国家开放学电网台商务英语2体化考试机考形考务12题库答案
形考务1题库
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
—As you know I’m not quite familiar with how to shop online
—It’s a piece of cake I’ll show you how to do it
选择项：
AFirst of all you should find a good ecommerce site
BNext add the items in your shopping cart and place the order
CThen compare the prices and features of the goods you like
试题 2
—I think we can use two or more kinds of media together in an advertising campaign
—
选择项：
AIt’s true Two is always better than one
BThat’s quite right We can attract more people
CIt’s great idea We need to put in more money then
试题 3
—Morning Daniel Today I’d like to discuss the promotional events of our products with you
—
选择项：
AHi I agree with what you have just said
BGood morning Kevin Nice to meet you too
COk I think we should draw up a thorough plan first
试题 4
It can be aimed individuals with select surfing behavior
选择项：
Ato
Bin
Cat
试题 5
In my opinion the first thing is what tools we should use (考点：定式结构法)
选择项：
Ato be discussed
Bdiscussed
Cdiscussing
试题 6
二阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
Development of Online Marketing
With the introduction of the Internet there came many changes to the way a company might carry out a marketing strategy About ten years ago we shopped only at local stores in the market place using cash Now a new world has been opened up to people around the globe through the World Wide Web We are able to browse the fanciest shops in the world from home virtually that is The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing Increasingly online marketing is no longer just an option It is a necessity
Online marketing is an electronicallybased industry In short it refers to the conducting of business through the Internet It is a way of buying and selling goods and services and negotiating trade through digital communications
Online marketing allows businesses to reach a wider market while cutting costs saving time and eliminating tons of paperwork Most online retailers ask the customers to pay with a credit card Regular buyers are issued electronic or digital signatures which are protected by passwords enabling them to transact business securely via Internet
Online marketing is still in its early stages as problems such as how to deal with credit card fraud on the Internet still have to be dealt with But its future looks rosy With the development of computer technology ecommerce will inevitably become a must in our everyday lives There is no doubt ecommerce has come of age
1 __________ changed the way a company might carry out a marketing strategy over the past 10 years( )
A The Internet
B Local stores
C The consumers
2 What does virtually mean in Paragraph One( )
A In reality
B By means of a computer
C Safely
3 Which of the following advantages of online marketing is not mentioned( )
A Reach a wider market while cutting costs
B Save time and eliminate paperwork
C Increasing trust between traders and buyers
4 What problems are still outstanding in online shopping( )
A Cutting costs
B Credit card fraud on the Internet
C Eliminating paperwork
5 Which is the author’s attitude towards online shopping( )
A Our shopping was only done at local stores on the high street using cash
B Online marketing refers to the conducting of business through the Internet
C Undoubtedly the era of ecommerce has arrived
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
—Great Maybe from now on I should try to buy goods online
—
选择项：
AI think you need to be a little bit slower
BThat’s all right Whatever
CWhy not Go ahead Just give it a try
试题 2
—Morning Daniel Today I’d like to discuss the promotional events of our products with you
—
选择项：
AHi I agree with what you have just said
BGood morning Kevin Nice to meet you too
COk I think we should draw up a thorough plan first
试题 3
—Uh I think online shopping is very timeconsuming
—
选择项：
AWhy do you want to wait and shop in a long line
BI somewhat agree with you but not completely
CThank you for your time to be with me for the weekend
试题 4
Consumers can’t digest too much information on a web page resulting low rates of return
选择项：
Awith
Bin
Cat
试题 5
I know personal selling is also a very effective tool for building ______buyers’ confidence
选择项：
Ato
Bup
Cwith
试题 6
二翻译：ABC三选项中选出英文适合中文翻译
1 Actually I have been thinking about online shopping for a long time( )
A 事实久前已考虑网购物
B 事实直考虑网购物已长时间
C 事实正考虑长时间网购物
2 Increasingly online marketing is no longer just an option It is a necessity( )
A 网络营销愈愈选择种必然
B 网络营销久选择必然选择
C 网络营销仅日益选择必然需
3 Online shops give us the opportunity to shop 247 ( )
A 网购物提供247商店购物机会
B 网商店提供7天24时购物机会
C 网商店提供周7天天24时全天候购物机会
4 The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing ( )
