行政理专业理学基础练题答案
职业技实训
行政理专业理学基础练题答案
第1题 企业战略指企业适应未环境变化寻求长期生存稳定发展制定( )谋划方略 （A）总体性长远性
第2题 整行业日趋成熟时行业成长变( )导致生存产生激烈竞争利润( ) （D）慢降
第3题 ( )影响企业战略决策首外部条件 （C）政治法律环境
第4题 企业资源优势具( )企业断投入保持创新优势 （B）相性时间性
第5题 ( )属企业基活动 （B）售服务
第6题 SWOT分析图中位第Ⅱ象限企业应采取( )战略 （A）扭转型
第7题 差异化战略制定原包括效益原适原( ) （B）效原
第8题 般竞争战略中．( )选择行业部分某细分市场作目标市场竞争领域 （C）重点战略
第9题 ( )行业特点销售增长缓慢市场占率竞争加剧 （D）稳定行业
第10题 衰退行业战略制定包括( )合适定位战略迅速推出战略 （B）差异化战略
第11题 企业营战略实施战略理工作( ) （A）体
第12题 ( )指预定战略目标标准战略控制 （C）战略评价标准
第13题 安全余额越销售额紧缩余( )营越( ) （A）安全
第14题 营安全率低( )时企业做出提高营安全率决策 （D）20
第15题 决策树分析程序包括①剪枝决策②计算期值③绘制树形图分析程序序排列正确( ) （B）③②①
第16题 ( )称华德决策准 （A）悲观决策标准
第17题 般竞争战略中( )选择行业部分某细分市场作目标市场竞争领域 （C）重点战略
第18题 PDCA循环法①计划②执行③检查④处理四阶段周复始循环进行计划理种方式四阶段序排列正确( ) （A）①②③④
第19题 建立合理效( )企业完成计划务关键 （C）目标体系
第20题 市场营销企业营理( ) （B）中心环节
第21题 市场( )购买者( )购买者总 （D）现实潜
第22题 ( )市场分商品市场服务市场技术市场金融市场劳动力市场信息市场 （A）买方类型
第23题 ( )提供产品具特性：储存法转售触知 （C）技术市场
第24题 消费者市场指( )购买商品服务家庭构成市场 （D）社会消费
第25题 复杂购买行中购买者购买决策程包括①引起需求②收集信息③评价方案④决定购买⑤买行程排序正确( ) （B）③②①④⑤
第26题 ( )指企业采购部门根许供应商交道验选取供货企业订购采购类产业品 （A）修正重购
第27题 谓( )企业营销具吸引力享受竞争优势市场机会 （A）企业营销机会
第28题 ( )指某品牌产品类尺码价格外观属性区具体产品 （C）产品项目
第29题 产品组合( )指产品类中种产品少花色品种规格 （D）深度
第30题 ( )指已获专利权受法律保护品牌品牌部分 （B）商标
第31题 列属投入期产品生命周期策略( ) （A）改善产品策略
第32题 列属售前服务( ) （C）提供零件
第33题 谓销售渠道指产品( )终顾客移动程中环节企业通( )终顾客全部市场营销结构 （D）企业中间商
第34题 渠道( )产品生产者流终顾客整程中中间层次环节 （A）长度
第35题 企业( )指企业声誉力财力物力 （B）实力
第36题 ( )企业定区定时间选择家中间商销代理产品 （A）独家性分销
第37题 ( )企业定代价通种传播媒介购买者传递企业产品劳务信息扩影响增加销售种手段 （A）广告
第38题 ( )属性容 （D）社会属性
第39题 20世纪二三十年代美国哈佛学教授埃尔顿梅奥提出( )假说 （A）社会
第40题 ( )符合理思想 （D）约束
第41题 ( )力资理解正确 （C）力资形资
第42题 ( )属力资投资支出形式 （B）理费
第43题 ( )属力资源开发目标特性 （D）针性
第44题 ( )体现力资源开发目标整体性 （D）目标设计针性
第45题 ( )力资源开发高目标 （A）发展
第46题 ( )属力资源组织开发方法 （B）美国模式
第47题 ( )属力资源理开发手段 （C）科技手段
第48题 理容现代力资源理( ) （C）中心
第49题 理形式现代力资源理( ) （C）动态理
第50题 理方式现代力资源理采取( ) （C）性化理
第51题 理策略现代力资源理( ) （B）战略战术相结合
第52题 理技术现代力资源理( ) （B）追求科学性艺术性
第53题 理体制现代力资源理属( ) （A）动开发型
第54题 理手段现代力资源理( ) （A）计算机
第55题 理层次现代力资源理部门( ) （C）处决策层
第56题 企业理核心( ) （C）理
第57题 企业战略实质实现( )间动态衡 （A）外部环境（C）企业实力（D）战略目标
第58题 企业外部调研方法包括( ) （A）获取口头信息（B）获取书面信息（E）专题性调研
第59题 影响企业营话动效率素包括( ) （B）生产率（C）种投入素成（D）工艺设计水（E）产利程度
第60题 企业总体战略( ) （A）进入战略（B）发展战略（C）稳定战略（D）撤退战略
第61题 企业采取撤退战略方式( ) （A）特许营（B）分包卖断（C）理层杠杆收购（D）拆产股分析（E）资产互换战略贸易
第62题 决策科学化求包括( ) （A）合理决策标准（B）效信息系统（C）系统决策观念（D）科学决策程序（E）决策方法科学化
第63题 决策树构成素包括( ) （B）决策点（C）方案枝（D）状态节点（E）概率枝
第64题 现代企业计划职作包括( ) （A）决策目标具体化（B）利提高企业工作效率（C）控制提供标准
第65题 目标理特点包括( ) （A）系统化理模式（B）明确完整目标体系（C）富参性（D）强调控制（E）重视员工培训力开发
第66题 交换象市场分( ) （A）商品市场（B）服务市场（C）技术市场（D）金融市场（E）劳动力市场信息市场
第67题 影响消费者购买行素( ) （A）文化素（B）社会素（C）素（D）心理素
第68题 消费者购买决策程中作角色分( ) （A）倡议者（B）影响者（C）决策者（D）购买者（E）者
第69题 根参者介入程度品牌间差异程度消费者购买行分( ) （A）惯性购买行（B）化解协调购买行（C）寻求样化购买行（E）复杂购买行
第70题 组织市场组织机构形成企业产品劳务需求总类型分( ) （B）产业市场（C）转卖者市场（D）政府市场
第71题 产业市场消费者市场具相似性产业市场显著特点包括( ) （A）购买者集中少数区（B）需求具体派生性（C）需求缺乏弹性（D）需求较波动性（E）专业员购买
第72题 企业采购中心指参购买决策员构成采购组织决策单位通常包括员( ) （A）者（B）影响者（C）购买者（D）决定者（E）信息控制者
第73题 影响产业购买者购买决定素( ) （B）环境素（C）组织素（D）际素（E）素
第74题 包装策略包括( ) （A）相似包装策略（B）差包装策略（C）组合包装策略（D）复包装策略（E）附赠品包装策略
第75题 列属成长期企业采取营销策略( ) （A）改进完善产品（B）开拓新市场（C）增强销售渠道功（D）树立产品形象（E）适时降价
第76题 列属产品改良( ) （A）品质改良（C）特色改良（D）式样改良（E）附加产品改良
第77题 折扣折定价策略包括( ) （A）数量折扣（B）功折扣（C）现金折扣（D）季节折扣（E）推广折扣补贴
第78题 心理定价策略包括( ) （A）整数定价策略（B）尾数定价策略（C）声定价策略（D）招徕定价策略（E）分级定价策略
第79题 影响销售渠道选择素( ) （A）产品素（B）市场素（C）企业素（D）国家法律约束（E）中间商特性
第80题 企业促销策略包括( ) （A）广告（B）员推销（C）营业推广（D）公关系（E）宣传
第81题 影响企业营活动效率素包括( ) （B）生产率（C）种投入素成（D）工艺设计水（E）产利程度
第82题 完全竞争条件短期企业劳动力需求决定原( ) （A）MRPVMP（B）VMPMPP（C）MCW（E）VMPMC
第83题 劳动力市场均衡意义( ) （A）充分业（B）质劳动力等工资（C）劳动力资源优分配
第84题 口年龄结构劳动力供影响表现( ) （B）劳动年龄口占口总体重（C）劳动年龄组部年龄构成
第85题 货币工资影响素( ) （A）货币工资率（B）工作时间长度（E）工资制度
第86题 关货币工资计算公式正确( ) （A）工资标准×实际工作时间（B）计件工资率×合格产品数量（C）计件单价×合格产品数量
第87题 福利具特征( ) （A）福利支付劳动基础（B）法定性（C）企业定性（D）灵活性
第88题 福利支付方式分( ) （B）实物支付（C）延期支付
第89题 均衡国民收入等( ) （A）总供（B）总需求（D）消费+储蓄（E）消费+投资
第90题 失业类型分( ) （A）摩擦性失业（B）技术性失业（C）机构性失业（D）季节性失业
第91题 需求足性失业具体表现形式( ) （C）增长差距性失业（D）周期性失业
第92题 常反映失业程度指标( ) （B）失业率（E）失业持续期
第93题 失业造成影响列判断正确( ) （A）失业造成家庭生活困难（C）失业劳动力资源浪费典型形式（D）失业直接影响劳动者精神需满足程度
第94题 政府支出包括( ) （B）政府购买（D）转移支付
第95题 劳动力市场制度结构素( ) （B）低社会保障（D）低劳动标准（E）工会
第96题 业总量影响宏观调控政策( ) （A）财政政策（C）货币政策（E）收入政策
第97题 扩张性财政政策措施( ) （A）扩政府购买（C）增加政府转移支付（E）降低税率
第98题 政府实施货币政策措施包括( ) （A）调节法定准备金率（D）调整贴现率（E）公开市场业务
第99题 扩张性货币政策措施作( ) （A）增加货币供应量（B）降低利率（C）刺激投资消费（D）增加总需求
第100题 收入政策社会济中具重作( ) （A）利宏观济稳定（B）利资源合理配置（C）利缩合理收入差距（D）利限制收入分配公问题危害
第101题 调控收入物价关系控制工资收入增长度诱发通货膨胀措施( ) （A）制定工资－物价指导线（B）物价工资增长快影响宏观济稳定情况物价工资进行制冻结（C）实施税收基础收入控制政策约束企业工资发放度行
题目：
企业目标成变应根外部环境变化时调整修正更实现企业宗旨确定企业目标（）原 （C）权变性
19世纪末20世纪初西方国家产生系统理理称作古典理理中法国法约尔创建（） （B）般理理
理学界行科学研究（ ）基础发展起迅速称影响巨理流派 （B）际关系学说
计划工作核心（ ） （B）决策
孔茨划分种理学理流派中（ ）张通分析案例研究理学问题 （B）验学派
三尚事中尚挑水吃两尚抬水吃三尚没水吃揭示列项理职中（）重性 （A）计划
理科学学派中运科学技术方法早源（ ） （B）军队
