国家开放学电科商务英语3期末题库答案（试卷号：1380）
题库
交际语(题2分10分)
15题选择正确语句完成面话答案序号写答题纸
1 Hello this is Steven Smith Nice to hear your voice againHiMr Smith
ADo you know the coverage of your freight forwarding business
BPlease tell me the coverage of your freight forwarding bus iness
CI would like to know more about the coverage of your freight forwarding bus iness
2YesI will try my best
A Do you know about business tax
B What do you think about business tax
C Can you give me a brief introduction about it
3 Don＇ t hesitate to click on our website when you need us
_Thank you
A I can
B I will
C I know
Yes certainly We area medium firm with about two thousand people in two different plants
A Do you have nine departments in your company
B Could you tell me how your company is actually organized
C Can you tell me a little more about the four branch offices
5I＇ m afraid we put less emphasis on the overall design of the whole project
A This is obviously too heavy People won＇ t be able to carry it
B We＇ d better use light ones They make the audience feel comfortable
C0ur main goal is to establish our brand name among our target audience
二词汇结构(题2分30分)
620题阅读面句子三选项中选出填入空白处正确选项答案序号写答题纸
6 Good manners maybe varied__cul tural backgrounds
A since
B because
C due to
7I was_devising sales strategies and targets for the West Region
A responsible with
B responsible for
C responsible in
8 You just send the faulty product back to them and theyit free of charge
A will replace
B replace
C have replaced
9 The price of comnodities__on many factors like qualitydemand supplyetc
A is basing
B has based
C is based
10 Your Tshirts found a ready market in the eastern part of our country_2014
Aon
B in
C at
11 Finally
they return the_to the people who bought shares in the company
A cost
B price
C profits
12 We sell insurance coveryour pay will depend on the cover you require
A fee
B fare
C charge
13 That is the reason_we＇ ve lost so many cus tomers
A wh
B that
C which
14I plan to use the media mix to reach our_
A target market
B free market
C stock market
15 I＇ll_the exchange rate and service charge and then type up the check for you
A makeup
B figure out
C carryout
16 We have_in most major cities in China
A subsides
B subsidiaries
C submits
17_you have said is very important to us
A What
B That
C Whose
18 It means you canonline with us
A translate
B transport
C transact
19 Moreoverreservat ions by credit card four weeks__guarantee avai lability of the room size
required
A in advance
B at advance
C on advance
20 Our terms of payment are normally 30 day bill of exchangedocuments_payment
A against
B for
C in
三阅读理解(题4分40分)
2125题阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage 1
These are the latest manifestations of a worry ing obsession wi th econmerce and the Internet
in Asia＇ s largest economies In MarchBei jing announced its newInternet Plusplan to expand Internet connectivity Premier Li when describing it brought up themobile Internetcloud computingbig data intelligent manufacturing and the Internet of Thingsin a manner similar to business leaders in America Nor is this digital obsession restricted to China Indian Prime Minister Narendra Modi＇s meeting with Mark Zuckerberg at Facebook’ s headquarters received as muchif not more media attention as his address on sustainable development to the United Nations days earlier
The claim that the Internet wll fundamentally transform development is unproven (未证实) and untestedWhat is clear is that the Internet makes consumption easier faster and more expansive than ever before Analysts have thus looked toecommerce and China＇ s Internet giants to helpsave China＇ s economic model from slowing down
By extensionChina and India must havedreamsthat are bigger than the Internet They need to take the lead in finding a new model of development for the 21 Century that intelligently
make use of science and technologybut without being seduced by musings about ecommerce that mask deep structural flaws of current economic mode1s Resolving those pressing issues should be the realinnovation that lies at the heart of any deve lopment program
21 Jack Ma hopes eWT0 can help_
A cooperation between companies
B success of small business online
C people look for friends and lovers
22 Digital obsession in the second paragraph refers to_
A problems caused by Internet
B trades between China and America
C passion on Internet business
23 Which is NOT true according to the third paragraph
A It is not clear that how the Internet will deeply influence deve lopment
B The Internet makes people harder to sell products and buy goods
C E commerce is likely to contribute to China＇ s economic deve lopment
24 China and India need tc
A find a new model by using science and technology
B find a solution to take place of online business
C find a cure to deal with diseases in the 21 Century
25 what is the author＇ s attitude to China＇ s development of onl ine business
A Negat ive
B Positive
C Neutral
2630题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Passage 2
Online banking refers to banking activities that are carried out over the Internet on a secure website It developed in the late1990s and grew more popular over the years since it can make one’ s financial life much easier to manage
Firstyou can use online banking to pay your bills Most banks have a section in which you setup payees Fill out the information once you can simply choose that profile every time you pay a bill online
Second online banking allows you to access your account history and transactions from anywhere It is the quickest way to check and see if a transaction has cleared your account It also enables you to find out about unauthorized transactions more quickly
Thirdonl ine banking also allows you to transfer money between accounts effectively It is more convenient than us ing the automated phone service When you setup your onl ine bankingbe sure that all of your accounts at the bank are listed This will make it easier to transfer money and make loan payments onl ine
Obviously you need to pay special attention to your safety or privacy using online banking It is important to clear your cookies after each banking sessionespecially at a public computer Additionally make sure that your password is long enough to prevent it from easily being hacked Never give your onl ine account infornat ion to anyone else Check your credit report regularly Thus you can protect yourself from identity theft
26 Online banking refers to banking systems where you can carryout your business over the Internet on any websiteF
27 Most banks have a section in which you setup your ormn businessF
28 0nl ine banking is the quickest way to check and see if a transact ion has cleared your historyF
29It is more useful and easier than using the automated phone serviceT
30 No doubt you have to keep a special eye on your safety or privacy using onl ine bankingT
四写作(篇作文20分)
根求写作文[推荐信]
[试题]Write a recommendation letter for Li Hua who has been working in your company for 5years You may include the information below
●his work experience and strengths
●his character and personality
●oh is reasons for leaving the present job etc
备注翻译
贵公司工作5年李华写封推荐信包括信息
●工作验优势
●性格性
●高职原等
答To whom it may concern
It’s my pleasure to recommend Li hua to youHe is one of the most outstanding employees of mine and has worked in my company for about five years Li hua is an enthusiastic and progress ive young man wi th extremely high potentiality During the work he gets along well with his col leagues and has achieved great resualts Unfortunatelyor the consideration of his family he had to resign from our company
I＇ m certain that Li hua will make great contribution to your company in the future and I strongly recommend him for this position Your favorable consideration will be highly appreciated If further information regarding him is needed please feel free to contact me
Yours sincerely
题库二
交际语(题2分10分)
15题选择正确语句完成面话答案序号写答题纸
According to lawthey refer to transportat ion construct ionfinanceinsurance and the like
