1378国开电科理英语3期末考试第三题阅读选择题库(考试珍藏版)
说明：更新2021年7月试题根试题首字母音序查找试题答案
[试题]A question that often troubles food companies is how to control problems like rats and insects without harming the food Pest control experts say poisons should never be used where they may enter food They say the first line of defense against pests is to clean the places where the food is handled or stored
Floors food preparation surfaces and tools can be disinfected with chemicals like chlorine iodine or bromine Food containers should be stored about half a meter off the ground and about half a meter away from any walls Storage areas should be kept dry and clean
Containers for raw materials such as rice wheat etc should be kept closed and clean Any foodstuff split during delivery or handling should be cleared up both inside and outside the building Pests enter a building from the outside so pay attention to outer walls Small stones can be used to cover the ground and block the growth of plants and the grass should be kept short to deny pests a place to live
Check that doors and windows are completely closed Also any hole that might allow pests to enter a building should be filled Rats can enter through a hole the size of a coin A mouse can pass through a hole half that size
Supervisors should make a list of pest control measures to be taken by employees This will aid the efforts and also help prepare for any inspections In most countries there is a food and drug administration bureau or some agency with a similar name which enforces rules nationwide responsible for rules about the use of pesticides etc However businesses where food is stored prepared or sold must also follow state and local health laws Most of these governmental departments or bureaus have their websites with information about food safety policies and other issues People can easily access the information
操作提示：通题干拉框选择题目正确答案
1 According to pest control experts why should poisons never be used in food companies？
[答案]Because they may enter food
2 What is the first line of defense against pests？
[答案]To clean the places where food is handled or stored
3 How can floors food preparation surfaces and tools be disinfected？
[答案]With chemicals
4 Why should attention be paid to outer walls？
[答案]To prevent pests from entering a building from outside
5 What dose the passage mainly talk about？
[答案]How to control rats and insects without harming the food
[试题]A question that often troubles food companies is how to control problems like rats and insects without harming the food Pest control experts say poisons should never be used where they may enter food They say the first line of defense against pests is to clean the places where the food is handled or stored
Floors food preparation surfaces and tools can be disinfected with chemicals like chlorine iodine or bromine Food containers should be stored about half a meter off the ground and about half a meter away from any walls Storage areas should be kept dry and clean
Containers for raw materials such as rice wheat etc should be kept closed and clean Any foodstuff split during delivery or handling should be cleared up both inside and outside the building Pests enter a building from the outside so pay attention to outer walls Small stones can be used to cover the ground and block the growth of plants and the grass should be kept short to deny pests a place to live
Check that doors and windows are completely closed Also any hole that might allow pests to enter a building should be filled Rats can enter through a hole the size of a coin A mouse can pass through a hole half that size
Supervisors should make a list of pest control measures to be taken by employees This will aid the efforts and also help prepare for any inspections In most countries there is a food and drug administration bureau or some agency with a similar name which enforces rules nationwide responsible for rules about the use of pesticides etc However businesses where food is stored prepared or sold must also follow state and local health laws Most of these governmental departments or bureaus have their websites with information about food safety policies and other issues People can easily access the information
操作提示：通题干拉框选择题目正确答案
1 Where according to Pest control experts should poisons never be used？
[答案]Where there are few rats
2 From the text we know that like chlorine iodine or bromine are all __________
[答案]fruits
3 Outer walls are built ___________
[答案]to prevent pests from entering a building from outside
4 Why is it necessary for supervisors to make a list of pest control measures？
[答案]To help control pests and help prepare for any inspection
5 The responsibilities of a food and drug administration bureau is __________
[答案]to set up rules about the use of pesticides and enforces them all over the country
[试题]Doorknocking is the most effective way of making facetoface community contact but it has become a lost art With the recent focus on customer privacy doorknocking seems like an intrusion into other people＇s lives But those who try it for the first time are usually surprised by the pleasant reception they receive Here are some suggestions that will help you promote your services facetoface
BEFORE YOU GO OUT
◆ BEGIN WITH A DOOR HANGER
Try leaving a door hanger two days before you go doorknocking It should briefly describe the project and say that someone will be around in person
◆ WEAR AN OFFICIAL NAME TAG
Doorknockers should wear name tags with the logo of their organization The best name tags will also include a color photo and the name of the caller
◆ HAVE PEOPLE KNOCK THEIR OWN BLOCKS
The easiest way to do doorknocking is to try your local area first Being a neighbor creates an immediate connection with the person answering the door after that everything else is easy
◆ FIND A GOOD EXCUSE TO DOORKNOCK
A short survey about local concerns or a current project is a good excuse Figure out responses for various situations What if the person who answers the door cannot speak English？ What if a child answers the door？
WHEN YOU GO OUT
◆ WHEN TO GO AND WHAT TO DO FIRST
The best times to knock are usually Saturdays On other days after dinner is ideal When someone answers the door smile and introduce yourself say you are a volunteer and if it helps state where you live Give the name of your organization and briefly the reason for the visit
◆ STATE WHAT ACTION THE OTHER PERSON SHOULD TAKE AND THE BENEFITS
Tell the person what they need to do and how their actions will benefit themselves and others If a person hesitates emphasize benefits you＇ve already mentioned and then if necessary add further benefits If a person agrees follow up immediately If possible get a donation a signature or a promise
◆ RECORD CONTACT INFORMATION ON THE SPOT
Record names addresses email addresses phone numbers and responses to questions on the spot You won＇t remember them later
操作提示：通题干拉框选择题目正确答案
1 Why does the author say that doorknocking has become a lost art？
[答案]People focus on privacy increasingly so doorknocking seems like an intrusion into other people＇s lives
2 Which step should be firstly taken when you try doorknocking？
[答案]Leave a door hanger
3 What does the underlined phrase on the spot mean？
[答案]without delay
4 Which time is not appropriate for door knocking？
[答案]Monday morning
5 Who will receive pleasant reception when they try doorknocking？
[答案]A neighbor who does good preparation and has significant project to introduce
[试题]Human Resources Management (HRM) is the process of managing people and their relationships in an organization These two processes are important in the success and growth of a business
In managing people staffing is the most important component of HRM It needs to make guidelines and procedures for hiring and placement Staffing also involves the management of employees on matters like monitoring of holidays absences health and safety disciplinary action and dismissal
Another important element of HRM in managing people is keeping the employees in the company The training of employees to enable them to improve their career development is very important Good HRM policies ensure that there are clear regulations which show the pay levels for the different positions in an organization It is important for the staff to know the career path pay training and other opportunities that are available to them Performance management is another important component of HRM The reason for this is that many employers use it to evaluate career improvement and to determine pay increases
