国家开放学电网台商务英语2体化考试机考形考务3题库答案
形考务3题库
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
—This is Focus Advertising Agency How may I help you
—
选择项：
AExcuse me I’d like to buy a pair of sports shoes
BHi there I’m glad to introduce myself to you
CI need some information on the advertising rates of your magazines
试题 2
—
— I’m planning to go to Canada for further study
选择项：
AWhy are you going to resign your current job
BWhen do you intend to resign your current job
CWhat is your intention after resigning your current job
试题 3
—
— It will take at least three weeks
选择项：
AHow soon will you finish our TV commercial
BWhen will you finish our TV commercial？
CHow long have you finished our TV commercial？
试题 4
Remember we want to create a forwardlooking image ______ increase the awareness of our brand
选择项：
Aas well as
Bbut
Cso
试题 5
The Digital Image Processing of this copier is a prime reason you can ______ on it
选择项：
Aaccount
Bcount
Cdiscount
试题 6
二阅读理解：阅读面短文根文章容进行判断写T错误写F
Product advertising is an important part of marketing It aims at increasing sales by making a product or service known to a wider audience and by emphasizing its positive qualities A company can advertise in various ways depending on how much it wishes to spend There are different media for advertising including television radio newspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agency A good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or service but more with the brand image and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three different types image advertising opinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
Decide if each of the following statement is TRUE (T) or FALSE (F)
1 Generally an advertising agency is responsible for designing and organizing a product’s advertisement( T )
2 It is not necessary to consider the budget of an advertisement in choosing a media for advertising( F)
3 According to the text there are three types of media used in advertising(F )
4 Product advertising is different from corporate advertising( T )
5 This passage is mainly about the history of advertising(F )
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
—
— We would like to get in with the fall publication if possible
选择项：
AHow much do you plan to spend on advertisement
BWhich edition would you like your advertisement to appear in
CWhat do you want to say about your products in the advertisement
试题 2
—
— Once a week
选择项：
AHow soon will your department finish the meeting
BHow often does your department hold a meeting
CHow long will the department meeting last？
试题 3
—This is Focus Advertising Agency How may I help you
—
选择项：
AExcuse me I’d like to buy a pair of sports shoes
BHi there I’m glad to introduce myself to you
CI need some information on the advertising rates of your magazines
试题 4
Our advertising rates are size and location
选择项：
Adepended on
Bput on
Cbased on
试题 5
The Smart Color Laser Copier is comparable professional editing
选择项：
Ato
Bon
Cat
试题 6
二翻译：ABC三选项中选出英文适合中文翻译
1 Our advertising agency will just have to come up with a theme for the advertisement by tomorrow( )
A 明天前广告公司会索取广告题
B 明天前广告公司会收广告题
C 明天前广告公司会出广告题
2 Product advertising aims at increasing sales by making a product known to a wider audience( )
A 产品广告旨通广泛宣传产品提高销售
B 产品广告提高销售广消费者解产品
C 产品广告增长销售时产品推荐消费者
3 A good advertising program tells potential customers the benefits derived from the use of products( )
A 广告方案告诉潜客户产品中受益
B 广告方案告诉潜客户产品
C 广告方案产品受益告诉潜客户
4 You can use either your own designers or a team of designers in our agency( )
A 您时采您设计师公司设计团队
B 您采您设计师者采公司设计团队
C 您应采您设计师应采公司设计团队
5 Opinion advertising presents the impression of doing a public service by addressing the importance of a company( )
A 舆广告展示公司重形象履行公事务
B 舆广告强调公司址重性展示高形象
C 舆广告通强调公司公服务中重性展示公司形象
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形考务3题库
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
—This is Focus Advertising Agency How may I help you
—
选择项：
AExcuse me I’d like to buy a pair of sports shoes
BHi there I’m glad to introduce myself to you
CI need some information on the advertising rates of your magazines
试题 2
—
— I’m planning to go to Canada for further study
选择项：
AWhy are you going to resign your current job
BWhen do you intend to resign your current job
CWhat is your intention after resigning your current job
试题 3
—
— It will take at least three weeks
选择项：
AHow soon will you finish our TV commercial
BWhen will you finish our TV commercial？
CHow long have you finished our TV commercial？
试题 4
Remember we want to create a forwardlooking image ______ increase the awareness of our brand
选择项：
Aas well as
Bbut
Cso
试题 5
The Digital Image Processing of this copier is a prime reason you can ______ on it
选择项：
Aaccount
Bcount
Cdiscount
试题 6
二阅读理解：阅读面短文根文章容进行判断写T错误写F
Product advertising is an important part of marketing It aims at increasing sales by making a product or service known to a wider audience and by emphasizing its positive qualities A company can advertise in various ways depending on how much it wishes to spend There are different media for advertising including television radio newspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agency A good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or service but more with the brand image and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three different types image advertising opinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
Decide if each of the following statement is TRUE (T) or FALSE (F)
1 Generally an advertising agency is responsible for designing and organizing a product’s advertisement( T )
2 It is not necessary to consider the budget of an advertisement in choosing a media for advertising( F)
3 According to the text there are three types of media used in advertising(F )
4 Product advertising is different from corporate advertising( T )
5 This passage is mainly about the history of advertising(F )
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
—
— We would like to get in with the fall publication if possible
选择项：
AHow much do you plan to spend on advertisement
BWhich edition would you like your advertisement to appear in
CWhat do you want to say about your products in the advertisement
试题 2
—
— Once a week
选择项：
AHow soon will your department finish the meeting
BHow often does your department hold a meeting
CHow long will the department meeting last？
试题 3
—This is Focus Advertising Agency How may I help you
—
选择项：
AExcuse me I’d like to buy a pair of sports shoes
BHi there I’m glad to introduce myself to you
CI need some information on the advertising rates of your magazines
试题 4
Our advertising rates are size and location
选择项：
Adepended on
Bput on
Cbased on
试题 5
The Smart Color Laser Copier is comparable professional editing
选择项：
Ato
Bon
Cat
试题 6
二翻译：ABC三选项中选出英文适合中文翻译
1 Our advertising agency will just have to come up with a theme for the advertisement by tomorrow( )
A 明天前广告公司会索取广告题
B 明天前广告公司会收广告题
C 明天前广告公司会出广告题
2 Product advertising aims at increasing sales by making a product known to a wider audience( )
A 产品广告旨通广泛宣传产品提高销售
B 产品广告提高销售广消费者解产品
C 产品广告增长销售时产品推荐消费者
3 A good advertising program tells potential customers the benefits derived from the use of products( )
A 广告方案告诉潜客户产品中受益
B 广告方案告诉潜客户产品
C 广告方案产品受益告诉潜客户
4 You can use either your own designers or a team of designers in our agency( )
A 您时采您设计师公司设计团队
B 您采您设计师者采公司设计团队
C 您应采您设计师应采公司设计团队
5 Opinion advertising presents the impression of doing a public service by addressing the importance of a company( )
A 舆广告展示公司重形象履行公事务
B 舆广告强调公司址重性展示高形象
C 舆广告通强调公司公服务中重性展示公司形象
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档