ADo you know taxable services
B How do you like taxable services
C What do you mean by taxable services
2Good morning Far East Logistics Company
Good morning This is Maggie Bonner I would like to know your frei ght forwarding bus iness
A May I help you
B What do you want
CWho is that calling
3We would like to place an order for some of your C& Z desk units
A Certainlywe keep a large supply in stock
B Delivery dates depend on your locat ion
C We recommend payment by letter of credit
4I think a bus stop advertisement is a very wise chance to promote our products
A0ur products are popular
B You said it
CI don＇ t like advert i sement
5 Thenwhat kind of music are you going to have in the background
A This is obviously too heavy People won＇t be able to carry it
B We＇ d better use light ones They make the audience feel comfor table
C Our main goal is to establish our brand name among our target audience
二词汇结构(题2分30分)
620题阅读面句子三选项中选出填入空白处正确选项答案序号写答题纸
6I＇ 11_the exchange rate and service charge and then type up the check for you
A makeup
B figure out
C carryout
7 You can inform your embassy of your account number so that your money can be_directly
A transferred
B transported
C transformed
8 Before I came to BeijingI as an executive secretary with a trading company for one year in Britain
A am working
B had worked
C has worked
9 Headhunters orsearch firms specialize in finding the right person for the right job
A excessive
B perspective
C executive
10 Too many debts in a company easily_bankruptcy
A result from
B lead from
C result in
11A marketer __buyers’needs and desires in order to decide what products to make available
A focuses or
B carries out
C pays back
12 With the RMB account you can__and deposit RMB cash directly
A extend
B wi thdraw
C complete
13 The total in_logistics in China is still higher than that in many other industrialized countries
A fee
C cost
14 The_you have with a person determines the kind of language you use
A relat ionship
B decision
C arrangement
15 Ideally a__should be a winwin situation so both you and your customer will probably
have to give in on some points
A completion
B negotiation
C negation
16bearing the uncertainties that are part of the marketing process
A initiates
B innovates
C involves
17 The management style you select will your people skills and knowledge and available
resources
A depend on
B deal with
C superficial
18 Accounting errors will happen from time to time but many common accounting mistakes_
_with proper planning and preparation
A can avoid
B can be avoi ded
C can avoid being
19 Trading globally allows us to expand our markets for both goods and services that otherwise
may not have been_ to us
A negotiable
B capable
C available
20An example of soft sell is to_free samples to which cus tomers often respond favorably
A distribute
B distinguish
C disturb
三阅读理解(题4分40分)
2125题阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage 1
It takes a lot of time and effort to develop and maintain a marketing campaign that resonates (鸣) wi th your potential cl ients However you should think more about how to develop 1 marketing campaign After allwe＇ re always looking for ways to increase our competitiveness Here are some marketing strategies for you to checkout
Partner(结伴) with allies Marketing partnerships have many benefits to push a marketing campaign For starterswhen you stand side by side wi th someone elseyou can del iver better contentIf you are at the top of your businessmarket ing partnerships are cheaper to maintain your success and expose your brand
Embrace user generated content According to a survey of 839 millennials (千万富翁) they spend 5 4hoursaday comunicat ing with their peersabout 30 percent of their total media time Similarly you can also make this by sharing personal stories and exchanging ideas with your customers This is a good way of carrying out adverti sement
Help customers solve a probl em As perfectly stated on Hub SpotYou＇ re in business because you provide solutionsSome of the ways you can help customers solve a problem is by creating how to content offering exclusives that make their lives easier listening to them or answering their questions or creating APPs or tools
Let customers interact No matter what product or service you＇ re offering your customers want to interact with your company or at least other customers AMCfor examplecreated an online tool that allowed you to write down your imaginations American Express connects smallbusiness owners to each other and helpful resources through its open forum
21 This article mainly talks about_
A some marketing strategies
B your potential clients
C communicative skills
22 You are suggested in the second paragraph to_
A fight against your opponent
B find allies with someone el se
C always focus on yourself
23 To embrace user generated content does good at_
A making friends with strangers
B choosing capable employees
C carrying out advert i sement
24 Which of the following is NOT away of helping customers solve a problem
A Creat ing how tocontent
B Listening to customers
C Having dinner with customers
25 AMC created an online tools o that_
A one can write down what he imagines
B your dreams and thoughts will come true
C they can gather information from customers
2630题根短文容判断出语句否正确正确写T 错误写F答案写答题纸
Passage 2
There are eight traditional functions of marketing
(1) Buy ing Amarketerfocusesonbuyers＇ needsanddesires inordertodec idewhat products to make avai lable Unders tanding buyers’behavior is of great importance
(2) Selling Marketers usually view selling as a persuasive activity that is completed through promot ion Selling includes personal selling advertising and other selling methods It is probably the function of marketing that we most often see in our daily life
(3) Transporting Transporting is physically moving the product from the seller to the buyer Marketers focus on transporting costs and services
(4) Storing Like transporting
storing is an aspect of the physical distribution of products Storing inc ludes warehousing activities Warehouses hold products for long per iods sometimes in order to create time utility
(5) Grading Grading involves sorting products according to size and quality This makes buying and selling easier because it reduces the need for inspection and sampl ing
(6) Financing For many products such as automobiles fridges and new homes the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible
(7) Marketing research Through researchmarketers may find out the need for new products and services By gathering information on a regular basisthey can better plancarryout and control marketing activities
(8) Risk taking It involves bearing the uncertainties that are part of the marketing process Most marketing decisions result in either successor failure that is associated with risk
26 It is very important to understand buyers’ behaviorT
27 Marketers usually use different selling methodsT
28 Marketers ignore transporting costs and servicesF
29 Both transporting and storing are the aspects of the physical distribution of productsT
30 Marketers provide credit that makes the purchasing of automobilesfridges and new homes possibleT
四写作(篇作文20分)
[试题]Suppose you are the manager and write a recommendation letter for Miss Helen Miller according to the fol lowing information
Candidate Miss Helen Miller
Working experience worked in the Export Department of a large firm for over 8years from July 2006 to December 2014
Her character and advantages hardworking honest and reliable excellent communicat ion skills work independently and efficiently excellent rapport with people of all ages Reason for leav ing personal reasons
备注翻译
假设理根信息海伦米勒姐写推荐信
候选海伦●米勒姐
工作历 2006年7 月2014年12月某公司出口部工作8年
性格优点勒奋诚实优秀沟通力独立高效工作年龄段融洽相
处离职原原
答Dear Sir or Madam
Ms Helen Miller is an employee of our company From July 2006 to December 2014 I worked n the export department of our company for more than 8 years and now I have resigned due to personal reasons