The secondary role of HRM is the management of the relationships among people in an organization This includes staff within departments as well as across the whole organization The relationship between staff and management is an important factor in the success of an organization It decides how fast an organization will realize their goals
The focus of HRM is the people within an organization Regular planning monitoring and evaluation are important for the success of HRM Successful management ensures that all employees know their role career development and also feel part of an organization
操作提示：通题干拉框选择题目正确答案
1 ____________is are important in the success of a business
[答案]The process of managing people and their relationships
2 The most important component of HRM is____________
[答案]staffing
3 According to the passage it is important for the employees to know the career path pay training and other opportunities through____________
[答案]policies
4 We can use____________ to evaluate career improvement and to determine pay increases
[答案]performance management
5 ____________ is NOT mentioned in the text about the success of HRM
[答案]Training
[试题]I＇m Michael Bush Managing Director of Hoogle Engineering I am pleased to welcome you here to our website and l＇ d like to tell you a little about the company and its organization Hoogle Engineering was set up in 1960 It was divided into several departments at that time such as the sales department marketing department and production department Lots of managers were employed to manage it all
Fortunately things are different now Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business The market is global so we need to make contact with customers worldwide not just locally
But in the old days we were all in different departments and never spoke to each other We had a tall structure Traditionally we had people at the first level on the shop floor manufacturing products according to the instructions which they were given Then you had a supervisory level of people who supervised them every day Then you moved up to the middle management who were doing the tasks of getting new business and then you had the senior management team and then you had the board who decided the business strategy So there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a product Each team has members that can manufacture different products The actual teams now are selfmanaging so we don＇t even have team leaders You＇ve got the teams and then you＇ve got two people only two people who are what you think of as management This is generally called flat structure
21 Hoogle Engineering was set up in_________
[答案]the twentieth century
22 There are many different _________of management in a tall structure
[答案]levels
23 People in a flat structure usually work in_________
[答案]teams
24 All of the following statements are true according to the passage EXCEPT that_________
[答案]the author thinks the two structures have the same functions
25 The best title for the passage would be _________
[答案]Organization Structure in Hoogle Engineering
[试题]I＇m Michael Bush Managing Director of Hoogle Engineering I am pleased to welcome you here to our website and I＇d like to tell you a little about the company and its organization Hoogle Engineering was setup in 1960 It was divided into several departments at that time such as the sales department marketing department and production department Lots of managers were employed to manage it all
Fortunately things are different now Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business The market is global so we need to make contact with customers worldwidenot just locally
But in the old days we were all in different departments and never spoke to each other We had at all structure Traditionally we had people at the first level on the shop floormanufacturing products according to the instructions which they were given Then you had a supervisory level of people who supervised them everyday Then you moved up to the middle management who were doing the tasks of getting new business and then you had the senior management team and then you had the board who decided the business strategy So there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a product Each team has members that can manufacture different products The actual teams now are selfmanagingso we don＇t even have team leaders You＇ve got the teamsand then you＇ve got two peopleonly two peoplewho are what you think of as management This is generally called flat structure
26 Who is telling the information about Hoogle Engineering
[答案]Managing Director
27 How many people are employed by Hoogle Engineering
[答案]60
28 Why is it necessary to make contact with customers worldwide
[答案]Because the market is global
29 Which of the following statements is NOT true
[答案]The speaker thinks the two structures have the same functions
30 What kind of organizational structure was Hoogle Engineering
[答案]At all structure
[试题]I＇m Michael Bush Managing Director of Hoogle Engineering I am pleased to welcome you here to our website and I＇d like to tell you a little about the company and its organization Hoogle Engineering was set up in 1960 It was divided into several departments at that time such as the sales department marketing department and production department Lots of managers were employed to manage it all
Fortunately things are different now Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business The market is global so we need to make contact with customers worldwide not just locally
But in the old days we were all in different departments and never spoke to each other We had a tall structure Traditionally we had people at the first level on the shop floor manufacturing products according to the instructions which they were given Then you had a supervisory level of people who supervised them every day Then you moved up to the middle management who were doing the tasks of getting new business and then you had the senior management team and then you had the board who decided the business strategy So there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a product Each team has members that can manufacture different products The actual teams now are selfmanaging so we don＇t even have team leaders You＇ve got the teams and then you＇ve got two people only two people who are what you think of as management This is generally called flat structure
操作提示：通题干拉框选择题目正确答案
1 Hoogle Engineering was set up in ______
[答案]the twentieth century
2 There are many different _______of management in a tall structure
[答案]levels
3 People in a flat structure usually work in _______
[答案]teams
4 All of the following statements are true according to the passage EXCEPT that ______
[答案]the author thinks the two structures have the same functions
5 The best title for the passage is ______
[答案]Organization Structure in Hoogle Engineering
[试题]Of all the family members grandparents are probably the least valuedThey are just the people who have always been aroundThey make a fuss over the children in the familyshowoff to their friends the achievements of this child or that child and show countless pictures of new babiesGrandfathers can fix anything and grandmothers always have homemade biscuits around
When you are small it is fun to stay with your grandparents because they always let you do things you can＇t do at home and of course they buy you thingsThey are always able to babysit because they don＇t go out much and actually prefer to see their grandchildrenThey are usually good for a small loan now and then that does not need to be paid back because they turned it into a giftYou respectfully listen to their advice but do not follow it because they are old and do not understand how things are in this day and ageYou thank them politely for what they do for you and then do not call or visit them until you need something elseAnd of course you never tell them how dear they are to you because they know how you feel about them anywayThen all of a sudden they are no longer there to do the things that only grandparents can do and you find yourself wishing that you had told them what they meant to you as people and not as grandparents
21What is the position of grandparents in the family
[答案]They are the least important members of the family
22What do grandparents never do
[答案]Telling their grandchildren how dear they are to them
