2018年1月3936国开电商务英语2期末考试试题答案
交际语(题2分10分)
15题：选择正确语句完成列话答案序号写答题纸
1―___________________
―We would like to get in with the fall publication if possible
AWhat product are we talking about
BWhich edition would you like your advertisement to appear in
CHow much do you plan to spend on advertisement
[答案]B
2―Your bank is hugeIt must have many departments
―___________________
AIt’s trueOur bank consists of many departments
BThank you our bank is a small one
CYou are kiddingOur bank is a small one
[答案]A
3―___________________
―It will take at least three weeks
AWhen will you finish our TV commercial
BHow long did you finish our TV commercial
CHow soon will you finish our TV commercial
[答案]C
4―You want to know about the value added tax don＇t you
―___________________
AYes you need to introduce it for me
BYes I must know everything about it
CYes could you give me a brief overview of it
[答案]C
5―So could you make an exception and accept DP
―___________________
AI shall tell you frankly it would drastically increase our risk
BThanks we are inclined to accept your price
CYes we have already tried our best
[答案]A
二选择填空(题2分30分)
620题：阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6We are full of confidence_________the Chinese market
Ain
Bon
Cwith
[答案]A
7Who_________the inspection certificate
Apublishes
Bissues
Csuggests
[答案]B
8Our current agent agreements are_________regions
Abroken in
Bbroken up with
Cbroken into
[答案]C
9Remember we want to create a forwardlooking image increase the awareness of our brand
Aas well as
Binstead of
Capart from
[答案]A
10_________our customer was very happy with the quality of service
ARegardless of it
BHelpless to do
CNeedless to say
[答案]C
11The digital image processing of this copier is a prime reason you can_________it
Adeal with
Bcount on
Cgive up
[答案]B
12A successful program also tells the consumer how the product is better than similar offerings by_________
Amanagers
Bpartners
Ccompetitors
[答案]C
13Corporate advertising is not_________concerned with increasing the sales of a particular product or service
Aprofessionally
Bdirectly
Ccompletely
[答案]B
14Well I will get the market survey_________with my colleagues
Astarted
Bstart
Cto be started
[答案]A
15The sandbags stopped her property from_________
Ato be flooding
Bbeing flooding
Cbeing flooded
[答案]C
16A situation analysis can help define the problem and make clear what additional information_________
Ais needed
Bneeded
Cneeds
[答案]A
17ATMs have become very useful_________they allow you to check balances make deposit withdraw funds and transfer money
Awhich
Bbecause
Cthen
[答案]B
18Our bank consists of many departments each of_________is responsible for a particular area of business
Awhat
Bthat
Cwhich
[答案]C
19_________more manageable we divided the sandbags on to two pallets(板车)
ATo make it
BMaking it
CMake it
[答案]A
20One major benefit of online advertising is the immediate spread of information _________by geography or time
Athat limits
Bthat is not limited
Cwhich is limited
[答案]B
三阅读理解(题4分40分)
2125题：根短文容判断出语句否正确正确写T错误写F答案写答题纸
Product advertising is an important part of marketingIt aims at increasing sales by making a product or service known to a wider audience and by emphasizing its positive qualitiesA company can advertise in various ways depending on how much it wishes to spendThere are different media for advertising including television radio newspapersmagazines the Internet and direct mailThe design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its useA successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or service but more with the brand image and reputation a company wants to present to the general public or within an industryCorporate advertising comes in three different types：image advertising opinion advertising and investment advertisingImage advertising attempts to promote the importance of a companyOpinion advertising presents the impression of doing a public service by addressing the importance of a companyInvestment advertising is designed to attract potential investors
21Generally an advertising agency is responsible for designing and organizing a product＇s advertisement[答案]T
22It is not necessary to consider the budget of an advertisement in choosing a media for advertising[答案]F
23There are only three types of media used in advertising[答案]F
24Product advertising is different from corporate advertising[答案]T
25This passage is mainly about the history of advertising[答案]F
2630题：阅读短文ABC三选项中选出正确答案答案序号写答题纸
Roles and Functions of Banks