A 消费者涌网店购物行已表现出网络营销断增长
B 消费者网购热潮说明越越消费者接受网络营销
C 消费者抢购网店显示出非常接受日益增长网络营销
5Online marketing saves time and can be delivered anytime anywhere ( )
A 线销售抢回时间时间快递点
B 线营销节省时间时发送快递
C 线营销节约时间时传输信息
形考务2题库
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
—It seems that the sales volume has not reached our objective
—
选择项：
AThank you very much about it
BIt doesn’t matter too much
CIt’s true I’m sorry about that
试题 2
—We are now looking for agents to cover southern China
—Excellent
选择项：
AI’m very familiar with the market there
BWe are full of confidence in the Chinese market too
COur target markets are large corporations and government agencies
试题 3
—Ok what are your initial thoughts on our computers in China Is there a market
—
选择项：
AThere is a computer shop around the corner to the right
BOur current agent agreements are broken up into regions
CI am very optimistic about the market opportunities in China
试题 4
When data it has to be analyzed to decide what it all means
选择项：
Ahad been collected
Bhas collected
Chas been collected
试题 5
As it is known that the aim of every business is to make profit as possible
选择项：
Aas many
Bas much
Cmore
试题 6
二阅读理解：阅读面短文根文章容进行判断选T错误选F
Principles of Marketing
Marketing is the part of your business where money is made In order to succeed in business the following two principles of marketing should be kept in mind
First customers are the mainstay of any business Attracting customers to a business makes the difference between succeeding and failing Therefore the business needs to direct all activities towards satisfying the customers’ needs If customers are satisfied there is a chance that they will be retained for a long time and possibly permanently Undoubtedly they are likely to talk to other potential customers
Another principle for a business is that profitable sales volume is more important than maximum sales volume The profitable sales volume is the volume of sales that actually will earn a business the most profit And the maximum sales volume simply refers to the biggest sum of retail sales Since the aim of most businesses is to make as much profit as possible businesses value profits more than the volume of sales A large volume of sales may result in a low profit margin therefore it is important for marketers to focus on their profitable sales volume
Decide if each of the following statement is TRUE (T) or FALSE (F)
1 In order to succeed in business three principles of marketing should be kept in mind(F)
2 If customers are satisfied they will be likely to encourage more people to buy the products or services( T)
3 The profitable sales volume is the volume of sales that will bring a business profit(T)
4 The maximum sales volume refers to the biggest sum of retail sales( T )
5 Profitable sales volume is as important as the maximum sales volume( F)
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
—But why is it so much higher in this market
—
选择项：
AI don’t think I can follow the course
BSometimes things don’t go as expected
CThere are many rich people in this area
试题 2
—I wonder if you are able to offer market exclusivity for all of China
—
选择项：
AI’d love to go to the supermarket with you if I have the time
BI’m not surprised to hear that about the huge market in China
CThank you for your interest in representing our product
试题 3
—Ok what are your initial thoughts on our computers in China Is there a market
—
选择项：
AThere is a computer shop around the corner to the right
BOur current agent agreements are broken up into regions
CI am very optimistic about the market opportunities in China
试题 4
Sometimes it over half the total time spent on a research problem
选择项：
Atakes up
Btakes off
Ctakes on
试题 5
We are full of confidence the Chinese market
选择项：
Aon
Bin
Cwith
试题 6
二翻译：ABC三选项中选出英文适合中文翻译
1 Having been a player in the computer industry in China for the last decade our company has witnessed firsthand the industry’s phenomenal growth( )
A 十年中已成中国计算机行业运动员公司亲眼目睹行业令瞩目成长
B 十年中公司作参者亲眼见证中国计算机行业令瞩目发展
C 十年中作中国计算机行业球员公司已见证行业惊增长
2 But pricing is based on the needs of target customers and it differs from place to place and over time( )
A 定价基目标客户需求点着时间推移
B 定价基目标客户需求着点时间推移
C 定价基目标客户需求价格域时间
3 In order to succeed in business the following two principles of marketing should be kept in mind( )
A 商业取成功两条营销原应该牢记心
B 企业想取成功必须牢记原
C 取商业成功两条市场原应置脑海中
4 Attracting customers to a business makes the difference between succeeding and failing( )
A 否吸引顾客成功失败区
B 否吸引客户企业产生兴趣决定营成败
C 否吸引顾客做生意成功失败间区
5 If customers are satisfied there is a chance that they will be retained for a long time and possibly permanently( )
A 果客户满意成较长期客户永久客户
B 吸引客户满意够成长期客户永久客户
C 果满足客户机会长期保留成永久客户
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形考务1题库