Her character and strengths hardworking honest and reliable excellent communicat ion skills and independent and efficient work efficiency able to get along well with people of all ages
If you can consider my suggestion to interview and hire her I would be very grateful
Tianna Company Manager Wang
December 302017
题库三
交际语(题2分10分)
15题选择正确语句完成面话答案序号写答题纸
1 Good morningMadamGood morningI need a check to send to my publisher in New York
A What can I do for you
B What do you want to buy
C Why do you come here
2 Thank youI must say I have a great staff
AI＇d like you to meet Joe Stevens He＇ s our sales team head The Sales Department has more han 50 employees
BPlease allow me to introduce my colleague to you She is the Purchasing Manager
C It＇s a pleasure to meet you Ben So you＇ re the one responsible for those outstanding sales figures I＇ ve seen
3 What can I do for you Madam
A You’d better remi t500yuanincashtomys on in Beijing University
B I＇ dliketoremi t500yuanin cash to my son in Beijing University
CI＇ d rather remi t500yuanincashtomys on in Bei jing University
4What about the commiss ion
AIt＇s a general practice everywhere else
B Of course I＇ d give you our lowest quotat ion
CI＇ m afraid you have to tell me how large your order is going to be
5 And could you give me your signature here
A0hI don’t have my signature with me today
B Sorry I＇ m afraid I didn＇ t quite catch that
C What do you think of my handwriting
二词汇结构(题2分30分)
620题阅读面句子三选项中选出填入空白处正确选项答案序号写答题纸
6 You can send them gifts_your most loyal customers
A in reply to
B with regard to
C in honor of
7 Our bank provides you quick and__electronic remittance for individuals
A determined
B convenient
C com for table
8 You are the right person for the job that your application to the advert isement
A relates
B recognizes
C replies
9 Somet imes your body language gestures and expressions may tell people__about you than the words you use
A most
B more
C much
10 0ur new type of treadmill release next month
A is due to
B is due for
C is due
11We will_an order with your company for digital cameras
A reserve
B book
C place
12 A sales depar tment_many people who are based in different parts of the country or the world
A consists of
B insists on
C persists in
13you go to visit a new customer to negotiate a sale you should find out as much as you can bout them
A Soon after
B While
C Before
14 0ne of the ways to help you stay_is to engage in a quick conversat ion with high energycol leagues
A energized
B affected
C di scouraged
15 One of the advantages of online banking is that it allows you to transfer money between accounts_
A relatively
B effectively
C emotionally
16 According to lawthey refer to transportation construction finance insurance and_
A others
B the things
C the like
17Are there any other features worth__about the organization of the company
A ment ioning
B to mention
C mention
18 A good salesperson is good at listening to and taking note of__different people tell him
A what
B whether
C how
19_an effective manager lies in knowing the right management style
A Be
B Is
C Being
20An IT system at a personal computer manufacturer may help a manager__the informat ion and recommend an act ion
A analyzing
B analyze
C to analyze
三 阅读理解(题4分40分)
2125题阅读列短文ABC三选项中选出正确答案答案序号写答题纸
PassageI
In bus iness
people have to deal in person with all kinds of people When talking to people within your company who don＇ t speak your languageyou may have to use English these people maybe colleagues or co workers who may work with you in your own depar tmentin another part of the building or in another branch And you may also have to deal with people from outside the organization clients suppliers visitors and members of the publ ic Moreover these people maybe friends or strangers people of your own ageor people who are younger or older than you
The relat ionship you have with a person determines the kind of language you use For exampleit＇ s not appropriate to say Hi how are you＇ when meeting the Managing Director of a large company or to sayGood morning it＇ s a great pleasure to meet you when being introduced to a person you＇ 11 be working closely within the same team
People usually for man impression of you from the way you speak and be have not just from the way you do your work People in different countries have different ideas of what sounds friendlypolite or sincere and of what sounds rude or unfri endly Good manners in your culture maybe considered bad manners in another Somet imes your body 1 anguage ges tures and expressions may tell people more about you than the words you use
21 The topic of the passage is_
A self image in business situation
B the importance of appropriate choice of language
C dealing with people in bus iness
22 The language you use when talking with people in business is decided by_
A your relationship with the particular person
B yourself
C your boss
23 People usually for man impression of you from
A your way of doing jobs
B your language and manners
C your facial express ions
24 Good manners in your cul ture maybe cons idered bad manners in another Good manners in this statement mean_
A to be have politely
B to be have lovely
C to be have aggressively
25 The message of the article is that_
A dealing with people successfully in business is not easy
B clients with different cultural background is most chal lenging
C language plays a very important role in setting up business relat ionship
2630题根短文容判断出语句否正确正确写T 错误写F答案写答题纸
Passage 2
Accounting errors will happen from time to timebut many common accounting mistakes can be avoided with proper planning and preparation Here are the top seven accounting mistakes that should be paid more attention to
(1) Not knowing your true cash balance Due to things like automatic payments and bank chargesmoney that appears in your cash drawer and your checking account may already be spent
(2) Mistaking profits for cash When you have a lot of credit salesyour company can post big profits without seeing any cash
(3) Paying bills too soon If your vendors give you thirty days to pay themtake it Unless you get a discount for paying early paying your bills only when they＇ re due improves your company＇ s cash flow
(4) Avoiding book keeping tasks Not recording and post ing transactions regularly leaves you with a mountain of book keeping to deal within the end
(5)Paying accidental dividends Every time a corporation owner takes money out of his businessit counts as a dividend That can lead to a bigger personal income tax bill
(6)Not keeping personal finances separate from business Mixing up business and personal money can cause bookkeeping and 1egal problems
(7)Setting prices too low Know your costs before you set product or service pricesor you run the risk of losing money on every saleA simple break even analysis can help you set prices at a profitable level
26 Accounting mistakes can not be avoidedF
27 With a lot of credit sales your company may have no cash at handT
28 It is recommended not to pay bills too soonT
29 Business money and personal money can be mixed upF
30 Try your best to know your costs before you set product or service pricesT
四写作(篇作文20分)
根求写作文[邀请信]
You are Susan Your company will hold an opening ceremony for a new factory You are asked to write an invitation letter to David an important client of your company The fol lowing information should be included
the reasons to invite him
the time for the event
the place for the event
early reply expected
备注翻译
苏珊贵公司举行新工厂开工典礼请贵公司重客户卫写封邀请信应包括信息
邀请理
活动时间
活动点
预计早日回复
答Mr David
This is Susan 0ur company will hold the groundbreak ing ceremony of the new factory Because you are an important customer of our company we sincerely invite you to participate in the groundbreaking ceremony of our new factory
The time of the groundbreaking ceremony 800 am on July 6 2018
The location of the groundbreaking ceremony Baofeng County Industrial Cluster DistrictHenan Province
Hope that I will receive your reply soon
Susan
July l 2018
题库四
交际语(题2分10分)
15题选择正确语句完成面话答案序号写答题纸
1Excuse me
It stands for strengths weaknesses opportunities and threats