23Why don＇t children need to payback the loan from their grandparents
[答案]Grandparents turn the loan into a gift
24Why don＇t children take their grandparents＇ advice
[答案]Their advice is not of any help in the present situation
25How do children feel after their grandparents died
[答案]They regret they didn＇t express their true feelings to them
[试题]On Christmas Eve—the night before Christmas Day—children all over Britain put a stocking at the end of their beds before they go to sleep Their parents usually tell them that Father Christmas will come during the night
Father Christmas is very kind and hearted He gets to the top of each house and climbs
down the chimney into the fireplace He fills each of the stockings with Christmas presents
Of course Father Christmas isn＇t real In Jim and Kate＇s house Father Christmasis really Mr Green Mr Green doesn＇t climb down the chimney He waits until the children are asleep Then he quietly goes into their bedrooms and fills their stockings with small presents When they were very young Mr Green sometimes wore a red coat But he doesn＇t do that now The children are no longer young and they know who Father Christmas really is But they still put their stockings at the end of their beds
26 Christmas Eve is_________
[答案]the night before Christmas Day
27 Father Christmas often puts presents_________
[答案]into children＇s stockings
28 When the children were very young_________
[答案]they didn＇t know who Father Christmas was
29 When the children are older they_________
[答案]know that Father Christmas is really their father
30 Father Christmas comes into the house through the_________
[答案]chimney
[试题]Quality control is a series of activities that ensure and improve the quality of products and service
The term ＇quality control＇ came into common use in the 1950s because of W Edward Deming His ＇Fourteen Points＇ have become the bible for quality control specialists When the postwar world returned to regular manufacturing Deming said that inspecting product quality after they were made was unacceptable Instead he proposed a process known as ＇statistical quality control＇ It would use closely monitored performance measures to control quality while a product was being made The goal of statistical quality control was to gather data that would allow for the constant improvement of manufacturing processes This would in turn improve quality control
Another important principle of Deming＇s beliefs was that upper management should be responsible for quality failures He strongly believed that it was possible for the workers to work hard to produce the highest quality products if they were given the right tools and working environment In Deming＇s own words ＇the basic cause of sickness in American industry and the resulting unemployment is a failure of top management to manage＇ He believed that strong leadership led to a motivated work force
If strong leadership is the term for managers in a quality environment then empowerment is the key concept for workers in Deming＇s system Improved education and training are key factors in reaching employees and making them believe that their increased participation in the work process is an essential part of improving quality Involvement participation and teamwork are seen as absolute ＇must haves＇ if a quality workplace is to be created
The Japanese were the first to use Deming＇s Fourteen Points and made great success As an example one Japanese factory doubled production in just one year and was expecting to gain an additional 25 percent improvement the following year with no increase in the amount of working hours All this happened as a result of simply improving quality It was in the late 1970s that American manufacturing factories realized that quality control was a significant issue By that time Japanese firms such as Honda and Sony were taking over large portions of the American consumer market while it took most American firms until the 1990s to put quality control practices in place
操作提示：通题干拉框选择题目正确答案
1 According to W Edward Deming what is the best time to control product quality ？
[答案]During the production process
2 When there are quality failures where does W Edward Deming think the blame lies？
[答案]In the tools
3 Which of the following will not help to create a quality workplace？
[答案]Working alone
4 During which period were some Japanese firms winning American consumer markets over American firms？
[答案]1970s
5 According to the passage which of the following statements about quality control is NOT correct？
[答案]Quality control can be done within one department
[试题]The 2014 Ebola outbreak is the largest in history and the first Ebola outbreak in Test Africa Although the current epidemic does not cause a significant risk to other nations many countries including China and the United States of America have actually been working closely with the Ebola hit states For example the US Centers for Disease Control and Prevention (CDC) is taking precautions at home besides its activities abroad
CDC＇ s team of virus hunters is supported by specialized public health teams both in West Africa and at the CDC Atlanta headquarters Together they offer continuous support to save lives and protect people CDC works closely with a number of US government agencies national and international partners CDC＇ s experience of working with Ebola is important to the World Health Organization＇s growing West Africa Ebola response
On Sept 2 2014 CDC Director Tom Frieden called for more international partners to join this effort The sooner the world comes together to help West Africa the safer we all will be We know how to stop this outbreak There is a window of opportunity to do sothe challenge is to scale up the massive response needed to stop this outbreak
CDC＇ s response to Ebola is the largest international outbreak response in CDC＇ s history with over 100 disease specialists on the ground in West Africa supported by hundreds of public health emergency response experts stateside activated at Level 1 its highest level because of the significance of this outbreak
The CDC supports affected countries to establish Emergency Operations Centers at national and local levels and helps countries track the epidemic including using realtime data to improve realtime response
Efforts in West Africa to identify those infected and track people who have come into contact with them are improving The CDC is operating and supporting labs in the region to improve diagnosis and testing samples from people with suspected Ebola from around the world
Local health care systems are strengthened through communication coordination with partners and training on infection control for health care workers and safe patient treatment
26 How could we describe the 2014 Ebola outbreak
[答案]Not the first but the largest e
27 The 2014 Ebola outbreak response was_________
[答案]an international activity
28 What does the underlined word massive mean in Paragraph 3
[答案]Huge
29 How many disease specialists from CDC have gone to West Africa for the Ebola response
[答案]10re than 100
30 What action does CDC take to respond to the large Ebola outbreak
[答案]Work closely with governmental national and international partners
[试题]The 2014 Ebola outbreak is the largest in history and the first Ebola outbreak in West Africa Although the current epidemic does not cause a significant risk to other nations many countries including China and the United States of America have actually been working closely with the Ebola hit states For example the US Centers for Disease Control and Prevention (CDC) is taking precautions at home besides its activities abroad
CDC＇s team of virus hunters is supported by specialized public health teams both in West Africa and at the CDC Atlanta headquarters Together they offer continuous support to save lives and protect people CDC works closely with a number of US government agencies national and international partners CDC＇s experience of working with Ebola is important to the World Health Organization＇s growing West Africa Ebola response
On Sept 2 2014 CDC Director Tom Frieden called for more international partners to join this effort The sooner the world comes together to help West Africa the safer we all will be We know how to stop this outbreak There is a window of opportunity to do so — the challenge is to scale up the massive response needed to stop this outbreak
