国家开放学电网台商务英语2体化考试网考机考阅读理解单选题题库答案
第四题：阅读理解(单选题)
题1：
Bob We＇ ve undertaken so many changes over the past few monthsI＇d like to know how things are shaping up
John There have certainly been some challengesbut I＇d say we＇ re on track to hit our targets for the year＇ s end
Bob Where do you think our greatest advantage lies in our competition
John We＇ re taking advantage of the economies of scale We＇ ve been able to reduce our price pointwhich gives us the advantage over the competition in pricing
Bob OurnewsupplychainhasreallybeenpushedbythemanagementWe＇ re also thinking about expanding this strategy to other segments of the market
John It＇ s been tough on our competition they just can＇ t keep up Not only that but our uniqueness(独二性) is finally being perceived by a wider audience
Bob Our breadth really can＇ t be beat Marketing＇ s al so been doing excellent job on getting that message out
John Our sportswear line combines durability(耐久性) uniqueness and comfortat an incredibly affordable price Can＇ t beat that
Bob We＇ re also taking advantage of social media such as the FacebookTwitter and other social networking tools to get the message outIt＇s a new territory(领域) but we need to continue to hone that message
John Social media is an entirely new game Marketing’s brought in some consulting specialists to help us take advantage of these new technologies
1 How is the company doing currently
A Rather badly
B Rather well
C Moderately well
2 Where does the greatest advantage lie in their competition
A New marketing schemes
B Wide range of activities
C Economies of scale
3 What quality of the company is being perceived by a wider audi ence
A The company＇ s quality
B The company＇ s growth
C The company＇ s uniqueness
4 What tool is the marketing department using to get their message out
A Social media
B Sport swear
C Marketing chain
5 What steps has the market ing depar tment taken to improve their understanding of soc ial media
AIt has created a new job for social media
B It has consulted some consul tants
CIt has ignored social media
题2：
Far East Logistical Solution
June 12016
Dear Mr Anderson
We appreciate very much the cooperation you have always extended to us I provide more information below about our company and the services we offer for your reference
Far East is a specialist logistics service provider We operate in sectors of commerce and industry where flexible solutions are requiredWe＇ re flexible adaptable and innovative Everything we do is about your business We will tailor our services to your exact needsor provide a unique solut ion
An example of a recent action was the delivery of sandbags to Rowlands Castle this week 0ur customer urgently required the delivery due to the local flooding
Also the customer worked nights so we had to make the delivery fit with her work schedule To make it more manageablewe divided the sandbags on to two pallets
On arrival our staff parked in one foot deep water and assisted the customer with placing the sandbags so that they stopped her property from being flooded Needless to say our customer was very happy with the quality of service
The fact is that we care about our customers and we are passionate about cur services Thank you for your attent ion
Yours sincerely
Lin Hanxue (Ms )
Logistics Officer
1 Lin Hanxue thanks Mr Anderson
A for his kindness
B to get more help
C for their joint work
2Far East is a specialist logistics service provider which_
A works at night
B is flexibleadaptable and innovative
C provides informat ion
3 The cus tomer urgently asked them to deliver the sandbags_
A because they care about the customer＇ s business
B because they can split down the sandbags into two pallets
C to stop her property from being flooded
4 They divided the sandbags on to two pallets
A to make the delivery fit with the requirements
B because they are too heavy
C to make it easy to handle
5 The main purpose of the letter is to show that
A Far East cares about their customers and they are passionate about their service
B their customers are very happy with the quality of service
C an example of their latest actions
题3：
Roles and Functions of Banks The roles and functions of banks have changed over the years Today the services that a bank offers depend on the type of bank and the country Many of the larger banks may deal in financial instruments such as share certificates certificates of deposit and bills of exchangeA financial instrument is a legal document It shows that money has been lent or borrowed invested or passed from one account to another
Some banks also offer onl ine banking and insurance to their customers However one of the basic functions of a bank is to provide services related to the storing and management of money These services inc lude accept ing deposits making loans paying or charging interesttransferring and investing money providing ATM networks and soon Nowadayson1 ine bank ing allows us to have more choices and services including opening accountstransferr ing money between accounts paying bills and even getting loans
1 Different types of bank may offer_
A different funct ions
B different services
C different roles
2 banks may provide services about f inancial instruments
A Smaller
B Medium
C Larger
3A financial instrument proves that_is transferred from one account to another i a certain way