传统目标设定程企业高理者完成现代理学提倡（ ）企业员工参企业目标设定 （A）参制目标设定法
某企业生产某产品固定成50万元产品单价80元单位变成30元产量达（ ）件时企业亏损 （A）100000
诸葛亮东风周瑜典说明（ ）重性 （A）预测
关计划工作基特征描述错误（） （A）计划高层理者职责范畴
理职分般职（ ） （B）计划智
某公司生产某产品固定成50万元单位变成40元产品单价80元企业目标利润30万元问企业应完成少产销量（ ） （C）20000件
组织资源素中占首位（） （D）力资源
梅奥等通霍桑试验提出古典理理新观点新思想创立（） （B）际关系学说
1993年海默钱皮合著企业造工程书该书总结十年世界成功企业验提出应变市场变化新方法（ ） （C）企业流程造
目标理理理基础（ ） （D）科学理理行科学理效统
20世纪初期位社会学家提出建立理想组织模式设想（ ） （C）马克斯韦伯
面决策方法中具匿名性特点（ ） （D）特尔菲法
法约尔西方古典理理法国杰出代表代表作工业理般理誉（ ） （C）营理理父
目标建立目标理第阶段目标建立程中种做法？（ ） （D）目标期限应长期目标
理终目（ ） （B）效组织资源组织活动
销售员意见综合预测方法适（ ） （A）市场预测
古典理理认（ ） （B）济
常说理门艺术强调（） A理实践性
授权时应授权者知识水高低定授权（）原 （A）事设视授权
保证计划目标实现需控制职控制实质（） A实践活动符合计划
考评理员协作精神通（）获取信息 B关系部门
组织结构设计体阶段（） C组织结构框架设计
理方格理提出五种具代表性领导类型（）领导方式属员工作情况表现出献身精神属真正集体者 D 9——9型
基建设计划新产品开发计划属（）计划 A专项
请您删容O(∩_∩)O谢谢2015年中央电期末复考试抄全电期末考试必备抄电考试必抄Many people have the same mixed feelings when planning a trip during Golden Week With heaps of time the sevenday Chinese请您删容O(∩_∩)O谢谢National Day holiday could be the best occasion to enjoy a destination However it can also be the easiest way to ruin how you feel about a place and you may become more fatigued after the holiday due to battling the large crowds During peak season a dream about a place can turn to nightmare without careful planning especially if you travel with children and older people As most Chinese people will take the holiday to visit domestic tourist destinations crowds and busy traffic are inevitable at most places Also to be expected are increasing transport and accommodation prices with the possibility that there will be no rooms available It is also common that you＇ ll wait in the line for one hour to get a ticket and another two hours at the site to only see a tiny bit of the place due to the crowds Last year 428 million tourists traveled in China over the weeklong holiday in October Traveling during this period is a matter that needs thorough preparation If you are short on time to plan the upcoming Golden Week it may not be a bad idea to avoid some of the most crowded places for now There is always a place so fascinating that everyone yearns for Arxan is a place like this The beauty of Arxan is everlasting regardless of the changing of four seasons Bestowed by nature its spectacular seasonal landscape and mountains are just beyond word Arxan is a crucial destination for the recommended travelling route China Inner Mongolia Arxan — Hailar — Manzhouli It is also the joint of the four prairies across the SinoMongolian border where people gravitate towards the exotic atmosphere mixed with Chinese Russian and Mongolia elements As a historic site for the Yitian Battle Arxan still embodies the spirit of Genghis Khan Walking into Arxan you will be amazed by a kaleidoscope of gorgeous colors all the year round the Spring azaleas blooming red in the snow the Summer sea wavering blue in the breeze the Autumn leaves painted in yellow covering volcanic traces and the Winter woods shining white on the vast alpine snowscape Hinggan League Arxan city is situated in the far eastern area of Inner Mongolia Autonomous Region Its full name Haren Arxan means hot holy water in the Mongolian language Arxan is a tourism city in the northern frontier with a blend of large forest grand prairies vast snowfield heaven lake cluster thermium as well as volcanic cluster It is a rare and unique ecotourism base filled with healthy sunshine clean air and unspoiled green Nestled close to the country＇s largest virgin forest and known for its spring and ecological environment Arxan is marveled at by many tourists as the purest land on earth You cannot miss out the Autumn of Arxan It is definitely the best with brightlycolored scenery full of emotions Autumn in the northern part of the country comes earlier than the South A September rain followed by the footprints of Autumn brings more colors to the once emerald green mountain and blooming grassland Shutterbugs flock to see for themselves the marvel of splendid colors around the mountains and waters many of whom have travel a long distance and even camp here only to capture a moment of the nature wonder The silver birch turns golden while the larch is still proudly green You will find yourself drowned in the intoxicating red of the wild fruits as well as the glamour of flowers in full blown And your heart will be lingering on the woods as it＇s time for the wild fruits to ripe The picturesque Arxan in Autumn is indeed a fairyland only exists in a dream that satisfies all your