Ahow do you know by SW0T
B what do you mean by SWOT
C what is your meaning by SWOT
2 KathyI＇d like you to meet Maggie JacobsMaggie You＇ re doing a great job
AI＇m pleased to meet you
BIt＇s great to see you again
CI＇m happy to meet you too
3 Wellit is a separate department But there are two laboratoriesone at each product ion plant
A What about the training manager and the human resources manager
B What about the board of directors and the chai rman
C What about the Research and Deve lopment Department
4 Good afternoon Can I help you A deposit account or a current account
A Thank you I＇d like to order a checkbook
B SorryI don＇t have a bank account at all
C YesI＇d like to open an account
5Usuallythe similar contracts signed with other consignees are based on 12months
A What is the deadline for the construction
B How long is your consignment termnormally
C What do you think of the paperwork for the contract
二词汇结构(题2分30分)
620题阅读面句子三选项中选出填入空白处正确选项答案序号写答题纸
6 Whether you leave town for a day or for a weekhaving something fun you_will excite you and stimulate energy
A have been looking forward to
B will look forward to
Care going to look forward to
7 The majority of your body is_
waterIf you don＇ t hydrate you＇ re going to feel tired
A made up of
B made of
C made from
8 They use the money to buy the materials they need to make their product_they then sell
A what
B that
C which
9 There is the Planning Department Chow Fung is_that
Aon a charge o
B in charge of
C under charge of
100nline banking developed in the 1ate1990s and grew more popular over the years since i can make one＇ s financial life much to manage
A be easy
B easier
C easy
11 Mr Tanaka has subscribed an English language magazine from the United States
A on
B to
C at
12 Ina soft sell approach the salesperson tries to build trust wi th consumers by recommending a product and letting the consumers__their own decisions
A make
B to make
C making
13 Ideally a negotiation should be a winwin situation so both you and your customer will probably have to__on some points
Agive in
B give out
C give over
14 Tel ephone selling may use the salespeople＇ s time of on the road ＇ ＇more but a faceto face meeting is more effective
A promotion ally
B progressively
C productively
15 I think a bus stop advertisement is a very wise choice to__our products
A launch
B promote
C campaign
16 You see with the rapid economic growth nowadays in China the logistics industry _greatly
A has extracted
B is to explode
C is expanding
17 We work closely_every large airline like Air China Air France and American Airl ines
A with
B to
C in
18 You can apply for an A US key which means you can_online with us and update your details online
A transfer
B transact
C transport
19 I＇ d like 75 units by the end of the month Could I get an _before placing an order
A e commerce
B evaluation
C est imate
20 I usually get a commission of about 6for the imports It＇s a general everywhere else
A progress
B pretense
C practice
三阅读理解(题4分40分)
2125题阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage 1
Hard sell and soft sell are impor tant business terms and useful strategies for sales staff to know and understand Both of them can work The effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tactics The salesperson just keeps explaining how good the product is why people should buy it and even how the prices might in er ease if the consumer walks off
A soft sell is a different approach The salesperson tries to build trust wi th consumers He doesn＇ t put pressure on them to buy things just recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorably Businesses can use free samples to build rapport and engage customers in products or services Recommending products between friends is a little bit like doing soft seling People don＇t really care if someone else buys the product They are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attraet the consumer＇ s attention and get them interested in the products or services Customers often resist hard sales tactics thus making soft selling much more effective for success
21 Customers often__hard sales tactics thus making softselling more effective for success
A resist
B oppose
C object
22 Examples of soft sell mentioned in the passage inc lude_
A collecting free samples from customer
B recommending products among friends
C telling customers that the products are good
23 Mak ing humorous advertisements is one of the approaches companies use to
A reduce selling costs
B attract people＇ s interests
C avoid the shortage of sales staff
24 According to the passage the author indicates that
Asoft sell is preferred by business companies
B hard sell is rarely resisted by customers
C soft sell is expensive
25 What＇ s the topic and main idea of the passage
A Selling Strategy Sales Staff
B Sales Staff What Sales Staff Should Know
C Selling Strategy Hard Sell and Soft Sell Strategies
2630题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Passage 2
Online banking refers to banking activities that are carried out over the Internet on a secure website It developed in the late1990s and grew more popular over the years since it can make one’ s financial life much easier to manage
Firstyou can use online banking to pay your bills Most banks have a section in which you setup payees Fill out the information once you can simply choose that profile every time you pay a bill online
Second online banking allows you to access your account history and transactions from anywhere It is the quickest way to check and see if a transaction has cleared your account It also enables you to find out about unauthorized transactions more quickly
Thirdonl ine banking also allows you to transfer money between accounts effectively It is more convenient than us ing the automated phone service When you setup your onl ine bankingbe sure that all of your accounts at the bank are listed This will make it easier to transfer money and make loan payments onl ine
Obviously you need to pay special attention to your safety or privacy using online banking It is important to clear your cookies after each banking sessionespecially at a public computer Additionally make sure that your password is long enough to prevent it from easily being hacked Never give your onl ine account infornat ion to anyone else Check your credit report regularly Thus you can protect yourself from identity theft
26 Online banking refers to banking systems where you can carryout your business over the Internet on any websiteF
27 Most banks have a section in which you setup your ormn businessF
28 0nl ine banking is the quickest way to check and see if a transact ion has cleared your historyF
29It is more useful and easier than using the automated phone serviceT
30 No doubt you have to keep a special eye on your safety or privacy using onl ine bankingT
四写作(篇作文20分)
根求写作文[求职信]
Write a covering letter You are Helen Joyce and you want to find a job during the sunmer vocation You may include the information below
purpose of job application money and exper ience
your previous work experiences and educat ion background etc
hope of being considered for an interview
备注翻译
写封求职信海伦●乔伊斯想暑假期间找份工作包括信息
求职目金钱验
前工作历教育背景等
希考虑面试
答Dear Sir or Madam
I amwriting this letter to apply for the position that you have advertised in the newspaper
I＇ m truthfully looking forward to a job this summer so that I could gain precious working
experience and make some money at the mean t ime
My name is Helen Joyce 17 years old and I＇m currently studying hotel Management in ****
University Last summer I worked in **** Hotel vacation and received highly remarks What＇ smore I have a good command of computers and I can communicate with others fluently in English
I believe I have the ability to overcome the difficulties encountered at work I would be greatly appreciated if you can offer me the opportunity to be intervi ewed
Thank you for your consideration I＇ m looking forward to hearing from you
Yours Helen
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题库