A money
B a service
Ca legal document
4is one of the basic functions of a bank
A Insurance
B Offering bills of exchange
C Storing and management of money
5provides more choices and services
A ATM network
B Online banking
C An financial instrument
题4：
Electronic Banking Electronic bankingorebankinghas radically changed the waycustomers can do bankingBefore ebankingif you wanted to check an account balanceyouphysically had to go to the bank branch
Now there are many banking methods availableATMs have become very useful because theyallow you to check balancesmake depositswithdraw funds and transfer moneyTelephonebanking enables you to conduct electronic funds transfercheck balances and pay billsMobilebanking functions nearly the same as telephone bankingexcept that information is carriedby Short Message ServiceOnline banking provides you with many more servicesThey includechanging account details like address and password arranging bill paymentsviewingtransactions and transferring money between accounts
It is important to protect your personal information when banking online You should clearyour cookies after each banking sessionand make sure that your password is long enough toprevent it from being easily hacked
1How did people check how much money they had in their bank account before ebanking
AThey telephoned the bank
BThey wrote to the bank
C Whey went to a bank to check it
2There are banking methods mentioned in the passage
A3
B4
C5
3According to the passageyou can through telephone banking
A change account details
B make deposits
Cconduct electronic funds transfer
4Mobile banking provides online banking
Afewer services than
B as many services as
Cthe same services as
5How can we protect our personal information when we conduct online banking
AWe can clean the computer whenever we use it
BWe only check our own account balances
CWe can set longer password to make it difficult for hackers
题5：
Bob We＇ve undertaken so many changes over the past few monthsI＇d like to know how thingsare shaping up
john There have certainly been some challengesbut I＇d say we＇re on track to hit ourtargets for the year＇s end
Bob Where do you think our greatest advantage lies in our competition
john We＇re taking advantage of the economies of scaleWe＇ve been able to reduce ourprice pointwhich gives us the advantage over the competition in pricing
BobOurnewsupplychainhasreallybeenpushedbythemanagementWe’ re also thinking aboutexpanding this strategy to other segments of the market
johnIt＇s been tough on our competitionthey just can＇t keep upNot only thatbutour uniqueness(独二性) is finally being perceived by a wider audience
BobOur breadth really can＇t be beatMarketing＇s also been doing excellent job on gettingthat message out
johnOur sportswear line combines durability(耐久性)uniqueness and comfortat anincredibly affordable priceCan＇t beat that
Bob We＇re also taking advantage of social mediasuch as the FacebookTwitter and othersocial networking tools to get the message outIt＇s a new territory(领域)but we need tocontinue to hone that message
johnSocial media is an entirely new gameMarketing＇s brought in some consultingspecialists to help us take advantage of these new technologies
1 How is the company doing currently
A Rather badly
B Rather well
C Moderately well
2 Where does the greatest advantage lie in their competition
A New market ing schemes
B Wide range of activities
C Economies of scale
3 What quality of the company is being perceived by a wider audience
A The company＇ s quality
B The company＇ s growth
C The company＇ s uniqueness
4 What tool is the marketing departnent using to get their message out
A Social media
B Sportswear
C Marketing chain
5 What steps has the market ing department taken to improve their understanding of social media
A It has created a new job for socia I media
B It has consulted some consultants
C It has ignored social media
题6：
We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No DF3 were found deteriorated on arrival at the port of destination
We have been exporting Herbs for many years All our goods were carefully inspected before shi pment by China Comnodity Inspection Bureau and were found to be of standard quality and enjoy a good reputation on international markets But for any possible deterioration for which we are found liable we shall always be ready to compensate
For this part icular transaction however we have to point that the goods were in good condit ion when shippedwhich was clearly stated in the clean Bill of Lading Wethereforeare certain they were damaged or stained through careless handling while in transitor they were put in the open and danaged by rain
Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods please let us know and we will be willing to do so
Yours faithfully
Tom White
1 Why does Tom White feel di sappointed
A 50out of the 3000 cartons of Herbs supplied were found deter iorated
B He received a complaint letter from the client
C The goods were delivered late
2 How were all the Herbs before shipment
A They were found deteriorated
B They were found to be of standard quality
C They were found in poor quality
3 Is Tom White willing to compensate the loss of the client
A Nohe doesn＇t think it is his fault