fantasies If it rains heavily on Saturday night some elderly Chinese will say it is because Zhinu or the Weaving Maid is crying on the day she met her husband Niulang or the Cowherd on the Milky Way Most Chinese remember being told this romantic tragedy when they were children on Qixi or the Seventh Night Festival which falls on the seventh day of the seventh lunar month which is usually in early August This year it falls on Saturday August 2 Folklore Story As the story goes once there was a cowherd Niulang who lived with his elder brother and sisterinlaw But she disliked and abused him and the boy was forced to leave home with only an old cow for company The cow however was a former god who had violated imperial rules and was sent to earth in bovine form One day the cow led Niulang to a lake where fairies took a bath on earth Among them was Zhinu the most beautiful fairy and a skilled seamstress The two fell in love at first sight and were soon married They had a son and daughter and their happy life was held up as an example for hundreds of years in China Yet in the eyes of the Jade Emperor the Supreme Deity in Taoism marriage between a mortal and fairy was strictly forbidden He ordered the heaven troop to catch Zhinu back Niulang grew desperate when he discovered Zhinu had been taken back to heaven Driven by Niulang＇s misery the cow told him to turn its hide into a pair of shoes after it died The magic shoes whisked Niulang who carried his two children in baskets strung from a shoulder pole off on a chase after the empress The pursuit enraged the empress who took her hairpin and slashed it across the sky creating the Milky Way which separated husband from wife But all was not lost as magpies moved by their love and devotion formed a bridge across the Milky Way to reunite the family Even the Jade Emperor was touched and allowed Niulang and Zhinu to meet once a year on the seventh night of the seventh month This is how Qixi came to be The festival can be traced back to the Han Dynasty (206 BCAD 220) Traditionally people would look up at the sky and find a bright star in the constellation Aquila as well as the star Vega which are identified as Niulang and Zhinu The two stars shine on opposite sides of the Milky Way Customs In bygone days Qixi was not only a special day for lovers but also for girls It is also known as the Begging for Skills Festival or Daughters＇ Festival In this day girls will throw a sewing needle into a bowl full of water on the night of Qixi as a test of embroidery skills If the needle floats on top of the water instead of sinking it proves the girl is a skilled embroiders Single women also pray for finding a good husband in the future And the newly married women pray to become pregnant quickly Tradition transformed The love story of Niulang and Zhinu and the Qixi Festival have been handed down for generations Yet these ancient traditions and customs are slowly dying out Many modern Chinese particularly youngsters seem to know more about St Valentine＇s Day on February 14 characterized by bouquets of roses chocolates and romantic candlelight dinners than they do about their homegrown day for lovers Even Qixi is nowadays referred to as the Chinese Valentine＇s Day More and more young Chinese people begin to celebrate this day in a very similar way as that in western countries Fewer people than ever will gaze at the heavens on Saturday to pick out the two stars shining bright on either side of the Milky Way that is if people even know on which day Qixi falls There are ready reminders dotted about in the form of big ads saying Sales on Chinese Valentine＇s Day in shops hotels and restaurants But few young women will mark the festival with their boyfriends or take part in traditional activities to pray for cleverness A largescale of exhibition on the Silk Road opened to the public in the National Museum on Thursday The exhibition displays more than 400 treasures from Shaanxi province Gansu province and 14 other regions It is largest scale exhibition that shows the history of the Silk Road in recent years As APEC is going on in Beijing the exhibit aims to show the world this brilliant section of history The Silk Road is a series of trade and cultural transmission routes that were central to cultural interaction through regions of the Asian continent It connected the West and East by linking traders merchants pilgrims monks soldiers nomads and urban dwellers from China and India to