交际语(题2分10分)
15题选择正确语句完成面话答案序号写答题纸
1 Hello this is Steven Smith Nice to hear your voice againHiMr Smith
ADo you know the coverage of your freight forwarding business
BPlease tell me the coverage of your freight forwarding bus iness
CI would like to know more about the coverage of your freight forwarding bus iness
2YesI will try my best
A Do you know about business tax
B What do you think about business tax
C Can you give me a brief introduction about it
3 Don＇ t hesitate to click on our website when you need us
_Thank you
A I can
B I will
C I know
Yes certainly We area medium firm with about two thousand people in two different plants
A Do you have nine departments in your company
B Could you tell me how your company is actually organized
C Can you tell me a little more about the four branch offices
5I＇ m afraid we put less emphasis on the overall design of the whole project
A This is obviously too heavy People won＇ t be able to carry it
B We＇ d better use light ones They make the audience feel comfortable
C0ur main goal is to establish our brand name among our target audience
二词汇结构(题2分30分)
620题阅读面句子三选项中选出填入空白处正确选项答案序号写答题纸
6 Good manners maybe varied__cul tural backgrounds
A since
B because
C due to
7I was_devising sales strategies and targets for the West Region
A responsible with
B responsible for
C responsible in
8 You just send the faulty product back to them and theyit free of charge
A will replace
B replace
C have replaced
9 The price of comnodities__on many factors like qualitydemand supplyetc
A is basing
B has based
C is based
10 Your Tshirts found a ready market in the eastern part of our country_2014
Aon
B in
C at
11 Finally
they return the_to the people who bought shares in the company
A cost
B price
C profits
12 We sell insurance coveryour pay will depend on the cover you require
A fee
B fare
C charge
13 That is the reason_we＇ ve lost so many cus tomers
A wh
B that
C which
14I plan to use the media mix to reach our_
A target market
B free market
C stock market
15 I＇ll_the exchange rate and service charge and then type up the check for you
A makeup
B figure out
C carryout
16 We have_in most major cities in China
A subsides
B subsidiaries
C submits
17_you have said is very important to us
A What
B That
C Whose
18 It means you canonline with us
A translate
B transport
C transact
19 Moreoverreservat ions by credit card four weeks__guarantee avai lability of the room size
required
A in advance
B at advance
C on advance
20 Our terms of payment are normally 30 day bill of exchangedocuments_payment
A against
B for
C in
三阅读理解(题4分40分)
2125题阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage 1
These are the latest manifestations of a worry ing obsession wi th econmerce and the Internet
in Asia＇ s largest economies In MarchBei jing announced its newInternet Plusplan to expand Internet connectivity Premier Li when describing it brought up themobile Internetcloud computingbig data intelligent manufacturing and the Internet of Thingsin a manner similar to business leaders in America Nor is this digital obsession restricted to China Indian Prime Minister Narendra Modi＇s meeting with Mark Zuckerberg at Facebook’ s headquarters received as muchif not more media attention as his address on sustainable development to the United Nations days earlier
The claim that the Internet wll fundamentally transform development is unproven (未证实) and untestedWhat is clear is that the Internet makes consumption easier faster and more expansive than ever before Analysts have thus looked toecommerce and China＇ s Internet giants to helpsave China＇ s economic model from slowing down
By extensionChina and India must havedreamsthat are bigger than the Internet They need to take the lead in finding a new model of development for the 21 Century that intelligently
make use of science and technologybut without being seduced by musings about ecommerce that mask deep structural flaws of current economic mode1s Resolving those pressing issues should be the realinnovation that lies at the heart of any deve lopment program
21 Jack Ma hopes eWT0 can help_
A cooperation between companies
B success of small business online
C people look for friends and lovers
22 Digital obsession in the second paragraph refers to_
A problems caused by Internet
B trades between China and America
C passion on Internet business
23 Which is NOT true according to the third paragraph
A It is not clear that how the Internet will deeply influence deve lopment
B The Internet makes people harder to sell products and buy goods
C E commerce is likely to contribute to China＇ s economic deve lopment
24 China and India need tc
A find a new model by using science and technology
B find a solution to take place of online business
C find a cure to deal with diseases in the 21 Century
25 what is the author＇ s attitude to China＇ s development of onl ine business
A Negat ive
B Positive
C Neutral
2630题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Passage 2
Online banking refers to banking activities that are carried out over the Internet on a secure website It developed in the late1990s and grew more popular over the years since it can make one’ s financial life much easier to manage
Firstyou can use online banking to pay your bills Most banks have a section in which you setup payees Fill out the information once you can simply choose that profile every time you pay a bill online
Second online banking allows you to access your account history and transactions from anywhere It is the quickest way to check and see if a transaction has cleared your account It also enables you to find out about unauthorized transactions more quickly
Thirdonl ine banking also allows you to transfer money between accounts effectively It is more convenient than us ing the automated phone service When you setup your onl ine bankingbe sure that all of your accounts at the bank are listed This will make it easier to transfer money and make loan payments onl ine
Obviously you need to pay special attention to your safety or privacy using online banking It is important to clear your cookies after each banking sessionespecially at a public computer Additionally make sure that your password is long enough to prevent it from easily being hacked Never give your onl ine account infornat ion to anyone else Check your credit report regularly Thus you can protect yourself from identity theft
26 Online banking refers to banking systems where you can carryout your business over the Internet on any websiteF
27 Most banks have a section in which you setup your ormn businessF
28 0nl ine banking is the quickest way to check and see if a transact ion has cleared your historyF
29It is more useful and easier than using the automated phone serviceT
30 No doubt you have to keep a special eye on your safety or privacy using onl ine bankingT
四写作(篇作文20分)
根求写作文[推荐信]
[试题]Write a recommendation letter for Li Hua who has been working in your company for 5years You may include the information below
●his work experience and strengths
●his character and personality
●oh is reasons for leaving the present job etc
备注翻译
贵公司工作5年李华写封推荐信包括信息
●工作验优势
●性格性
●高职原等
答To whom it may concern
It’s my pleasure to recommend Li hua to youHe is one of the most outstanding employees of mine and has worked in my company for about five years Li hua is an enthusiastic and progress ive young man wi th extremely high potentiality During the work he gets along well with his col leagues and has achieved great resualts Unfortunatelyor the consideration of his family he had to resign from our company
I＇ m certain that Li hua will make great contribution to your company in the future and I strongly recommend him for this position Your favorable consideration will be highly appreciated If further information regarding him is needed please feel free to contact me
Yours sincerely
题库二
交际语(题2分10分)
15题选择正确语句完成面话答案序号写答题纸
According to lawthey refer to transportat ion construct ionfinanceinsurance and the like
ADo you know taxable services