The roles and functions of banks have changed over the yearsToday the services that a bank offers depend on the type of bank and the countryMany of the larger banks may deal in financial instruments such as share certificates certificates of deposit and bills of exchangeA financial instrument is a legal documentIt shows that money has been lent or borrowed invested or passed from one account to another
Some banks also offer online banking and insurance to their customersHowever one of the basic functions of a bank is to provide services related to the storing and management of moneyThese services include accepting deposits making loans paying or charging interesttransferring and investing money providing ATM networks and soonNowadays online banking allows us to have more choices and services including opening accountstransferring money between accounts paying bills and even getting loans
26Different types of bank may offer_________
Adifferent functions
Bdifferent services
Cdifferent roles
[答案]B
27_________banks may provide services about financial instruments
ASmaller
BMedium
CLarger
[答案]C
28A financial instrument proves that_________is transferred from one account to another in a certain way
Amoney
Ba service
Ca legal document
[答案]A
29_________is one of the basic functions of a bank
AInsurance
BOffering bills of exchange
CStoring and management of money
[答案]C
30_________provides more choices and services
AATM network
BOnline banking
CAn financial instrument
[答案]B
四翻译(题4分20分)
3135题：英译汉ABC三选项中选出佳答案答案序号写答题纸
31A good advertising program tells potential customers the benefits derived from the use of pro duets
A广告方案告诉潜客户产品
B广告方案告诉潜客户产品中受益
C广告方案产品受益告诉潜客户
[答案]B
32Thereinspection should be completed within a month of the arrival of the goods
A货物重新检查应货月完成
B应月货完成货物重新检查
C应完成货物重新检查月货
[答案]A
33In short paying taxis our responsibility to society
A总必须社会税
B总纳税意思社会责
C总纳税社会责
[答案]C
34Many people know the importance of business ethics but still some people don＇t keep to it
A许知道商业道德重避谈
B许知道商业道德意义理会
C许知道商业道德重性遵守
[答案]C
35I provide more information below about our company and the services we offer for your reference
A面提供更信息关公司您提供服务
B面列举更关公司信息提供服务供您参考
C提供更关面公司信息服务供您参考
[答案]B
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交际语(题2分10分)
15题：选择正确语句完成列话答案序号写答题纸
1―___________________
―We would like to get in with the fall publication if possible
AWhat product are we talking about
BWhich edition would you like your advertisement to appear in
CHow much do you plan to spend on advertisement
[答案]B
2―Your bank is hugeIt must have many departments
―___________________
AIt’s trueOur bank consists of many departments
BThank you our bank is a small one
CYou are kiddingOur bank is a small one
[答案]A
3―___________________
―It will take at least three weeks
AWhen will you finish our TV commercial
BHow long did you finish our TV commercial
CHow soon will you finish our TV commercial
[答案]C
4―You want to know about the value added tax don＇t you
―___________________
AYes you need to introduce it for me
BYes I must know everything about it
CYes could you give me a brief overview of it
[答案]C
5―So could you make an exception and accept DP
―___________________
AI shall tell you frankly it would drastically increase our risk
BThanks we are inclined to accept your price
CYes we have already tried our best
[答案]A
二选择填空(题2分30分)
620题：阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6We are full of confidence_________the Chinese market
Ain
Bon
Cwith
[答案]A
7Who_________the inspection certificate
Apublishes
Bissues
Csuggests
[答案]B
8Our current agent agreements are_________regions
Abroken in
Bbroken up with
Cbroken into
[答案]C
9Remember we want to create a forwardlooking image increase the awareness of our brand
Aas well as
Binstead of
Capart from
[答案]A
10_________our customer was very happy with the quality of service
ARegardless of it
BHelpless to do
CNeedless to say
[答案]C
11The digital image processing of this copier is a prime reason you can_________it
Adeal with
Bcount on
Cgive up
[答案]B
12A successful program also tells the consumer how the product is better than similar offerings by_________
Amanagers
Bpartners
Ccompetitors
[答案]C
13Corporate advertising is not_________concerned with increasing the sales of a particular product or service
Aprofessionally
Bdirectly
Ccompletely
[答案]B
14Well I will get the market survey_________with my colleagues
Astarted
Bstart
Cto be started
[答案]A
15The sandbags stopped her property from_________
Ato be flooding
Bbeing flooding
Cbeing flooded