the Mediterranean Sea during various periods of time I met my dear hubby in 2009 the second year I was in my school and it was the first year when he came here We became colleagues And there was nothing special happening during that year He was just a kind and humble brother graduated from the same college as me But we did not know each other till he became my colleague and his office desk was just in front of me There was only a glass between us So actually we could see each other when we both look up But it is not the main reason that really draws us close How we become close to each other was something seems quite natural We went out to play badminton with other colleagues and we sometimes chatted for a while He is a man of few words but somehow sometimes will say something really humorous Then one day to my great surprise I found a pot of beautiful flower on my desk It was just the flower I had talked about with my colleague the other day and I thought it was her who put the flower there But the truth is not It was the humble guy sitting in front of me He just simply said well I caught sight of this flower and thought that it’s beautiful and you may like it I wonder why I was moved because of these simple words and present Maybe it is the sincerity and the true self that impress me I thanked him and some colleagues walked past my desk would appreciate the beautiful flower and they noticed that something romance happened there Then later on there were some little surprises once in a while Once there was something wrong with my drawer and I had complained about it unconsciously And he fixed it for me Then the other day he placed several pink diamond roses beside the flower with a piece of paper saying I love you more than I can say Diamond stands for marriage rose stand for love I hope you are mine become my wife You are the only girl who I really want to spend the rest of my life to stand by Although there were some grammar errors but I got what he meant He meant so clear and so direct And actually I accepted him some days earlier I was just waiting for him to break the ice So finally the common interests and the common understanding brought us together Some people say the relationship and the feeling will change after getting hitched You will find that love is no longer strong and there is always lack of passion and what’s worse you may find out many bad habits of your partner which never appear when you are first in love before the marriage It seems that many faults turn up after you truly living together and see each other’s face the moment you open your eyes in the early morning But after almost 4 years from now I do not feel any negative change in our relationship During all these years we know each other better and we become more tolerant about each other and I realize that if you really love a person you will accept his imperfect And what is the qualification of a good husband Once I was chatting with my colleague about this issue And one of the qualifications I thought was that he must be a good cook But to my surprise my colleague said that a good husband must be someone who makes big money What made her think so was quite beyond me Maybe I am not sophisticated enough and what I want is just simple life style The most enjoyable thing is that we go to the market to buy vegetables and other daily stuffs if we both have time Maybe he is a housebound husband and I love housebound man And there is another reason why We love going to the market That is because we sometimes will get some surprises The surprise is saving little fish which are disserted by the fish mongers Because these fish are swellfish Then we will collect them and set them free into the river Swellfish are lovely creature When they look like a little submarine when they are swimming in the water and look like a meat ball when you hold them in your hand And if they are scared they will swell and look like a little ball Every time we see them swim away and we feel their happiness of returning home and this also make us cherish life Maybe some will consider these behavior as something childish Well that is fine with us We love doing these together and feel happy that is what it is all about My dear hubby is a kind hearted man and he love animals just as I do I am lucky to have someone who can be both my intimated soul mate and my forever friend
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职业技实训
行政理专业理学基础练题答案