B How do you like taxable services
C What do you mean by taxable services
2Good morning Far East Logistics Company
Good morning This is Maggie Bonner I would like to know your frei ght forwarding bus iness
A May I help you
B What do you want
CWho is that calling
3We would like to place an order for some of your C& Z desk units
A Certainlywe keep a large supply in stock
B Delivery dates depend on your locat ion
C We recommend payment by letter of credit
4I think a bus stop advertisement is a very wise chance to promote our products
A0ur products are popular
B You said it
CI don＇ t like advert i sement
5 Thenwhat kind of music are you going to have in the background
A This is obviously too heavy People won＇t be able to carry it
B We＇ d better use light ones They make the audience feel comfor table
C Our main goal is to establish our brand name among our target audience
二词汇结构(题2分30分)
620题阅读面句子三选项中选出填入空白处正确选项答案序号写答题纸
6I＇ 11_the exchange rate and service charge and then type up the check for you
A makeup
B figure out
C carryout
7 You can inform your embassy of your account number so that your money can be_directly
A transferred
B transported
C transformed
8 Before I came to BeijingI as an executive secretary with a trading company for one year in Britain
A am working
B had worked
C has worked
9 Headhunters orsearch firms specialize in finding the right person for the right job
A excessive
B perspective
C executive
10 Too many debts in a company easily_bankruptcy
A result from
B lead from
C result in
11A marketer __buyers’needs and desires in order to decide what products to make available
A focuses or
B carries out
C pays back
12 With the RMB account you can__and deposit RMB cash directly
A extend
B wi thdraw
C complete
13 The total in_logistics in China is still higher than that in many other industrialized countries
A fee
C cost
14 The_you have with a person determines the kind of language you use
A relat ionship
B decision
C arrangement
15 Ideally a__should be a winwin situation so both you and your customer will probably
have to give in on some points
A completion
B negotiation
C negation
16bearing the uncertainties that are part of the marketing process
A initiates
B innovates
C involves
17 The management style you select will your people skills and knowledge and available
resources
A depend on
B deal with
C superficial
18 Accounting errors will happen from time to time but many common accounting mistakes_
_with proper planning and preparation
A can avoid
B can be avoi ded
C can avoid being
19 Trading globally allows us to expand our markets for both goods and services that otherwise
may not have been_ to us
A negotiable
B capable
C available
20An example of soft sell is to_free samples to which cus tomers often respond favorably
A distribute
B distinguish
C disturb
三阅读理解(题4分40分)
2125题阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage 1
It takes a lot of time and effort to develop and maintain a marketing campaign that resonates (鸣) wi th your potential cl ients However you should think more about how to develop 1 marketing campaign After allwe＇ re always looking for ways to increase our competitiveness Here are some marketing strategies for you to checkout
Partner(结伴) with allies Marketing partnerships have many benefits to push a marketing campaign For starterswhen you stand side by side wi th someone elseyou can del iver better contentIf you are at the top of your businessmarket ing partnerships are cheaper to maintain your success and expose your brand
Embrace user generated content According to a survey of 839 millennials (千万富翁) they spend 5 4hoursaday comunicat ing with their peersabout 30 percent of their total media time Similarly you can also make this by sharing personal stories and exchanging ideas with your customers This is a good way of carrying out adverti sement
Help customers solve a probl em As perfectly stated on Hub SpotYou＇ re in business because you provide solutionsSome of the ways you can help customers solve a problem is by creating how to content offering exclusives that make their lives easier listening to them or answering their questions or creating APPs or tools
Let customers interact No matter what product or service you＇ re offering your customers want to interact with your company or at least other customers AMCfor examplecreated an online tool that allowed you to write down your imaginations American Express connects smallbusiness owners to each other and helpful resources through its open forum
21 This article mainly talks about_
A some marketing strategies
B your potential clients
C communicative skills
22 You are suggested in the second paragraph to_
A fight against your opponent
B find allies with someone el se
C always focus on yourself
23 To embrace user generated content does good at_
A making friends with strangers
B choosing capable employees
C carrying out advert i sement
24 Which of the following is NOT away of helping customers solve a problem
A Creat ing how tocontent
B Listening to customers
C Having dinner with customers
25 AMC created an online tools o that_
A one can write down what he imagines
B your dreams and thoughts will come true
C they can gather information from customers
2630题根短文容判断出语句否正确正确写T 错误写F答案写答题纸
Passage 2
There are eight traditional functions of marketing
(1) Buy ing Amarketerfocusesonbuyers＇ needsanddesires inordertodec idewhat products to make avai lable Unders tanding buyers’behavior is of great importance
(2) Selling Marketers usually view selling as a persuasive activity that is completed through promot ion Selling includes personal selling advertising and other selling methods It is probably the function of marketing that we most often see in our daily life
(3) Transporting Transporting is physically moving the product from the seller to the buyer Marketers focus on transporting costs and services
(4) Storing Like transporting
storing is an aspect of the physical distribution of products Storing inc ludes warehousing activities Warehouses hold products for long per iods sometimes in order to create time utility
(5) Grading Grading involves sorting products according to size and quality This makes buying and selling easier because it reduces the need for inspection and sampl ing
(6) Financing For many products such as automobiles fridges and new homes the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible
(7) Marketing research Through researchmarketers may find out the need for new products and services By gathering information on a regular basisthey can better plancarryout and control marketing activities
(8) Risk taking It involves bearing the uncertainties that are part of the marketing process Most marketing decisions result in either successor failure that is associated with risk
26 It is very important to understand buyers’ behaviorT
27 Marketers usually use different selling methodsT
28 Marketers ignore transporting costs and servicesF
29 Both transporting and storing are the aspects of the physical distribution of productsT
30 Marketers provide credit that makes the purchasing of automobilesfridges and new homes possibleT
四写作(篇作文20分)
[试题]Suppose you are the manager and write a recommendation letter for Miss Helen Miller according to the fol lowing information
Candidate Miss Helen Miller
Working experience worked in the Export Department of a large firm for over 8years from July 2006 to December 2014
Her character and advantages hardworking honest and reliable excellent communicat ion skills work independently and efficiently excellent rapport with people of all ages Reason for leav ing personal reasons
备注翻译
假设理根信息海伦米勒姐写推荐信
候选海伦●米勒姐
工作历 2006年7 月2014年12月某公司出口部工作8年
性格优点勒奋诚实优秀沟通力独立高效工作年龄段融洽相
处离职原原
答Dear Sir or Madam
Ms Helen Miller is an employee of our company From July 2006 to December 2014 I worked n the export department of our company for more than 8 years and now I have resigned due to personal reasons