B Nohe thinks the transportat ion company should compensate
C Yeshe is willing to compensate for their loss
4 Which might not be the reason of the damage
A Tom＇ s company didn＇ t inspect it clearly
B They were damaged or stained through careless handling while in transit
C They were put in the open and damaged by rain
5How will Tom＇ s company makeup for the Herbs damaged
A They will send all the goods again
B They will ask the insurance company to compensate
C They will ask the client to order another 50 cartons
题7：
Product Advertising
Product advertising is an important part of marketing It aims at in er easing sales by making
a product or service known to a wider audience and by emphasizing its positive qualities A company can advertise in various waysdepending on how much it wishes to spend There are
different media for advertising inc luding television radionewspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or service but more with the brand image and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three different types image advertising opinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
1 Generally speaking what＇ s an advertising agency responsible for
A Telling customers what they need to buy
B Emphasizing positive qualities of products
C Designing and organizing adverti senents for cus tomers
2 Companies can choose how to advertise their products according to
A their product quality
B their advertising budget
C customers’likes and dislikes
3A good advertising program can tell people
A how they can benefit from using the product
B where the product is produced
C how the product is different
4 is more interested in increasing the sales of products
A Product advertising
B Successful advertising
C Corporate advertising
5 Corporate advertising aims to buildup the company＇ s general
A sales volume
B positive qualities
C image and reputat ion
题8：
Business Ethics
Nowadays more and more attention is being paid toBusiness Ethics But what does it eanWhat is the importance of ethics in business
Business ethics is not about personality though a good personality is valuable Ethics is the primary element and prerequisite for a successful business No matter what you doyou should think of business as a matter of integrity Nowadays the slip in ethics and the absence of social responsibility especially integrity have led to a crisis in businessseriously influencing social development
Events resulting froma loss of trust are being seen now and then and they affect society in many unfortunate ways Most people know the importance of business ethics but stil some people don＇ t honor them We often hear media reports on problems in businesssuch as adding harmful materials to products These behaviors cause much damage to consumers who spend money but do not get quality goodsespecially when these commodities do great harm to their health It is difficult for people to forget the case in which some chi ldren consumed unsafe mlk powder produced by a few immoral bus inessesand their health suffered serious damage as a result People can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be puni shed
1 What＇ s the primary component for a prosperous business
A Good management
B Reliable credit status
C Business ethics
2 What is the influence of losing integrity
A It hinders social development
B It worsens the company＇ s reputation
C It reduces people＇ s trust between each other
3 What is people＇ s attitude towards business ethics
AAll people pay attention to business ethics
BLots of people know its importance but some still don＇ t honor it
C Most people attach importance to it and follom it
4 Which of the following items is NOT mentioned in this passage
A Nowadays the absence of ethicsespecially integrity has led to a crisis in business world
B Manufacture＇ s immoral behaviors do little harm to consumers
C Media is very important for people to know more about commodities
5 What is the author＇ s attitude toward innoral behaviors in business
A Critical
B Affirmative
C In different
题9：
Business Ethics
Nowadays more and more attention is being paid toBusiness Ethics But what does it meanWhat is the importance of ethics in business
Business ethics is not about personality though a good personality is valuable Ethics is the primary element and prerequisite for a successful business No matter what you doyou should think of business as a matter of integrity Nowadays the slip in ethics and the absence of social responsibility especially integrity have led to a crisis in businessseriously influencing social development
Events resulting froma loss of trust are being seen now and then and they affect society in many unfortunate ways Most people know the importance of business ethics but stil some people don＇ t honor them We often hear media reports on problems in businesssuch as adding harmful materials to products These behaviors cause much damage to consumers who spend money but do not get quality goodsespecially when these commodities do great harm to their health It is difficult for people to forget the case in which some chi ldren consumed unsafe mlk powder produced by a few immoral bus inessesand their health suffered serious damage as a result People can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be puni shed