CDC＇s response to Ebola is the largest international outbreak response in CDC＇s history with over 100 disease specialists on the ground in West Africa supported by hundreds of public health emergency response experts stateside activated at Level 1 its highest level because of the significance of this outbreak
The CDC supports affected countries to establish Emergency Operations Centers at national and local levels and helps countries track the epidemic including using realtime data to improve real time response
Efforts in West Africa to identify those infected and track people who have come into contact with them are improving The CDC is operating and supporting labs in the region to improve diagnosis and testing samples from people with suspected Ebola from around the world
Local health care systems are strengthened through communication coordination with partners and training on infection control for health care workers and safe patient treatment
操作提示：通题干拉框选择题目正确答案
1 How could we describe the 2014 Ebola outbreak？
[答案]Not the first but the largest one
2 The 2014 Ebola outbreak response was
[答案]an international activity
3 What does the word massive mean in Para 3？
[答案]Huge
4 How many disease specialists from CDC have gone to West Africa for the Ebola response？
[答案]More than 100
5 What action does CDC take to respond to the large Ebola outbreak？
[答案]Work closely with governmental national and international partners
[试题]There are three kinds of goals：shortterm mediumrange and longterm goals Shortterm goals are those that usually deal with current activitieswhich we can apply on a daily basis Such goals can be achieved in a week or lessor two weeksor possibly months It should be remembered that just as a building is no stronger than its foundationour longterm goals can not amount to very much without the achievement of solid shortterm goals Upon completing our shortterm goalswe should date the occasion and then add new shortterm goals that will build on those that have been completed
The intermediate goals build on the foundation of the shortterm goals They might deal with just one term of school or the entire school yearor they could even extend for several years Anytime you move a step at a time you should never allow yourself to become discouraged or overwhelmed As you complete each step you will enforce the belief in your ability to grow and succeed And as your list of completion dates grows your motivation and desire will increase Longterm goals maybe related to our dreams of the future They might cover five years or more Life is not a static thing We should never allow alongterm goal to limit us or our course of action
21 Shortterm goals are the ones that_________
[答案]keep you engaged on a daily basis
22 The mediumrange goals are built upon_________
[答案]the completion of the shortterm goals
23Once we set ourselves longterm goals_________
[答案]we may change our goals as we have new ideas and opportunities
24What does the wordstaticmean in the last paragraph
[答案]not moving
25 Which of the following statements is TRUE according to the passage
[答案]Shortterm goals all help in achieving your longterm goals
[试题]The road system in Beijing＇s central business district (CBD) is being redesigned to make public transportation easy and improve efficiency
Plans for 45 roads within the CBD have been approved measuring 415 kilometers in total In addition to public buses free or low price shuttle buses from residence areas to subway stations will also be provided for commuters
This is just over four times the number of roads opened in 2007 and will add another 155 km to the existing road network
Besides roads an underground traffic system has also been operating which includes four new subway lines beneath the CBD
The underground connection system is made up of two levels The first underground floor is set aside mainly for pedestrians and commercial facilities while the second underground floor is planned for parking
The city has also invested 140 million yuan to set up a traffic inquiry system through which the public can check traffic conditions online and see the most convenient routes on their GPS system In the future the CBD will be fully covered by an intelligent traffic control system
操作提示：通题干拉框选择题目正确答案
1 The road system in Beijing＇s downtown area is being to make public transportation easy and improve efficiency
[答案]designed again
2 An underground system including new subway lines beneath the CBD has been operating
[答案]4
3 The underground connection system consists of _____ level(s)
[答案]two
4 CBD stands for _____
[答案]Central Business District
5 Beijing has set up _______ for people to check traffic conditions
[答案]a traffic inquiry system
[试题]To minimize traffic jams in the city center and on major roads out of Sydney the City＇s highway department will not agree to road closures scheduled for weekdays or Saturdays On minor roads outside the city center weekdays and Saturdays may be considered You must apply for approval to do roadwork and other roadrelated activities tree cutting and use of very large construction machinery ladders etc Please note that approval is needed if you plan to block the road or footpath
Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date
Roads can be closed partially or fully depending on your requirements Partial road closures are only allowed in light traffic areas where there will be at least 1 lane for traffic with extra traffic control measures to make sure 2way traffic can continue to run for the duration of the work Any change of traffic flow will require the proposal to be treated as a full road closure For further information about a partial road closure please refer to Contacts
If you are organizing a parade march or other type of streetbased event approval is also required and we recommend you choose one of our 4 preferred routes Choosing an existing route reduces the amount of planning you will need to do
21 As a rule Sydney＇s highway department will agree to road closures in the city centre scheduled for_________
[答案]Sundays
22 If you want a road closed to traffic you must complete your applications and send them to the re1evant committee at least _________before the scheduled date
[答案]30 days
23 Partial of full road closures are decided by_________
[答案]the requirements from applicants
24 Which is NOT the condition for partial road closures according to the passage
[答案]On work days
25 Which is the best title of this passage
[答案]Road Closure Procedures in Sydney
[试题]Uncle Li and Uncle Wang are good friends They live next to each other and their farms are both at the foot of the mountain So they can help each other But neither of them likes to use his head They＇re both poor though they work hard Most villagers have built new houses but they still live in the low and broken houses They never find out why
Once Uncle Li went to town to buy some medicine for his wife In the town he heard the apples in a city were expensive He told Uncle Wang about it as soon as he went back They decided to carry some apples to the city They borrowed some money from their friends and bought nearly 1 000 kilograms of apples in the villages and carried them to the city on a tractor Bad luck A lot of apples have already been carried there when they arrived A few days later they had to sell them at a low price (价格） They felt unhappy and returned to their village
I can＇t understand why we sustained (蒙受）losses in business while others always profit (盈利） Uncle Li asked one day
The tractor was too small Uncle Wang said without thinking We＇11 carry more apples on a truck next time
I agreesaid Uncle Li How foolish (傻）we were
26 Uncle Li and Uncle Wang live in the low and broken houses because_________
[答案]they＇re both poor
27 The two farmers carried the apples to the city to_________
[答案]make a profit
28 The tow farmers had to sell their apples at a low price because_________
[答案]a lot of apples had been already carried to the city
29 Uncle Li and Uncle Wang were unhappy because_________
[答案]they had sustained losses in business
30 Which of the following is true
[答案]Neither of the farmers is clever
[试题]Without good budget management you are likely to overspend on marketing accidentally Here are three steps that help to make a good marketing budget
Step 1 Organize financial information
The first step is to be clear of your current financial situation You need to know how much money your company makes monthly and the changes that might arise in the future Although income flows change throughout the year you must organize the information based on reliable revenuethe minimum amount of money your company makes each month
