[2024版]国开电专科商务英语2线形考
说明：资料整理2023年12月适国开电专科学员台线形考考试
单元测3 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
_______________
It will take at least three weeks
[答案]AHow soon will you finish our TV commercial
_______________
I’m planning to go to Canada for further study
[答案]CWhat is your intention after resigning your current job
_______________
Once a week
[答案]BHow often does your department hold a meeting
_______________
We would like to get in with the fall publicationif possible
[答案]BWhich edition would you like your advertisement to appear in
This is Focus Advertising AgencyHow may I help you
________________
[答案]CI need some information on the advertising rates of your magazines
列选择题库中抽3题
It will take at least two weeks just to get the storyboard______
[答案]Cwritten up
Our advertising rates are______size and location
[答案]Cbased on
Remember we want to create a forwardlooking image______increase the awareness of our b
rand
[答案]Aas well as
The Digital Image Processing of this copier is a prime reason you can______on it
[答案]Bcount
The Smart Color Laser Copier is comparable______professional editing
[答案]Ato
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1Our advertising agency will just have to come up with a theme for the advertisement by tomorrow
[答案]C明天前广告公司会出广告题
2Product advertising aims at increasing sales by making a product known to a wider audience
[答案]A产品广告旨通广泛宣传产品提高销售
3A good advertising program tells potential customers the benefits derived from the use of products
[答案]A广告方案告诉潜客户产品中受益
4You can use either your own designers or a team of designers in our agency
[答案]B您采您设计师者采公司设计团队
5Opinion advertising presents the impression of doing a public service by addressing the importance of a company
[答案]C舆广告通强调公司公服务中重性展示公司形象
★阅读理解：阅读面短文根文章容进行判断正确写T错误写F
Product advertising is an important part of marketingIt aims at increasing sales by making a product or service known to a wider audienceand by emphasizing its positive qualitiesA company can advertise in various waysdepending on how much it wishes to spendThere are different media for advertising including televisionradionewspapersmagazinesthe Internet and direct mailThe design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product
how it is used and the benefits derived from its useA successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or servicebut more with the brand image and reputation a company wants to present to the general public or within an industryCorporate advertising comes in three different types image advertisingopinion advertising and investment advertisingImage advertising attempts to promote the importance of a companyOpinion advertising presents the impression of doing a public service by addressing the importance of a companyInvestment advertising is designed to attract potential investors
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1Generallyan advertising agency is responsible for designing and organizing a product’s advertisement[答案]T
2It is not necessary to consider the budget of an advertisement in choosing a media for advertising[答案]F
3According to the textthere are three types of media used in advertising[答案]F
4Product advertising is different from corporate advertising[答案]T
5This passage is mainly about the history of advertising[答案]F
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
说明：资料整理2023年12月适国开电专科学员台线形考考试
单元测3 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
_______________
It will take at least three weeks
[答案]AHow soon will you finish our TV commercial
_______________
I’m planning to go to Canada for further study
[答案]CWhat is your intention after resigning your current job
_______________
Once a week
[答案]BHow often does your department hold a meeting
_______________
We would like to get in with the fall publicationif possible
[答案]BWhich edition would you like your advertisement to appear in
This is Focus Advertising AgencyHow may I help you
________________
[答案]CI need some information on the advertising rates of your magazines
列选择题库中抽3题
It will take at least two weeks just to get the storyboard______
[答案]Cwritten up
Our advertising rates are______size and location
[答案]Cbased on
Remember we want to create a forwardlooking image______increase the awareness of our b
rand
[答案]Aas well as
The Digital Image Processing of this copier is a prime reason you can______on it
[答案]Bcount
The Smart Color Laser Copier is comparable______professional editing
[答案]Ato
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1Our advertising agency will just have to come up with a theme for the advertisement by tomorrow
[答案]C明天前广告公司会出广告题
2Product advertising aims at increasing sales by making a product known to a wider audience
[答案]A产品广告旨通广泛宣传产品提高销售
3A good advertising program tells potential customers the benefits derived from the use of products
[答案]A广告方案告诉潜客户产品中受益
4You can use either your own designers or a team of designers in our agency
[答案]B您采您设计师者采公司设计团队
5Opinion advertising presents the impression of doing a public service by addressing the importance of a company
[答案]C舆广告通强调公司公服务中重性展示公司形象
★阅读理解：阅读面短文根文章容进行判断正确写T错误写F
Product advertising is an important part of marketingIt aims at increasing sales by making a product or service known to a wider audienceand by emphasizing its positive qualitiesA company can advertise in various waysdepending on how much it wishes to spendThere are different media for advertising including televisionradionewspapersmagazinesthe Internet and direct mailThe design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product
how it is used and the benefits derived from its useA successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or servicebut more with the brand image and reputation a company wants to present to the general public or within an industryCorporate advertising comes in three different types image advertisingopinion advertising and investment advertisingImage advertising attempts to promote the importance of a companyOpinion advertising presents the impression of doing a public service by addressing the importance of a companyInvestment advertising is designed to attract potential investors
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1Generallyan advertising agency is responsible for designing and organizing a product’s advertisement[答案]T
2It is not necessary to consider the budget of an advertisement in choosing a media for advertising[答案]F
3According to the textthere are three types of media used in advertising[答案]F
4Product advertising is different from corporate advertising[答案]T
5This passage is mainly about the history of advertising[答案]F
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档