- 1. XX牛肉市場展望XX Beef Market OutlookXX Beef Export Federation XX Office
XXX国家牛肉出口協會XX辦事處
主講人: XXX牛肉出口協會
XX辦事處
處長 XXX
Presented by: XXX Beef Export Federation
XX office
Director: XXX
- 2. 討論單元 AgendaXXXBeef Export Federation XXOffice
XXX牛肉出口協會XX辦事處 經濟方面分析 Economic Analysis
每人每年對肉類需求分析 Meat Consumption Analysis
牛肉進口分析 Beef and Veal Imports Analysis
策略分析 Strategy Analysis
- 3. A. 平均所得 Average Per Capita Income (C$)經濟分析 Economic AnalysisXXXBeef Export Federation XX Office
XXX牛肉出口協會XX辦事處Per Capita Income: TaiwanYear
C$
Year
C$
1990
11,119
1997
18,634
1991
12,283
1998
16,959
1992
14,386
1999
18,244
1993
15,006
2000
18,020
1994
16,186
2001
15,245
1995
17,397
2002
15,120
1996
18,1892003
15,850
Source : XXX
- 4. XXX Beef Export Federation XX Office
XXX牛肉出口協會XX辦事處經濟分析 Economic AnalysisB. 價格 Price
王品牛排 (Wang Steak) 西提牛排 (Tasty Steak)
NT$ 1000 NT$ 390
- 5. XXX Beef Export Federation XX Office
XXX牛肉出口協會XX辦事處經濟分析 Economic AnalysisC. 品質 Quality
Choice/AAA Cowboy
鬥牛士案例
- 6. XXX Beef Export Federation XX Office
XXX牛肉出口協會XX辦事處經濟分析 Economic AnalysisD. 產品 Products
牛排 Steak 內臟 (Offal)
- 7. XXXBeef Export Federation XX Office
XXX牛肉出口協會XX辦事處Per Capita Meat Consumption: Taiwan (kg.)Year
Beef , Veal
PorkPoultry
Seafood
Total
1991
2.61
38.43
22.69
24.7539.72
43.95103.36
1992
2.79
38.76
39.65110.25
116.911993
2.72
27.08
27.8147.46
1994
2.97
40.36
39.7638.37
109.45
19953.16
28.78
30.4938.35
38.42110.05
112.631996
2.80
40.62
39.051997
3.44
33.49
42.30
118.28
116.771998
3.29
41.13
38.7632.94
33.8939.41
1999
3.75
43.72
40.34120.12
116.522000
3.31
39.50
39.2133.37
2001
3.20
33.12
39.89
115.25
2002
3.
40.00
41.1233.50
33.7940.00
40.82116.80
119.232003
3.50
Source: XXXA. 每人每年肉類消費 Per Capita Meat Consumption (kg, Per Capita)肉類消費分析 Meat Consumption Analysis
- 8. XXX Beef Export Federation XX Office
XXX牛肉出口協會XX辦事處肉類消費分析 Meat Consumption Analysis 自1971~2001 每人肉類消費 Pounds Per Capita—1971~2001
- 9. XXX Beef Export Federation XXOffice
XXX牛肉出口協會XX辦事處肉類消費分析 Meat Consumption Analysis消費者的改變 Customers are changing人口老化Aging population
小家庭 Smaller households
越來越多的女性工作者 More working women
種族融合 Changing ethnic mix
營養, 安全, 和動物健康
Nutrition, safety and animal health
價格, 價值的平衡 Price/Value equation
烹飪的技巧 Cooking Skills
- 10. Canada Beef Export Federation Taiwan Office
加拿大牛肉出口協會台灣辦事處肉類消費分析 Meat Consumption AnalysisB. 消費者在改變消費
白肉(雞肉, 海鮮) 是中國人的最愛
White meat is Chinese favor
2. 紅肉因受到BSE, FMD 的影響
The influence of BSE, FMD
3. 素食主義的盛行, 也影響肉類的銷售
The vegetarianism is gradually prevalence
- 11. 牛肉進口分析 Beef & Veal ImportsA. 牛肉進口量(公噸): Beef Imports by Origin: XXMT)Beef Imports by Origin: Taiwan (MT)Year
Canada
USA
Australia
New Zealand
Other Countries
Total
1990
24
3,487
29,421
4,960
50
37,892
1991
94
3,793
32,662
8,386
50
44,935
1992
104
3,822
36,936
7,244
50
48,106
1993
54
4,543
33,083
9,826
70
47,506
1994
378
7,012
33,600
10,989
80
51,979
1995
639
10,100
30,390
14,112
100
55,241
1996
600
10,795
24,846
12,084
100
48,325
1997
1,293
14,315
33,368
13,463
150
62,439
1998
1,507
13,766
33,216
11,690
70
60,379
1999
2,098
14,417
34,813
15,389
1,962
69,444
2000
2,228
12,380
28,568
14,449
2,999
61,111
2001
3,006
10,854
28,755
14,223
71
56,909
2002
4,026
13,167
33,227
14,704
35465,054 Source : XXX
- 12. 牛肉進口分析 Beef & Veal ImportsB. 牛肉市場分析 Beef Market Analysis
大陸進口加工食品(熟食)對原有市場的影響及衝擊
The influence of that processing food(cooked) import from Mainland China
2. 中南美洲何時在進攻台灣市場
Beef re-import from the Central-South America
3. 大陸已要求南韓進口大陸牛肉, 對北美牛肉的影響
The influence of that Mainland China asked for exporting beef to South Korea
- 13. 策略 Strategies協助XXX牛肉出口商及XX進口商共創雙贏並且提高產品附加價值
To cerate the win in both sides and to advance products additional values between Canada beef exports and Taiwan beef importers.
- 14. 策略 Strategy 2. 餐飲學校的教育 Education for hospitality schools
- 15. 策略 Strategy 3. 牛肉消費服務團隊 The Beef Consuming Service Team牛肉切割專家
Cam Daniels牛肉市場專家
XXX 處長餐飲學術專家
XXX 老師牛肉烹調專家
XXX 主廚
- 16. 策略 Strategy 4. 促進提昇牛肉消費量 To advance and improve beef consuming 改變是無法避免的 Chang is inevitable食品安全論點 Food safety issues
小等份 Smaller portions
烹飪的技巧 Cooking Skills
價格 Price points
牛隻大小 Cattle size
牛肉的成本 Cost of beef
熟練的工作人員 Skilled staff
顧客需求 Customers needs
- 17. 策略 Strategy 5. 協助XX牛肉及餐飲業者在XXX地區的發展
To assist XX beef importers and food service get into Great XX area