第1题 企业战略指企业适应未环境变化寻求长期生存稳定发展制定( )谋划方略 （A）总体性长远性
第2题 整行业日趋成熟时行业成长变( )导致生存产生激烈竞争利润( ) （D）慢降
第3题 ( )影响企业战略决策首外部条件 （C）政治法律环境
第4题 企业资源优势具( )企业断投入保持创新优势 （B）相性时间性
第5题 ( )属企业基活动 （B）售服务
第6题 SWOT分析图中位第Ⅱ象限企业应采取( )战略 （A）扭转型
第7题 差异化战略制定原包括效益原适原( ) （B）效原
第8题 般竞争战略中．( )选择行业部分某细分市场作目标市场竞争领域 （C）重点战略
第9题 ( )行业特点销售增长缓慢市场占率竞争加剧 （D）稳定行业
第10题 衰退行业战略制定包括( )合适定位战略迅速推出战略 （B）差异化战略
第11题 企业营战略实施战略理工作( ) （A）体
第12题 ( )指预定战略目标标准战略控制 （C）战略评价标准
第13题 安全余额越销售额紧缩余( )营越( ) （A）安全
第14题 营安全率低( )时企业做出提高营安全率决策 （D）20
第15题 决策树分析程序包括①剪枝决策②计算期值③绘制树形图分析程序序排列正确( ) （B）③②①
第16题 ( )称华德决策准 （A）悲观决策标准
第17题 般竞争战略中( )选择行业部分某细分市场作目标市场竞争领域 （C）重点战略
第18题 PDCA循环法①计划②执行③检查④处理四阶段周复始循环进行计划理种方式四阶段序排列正确( ) （A）①②③④
第19题 建立合理效( )企业完成计划务关键 （C）目标体系
第20题 市场营销企业营理( ) （B）中心环节
第21题 市场( )购买者( )购买者总 （D）现实潜
第22题 ( )市场分商品市场服务市场技术市场金融市场劳动力市场信息市场 （A）买方类型
第23题 ( )提供产品具特性：储存法转售触知 （C）技术市场
第24题 消费者市场指( )购买商品服务家庭构成市场 （D）社会消费
第25题 复杂购买行中购买者购买决策程包括①引起需求②收集信息③评价方案④决定购买⑤买行程排序正确( ) （B）③②①④⑤
第26题 ( )指企业采购部门根许供应商交道验选取供货企业订购采购类产业品 （A）修正重购
第27题 谓( )企业营销具吸引力享受竞争优势市场机会 （A）企业营销机会
第28题 ( )指某品牌产品类尺码价格外观属性区具体产品 （C）产品项目
第29题 产品组合( )指产品类中种产品少花色品种规格 （D）深度
第30题 ( )指已获专利权受法律保护品牌品牌部分 （B）商标
第31题 列属投入期产品生命周期策略( ) （A）改善产品策略
第32题 列属售前服务( ) （C）提供零件
第33题 谓销售渠道指产品( )终顾客移动程中环节企业通( )终顾客全部市场营销结构 （D）企业中间商
第34题 渠道( )产品生产者流终顾客整程中中间层次环节 （A）长度
第35题 企业( )指企业声誉力财力物力 （B）实力
第36题 ( )企业定区定时间选择家中间商销代理产品 （A）独家性分销
第37题 ( )企业定代价通种传播媒介购买者传递企业产品劳务信息扩影响增加销售种手段 （A）广告
第38题 ( )属性容 （D）社会属性
第39题 20世纪二三十年代美国哈佛学教授埃尔顿梅奥提出( )假说 （A）社会
第40题 ( )符合理思想 （D）约束
第41题 ( )力资理解正确 （C）力资形资
第42题 ( )属力资投资支出形式 （B）理费
第43题 ( )属力资源开发目标特性 （D）针性
第44题 ( )体现力资源开发目标整体性 （D）目标设计针性
第45题 ( )力资源开发高目标 （A）发展
第46题 ( )属力资源组织开发方法 （B）美国模式
第47题 ( )属力资源理开发手段 （C）科技手段
第48题 理容现代力资源理( ) （C）中心
第49题 理形式现代力资源理( ) （C）动态理
第50题 理方式现代力资源理采取( ) （C）性化理
第51题 理策略现代力资源理( ) （B）战略战术相结合
第52题 理技术现代力资源理( ) （B）追求科学性艺术性
第53题 理体制现代力资源理属( ) （A）动开发型
第54题 理手段现代力资源理( ) （A）计算机
第55题 理层次现代力资源理部门( ) （C）处决策层
第56题 企业理核心( ) （C）理
第57题 企业战略实质实现( )间动态衡 （A）外部环境（C）企业实力（D）战略目标
第58题 企业外部调研方法包括( ) （A）获取口头信息（B）获取书面信息（E）专题性调研
第59题 影响企业营话动效率素包括( ) （B）生产率（C）种投入素成（D）工艺设计水（E）产利程度
第60题 企业总体战略( ) （A）进入战略（B）发展战略（C）稳定战略（D）撤退战略
第61题 企业采取撤退战略方式( ) （A）特许营（B）分包卖断（C）理层杠杆收购（D）拆产股分析（E）资产互换战略贸易
第62题 决策科学化求包括( ) （A）合理决策标准（B）效信息系统（C）系统决策观念（D）科学决策程序（E）决策方法科学化
第63题 决策树构成素包括( ) （B）决策点（C）方案枝（D）状态节点（E）概率枝
第64题 现代企业计划职作包括( ) （A）决策目标具体化（B）利提高企业工作效率（C）控制提供标准
第65题 目标理特点包括( ) （A）系统化理模式（B）明确完整目标体系（C）富参性（D）强调控制（E）重视员工培训力开发
第66题 交换象市场分( ) （A）商品市场（B）服务市场（C）技术市场（D）金融市场（E）劳动力市场信息市场
第67题 影响消费者购买行素( ) （A）文化素（B）社会素（C）素（D）心理素
第68题 消费者购买决策程中作角色分( ) （A）倡议者（B）影响者（C）决策者（D）购买者（E）者
第69题 根参者介入程度品牌间差异程度消费者购买行分( ) （A）惯性购买行（B）化解协调购买行（C）寻求样化购买行（E）复杂购买行
第70题 组织市场组织机构形成企业产品劳务需求总类型分( ) （B）产业市场（C）转卖者市场（D）政府市场
第71题 产业市场消费者市场具相似性产业市场显著特点包括( ) （A）购买者集中少数区（B）需求具体派生性（C）需求缺乏弹性（D）需求较波动性（E）专业员购买
第72题 企业采购中心指参购买决策员构成采购组织决策单位通常包括员( ) （A）者（B）影响者（C）购买者（D）决定者（E）信息控制者
第73题 影响产业购买者购买决定素( ) （B）环境素（C）组织素（D）际素（E）素
第74题 包装策略包括( ) （A）相似包装策略（B）差包装策略（C）组合包装策略（D）复包装策略（E）附赠品包装策略
第75题 列属成长期企业采取营销策略( ) （A）改进完善产品（B）开拓新市场（C）增强销售渠道功（D）树立产品形象（E）适时降价
第76题 列属产品改良( ) （A）品质改良（C）特色改良（D）式样改良（E）附加产品改良
第77题 折扣折定价策略包括( ) （A）数量折扣（B）功折扣（C）现金折扣（D）季节折扣（E）推广折扣补贴
第78题 心理定价策略包括( ) （A）整数定价策略（B）尾数定价策略（C）声定价策略（D）招徕定价策略（E）分级定价策略
第79题 影响销售渠道选择素( ) （A）产品素（B）市场素（C）企业素（D）国家法律约束（E）中间商特性
第80题 企业促销策略包括( ) （A）广告（B）员推销（C）营业推广（D）公关系（E）宣传
第81题 影响企业营活动效率素包括( ) （B）生产率（C）种投入素成（D）工艺设计水（E）产利程度
第82题 完全竞争条件短期企业劳动力需求决定原( ) （A）MRPVMP（B）VMPMPP（C）MCW（E）VMPMC
第83题 劳动力市场均衡意义( ) （A）充分业（B）质劳动力等工资（C）劳动力资源优分配
第84题 口年龄结构劳动力供影响表现( ) （B）劳动年龄口占口总体重（C）劳动年龄组部年龄构成
第85题 货币工资影响素( ) （A）货币工资率（B）工作时间长度（E）工资制度
第86题 关货币工资计算公式正确( ) （A）工资标准×实际工作时间（B）计件工资率×合格产品数量（C）计件单价×合格产品数量
第87题 福利具特征( ) （A）福利支付劳动基础（B）法定性（C）企业定性（D）灵活性
第88题 福利支付方式分( ) （B）实物支付（C）延期支付
第89题 均衡国民收入等( ) （A）总供（B）总需求（D）消费+储蓄（E）消费+投资
第90题 失业类型分( ) （A）摩擦性失业（B）技术性失业（C）机构性失业（D）季节性失业
第91题 需求足性失业具体表现形式( ) （C）增长差距性失业（D）周期性失业
第92题 常反映失业程度指标( ) （B）失业率（E）失业持续期
第93题 失业造成影响列判断正确( ) （A）失业造成家庭生活困难（C）失业劳动力资源浪费典型形式（D）失业直接影响劳动者精神需满足程度
第94题 政府支出包括( ) （B）政府购买（D）转移支付
第95题 劳动力市场制度结构素( ) （B）低社会保障（D）低劳动标准（E）工会
第96题 业总量影响宏观调控政策( ) （A）财政政策（C）货币政策（E）收入政策
第97题 扩张性财政政策措施( ) （A）扩政府购买（C）增加政府转移支付（E）降低税率
第98题 政府实施货币政策措施包括( ) （A）调节法定准备金率（D）调整贴现率（E）公开市场业务
第99题 扩张性货币政策措施作( ) （A）增加货币供应量（B）降低利率（C）刺激投资消费（D）增加总需求
第100题 收入政策社会济中具重作( ) （A）利宏观济稳定（B）利资源合理配置（C）利缩合理收入差距（D）利限制收入分配公问题危害
第101题 调控收入物价关系控制工资收入增长度诱发通货膨胀措施( ) （A）制定工资－物价指导线（B）物价工资增长快影响宏观济稳定情况物价工资进行制冻结（C）实施税收基础收入控制政策约束企业工资发放度行
题目：
企业目标成变应根外部环境变化时调整修正更实现企业宗旨确定企业目标（）原 （C）权变性
19世纪末20世纪初西方国家产生系统理理称作古典理理中法国法约尔创建（） （B）般理理
理学界行科学研究（ ）基础发展起迅速称影响巨理流派 （B）际关系学说
计划工作核心（ ） （B）决策
孔茨划分种理学理流派中（ ）张通分析案例研究理学问题 （B）验学派
三尚事中尚挑水吃两尚抬水吃三尚没水吃揭示列项理职中（）重性 （A）计划
理科学学派中运科学技术方法早源（ ） （B）军队
传统目标设定程企业高理者完成现代理学提倡（ ）企业员工参企业目标设定 （A）参制目标设定法