1 What＇ s the primary component for a prosperous business
A Good management
B Reliable credit status
C Business ethics
2 What is the influence of losing integrity
A It hinders social development
B It worsens the company＇ s reputation
C It reduces people＇ s trust between each other
3 What is people＇ s attitude towards business ethics
AAll people pay attention to business ethics
BLots of people know its importance but some still don＇ t honor it
C Most people attach importance to it and follom it
4 Which of the following items is NOT mentioned in this passage
A Nowadays the absence of ethicsespecially integrity has led to a crisis in business world
B Manufacture＇ s immoral behaviors do little harm to consumers
C Media is very important for people to know more about commodities
5 What is the author＇ s attitude toward innoral behaviors in business
A Critical
B Affirmative
C In different
题10：
Electronic Banking
Electronic banking orebanking has radically changed the way customers can do banking Before e banking if you wanted to check an account balance you physically had to go to the bank branch
Now there are many banking methods available ATM s have become very useful because they al low you to check balances make deposits wi thdraw funds and transfer money Telephone banking enables you to conduct electronic funds transfercheck ba lances and pay bills Mobi le banking functions nearly the same as telephone banking except that information is carried by Short Message Service 0n1 ine banking provides you with many more services They include changing account details like address and password arranging bi1l payments viewing transactions and transferring money between accounts
It is important to protect your personal informat ion when banking online You should clear your cookies after each banking session and make sure that your password is long enough to prevent it from being easily hacked
1 How did people check how much money they had in their bank account before ebanking
A They telephoned the bank
B They wrote to the bank
C Whey went to a bank to check it
2 There are banking methods mentioned in the passage
A3
B4
C5
3 According to the passage you can through telephone banking
A change account details
B make deposits
C conduct electronic funds transfer
29 Mobile banking provides onl ine banking
A more services than
Bas many services as
C the same services as
5 How can we protect our personal information when we conduct onl ine banking
AWe can clean the computer whenever we use it
BWe only check our own account balances
CWe can set longer password to make it difficult for hackers
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第四题：阅读理解(单选题)
题1：
Bob We＇ ve undertaken so many changes over the past few monthsI＇d like to know how things are shaping up
John There have certainly been some challengesbut I＇d say we＇ re on track to hit our targets for the year＇ s end
Bob Where do you think our greatest advantage lies in our competition
John We＇ re taking advantage of the economies of scale We＇ ve been able to reduce our price pointwhich gives us the advantage over the competition in pricing
Bob OurnewsupplychainhasreallybeenpushedbythemanagementWe＇ re also thinking about expanding this strategy to other segments of the market
John It＇ s been tough on our competition they just can＇ t keep up Not only that but our uniqueness(独二性) is finally being perceived by a wider audience
Bob Our breadth really can＇ t be beat Marketing＇ s al so been doing excellent job on getting that message out
John Our sportswear line combines durability(耐久性) uniqueness and comfortat an incredibly affordable price Can＇ t beat that
Bob We＇ re also taking advantage of social media such as the FacebookTwitter and other social networking tools to get the message outIt＇s a new territory(领域) but we need to continue to hone that message
John Social media is an entirely new game Marketing’s brought in some consulting specialists to help us take advantage of these new technologies
1 How is the company doing currently
A Rather badly
B Rather well
C Moderately well
2 Where does the greatest advantage lie in their competition
A New marketing schemes
B Wide range of activities
C Economies of scale
3 What quality of the company is being perceived by a wider audi ence
A The company＇ s quality
B The company＇ s growth
C The company＇ s uniqueness
4 What tool is the marketing department using to get their message out
A Social media
B Sport swear
C Marketing chain
5 What steps has the market ing depar tment taken to improve their understanding of soc ial media
AIt has created a new job for social media
B It has consulted some consul tants
CIt has ignored social media
题2：
Far East Logistical Solution
June 12016
Dear Mr Anderson
We appreciate very much the cooperation you have always extended to us I provide more information below about our company and the services we offer for your reference
Far East is a specialist logistics service provider We operate in sectors of commerce and industry where flexible solutions are requiredWe＇ re flexible adaptable and innovative Everything we do is about your business We will tailor our services to your exact needsor provide a unique solut ion
An example of a recent action was the delivery of sandbags to Rowlands Castle this week 0ur customer urgently required the delivery due to the local flooding
