- 1. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingONLINE
BRANDING
- 2. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingHOWdoes it work?
- 3. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching1THE1WAY
- 4. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingBRAND MATURITY MODELT
A
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A
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O
M
YOF BUILDING BRANDS
- 5. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL1SALESFINANCIAL PERFORMANCECOMMODITY PUSHERS
- 6. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL2SALESFINANCIAL PERFORMANCESEED BRAND COMPANY MARKETING BRAND AWARENESS
- 7. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL3SALESFINANCIAL PERFORMANCESEED BRAND COMPANY MARKETING BRAND COMM BRAND IMAGE BRAND AWARENESS
- 8. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL4IMAGEFINANCIAL PERFORMANCECONSCIOUS BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES
- 9. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL5IMAGEFINANCIAL PERFORMANCEMEZZANINE BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP.RESORCS. OPTIMIZATIONMARKET PROTECTION
- 10. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL6IMAGEFINANCIAL PERFORMANCEMATURE BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP.RESORCS. OPTIMIZATIONMARKET PROTECTION BRAND TRUSTBRAND LOYALTY
- 11. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL7IMAGEFINANCIAL PERFORMANCELEADER BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP.RESORCS. OPTIMIZATIONMARKET PROTECTION BRAND TRUSTBRAND LOYALTYMARKET LEADERSHIP BRAND EXPERIENCE BRAND INNOVATION
- 12. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingADVANTAGEDISADVANTAGEOnline Fraudreally bad for your company, if there is no response measurereally good for your company or customersRumor and Negative PublicityBetter TargetingMore Precise Campaign MetricRelative Lower CostCapacity to InfluenceMore ChoicesMarket ReviewsSpecialist ResourceMore engagement channelsMore competitionMarket reputationPrice pressureContent FreshnessSEO and SMO Know-How
- 13. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingSource: NST, Malaysiaexamples of successful brands
Just …
- 14. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Trusted Payment Gateway
Security Accreditation
Clear transaction policies
Transparent cost to customers
Post-Sales online support
Recommendations
- 15. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Social Media Optimization
Online Guerilla Campaign
Direct Marketing Campaign
Online Offers
- 16. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Online Advertising
Online PR Releases
Newsletter Subscriptions
Email Subscription
Online Comm Downloads
Social Media Optimization
- 17. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATIONBrand name
Site name
Online Advertising & Placements
SEO
Offline Marketing Campaign
- 18. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Site Graphic Design
Security Accreditation
Content Freshness
- 19. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Product Pricing
Variety of Choice
Delivery Logistics
Security Accreditation
Post-Sales online support
Offers and Specials
Competitor comparisons
3rd Party Reviews
- 20. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION IP mark
IP policies and terms
Enforcement
Customer education
- 21. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Co-branding
Social Media Optimization
Customer policies
Transaction policies
Privacy policies
Security accreditation
Profile and background
Accessibility to real people
Efficiency and speed of support
Accuracy and updated information
Recommendations
3rd party reviews
- 22. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Site architecture
Ease of navigation & search
Error handling mechanics
Social Media Optimization
Design and presentation
- 23. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Social media optimization
Web 3.0
Real product and service innovation.
- 24. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coachingcseng@csenglim.comhttp://www.linkedin.com/in/csenglimhttp://www.twitter.com/csenglimStrategic Social Media
Program Design for
Business :
Step-by-Step Guide
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at csenglim.com