某企业生产某产品固定成50万元产品单价80元单位变成30元产量达（ ）件时企业亏损 （A）100000
诸葛亮东风周瑜典说明（ ）重性 （A）预测
关计划工作基特征描述错误（） （A）计划高层理者职责范畴
理职分般职（ ） （B）计划智
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组织资源素中占首位（） （D）力资源
梅奥等通霍桑试验提出古典理理新观点新思想创立（） （B）际关系学说
1993年海默钱皮合著企业造工程书该书总结十年世界成功企业验提出应变市场变化新方法（ ） （C）企业流程造
目标理理理基础（ ） （D）科学理理行科学理效统
20世纪初期位社会学家提出建立理想组织模式设想（ ） （C）马克斯韦伯
面决策方法中具匿名性特点（ ） （D）特尔菲法
法约尔西方古典理理法国杰出代表代表作工业理般理誉（ ） （C）营理理父
目标建立目标理第阶段目标建立程中种做法？（ ） （D）目标期限应长期目标
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销售员意见综合预测方法适（ ） （A）市场预测
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常说理门艺术强调（） A理实践性
授权时应授权者知识水高低定授权（）原 （A）事设视授权
保证计划目标实现需控制职控制实质（） A实践活动符合计划
考评理员协作精神通（）获取信息 B关系部门
组织结构设计体阶段（） C组织结构框架设计
理方格理提出五种具代表性领导类型（）领导方式属员工作情况表现出献身精神属真正集体者 D 9——9型
基建设计划新产品开发计划属（）计划 A专项
请您删容O(∩_∩)O谢谢2015年中央电期末复考试抄全电期末考试必备抄电考试必抄Many people have the same mixed feelings when planning a trip during Golden Week With heaps of time the sevenday Chinese请您删容O(∩_∩)O谢谢National Day holiday could be the best occasion to enjoy a destination However it can also be the easiest way to ruin how you feel about a place and you may become more fatigued after the holiday due to battling the large crowds During peak season a dream about a place can turn to nightmare without careful planning especially if you travel with children and older people As most Chinese people will take the holiday to visit domestic tourist destinations crowds and busy traffic are inevitable at most places Also to be expected are increasing transport and accommodation prices with the possibility that there will be no rooms available It is also common that you＇ ll wait in the line for one hour to get a ticket and another two hours at the site to only see a tiny bit of the place due to the crowds Last year 428 million tourists traveled in China over the weeklong holiday in October Traveling during this period is a matter that needs thorough preparation If you are short on time to plan the upcoming Golden Week it may not be a bad idea to avoid some of the most crowded places for now There is always a place so fascinating that everyone yearns for Arxan is a place like this The beauty of Arxan is everlasting regardless of the changing of four seasons Bestowed by nature its spectacular seasonal landscape and mountains are just beyond word Arxan is a crucial destination for the recommended travelling route China Inner Mongolia Arxan — Hailar — Manzhouli It is also the joint of the four prairies across the SinoMongolian border where people gravitate towards the exotic atmosphere mixed with Chinese Russian and Mongolia elements As a historic site for the Yitian Battle Arxan still embodies the spirit of Genghis Khan Walking into Arxan you will be amazed by a kaleidoscope of gorgeous colors all the year round the Spring azaleas blooming red in the snow the Summer sea wavering blue in the breeze the Autumn leaves painted in yellow covering volcanic traces and the Winter woods shining white on the vast alpine snowscape Hinggan League Arxan city is situated in the far eastern area of Inner Mongolia Autonomous Region Its full name Haren Arxan means hot holy water in the Mongolian language Arxan is a tourism city in the northern frontier with a blend of large forest grand prairies vast snowfield heaven lake cluster thermium as well as volcanic cluster It is a rare and unique ecotourism base filled with healthy sunshine clean air and unspoiled green Nestled close to the country＇s largest virgin forest and known for its spring and ecological environment Arxan is marveled at by many tourists as the purest land on earth You cannot miss out the Autumn of Arxan It is definitely the best with brightlycolored scenery full of emotions Autumn in the northern part of the country comes earlier than the South A September rain followed by the footprints of Autumn brings more colors to the once emerald green mountain and blooming grassland Shutterbugs flock to see for themselves the marvel of splendid colors around the mountains and waters many of whom have travel a long distance and even camp here only to capture a moment of the nature wonder The silver birch turns golden while the larch is still proudly green You will find yourself drowned in the intoxicating red of the wild fruits as well as the glamour of flowers in full blown And your heart will be lingering on the woods as it＇s time for the wild fruits to ripe The picturesque Arxan in Autumn is indeed a fairyland only exists in a dream