Her character and strengths hardworking honest and reliable excellent communicat ion skills and independent and efficient work efficiency able to get along well with people of all ages
If you can consider my suggestion to interview and hire her I would be very grateful
Tianna Company Manager Wang
December 302017
题库三
交际语(题2分10分)
15题选择正确语句完成面话答案序号写答题纸
1 Good morningMadamGood morningI need a check to send to my publisher in New York
A What can I do for you
B What do you want to buy
C Why do you come here
2 Thank youI must say I have a great staff
AI＇d like you to meet Joe Stevens He＇ s our sales team head The Sales Department has more han 50 employees
BPlease allow me to introduce my colleague to you She is the Purchasing Manager
C It＇s a pleasure to meet you Ben So you＇ re the one responsible for those outstanding sales figures I＇ ve seen
3 What can I do for you Madam
A You’d better remi t500yuanincashtomys on in Beijing University
B I＇ dliketoremi t500yuanin cash to my son in Beijing University
CI＇ d rather remi t500yuanincashtomys on in Bei jing University
4What about the commiss ion
AIt＇s a general practice everywhere else
B Of course I＇ d give you our lowest quotat ion
CI＇ m afraid you have to tell me how large your order is going to be
5 And could you give me your signature here
A0hI don’t have my signature with me today
B Sorry I＇ m afraid I didn＇ t quite catch that
C What do you think of my handwriting
二词汇结构(题2分30分)
620题阅读面句子三选项中选出填入空白处正确选项答案序号写答题纸
6 You can send them gifts_your most loyal customers
A in reply to
B with regard to
C in honor of
7 Our bank provides you quick and__electronic remittance for individuals
A determined
B convenient
C com for table
8 You are the right person for the job that your application to the advert isement
A relates
B recognizes
C replies
9 Somet imes your body language gestures and expressions may tell people__about you than the words you use
A most
B more
C much
10 0ur new type of treadmill release next month
A is due to
B is due for
C is due
11We will_an order with your company for digital cameras
A reserve
B book
C place
12 A sales depar tment_many people who are based in different parts of the country or the world
A consists of
B insists on
C persists in
13you go to visit a new customer to negotiate a sale you should find out as much as you can bout them
A Soon after
B While
C Before
14 0ne of the ways to help you stay_is to engage in a quick conversat ion with high energycol leagues
A energized
B affected
C di scouraged
15 One of the advantages of online banking is that it allows you to transfer money between accounts_
A relatively
B effectively
C emotionally
16 According to lawthey refer to transportation construction finance insurance and_
A others
B the things
C the like
17Are there any other features worth__about the organization of the company
A ment ioning
B to mention
C mention
18 A good salesperson is good at listening to and taking note of__different people tell him
A what
B whether
C how
19_an effective manager lies in knowing the right management style
A Be
B Is
C Being
20An IT system at a personal computer manufacturer may help a manager__the informat ion and recommend an act ion
A analyzing
B analyze
C to analyze
三 阅读理解(题4分40分)
2125题阅读列短文ABC三选项中选出正确答案答案序号写答题纸
PassageI
In bus iness
people have to deal in person with all kinds of people When talking to people within your company who don＇ t speak your languageyou may have to use English these people maybe colleagues or co workers who may work with you in your own depar tmentin another part of the building or in another branch And you may also have to deal with people from outside the organization clients suppliers visitors and members of the publ ic Moreover these people maybe friends or strangers people of your own ageor people who are younger or older than you
The relat ionship you have with a person determines the kind of language you use For exampleit＇ s not appropriate to say Hi how are you＇ when meeting the Managing Director of a large company or to sayGood morning it＇ s a great pleasure to meet you when being introduced to a person you＇ 11 be working closely within the same team
People usually for man impression of you from the way you speak and be have not just from the way you do your work People in different countries have different ideas of what sounds friendlypolite or sincere and of what sounds rude or unfri endly Good manners in your culture maybe considered bad manners in another Somet imes your body 1 anguage ges tures and expressions may tell people more about you than the words you use
21 The topic of the passage is_
A self image in business situation
B the importance of appropriate choice of language
C dealing with people in bus iness
22 The language you use when talking with people in business is decided by_
A your relationship with the particular person
B yourself
C your boss
23 People usually for man impression of you from
A your way of doing jobs
B your language and manners
C your facial express ions
24 Good manners in your cul ture maybe cons idered bad manners in another Good manners in this statement mean_
A to be have politely
B to be have lovely
C to be have aggressively
25 The message of the article is that_
A dealing with people successfully in business is not easy
B clients with different cultural background is most chal lenging
C language plays a very important role in setting up business relat ionship
2630题根短文容判断出语句否正确正确写T 错误写F答案写答题纸
Passage 2
Accounting errors will happen from time to timebut many common accounting mistakes can be avoided with proper planning and preparation Here are the top seven accounting mistakes that should be paid more attention to
(1) Not knowing your true cash balance Due to things like automatic payments and bank chargesmoney that appears in your cash drawer and your checking account may already be spent
(2) Mistaking profits for cash When you have a lot of credit salesyour company can post big profits without seeing any cash
(3) Paying bills too soon If your vendors give you thirty days to pay themtake it Unless you get a discount for paying early paying your bills only when they＇ re due improves your company＇ s cash flow
(4) Avoiding book keeping tasks Not recording and post ing transactions regularly leaves you with a mountain of book keeping to deal within the end
(5)Paying accidental dividends Every time a corporation owner takes money out of his businessit counts as a dividend That can lead to a bigger personal income tax bill
(6)Not keeping personal finances separate from business Mixing up business and personal money can cause bookkeeping and 1egal problems
(7)Setting prices too low Know your costs before you set product or service pricesor you run the risk of losing money on every saleA simple break even analysis can help you set prices at a profitable level
26 Accounting mistakes can not be avoidedF
27 With a lot of credit sales your company may have no cash at handT
28 It is recommended not to pay bills too soonT
29 Business money and personal money can be mixed upF
30 Try your best to know your costs before you set product or service pricesT
四写作(篇作文20分)
根求写作文[邀请信]
You are Susan Your company will hold an opening ceremony for a new factory You are asked to write an invitation letter to David an important client of your company The fol lowing information should be included
the reasons to invite him
the time for the event
the place for the event
early reply expected
备注翻译
苏珊贵公司举行新工厂开工典礼请贵公司重客户卫写封邀请信应包括信息
邀请理
活动时间
活动点
预计早日回复
答Mr David
This is Susan 0ur company will hold the groundbreak ing ceremony of the new factory Because you are an important customer of our company we sincerely invite you to participate in the groundbreaking ceremony of our new factory
The time of the groundbreaking ceremony 800 am on July 6 2018
The location of the groundbreaking ceremony Baofeng County Industrial Cluster DistrictHenan Province
Hope that I will receive your reply soon
Susan
July l 2018
题库四
交际语(题2分10分)
15题选择正确语句完成面话答案序号写答题纸
1Excuse me
It stands for strengths weaknesses opportunities and threats