A realistic budget plan will always focus on the income that exceeds the expenses Not the total revenue that comes in When you have determined the amount of disposable income available for the company you should determine where the money wil1 go
Step 2 Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing the next step is how you plan to spend that money Three main factors decide how you spend marketing funds the budget amount your past experiences and where you can reach the right audience
You will start organizing how to spend the funds based on the amount Besides you need to consider the strategies that have worked in the past Also you need consider which marketing channels will allow you to reach the right audience
Step 3 Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue Ultimately marketing is designed to bring in extra revenue If the activity does not bring in any additional revenue over its cost then it is better to change strategy and try something else
Assessing the data is a vital part of creating an effective marketing strategy Evaluation begins with comparing past performance to the performance after marketing the product or services
However a good budget alone is not enough You have to take action and remain committed to fol1owing through your plan By keeping the budget in mind when you make decisions you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
21 What should the budget plan be based on
[答案]The company＇s reliable income
22 What does disposable income mean in paragraph 3
[答案]Net income
23 You have to be clear of _________when organizing financial information
[答案]the income and expenses
24 The three main factors that decide how you spend marketing funds are_________
[答案]the budget amount your past experiences and where you can reach the right audience
25 Keeping the budget in mind when making marketing decisions will avoid_________
[答案]using more than you earn
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说明：更新2021年7月试题根试题首字母音序查找试题答案
[试题]A question that often troubles food companies is how to control problems like rats and insects without harming the food Pest control experts say poisons should never be used where they may enter food They say the first line of defense against pests is to clean the places where the food is handled or stored
Floors food preparation surfaces and tools can be disinfected with chemicals like chlorine iodine or bromine Food containers should be stored about half a meter off the ground and about half a meter away from any walls Storage areas should be kept dry and clean
Containers for raw materials such as rice wheat etc should be kept closed and clean Any foodstuff split during delivery or handling should be cleared up both inside and outside the building Pests enter a building from the outside so pay attention to outer walls Small stones can be used to cover the ground and block the growth of plants and the grass should be kept short to deny pests a place to live
Check that doors and windows are completely closed Also any hole that might allow pests to enter a building should be filled Rats can enter through a hole the size of a coin A mouse can pass through a hole half that size
Supervisors should make a list of pest control measures to be taken by employees This will aid the efforts and also help prepare for any inspections In most countries there is a food and drug administration bureau or some agency with a similar name which enforces rules nationwide responsible for rules about the use of pesticides etc However businesses where food is stored prepared or sold must also follow state and local health laws Most of these governmental departments or bureaus have their websites with information about food safety policies and other issues People can easily access the information
操作提示：通题干拉框选择题目正确答案
1 According to pest control experts why should poisons never be used in food companies？
[答案]Because they may enter food
2 What is the first line of defense against pests？
[答案]To clean the places where food is handled or stored
3 How can floors food preparation surfaces and tools be disinfected？
[答案]With chemicals
4 Why should attention be paid to outer walls？
[答案]To prevent pests from entering a building from outside
5 What dose the passage mainly talk about？
[答案]How to control rats and insects without harming the food
[试题]A question that often troubles food companies is how to control problems like rats and insects without harming the food Pest control experts say poisons should never be used where they may enter food They say the first line of defense against pests is to clean the places where the food is handled or stored
Floors food preparation surfaces and tools can be disinfected with chemicals like chlorine iodine or bromine Food containers should be stored about half a meter off the ground and about half a meter away from any walls Storage areas should be kept dry and clean
Containers for raw materials such as rice wheat etc should be kept closed and clean Any foodstuff split during delivery or handling should be cleared up both inside and outside the building Pests enter a building from the outside so pay attention to outer walls Small stones can be used to cover the ground and block the growth of plants and the grass should be kept short to deny pests a place to live
Check that doors and windows are completely closed Also any hole that might allow pests to enter a building should be filled Rats can enter through a hole the size of a coin A mouse can pass through a hole half that size
Supervisors should make a list of pest control measures to be taken by employees This will aid the efforts and also help prepare for any inspections In most countries there is a food and drug administration bureau or some agency with a similar name which enforces rules nationwide responsible for rules about the use of pesticides etc However businesses where food is stored prepared or sold must also follow state and local health laws Most of these governmental departments or bureaus have their websites with information about food safety policies and other issues People can easily access the information
操作提示：通题干拉框选择题目正确答案
1 Where according to Pest control experts should poisons never be used？
[答案]Where there are few rats
2 From the text we know that like chlorine iodine or bromine are all __________
[答案]fruits
3 Outer walls are built ___________
[答案]to prevent pests from entering a building from outside
4 Why is it necessary for supervisors to make a list of pest control measures？
[答案]To help control pests and help prepare for any inspection
5 The responsibilities of a food and drug administration bureau is __________
[答案]to set up rules about the use of pesticides and enforces them all over the country
[试题]Doorknocking is the most effective way of making facetoface community contact but it has become a lost art With the recent focus on customer privacy doorknocking seems like an intrusion into other people＇s lives But those who try it for the first time are usually surprised by the pleasant reception they receive Here are some suggestions that will help you promote your services facetoface
BEFORE YOU GO OUT
◆ BEGIN WITH A DOOR HANGER
Try leaving a door hanger two days before you go doorknocking It should briefly describe the project and say that someone will be around in person
◆ WEAR AN OFFICIAL NAME TAG
Doorknockers should wear name tags with the logo of their organization The best name tags will also include a color photo and the name of the caller
◆ HAVE PEOPLE KNOCK THEIR OWN BLOCKS
The easiest way to do doorknocking is to try your local area first Being a neighbor creates an immediate connection with the person answering the door after that everything else is easy
◆ FIND A GOOD EXCUSE TO DOORKNOCK
A short survey about local concerns or a current project is a good excuse Figure out responses for various situations What if the person who answers the door cannot speak English？ What if a child answers the door？
WHEN YOU GO OUT
◆ WHEN TO GO AND WHAT TO DO FIRST
The best times to knock are usually Saturdays On other days after dinner is ideal When someone answers the door smile and introduce yourself say you are a volunteer and if it helps state where you live Give the name of your organization and briefly the reason for the visit
◆ STATE WHAT ACTION THE OTHER PERSON SHOULD TAKE AND THE BENEFITS