that satisfies all your fantasies If it rains heavily on Saturday night some elderly Chinese will say it is because Zhinu or the Weaving Maid is crying on the day she met her husband Niulang or the Cowherd on the Milky Way Most Chinese remember being told this romantic tragedy when they were children on Qixi or the Seventh Night Festival which falls on the seventh day of the seventh lunar month which is usually in early August This year it falls on Saturday August 2 Folklore Story As the story goes once there was a cowherd Niulang who lived with his elder brother and sisterinlaw But she disliked and abused him and the boy was forced to leave home with only an old cow for company The cow however was a former god who had violated imperial rules and was sent to earth in bovine form One day the cow led Niulang to a lake where fairies took a bath on earth Among them was Zhinu the most beautiful fairy and a skilled seamstress The two fell in love at first sight and were soon married They had a son and daughter and their happy life was held up as an example for hundreds of years in China Yet in the eyes of the Jade Emperor the Supreme Deity in Taoism marriage between a mortal and fairy was strictly forbidden He ordered the heaven troop to catch Zhinu back Niulang grew desperate when he discovered Zhinu had been taken back to heaven Driven by Niulang＇s misery the cow told him to turn its hide into a pair of shoes after it died The magic shoes whisked Niulang who carried his two children in baskets strung from a shoulder pole off on a chase after the empress The pursuit enraged the empress who took her hairpin and slashed it across the sky creating the Milky Way which separated husband from wife But all was not lost as magpies moved by their love and devotion formed a bridge across the Milky Way to reunite the family Even the Jade Emperor was touched and allowed Niulang and Zhinu to meet once a year on the seventh night of the seventh month This is how Qixi came to be The festival can be traced back to the Han Dynasty (206 BCAD 220) Traditionally people would look up at the sky and find a bright star in the constellation Aquila as well as the star Vega which are identified as Niulang and Zhinu The two stars shine on opposite sides of the Milky Way Customs In bygone days Qixi was not only a special day for lovers but also for girls It is also known as the Begging for Skills Festival or Daughters＇ Festival In this day girls will throw a sewing needle into a bowl full of water on the night of Qixi as a test of embroidery skills If the needle floats on top of the water instead of sinking it proves the girl is a skilled embroiders Single women also pray for finding a good husband in the future And the newly married women pray to become pregnant quickly Tradition transformed The love story of Niulang and Zhinu and the Qixi Festival have been handed down for generations Yet these ancient traditions and customs are slowly dying out Many modern Chinese particularly youngsters seem to know more about St Valentine＇s Day on February 14 characterized by bouquets of roses chocolates and romantic candlelight dinners than they do about their homegrown day for lovers Even Qixi is nowadays referred to as the Chinese Valentine＇s Day More and more young Chinese people begin to celebrate this day in a very similar way as that in western countries Fewer people than ever will gaze at the heavens on Saturday to pick out the two stars shining bright on either side of the Milky Way that is if people even know on which day Qixi falls There are ready reminders dotted about in the form of big ads saying Sales on Chinese Valentine＇s Day in shops hotels and restaurants But few young women will mark the festival with their boyfriends or take part in traditional activities to pray for cleverness A largescale of exhibition on the Silk Road opened to the public in the National Museum on Thursday The exhibition displays more than 400 treasures from Shaanxi province Gansu province and 14 other regions It is largest scale exhibition that shows the history of the Silk Road in recent years As APEC is going on in Beijing the exhibit aims to show the world this brilliant section of history The Silk Road is a series of trade and cultural transmission routes that were central to cultural interaction through regions of the Asian continent It connected the West and East by linking traders merchants pilgrims monks soldiers nomads and urban dwellers