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
—As you know I’m not quite familiar with how to shop online
—It’s a piece of cake I’ll show you how to do it
选择项：
AFirst of all you should find a good ecommerce site
BNext add the items in your shopping cart and place the order
CThen compare the prices and features of the goods you like
试题 2
—I think we can use two or more kinds of media together in an advertising campaign
—
选择项：
AIt’s true Two is always better than one
BThat’s quite right We can attract more people
CIt’s great idea We need to put in more money then
试题 3
—Morning Daniel Today I’d like to discuss the promotional events of our products with you
—
选择项：
AHi I agree with what you have just said
BGood morning Kevin Nice to meet you too
COk I think we should draw up a thorough plan first
试题 4
It can be aimed individuals with select surfing behavior
选择项：
Ato
Bin
Cat
试题 5
In my opinion the first thing is what tools we should use (考点：定式结构法)
选择项：
Ato be discussed
Bdiscussed
Cdiscussing
试题 6
二阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
Development of Online Marketing
With the introduction of the Internet there came many changes to the way a company might carry out a marketing strategy About ten years ago we shopped only at local stores in the market place using cash Now a new world has been opened up to people around the globe through the World Wide Web We are able to browse the fanciest shops in the world from home virtually that is The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing Increasingly online marketing is no longer just an option It is a necessity
Online marketing is an electronicallybased industry In short it refers to the conducting of business through the Internet It is a way of buying and selling goods and services and negotiating trade through digital communications
Online marketing allows businesses to reach a wider market while cutting costs saving time and eliminating tons of paperwork Most online retailers ask the customers to pay with a credit card Regular buyers are issued electronic or digital signatures which are protected by passwords enabling them to transact business securely via Internet
Online marketing is still in its early stages as problems such as how to deal with credit card fraud on the Internet still have to be dealt with But its future looks rosy With the development of computer technology ecommerce will inevitably become a must in our everyday lives There is no doubt ecommerce has come of age
1 __________ changed the way a company might carry out a marketing strategy over the past 10 years( )
A The Internet
B Local stores
C The consumers
2 What does virtually mean in Paragraph One( )
A In reality
B By means of a computer
C Safely
3 Which of the following advantages of online marketing is not mentioned( )
A Reach a wider market while cutting costs
B Save time and eliminate paperwork
C Increasing trust between traders and buyers
4 What problems are still outstanding in online shopping( )
A Cutting costs
B Credit card fraud on the Internet
C Eliminating paperwork
5 Which is the author’s attitude towards online shopping( )
A Our shopping was only done at local stores on the high street using cash
B Online marketing refers to the conducting of business through the Internet
C Undoubtedly the era of ecommerce has arrived
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
—Great Maybe from now on I should try to buy goods online
—
选择项：
AI think you need to be a little bit slower
BThat’s all right Whatever
CWhy not Go ahead Just give it a try
试题 2
—Morning Daniel Today I’d like to discuss the promotional events of our products with you
—
选择项：
AHi I agree with what you have just said
BGood morning Kevin Nice to meet you too
COk I think we should draw up a thorough plan first
试题 3
—Uh I think online shopping is very timeconsuming
—
选择项：
AWhy do you want to wait and shop in a long line
BI somewhat agree with you but not completely
CThank you for your time to be with me for the weekend
试题 4
Consumers can’t digest too much information on a web page resulting low rates of return
选择项：
Awith
Bin
Cat
试题 5
I know personal selling is also a very effective tool for building ______buyers’ confidence
选择项：
Ato
Bup
Cwith
试题 6
二翻译：ABC三选项中选出英文适合中文翻译
1 Actually I have been thinking about online shopping for a long time( )
A 事实久前已考虑网购物
B 事实直考虑网购物已长时间
C 事实正考虑长时间网购物
2 Increasingly online marketing is no longer just an option It is a necessity( )
A 网络营销愈愈选择种必然
B 网络营销久选择必然选择
C 网络营销仅日益选择必然需
3 Online shops give us the opportunity to shop 247 ( )
A 网购物提供247商店购物机会
B 网商店提供7天24时购物机会
C 网商店提供周7天天24时全天候购物机会
4 The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing ( )