Also the customer worked nights so we had to make the delivery fit with her work schedule To make it more manageablewe divided the sandbags on to two pallets
On arrival our staff parked in one foot deep water and assisted the customer with placing the sandbags so that they stopped her property from being flooded Needless to say our customer was very happy with the quality of service
The fact is that we care about our customers and we are passionate about cur services Thank you for your attent ion
Yours sincerely
Lin Hanxue (Ms )
Logistics Officer
1 Lin Hanxue thanks Mr Anderson
A for his kindness
B to get more help
C for their joint work
2Far East is a specialist logistics service provider which_
A works at night
B is flexibleadaptable and innovative
C provides informat ion
3 The cus tomer urgently asked them to deliver the sandbags_
A because they care about the customer＇ s business
B because they can split down the sandbags into two pallets
C to stop her property from being flooded
4 They divided the sandbags on to two pallets
A to make the delivery fit with the requirements
B because they are too heavy
C to make it easy to handle
5 The main purpose of the letter is to show that
A Far East cares about their customers and they are passionate about their service
B their customers are very happy with the quality of service
C an example of their latest actions
题3：
Roles and Functions of Banks The roles and functions of banks have changed over the years Today the services that a bank offers depend on the type of bank and the country Many of the larger banks may deal in financial instruments such as share certificates certificates of deposit and bills of exchangeA financial instrument is a legal document It shows that money has been lent or borrowed invested or passed from one account to another
Some banks also offer onl ine banking and insurance to their customers However one of the basic functions of a bank is to provide services related to the storing and management of money These services inc lude accept ing deposits making loans paying or charging interesttransferring and investing money providing ATM networks and soon Nowadayson1 ine bank ing allows us to have more choices and services including opening accountstransferr ing money between accounts paying bills and even getting loans
1 Different types of bank may offer_
A different funct ions
B different services
C different roles
2 banks may provide services about f inancial instruments
A Smaller
B Medium
C Larger
3A financial instrument proves that_is transferred from one account to another i a certain way
A money
B a service
Ca legal document
4is one of the basic functions of a bank
A Insurance
B Offering bills of exchange
C Storing and management of money
5provides more choices and services
A ATM network
B Online banking
C An financial instrument
题4：
Electronic Banking Electronic bankingorebankinghas radically changed the waycustomers can do bankingBefore ebankingif you wanted to check an account balanceyouphysically had to go to the bank branch
Now there are many banking methods availableATMs have become very useful because theyallow you to check balancesmake depositswithdraw funds and transfer moneyTelephonebanking enables you to conduct electronic funds transfercheck balances and pay billsMobilebanking functions nearly the same as telephone bankingexcept that information is carriedby Short Message ServiceOnline banking provides you with many more servicesThey includechanging account details like address and password arranging bill paymentsviewingtransactions and transferring money between accounts
It is important to protect your personal information when banking online You should clearyour cookies after each banking sessionand make sure that your password is long enough toprevent it from being easily hacked
1How did people check how much money they had in their bank account before ebanking
AThey telephoned the bank
BThey wrote to the bank
C Whey went to a bank to check it
2There are banking methods mentioned in the passage
A3
B4
C5
3According to the passageyou can through telephone banking
A change account details
B make deposits
Cconduct electronic funds transfer
4Mobile banking provides online banking
Afewer services than
B as many services as
Cthe same services as
5How can we protect our personal information when we conduct online banking
AWe can clean the computer whenever we use it
BWe only check our own account balances
CWe can set longer password to make it difficult for hackers
题5：
Bob We＇ve undertaken so many changes over the past few monthsI＇d like to know how thingsare shaping up
john There have certainly been some challengesbut I＇d say we＇re on track to hit ourtargets for the year＇s end
Bob Where do you think our greatest advantage lies in our competition
john We＇re taking advantage of the economies of scaleWe＇ve been able to reduce ourprice pointwhich gives us the advantage over the competition in pricing
BobOurnewsupplychainhasreallybeenpushedbythemanagementWe’ re also thinking aboutexpanding this strategy to other segments of the market
johnIt＇s been tough on our competitionthey just can＇t keep upNot only thatbutour uniqueness(独二性) is finally being perceived by a wider audience
