Attracting customers to a business makes the difference between succeeding and failing
[答案]A否吸引顾客成功失败区
5If customers are satisfiedthere is a chance that they will be retained for a long time and possibly permanently
[答案]C果满足客户机会长期保留成永久客户
★阅读理解：阅读面短文根文章容进行判断正确选T错误选F
PRINCIPLES OF MARKETING
Marketing is the part of your business where money is madeIn order to succeed in businessthe following two principles of marketing should be kept in mind
Firstcustomers are the mainstay of any businessAttracting customers to a business makes the difference between succeeding and failingThereforethe business needs to direct all activities towards satisfying the customers’ needsIf customers are satisfiedthere is a chance that they will be retained for a long time and possibly permanentlyUndoubtedly they are likely to talk to other potential customers
Another principle for a business is that profitable sales volume is more important than maximum sales volumeThe profitable sales volume is the volume of sales that actually will earn a business the most profitAnd the maximum sales volume simply refers to the biggest sum of retail salesSince the aim of most businesses is to make as much profit as possiblebusinesses value profits more than the volume of salesA large volume of sales may result in a low profit marginthereforeit is important for marketers to focus on their profitable sales volume
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1In order to succeed in businessthree principles of marketing should be kept in mind[答案]F
2If customers are satisfiedthey will be likely to encourage more people to buy the products or services[答案]T
3The profitable sales volume is the volume of sales that will bring a business profit[答案]T
4The maximum sales volume refers to the biggest sum of retail sales[答案]T
5Profitable sales volume is as important as the maximum sales volume[答案]F
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档