Tell the person what they need to do and how their actions will benefit themselves and others If a person hesitates emphasize benefits you＇ve already mentioned and then if necessary add further benefits If a person agrees follow up immediately If possible get a donation a signature or a promise
◆ RECORD CONTACT INFORMATION ON THE SPOT
Record names addresses email addresses phone numbers and responses to questions on the spot You won＇t remember them later
操作提示：通题干拉框选择题目正确答案
1 Why does the author say that doorknocking has become a lost art？
[答案]People focus on privacy increasingly so doorknocking seems like an intrusion into other people＇s lives
2 Which step should be firstly taken when you try doorknocking？
[答案]Leave a door hanger
3 What does the underlined phrase on the spot mean？
[答案]without delay
4 Which time is not appropriate for door knocking？
[答案]Monday morning
5 Who will receive pleasant reception when they try doorknocking？
[答案]A neighbor who does good preparation and has significant project to introduce
[试题]Human Resources Management (HRM) is the process of managing people and their relationships in an organization These two processes are important in the success and growth of a business
In managing people staffing is the most important component of HRM It needs to make guidelines and procedures for hiring and placement Staffing also involves the management of employees on matters like monitoring of holidays absences health and safety disciplinary action and dismissal
Another important element of HRM in managing people is keeping the employees in the company The training of employees to enable them to improve their career development is very important Good HRM policies ensure that there are clear regulations which show the pay levels for the different positions in an organization It is important for the staff to know the career path pay training and other opportunities that are available to them Performance management is another important component of HRM The reason for this is that many employers use it to evaluate career improvement and to determine pay increases
The secondary role of HRM is the management of the relationships among people in an organization This includes staff within departments as well as across the whole organization The relationship between staff and management is an important factor in the success of an organization It decides how fast an organization will realize their goals
The focus of HRM is the people within an organization Regular planning monitoring and evaluation are important for the success of HRM Successful management ensures that all employees know their role career development and also feel part of an organization
操作提示：通题干拉框选择题目正确答案
1 ____________is are important in the success of a business
[答案]The process of managing people and their relationships
2 The most important component of HRM is____________
[答案]staffing
3 According to the passage it is important for the employees to know the career path pay training and other opportunities through____________
[答案]policies
4 We can use____________ to evaluate career improvement and to determine pay increases
[答案]performance management
5 ____________ is NOT mentioned in the text about the success of HRM
[答案]Training
[试题]I＇m Michael Bush Managing Director of Hoogle Engineering I am pleased to welcome you here to our website and l＇ d like to tell you a little about the company and its organization Hoogle Engineering was set up in 1960 It was divided into several departments at that time such as the sales department marketing department and production department Lots of managers were employed to manage it all
Fortunately things are different now Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business The market is global so we need to make contact with customers worldwide not just locally
But in the old days we were all in different departments and never spoke to each other We had a tall structure Traditionally we had people at the first level on the shop floor manufacturing products according to the instructions which they were given Then you had a supervisory level of people who supervised them every day Then you moved up to the middle management who were doing the tasks of getting new business and then you had the senior management team and then you had the board who decided the business strategy So there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a product Each team has members that can manufacture different products The actual teams now are selfmanaging so we don＇t even have team leaders You＇ve got the teams and then you＇ve got two people only two people who are what you think of as management This is generally called flat structure
21 Hoogle Engineering was set up in_________
[答案]the twentieth century
22 There are many different _________of management in a tall structure
[答案]levels
23 People in a flat structure usually work in_________
[答案]teams
24 All of the following statements are true according to the passage EXCEPT that_________
[答案]the author thinks the two structures have the same functions
25 The best title for the passage would be _________
[答案]Organization Structure in Hoogle Engineering
[试题]I＇m Michael Bush Managing Director of Hoogle Engineering I am pleased to welcome you here to our website and I＇d like to tell you a little about the company and its organization Hoogle Engineering was setup in 1960 It was divided into several departments at that time such as the sales department marketing department and production department Lots of managers were employed to manage it all
Fortunately things are different now Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business The market is global so we need to make contact with customers worldwidenot just locally
But in the old days we were all in different departments and never spoke to each other We had at all structure Traditionally we had people at the first level on the shop floormanufacturing products according to the instructions which they were given Then you had a supervisory level of people who supervised them everyday Then you moved up to the middle management who were doing the tasks of getting new business and then you had the senior management team and then you had the board who decided the business strategy So there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a product Each team has members that can manufacture different products The actual teams now are selfmanagingso we don＇t even have team leaders You＇ve got the teamsand then you＇ve got two peopleonly two peoplewho are what you think of as management This is generally called flat structure
26 Who is telling the information about Hoogle Engineering
[答案]Managing Director
27 How many people are employed by Hoogle Engineering
[答案]60
28 Why is it necessary to make contact with customers worldwide
[答案]Because the market is global
29 Which of the following statements is NOT true
[答案]The speaker thinks the two structures have the same functions
30 What kind of organizational structure was Hoogle Engineering
[答案]At all structure
[试题]I＇m Michael Bush Managing Director of Hoogle Engineering I am pleased to welcome you here to our website and I＇d like to tell you a little about the company and its organization Hoogle Engineering was set up in 1960 It was divided into several departments at that time such as the sales department marketing department and production department Lots of managers were employed to manage it all
Fortunately things are different now Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business The market is global so we need to make contact with customers worldwide not just locally
But in the old days we were all in different departments and never spoke to each other We had a tall structure Traditionally we had people at the first level on the shop floor manufacturing products according to the instructions which they were given Then you had a supervisory level of people who supervised them every day Then you moved up to the middle management who were doing the tasks of getting new business and then you had the senior management team and then you had the board who decided the business strategy So there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a product Each team has members that can manufacture different products The actual teams now are selfmanaging so we don＇t even have team leaders You＇ve got the teams and then you＇ve got two people only two people who are what you think of as management This is generally called flat structure
