海住宅装修现状发展策略研究
摘 ： 海国际化市着中国加入WTO国外批著名家装设计施工总承包企业型家装集团涌入先进市场拓展理念竞争力科学组织理体系完善技术手段市场化运作机制高度家装成品化工厂化产业化生产加工集成模式海住宅装修行业面巨市场击激烈竞争严峻挑战
时海住宅装修业整合促进快速发展提供强动力难机遇
首先文海住宅装修现状调查面海住宅建设发展新形势运学工商理相关理包括SWOT分析法市场细分原理等知识综合考虑前市家装企业部条件外部环境种素进行系统评估装修企业进行定位选择佳市场营战略
次着社会义市场济体制逐步完善世界济体化进程快速推进住宅装修目前种零星分散作坊式规模生产营方式社会化住宅装修产业化矛盾变越越突出
方面体现种规模生产组织化程度低缺乏市场开拓力难适应剧烈市场竞争需求变化承担然风险外承担巨市场风险
广中型家装企业应利现实力理规模力资源设计施工质量保障体系等方面优势采取元化市场战略利差异化竞争优势样化营寻找长期发展机会
文根市中型装修企业特点提出海住宅装修业定位产业化发展策略通实行家装业整体创新效整合走住宅装修产业化发展道路力求建立产业发展园区提高住宅装修产业化创新水培育家装龙头品牌企业构建良住宅装修产业市场法制环境全面提升海住宅装修业发展水
关键词 海住宅 装修发展 策略研究 Abstract Shanghai is an internation metropplis and a famous cultural city within historical contest in our country Follwing china’s entering WTOa lot of foreign designess working enterrises project undertakers and package dealers specialized for housing decoration with famous brands will come into our country Their adwanced marketing concepto competition ability scientific management rational organization perfect technology marketing operation mechaniom are challenges to comestic housing decoration professionals Their high class prefabric part_production factory working and assembly induster pattern are schock to domestic housing decoration market But it offers a stimulant and an opportunity to development and reform of housing decoretion enterprises in shanghai Facing new situation the decision_makers of housing decoration lompanies should make a system apptaisal with SWOT analysis method after an investigation in actualities of housing decoration in shanghai While pondering over varions factors which play effects upon companies from inside and outside they should determine market positions for their companies and select an optimal stategy for business in market Following perfecting of socialion market economy and integration of world economy small individual business are reactions against large social industry patterns in housing decoration trade The contradiction brings not only natural risks but also big market risk to dealers from small enterprises of housing decoration because they are lack of marketing ability in front of acute competition of business and rapid change of demands The Author thinks that middle and small enterprise dealers should adjust their market strategy with multi_policies look for their opportunity of long_term development in multi_scopes of business with advantages of differential and flexible patterns and rely on their individual strength mamagement concept human resource and quality control system for design and work to keep their manket position According to features of middle and small enterpyises of housing decoration in shanghai Municipality the author makes a proposal on strategy for position and developing shanghai Housing Decoration Industry It covers integration innovation effective reform trade industrialization and brand forging Aiming at establishment of industeial park and cultivation of reputed enterprise it encourages initiative in housing decoration market_opening with legal conscinouness so as to upgrade Shanghai Housing Decoration Industry Keyword
： Shanghai Housing Decoration Development Strategy Research and study
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摘 ： 海国际化市着中国加入WTO国外批著名家装设计施工总承包企业型家装集团涌入先进市场拓展理念竞争力科学组织理体系完善技术手段市场化运作机制高度家装成品化工厂化产业化生产加工集成模式海住宅装修行业面巨市场击激烈竞争严峻挑战
时海住宅装修业整合促进快速发展提供强动力难机遇
首先文海住宅装修现状调查面海住宅建设发展新形势运学工商理相关理包括SWOT分析法市场细分原理等知识综合考虑前市家装企业部条件外部环境种素进行系统评估装修企业进行定位选择佳市场营战略
次着社会义市场济体制逐步完善世界济体化进程快速推进住宅装修目前种零星分散作坊式规模生产营方式社会化住宅装修产业化矛盾变越越突出
方面体现种规模生产组织化程度低缺乏市场开拓力难适应剧烈市场竞争需求变化承担然风险外承担巨市场风险
广中型家装企业应利现实力理规模力资源设计施工质量保障体系等方面优势采取元化市场战略利差异化竞争优势样化营寻找长期发展机会
文根市中型装修企业特点提出海住宅装修业定位产业化发展策略通实行家装业整体创新效整合走住宅装修产业化发展道路力求建立产业发展园区提高住宅装修产业化创新水培育家装龙头品牌企业构建良住宅装修产业市场法制环境全面提升海住宅装修业发展水
关键词 海住宅 装修发展 策略研究 Abstract Shanghai is an internation metropplis and a famous cultural city within historical contest in our country Follwing china’s entering WTOa lot of foreign designess working enterrises project undertakers and package dealers specialized for housing decoration with famous brands will come into our country Their adwanced marketing concepto competition ability scientific management rational organization perfect technology marketing operation mechaniom are challenges to comestic housing decoration professionals Their high class prefabric part_production factory working and assembly induster pattern are schock to domestic housing decoration market But it offers a stimulant and an opportunity to development and reform of housing decoretion enterprises in shanghai Facing new situation the decision_makers of housing decoration lompanies should make a system apptaisal with SWOT analysis method after an investigation in actualities of housing decoration in shanghai While pondering over varions factors which play effects upon companies from inside and outside they should determine market positions for their companies and select an optimal stategy for business in market Following perfecting of socialion market economy and integration of world economy small individual business are reactions against large social industry patterns in housing decoration trade The contradiction brings not only natural risks but also big market risk to dealers from small enterprises of housing decoration because they are lack of marketing ability in front of acute competition of business and rapid change of demands The Author thinks that middle and small enterprise dealers should adjust their market strategy with multi_policies look for their opportunity of long_term development in multi_scopes of business with advantages of differential and flexible patterns and rely on their individual strength mamagement concept human resource and quality control system for design and work to keep their manket position According to features of middle and small enterpyises of housing decoration in shanghai Municipality the author makes a proposal on strategy for position and developing shanghai Housing Decoration Industry It covers integration innovation effective reform trade industrialization and brand forging Aiming at establishment of industeial park and cultivation of reputed enterprise it encourages initiative in housing decoration market_opening with legal conscinouness so as to upgrade Shanghai Housing Decoration Industry Keyword
： Shanghai Housing Decoration Development Strategy Research and study
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档