BobOur breadth really can＇t be beatMarketing＇s also been doing excellent job on gettingthat message out
johnOur sportswear line combines durability(耐久性)uniqueness and comfortat anincredibly affordable priceCan＇t beat that
Bob We＇re also taking advantage of social mediasuch as the FacebookTwitter and othersocial networking tools to get the message outIt＇s a new territory(领域)but we need tocontinue to hone that message
johnSocial media is an entirely new gameMarketing＇s brought in some consultingspecialists to help us take advantage of these new technologies
1 How is the company doing currently
A Rather badly
B Rather well
C Moderately well
2 Where does the greatest advantage lie in their competition
A New market ing schemes
B Wide range of activities
C Economies of scale
3 What quality of the company is being perceived by a wider audience
A The company＇ s quality
B The company＇ s growth
C The company＇ s uniqueness
4 What tool is the marketing departnent using to get their message out
A Social media
B Sportswear
C Marketing chain
5 What steps has the market ing department taken to improve their understanding of social media
A It has created a new job for socia I media
B It has consulted some consultants
C It has ignored social media
题6：
We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No DF3 were found deteriorated on arrival at the port of destination
We have been exporting Herbs for many years All our goods were carefully inspected before shi pment by China Comnodity Inspection Bureau and were found to be of standard quality and enjoy a good reputation on international markets But for any possible deterioration for which we are found liable we shall always be ready to compensate
For this part icular transaction however we have to point that the goods were in good condit ion when shippedwhich was clearly stated in the clean Bill of Lading Wethereforeare certain they were damaged or stained through careless handling while in transitor they were put in the open and danaged by rain
Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods please let us know and we will be willing to do so
Yours faithfully
Tom White
1 Why does Tom White feel di sappointed
A 50out of the 3000 cartons of Herbs supplied were found deter iorated
B He received a complaint letter from the client
C The goods were delivered late
2 How were all the Herbs before shipment
A They were found deteriorated
B They were found to be of standard quality
C They were found in poor quality
3 Is Tom White willing to compensate the loss of the client
A Nohe doesn＇t think it is his fault
B Nohe thinks the transportat ion company should compensate
C Yeshe is willing to compensate for their loss
4 Which might not be the reason of the damage
A Tom＇ s company didn＇ t inspect it clearly
B They were damaged or stained through careless handling while in transit
C They were put in the open and damaged by rain
5How will Tom＇ s company makeup for the Herbs damaged
A They will send all the goods again
B They will ask the insurance company to compensate
C They will ask the client to order another 50 cartons
题7：
Product Advertising
Product advertising is an important part of marketing It aims at in er easing sales by making
a product or service known to a wider audience and by emphasizing its positive qualities A company can advertise in various waysdepending on how much it wishes to spend There are
different media for advertising inc luding television radionewspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or service but more with the brand image and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three different types image advertising opinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
1 Generally speaking what＇ s an advertising agency responsible for
A Telling customers what they need to buy
B Emphasizing positive qualities of products
C Designing and organizing adverti senents for cus tomers
2 Companies can choose how to advertise their products according to
A their product quality
B their advertising budget
C customers’likes and dislikes
3A good advertising program can tell people
A how they can benefit from using the product
B where the product is produced
C how the product is different
4 is more interested in increasing the sales of products
A Product advertising
B Successful advertising
C Corporate advertising
5 Corporate advertising aims to buildup the company＇ s general
A sales volume
B positive qualities
C image and reputat ion
题8：
Business Ethics
Nowadays more and more attention is being paid toBusiness Ethics But what does it eanWhat is the importance of ethics in business
Business ethics is not about personality though a good personality is valuable Ethics is the primary element and prerequisite for a successful business No matter what you doyou should think of business as a matter of integrity Nowadays the slip in ethics and the absence of social responsibility especially integrity have led to a crisis in businessseriously influencing social development