操作提示：通题干拉框选择题目正确答案
1 Hoogle Engineering was set up in ______
[答案]the twentieth century
2 There are many different _______of management in a tall structure
[答案]levels
3 People in a flat structure usually work in _______
[答案]teams
4 All of the following statements are true according to the passage EXCEPT that ______
[答案]the author thinks the two structures have the same functions
5 The best title for the passage is ______
[答案]Organization Structure in Hoogle Engineering
[试题]Of all the family members grandparents are probably the least valuedThey are just the people who have always been aroundThey make a fuss over the children in the familyshowoff to their friends the achievements of this child or that child and show countless pictures of new babiesGrandfathers can fix anything and grandmothers always have homemade biscuits around
When you are small it is fun to stay with your grandparents because they always let you do things you can＇t do at home and of course they buy you thingsThey are always able to babysit because they don＇t go out much and actually prefer to see their grandchildrenThey are usually good for a small loan now and then that does not need to be paid back because they turned it into a giftYou respectfully listen to their advice but do not follow it because they are old and do not understand how things are in this day and ageYou thank them politely for what they do for you and then do not call or visit them until you need something elseAnd of course you never tell them how dear they are to you because they know how you feel about them anywayThen all of a sudden they are no longer there to do the things that only grandparents can do and you find yourself wishing that you had told them what they meant to you as people and not as grandparents
21What is the position of grandparents in the family
[答案]They are the least important members of the family
22What do grandparents never do
[答案]Telling their grandchildren how dear they are to them
23Why don＇t children need to payback the loan from their grandparents
[答案]Grandparents turn the loan into a gift
24Why don＇t children take their grandparents＇ advice
[答案]Their advice is not of any help in the present situation
25How do children feel after their grandparents died
[答案]They regret they didn＇t express their true feelings to them
[试题]On Christmas Eve—the night before Christmas Day—children all over Britain put a stocking at the end of their beds before they go to sleep Their parents usually tell them that Father Christmas will come during the night
Father Christmas is very kind and hearted He gets to the top of each house and climbs
down the chimney into the fireplace He fills each of the stockings with Christmas presents
Of course Father Christmas isn＇t real In Jim and Kate＇s house Father Christmasis really Mr Green Mr Green doesn＇t climb down the chimney He waits until the children are asleep Then he quietly goes into their bedrooms and fills their stockings with small presents When they were very young Mr Green sometimes wore a red coat But he doesn＇t do that now The children are no longer young and they know who Father Christmas really is But they still put their stockings at the end of their beds
26 Christmas Eve is_________
[答案]the night before Christmas Day
27 Father Christmas often puts presents_________
[答案]into children＇s stockings
28 When the children were very young_________
[答案]they didn＇t know who Father Christmas was
29 When the children are older they_________
[答案]know that Father Christmas is really their father
30 Father Christmas comes into the house through the_________
[答案]chimney
[试题]Quality control is a series of activities that ensure and improve the quality of products and service
The term ＇quality control＇ came into common use in the 1950s because of W Edward Deming His ＇Fourteen Points＇ have become the bible for quality control specialists When the postwar world returned to regular manufacturing Deming said that inspecting product quality after they were made was unacceptable Instead he proposed a process known as ＇statistical quality control＇ It would use closely monitored performance measures to control quality while a product was being made The goal of statistical quality control was to gather data that would allow for the constant improvement of manufacturing processes This would in turn improve quality control
Another important principle of Deming＇s beliefs was that upper management should be responsible for quality failures He strongly believed that it was possible for the workers to work hard to produce the highest quality products if they were given the right tools and working environment In Deming＇s own words ＇the basic cause of sickness in American industry and the resulting unemployment is a failure of top management to manage＇ He believed that strong leadership led to a motivated work force
If strong leadership is the term for managers in a quality environment then empowerment is the key concept for workers in Deming＇s system Improved education and training are key factors in reaching employees and making them believe that their increased participation in the work process is an essential part of improving quality Involvement participation and teamwork are seen as absolute ＇must haves＇ if a quality workplace is to be created
The Japanese were the first to use Deming＇s Fourteen Points and made great success As an example one Japanese factory doubled production in just one year and was expecting to gain an additional 25 percent improvement the following year with no increase in the amount of working hours All this happened as a result of simply improving quality It was in the late 1970s that American manufacturing factories realized that quality control was a significant issue By that time Japanese firms such as Honda and Sony were taking over large portions of the American consumer market while it took most American firms until the 1990s to put quality control practices in place
操作提示：通题干拉框选择题目正确答案
1 According to W Edward Deming what is the best time to control product quality ？
[答案]During the production process
2 When there are quality failures where does W Edward Deming think the blame lies？
[答案]In the tools
3 Which of the following will not help to create a quality workplace？
[答案]Working alone
4 During which period were some Japanese firms winning American consumer markets over American firms？
[答案]1970s
5 According to the passage which of the following statements about quality control is NOT correct？
[答案]Quality control can be done within one department
[试题]The 2014 Ebola outbreak is the largest in history and the first Ebola outbreak in Test Africa Although the current epidemic does not cause a significant risk to other nations many countries including China and the United States of America have actually been working closely with the Ebola hit states For example the US Centers for Disease Control and Prevention (CDC) is taking precautions at home besides its activities abroad
CDC＇ s team of virus hunters is supported by specialized public health teams both in West Africa and at the CDC Atlanta headquarters Together they offer continuous support to save lives and protect people CDC works closely with a number of US government agencies national and international partners CDC＇ s experience of working with Ebola is important to the World Health Organization＇s growing West Africa Ebola response
On Sept 2 2014 CDC Director Tom Frieden called for more international partners to join this effort The sooner the world comes together to help West Africa the safer we all will be We know how to stop this outbreak There is a window of opportunity to do sothe challenge is to scale up the massive response needed to stop this outbreak
CDC＇ s response to Ebola is the largest international outbreak response in CDC＇ s history with over 100 disease specialists on the ground in West Africa supported by hundreds of public health emergency response experts stateside activated at Level 1 its highest level because of the significance of this outbreak
The CDC supports affected countries to establish Emergency Operations Centers at national and local levels and helps countries track the epidemic including using realtime data to improve realtime response
Efforts in West Africa to identify those infected and track people who have come into contact with them are improving The CDC is operating and supporting labs in the region to improve diagnosis and testing samples from people with suspected Ebola from around the world