[答案]C
16A situation analysis can help define the problem and make clear what additional information_________
Ais needed
Bneeded
Cneeds
[答案]A
17ATMs have become very useful_________they allow you to check balances make deposit withdraw funds and transfer money
Awhich
Bbecause
Cthen
[答案]B
18Our bank consists of many departments each of_________is responsible for a particular area of business
Awhat
Bthat
Cwhich
[答案]C
19_________more manageable we divided the sandbags on to two pallets(板车)
ATo make it
BMaking it
CMake it
[答案]A
20One major benefit of online advertising is the immediate spread of information _________by geography or time
Athat limits
Bthat is not limited
Cwhich is limited
[答案]B
三阅读理解(题4分40分)
2125题：根短文容判断出语句否正确正确写T错误写F答案写答题纸
Product advertising is an important part of marketingIt aims at increasing sales by making a product or service known to a wider audience and by emphasizing its positive qualitiesA company can advertise in various ways depending on how much it wishes to spendThere are different media for advertising including television radio newspapersmagazines the Internet and direct mailThe design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its useA successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or service but more with the brand image and reputation a company wants to present to the general public or within an industryCorporate advertising comes in three different types：image advertising opinion advertising and investment advertisingImage advertising attempts to promote the importance of a companyOpinion advertising presents the impression of doing a public service by addressing the importance of a companyInvestment advertising is designed to attract potential investors
21Generally an advertising agency is responsible for designing and organizing a product＇s advertisement[答案]T
22It is not necessary to consider the budget of an advertisement in choosing a media for advertising[答案]F
23There are only three types of media used in advertising[答案]F
24Product advertising is different from corporate advertising[答案]T
25This passage is mainly about the history of advertising[答案]F
2630题：阅读短文ABC三选项中选出正确答案答案序号写答题纸
Roles and Functions of Banks
The roles and functions of banks have changed over the yearsToday the services that a bank offers depend on the type of bank and the countryMany of the larger banks may deal in financial instruments such as share certificates certificates of deposit and bills of exchangeA financial instrument is a legal documentIt shows that money has been lent or borrowed invested or passed from one account to another
Some banks also offer online banking and insurance to their customersHowever one of the basic functions of a bank is to provide services related to the storing and management of moneyThese services include accepting deposits making loans paying or charging interesttransferring and investing money providing ATM networks and soonNowadays online banking allows us to have more choices and services including opening accountstransferring money between accounts paying bills and even getting loans
26Different types of bank may offer_________
Adifferent functions
Bdifferent services
Cdifferent roles
[答案]B
27_________banks may provide services about financial instruments
ASmaller
BMedium
CLarger
[答案]C
28A financial instrument proves that_________is transferred from one account to another in a certain way
Amoney
Ba service
Ca legal document
[答案]A
29_________is one of the basic functions of a bank
AInsurance
BOffering bills of exchange
CStoring and management of money
[答案]C
30_________provides more choices and services
AATM network
BOnline banking
CAn financial instrument
[答案]B
四翻译(题4分20分)
3135题：英译汉ABC三选项中选出佳答案答案序号写答题纸
31A good advertising program tells potential customers the benefits derived from the use of pro duets
A广告方案告诉潜客户产品
B广告方案告诉潜客户产品中受益
C广告方案产品受益告诉潜客户
[答案]B
32Thereinspection should be completed within a month of the arrival of the goods
A货物重新检查应货月完成
B应月货完成货物重新检查
C应完成货物重新检查月货
[答案]A
33In short paying taxis our responsibility to society
A总必须社会税
B总纳税意思社会责
C总纳税社会责
[答案]C
34Many people know the importance of business ethics but still some people don＇t keep to it
A许知道商业道德重避谈
B许知道商业道德意义理会
C许知道商业道德重性遵守
[答案]C
35I provide more information below about our company and the services we offer for your reference
A面提供更信息关公司您提供服务
B面列举更关公司信息提供服务供您参考
C提供更关面公司信息服务供您参考
[答案]B
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《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档