Ahow do you know by SW0T
B what do you mean by SWOT
C what is your meaning by SWOT
2 KathyI＇d like you to meet Maggie JacobsMaggie You＇ re doing a great job
AI＇m pleased to meet you
BIt＇s great to see you again
CI＇m happy to meet you too
3 Wellit is a separate department But there are two laboratoriesone at each product ion plant
A What about the training manager and the human resources manager
B What about the board of directors and the chai rman
C What about the Research and Deve lopment Department
4 Good afternoon Can I help you A deposit account or a current account
A Thank you I＇d like to order a checkbook
B SorryI don＇t have a bank account at all
C YesI＇d like to open an account
5Usuallythe similar contracts signed with other consignees are based on 12months
A What is the deadline for the construction
B How long is your consignment termnormally
C What do you think of the paperwork for the contract
二词汇结构(题2分30分)
620题阅读面句子三选项中选出填入空白处正确选项答案序号写答题纸
6 Whether you leave town for a day or for a weekhaving something fun you_will excite you and stimulate energy
A have been looking forward to
B will look forward to
Care going to look forward to
7 The majority of your body is_
waterIf you don＇ t hydrate you＇ re going to feel tired
A made up of
B made of
C made from
8 They use the money to buy the materials they need to make their product_they then sell
A what
B that
C which
9 There is the Planning Department Chow Fung is_that
Aon a charge o
B in charge of
C under charge of
100nline banking developed in the 1ate1990s and grew more popular over the years since i can make one＇ s financial life much to manage
A be easy
B easier
C easy
11 Mr Tanaka has subscribed an English language magazine from the United States
A on
B to
C at
12 Ina soft sell approach the salesperson tries to build trust wi th consumers by recommending a product and letting the consumers__their own decisions
A make
B to make
C making
13 Ideally a negotiation should be a winwin situation so both you and your customer will probably have to__on some points
Agive in
B give out
C give over
14 Tel ephone selling may use the salespeople＇ s time of on the road ＇ ＇more but a faceto face meeting is more effective
A promotion ally
B progressively
C productively
15 I think a bus stop advertisement is a very wise choice to__our products
A launch
B promote
C campaign
16 You see with the rapid economic growth nowadays in China the logistics industry _greatly
A has extracted
B is to explode
C is expanding
17 We work closely_every large airline like Air China Air France and American Airl ines
A with
B to
C in
18 You can apply for an A US key which means you can_online with us and update your details online
A transfer
B transact
C transport
19 I＇ d like 75 units by the end of the month Could I get an _before placing an order
A e commerce
B evaluation
C est imate
20 I usually get a commission of about 6for the imports It＇s a general everywhere else
A progress
B pretense
C practice
三阅读理解(题4分40分)
2125题阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage 1
Hard sell and soft sell are impor tant business terms and useful strategies for sales staff to know and understand Both of them can work The effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tactics The salesperson just keeps explaining how good the product is why people should buy it and even how the prices might in er ease if the consumer walks off
A soft sell is a different approach The salesperson tries to build trust wi th consumers He doesn＇ t put pressure on them to buy things just recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorably Businesses can use free samples to build rapport and engage customers in products or services Recommending products between friends is a little bit like doing soft seling People don＇t really care if someone else buys the product They are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attraet the consumer＇ s attention and get them interested in the products or services Customers often resist hard sales tactics thus making soft selling much more effective for success
21 Customers often__hard sales tactics thus making softselling more effective for success
A resist
B oppose
C object
22 Examples of soft sell mentioned in the passage inc lude_
A collecting free samples from customer
B recommending products among friends
C telling customers that the products are good
23 Mak ing humorous advertisements is one of the approaches companies use to
A reduce selling costs
B attract people＇ s interests
C avoid the shortage of sales staff
24 According to the passage the author indicates that
Asoft sell is preferred by business companies
B hard sell is rarely resisted by customers
C soft sell is expensive
25 What＇ s the topic and main idea of the passage
A Selling Strategy Sales Staff
B Sales Staff What Sales Staff Should Know
C Selling Strategy Hard Sell and Soft Sell Strategies
2630题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Passage 2
Online banking refers to banking activities that are carried out over the Internet on a secure website It developed in the late1990s and grew more popular over the years since it can make one’ s financial life much easier to manage
Firstyou can use online banking to pay your bills Most banks have a section in which you setup payees Fill out the information once you can simply choose that profile every time you pay a bill online
Second online banking allows you to access your account history and transactions from anywhere It is the quickest way to check and see if a transaction has cleared your account It also enables you to find out about unauthorized transactions more quickly
Thirdonl ine banking also allows you to transfer money between accounts effectively It is more convenient than us ing the automated phone service When you setup your onl ine bankingbe sure that all of your accounts at the bank are listed This will make it easier to transfer money and make loan payments onl ine
Obviously you need to pay special attention to your safety or privacy using online banking It is important to clear your cookies after each banking sessionespecially at a public computer Additionally make sure that your password is long enough to prevent it from easily being hacked Never give your onl ine account infornat ion to anyone else Check your credit report regularly Thus you can protect yourself from identity theft
26 Online banking refers to banking systems where you can carryout your business over the Internet on any websiteF
27 Most banks have a section in which you setup your ormn businessF
28 0nl ine banking is the quickest way to check and see if a transact ion has cleared your historyF
29It is more useful and easier than using the automated phone serviceT
30 No doubt you have to keep a special eye on your safety or privacy using onl ine bankingT
四写作(篇作文20分)
根求写作文[求职信]
Write a covering letter You are Helen Joyce and you want to find a job during the sunmer vocation You may include the information below
purpose of job application money and exper ience
your previous work experiences and educat ion background etc
hope of being considered for an interview
备注翻译
写封求职信海伦●乔伊斯想暑假期间找份工作包括信息
求职目金钱验
前工作历教育背景等
希考虑面试
答Dear Sir or Madam
I amwriting this letter to apply for the position that you have advertised in the newspaper
I＇ m truthfully looking forward to a job this summer so that I could gain precious working
experience and make some money at the mean t ime
My name is Helen Joyce 17 years old and I＇m currently studying hotel Management in ****
University Last summer I worked in **** Hotel vacation and received highly remarks What＇ smore I have a good command of computers and I can communicate with others fluently in English
I believe I have the ability to overcome the difficulties encountered at work I would be greatly appreciated if you can offer me the opportunity to be intervi ewed
Thank you for your consideration I＇ m looking forward to hearing from you
Yours Helen
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