Events resulting froma loss of trust are being seen now and then and they affect society in many unfortunate ways Most people know the importance of business ethics but stil some people don＇ t honor them We often hear media reports on problems in businesssuch as adding harmful materials to products These behaviors cause much damage to consumers who spend money but do not get quality goodsespecially when these commodities do great harm to their health It is difficult for people to forget the case in which some chi ldren consumed unsafe mlk powder produced by a few immoral bus inessesand their health suffered serious damage as a result People can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be puni shed
1 What＇ s the primary component for a prosperous business
A Good management
B Reliable credit status
C Business ethics
2 What is the influence of losing integrity
A It hinders social development
B It worsens the company＇ s reputation
C It reduces people＇ s trust between each other
3 What is people＇ s attitude towards business ethics
AAll people pay attention to business ethics
BLots of people know its importance but some still don＇ t honor it
C Most people attach importance to it and follom it
4 Which of the following items is NOT mentioned in this passage
A Nowadays the absence of ethicsespecially integrity has led to a crisis in business world
B Manufacture＇ s immoral behaviors do little harm to consumers
C Media is very important for people to know more about commodities
5 What is the author＇ s attitude toward innoral behaviors in business
A Critical
B Affirmative
C In different
题9：
Business Ethics
Nowadays more and more attention is being paid toBusiness Ethics But what does it meanWhat is the importance of ethics in business
Business ethics is not about personality though a good personality is valuable Ethics is the primary element and prerequisite for a successful business No matter what you doyou should think of business as a matter of integrity Nowadays the slip in ethics and the absence of social responsibility especially integrity have led to a crisis in businessseriously influencing social development
Events resulting froma loss of trust are being seen now and then and they affect society in many unfortunate ways Most people know the importance of business ethics but stil some people don＇ t honor them We often hear media reports on problems in businesssuch as adding harmful materials to products These behaviors cause much damage to consumers who spend money but do not get quality goodsespecially when these commodities do great harm to their health It is difficult for people to forget the case in which some chi ldren consumed unsafe mlk powder produced by a few immoral bus inessesand their health suffered serious damage as a result People can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be puni shed
1 What＇ s the primary component for a prosperous business
A Good management
B Reliable credit status
C Business ethics
2 What is the influence of losing integrity
A It hinders social development
B It worsens the company＇ s reputation
C It reduces people＇ s trust between each other
3 What is people＇ s attitude towards business ethics
AAll people pay attention to business ethics
BLots of people know its importance but some still don＇ t honor it
C Most people attach importance to it and follom it
4 Which of the following items is NOT mentioned in this passage
A Nowadays the absence of ethicsespecially integrity has led to a crisis in business world
B Manufacture＇ s immoral behaviors do little harm to consumers
C Media is very important for people to know more about commodities
5 What is the author＇ s attitude toward innoral behaviors in business
A Critical
B Affirmative
C In different
题10：
Electronic Banking
Electronic banking orebanking has radically changed the way customers can do banking Before e banking if you wanted to check an account balance you physically had to go to the bank branch
Now there are many banking methods available ATM s have become very useful because they al low you to check balances make deposits wi thdraw funds and transfer money Telephone banking enables you to conduct electronic funds transfercheck ba lances and pay bills Mobi le banking functions nearly the same as telephone banking except that information is carried by Short Message Service 0n1 ine banking provides you with many more services They include changing account details like address and password arranging bi1l payments viewing transactions and transferring money between accounts
It is important to protect your personal informat ion when banking online You should clear your cookies after each banking session and make sure that your password is long enough to prevent it from being easily hacked
1 How did people check how much money they had in their bank account before ebanking
A They telephoned the bank
B They wrote to the bank
C Whey went to a bank to check it
2 There are banking methods mentioned in the passage
A3
B4
C5
3 According to the passage you can through telephone banking
A change account details
B make deposits
C conduct electronic funds transfer
29 Mobile banking provides onl ine banking
A more services than
Bas many services as
C the same services as
5 How can we protect our personal information when we conduct onl ine banking
AWe can clean the computer whenever we use it
BWe only check our own account balances
CWe can set longer password to make it difficult for hackers
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