A 消费者涌网店购物行已表现出网络营销断增长
B 消费者网购热潮说明越越消费者接受网络营销
C 消费者抢购网店显示出非常接受日益增长网络营销
5Online marketing saves time and can be delivered anytime anywhere ( )
A 线销售抢回时间时间快递点
B 线营销节省时间时发送快递
C 线营销节约时间时传输信息
形考务2题库
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
—It seems that the sales volume has not reached our objective
—
选择项：
AThank you very much about it
BIt doesn’t matter too much
CIt’s true I’m sorry about that
试题 2
—We are now looking for agents to cover southern China
—Excellent
选择项：
AI’m very familiar with the market there
BWe are full of confidence in the Chinese market too
COur target markets are large corporations and government agencies
试题 3
—Ok what are your initial thoughts on our computers in China Is there a market
—
选择项：
AThere is a computer shop around the corner to the right
BOur current agent agreements are broken up into regions
CI am very optimistic about the market opportunities in China
试题 4
When data it has to be analyzed to decide what it all means
选择项：
Ahad been collected
Bhas collected
Chas been collected
试题 5
As it is known that the aim of every business is to make profit as possible
选择项：
Aas many
Bas much
Cmore
试题 6
二阅读理解：阅读面短文根文章容进行判断选T错误选F
Principles of Marketing
Marketing is the part of your business where money is made In order to succeed in business the following two principles of marketing should be kept in mind
First customers are the mainstay of any business Attracting customers to a business makes the difference between succeeding and failing Therefore the business needs to direct all activities towards satisfying the customers’ needs If customers are satisfied there is a chance that they will be retained for a long time and possibly permanently Undoubtedly they are likely to talk to other potential customers
Another principle for a business is that profitable sales volume is more important than maximum sales volume The profitable sales volume is the volume of sales that actually will earn a business the most profit And the maximum sales volume simply refers to the biggest sum of retail sales Since the aim of most businesses is to make as much profit as possible businesses value profits more than the volume of sales A large volume of sales may result in a low profit margin therefore it is important for marketers to focus on their profitable sales volume
Decide if each of the following statement is TRUE (T) or FALSE (F)
1 In order to succeed in business three principles of marketing should be kept in mind(F)
2 If customers are satisfied they will be likely to encourage more people to buy the products or services( T)
3 The profitable sales volume is the volume of sales that will bring a business profit(T)
4 The maximum sales volume refers to the biggest sum of retail sales( T )
5 Profitable sales volume is as important as the maximum sales volume( F)
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
—But why is it so much higher in this market
—
选择项：
AI don’t think I can follow the course
BSometimes things don’t go as expected
CThere are many rich people in this area
试题 2
—I wonder if you are able to offer market exclusivity for all of China
—
选择项：
AI’d love to go to the supermarket with you if I have the time
BI’m not surprised to hear that about the huge market in China
CThank you for your interest in representing our product
试题 3
—Ok what are your initial thoughts on our computers in China Is there a market
—
选择项：
AThere is a computer shop around the corner to the right
BOur current agent agreements are broken up into regions
CI am very optimistic about the market opportunities in China
试题 4
Sometimes it over half the total time spent on a research problem
选择项：
Atakes up
Btakes off
Ctakes on
试题 5
We are full of confidence the Chinese market
选择项：
Aon
Bin
Cwith
试题 6
二翻译：ABC三选项中选出英文适合中文翻译
1 Having been a player in the computer industry in China for the last decade our company has witnessed firsthand the industry’s phenomenal growth( )
A 十年中已成中国计算机行业运动员公司亲眼目睹行业令瞩目成长
B 十年中公司作参者亲眼见证中国计算机行业令瞩目发展
C 十年中作中国计算机行业球员公司已见证行业惊增长
2 But pricing is based on the needs of target customers and it differs from place to place and over time( )
A 定价基目标客户需求点着时间推移
B 定价基目标客户需求着点时间推移
C 定价基目标客户需求价格域时间
3 In order to succeed in business the following two principles of marketing should be kept in mind( )
A 商业取成功两条营销原应该牢记心
B 企业想取成功必须牢记原
C 取商业成功两条市场原应置脑海中
4 Attracting customers to a business makes the difference between succeeding and failing( )
A 否吸引顾客成功失败区
B 否吸引客户企业产生兴趣决定营成败
C 否吸引顾客做生意成功失败间区
5 If customers are satisfied there is a chance that they will be retained for a long time and possibly permanently( )
A 果客户满意成较长期客户永久客户
B 吸引客户满意够成长期客户永久客户
C 果满足客户机会长期保留成永久客户
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档