from China and India to the Mediterranean Sea during various periods of time I met my dear hubby in 2009 the second year I was in my school and it was the first year when he came here We became colleagues And there was nothing special happening during that year He was just a kind and humble brother graduated from the same college as me But we did not know each other till he became my colleague and his office desk was just in front of me There was only a glass between us So actually we could see each other when we both look up But it is not the main reason that really draws us close How we become close to each other was something seems quite natural We went out to play badminton with other colleagues and we sometimes chatted for a while He is a man of few words but somehow sometimes will say something really humorous Then one day to my great surprise I found a pot of beautiful flower on my desk It was just the flower I had talked about with my colleague the other day and I thought it was her who put the flower there But the truth is not It was the humble guy sitting in front of me He just simply said well I caught sight of this flower and thought that it’s beautiful and you may like it I wonder why I was moved because of these simple words and present Maybe it is the sincerity and the true self that impress me I thanked him and some colleagues walked past my desk would appreciate the beautiful flower and they noticed that something romance happened there Then later on there were some little surprises once in a while Once there was something wrong with my drawer and I had complained about it unconsciously And he fixed it for me Then the other day he placed several pink diamond roses beside the flower with a piece of paper saying I love you more than I can say Diamond stands for marriage rose stand for love I hope you are mine become my wife You are the only girl who I really want to spend the rest of my life to stand by Although there were some grammar errors but I got what he meant He meant so clear and so direct And actually I accepted him some days earlier I was just waiting for him to break the ice So finally the common interests and the common understanding brought us together Some people say the relationship and the feeling will change after getting hitched You will find that love is no longer strong and there is always lack of passion and what’s worse you may find out many bad habits of your partner which never appear when you are first in love before the marriage It seems that many faults turn up after you truly living together and see each other’s face the moment you open your eyes in the early morning But after almost 4 years from now I do not feel any negative change in our relationship During all these years we know each other better and we become more tolerant about each other and I realize that if you really love a person you will accept his imperfect And what is the qualification of a good husband Once I was chatting with my colleague about this issue And one of the qualifications I thought was that he must be a good cook But to my surprise my colleague said that a good husband must be someone who makes big money What made her think so was quite beyond me Maybe I am not sophisticated enough and what I want is just simple life style The most enjoyable thing is that we go to the market to buy vegetables and other daily stuffs if we both have time Maybe he is a housebound husband and I love housebound man And there is another reason why We love going to the market That is because we sometimes will get some surprises The surprise is saving little fish which are disserted by the fish mongers Because these fish are swellfish Then we will collect them and set them free into the river Swellfish are lovely creature When they look like a little submarine when they are swimming in the water and look like a meat ball when you hold them in your hand And if they are scared they will swell and look like a little ball Every time we see them swim away and we feel their happiness of returning home and this also make us cherish life Maybe some will consider these behavior as something childish Well that is fine with us We love doing these together and feel happy that is what it is all about My dear hubby is a kind hearted man and he love animals just as I do I am lucky to have someone who can be both my intimated soul mate and my forever friend
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