Local health care systems are strengthened through communication coordination with partners and training on infection control for health care workers and safe patient treatment
26 How could we describe the 2014 Ebola outbreak
[答案]Not the first but the largest e
27 The 2014 Ebola outbreak response was_________
[答案]an international activity
28 What does the underlined word massive mean in Paragraph 3
[答案]Huge
29 How many disease specialists from CDC have gone to West Africa for the Ebola response
[答案]10re than 100
30 What action does CDC take to respond to the large Ebola outbreak
[答案]Work closely with governmental national and international partners
[试题]The 2014 Ebola outbreak is the largest in history and the first Ebola outbreak in West Africa Although the current epidemic does not cause a significant risk to other nations many countries including China and the United States of America have actually been working closely with the Ebola hit states For example the US Centers for Disease Control and Prevention (CDC) is taking precautions at home besides its activities abroad
CDC＇s team of virus hunters is supported by specialized public health teams both in West Africa and at the CDC Atlanta headquarters Together they offer continuous support to save lives and protect people CDC works closely with a number of US government agencies national and international partners CDC＇s experience of working with Ebola is important to the World Health Organization＇s growing West Africa Ebola response
On Sept 2 2014 CDC Director Tom Frieden called for more international partners to join this effort The sooner the world comes together to help West Africa the safer we all will be We know how to stop this outbreak There is a window of opportunity to do so — the challenge is to scale up the massive response needed to stop this outbreak
CDC＇s response to Ebola is the largest international outbreak response in CDC＇s history with over 100 disease specialists on the ground in West Africa supported by hundreds of public health emergency response experts stateside activated at Level 1 its highest level because of the significance of this outbreak
The CDC supports affected countries to establish Emergency Operations Centers at national and local levels and helps countries track the epidemic including using realtime data to improve real time response
Efforts in West Africa to identify those infected and track people who have come into contact with them are improving The CDC is operating and supporting labs in the region to improve diagnosis and testing samples from people with suspected Ebola from around the world
Local health care systems are strengthened through communication coordination with partners and training on infection control for health care workers and safe patient treatment
操作提示：通题干拉框选择题目正确答案
1 How could we describe the 2014 Ebola outbreak？
[答案]Not the first but the largest one
2 The 2014 Ebola outbreak response was
[答案]an international activity
3 What does the word massive mean in Para 3？
[答案]Huge
4 How many disease specialists from CDC have gone to West Africa for the Ebola response？
[答案]More than 100
5 What action does CDC take to respond to the large Ebola outbreak？
[答案]Work closely with governmental national and international partners
[试题]There are three kinds of goals：shortterm mediumrange and longterm goals Shortterm goals are those that usually deal with current activitieswhich we can apply on a daily basis Such goals can be achieved in a week or lessor two weeksor possibly months It should be remembered that just as a building is no stronger than its foundationour longterm goals can not amount to very much without the achievement of solid shortterm goals Upon completing our shortterm goalswe should date the occasion and then add new shortterm goals that will build on those that have been completed
The intermediate goals build on the foundation of the shortterm goals They might deal with just one term of school or the entire school yearor they could even extend for several years Anytime you move a step at a time you should never allow yourself to become discouraged or overwhelmed As you complete each step you will enforce the belief in your ability to grow and succeed And as your list of completion dates grows your motivation and desire will increase Longterm goals maybe related to our dreams of the future They might cover five years or more Life is not a static thing We should never allow alongterm goal to limit us or our course of action
21 Shortterm goals are the ones that_________
[答案]keep you engaged on a daily basis
22 The mediumrange goals are built upon_________
[答案]the completion of the shortterm goals
23Once we set ourselves longterm goals_________
[答案]we may change our goals as we have new ideas and opportunities
24What does the wordstaticmean in the last paragraph
[答案]not moving
25 Which of the following statements is TRUE according to the passage
[答案]Shortterm goals all help in achieving your longterm goals
[试题]The road system in Beijing＇s central business district (CBD) is being redesigned to make public transportation easy and improve efficiency
Plans for 45 roads within the CBD have been approved measuring 415 kilometers in total In addition to public buses free or low price shuttle buses from residence areas to subway stations will also be provided for commuters
This is just over four times the number of roads opened in 2007 and will add another 155 km to the existing road network
Besides roads an underground traffic system has also been operating which includes four new subway lines beneath the CBD
The underground connection system is made up of two levels The first underground floor is set aside mainly for pedestrians and commercial facilities while the second underground floor is planned for parking
The city has also invested 140 million yuan to set up a traffic inquiry system through which the public can check traffic conditions online and see the most convenient routes on their GPS system In the future the CBD will be fully covered by an intelligent traffic control system
操作提示：通题干拉框选择题目正确答案
1 The road system in Beijing＇s downtown area is being to make public transportation easy and improve efficiency
[答案]designed again
2 An underground system including new subway lines beneath the CBD has been operating
[答案]4
3 The underground connection system consists of _____ level(s)
[答案]two
4 CBD stands for _____
[答案]Central Business District
5 Beijing has set up _______ for people to check traffic conditions
[答案]a traffic inquiry system
[试题]To minimize traffic jams in the city center and on major roads out of Sydney the City＇s highway department will not agree to road closures scheduled for weekdays or Saturdays On minor roads outside the city center weekdays and Saturdays may be considered You must apply for approval to do roadwork and other roadrelated activities tree cutting and use of very large construction machinery ladders etc Please note that approval is needed if you plan to block the road or footpath
Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date
Roads can be closed partially or fully depending on your requirements Partial road closures are only allowed in light traffic areas where there will be at least 1 lane for traffic with extra traffic control measures to make sure 2way traffic can continue to run for the duration of the work Any change of traffic flow will require the proposal to be treated as a full road closure For further information about a partial road closure please refer to Contacts
If you are organizing a parade march or other type of streetbased event approval is also required and we recommend you choose one of our 4 preferred routes Choosing an existing route reduces the amount of planning you will need to do
21 As a rule Sydney＇s highway department will agree to road closures in the city centre scheduled for_________
[答案]Sundays
22 If you want a road closed to traffic you must complete your applications and send them to the re1evant committee at least _________before the scheduled date
[答案]30 days
23 Partial of full road closures are decided by_________
[答案]the requirements from applicants
24 Which is NOT the condition for partial road closures according to the passage
[答案]On work days
25 Which is the best title of this passage
[答案]Road Closure Procedures in Sydney
[试题]Uncle Li and Uncle Wang are good friends They live next to each other and their farms are both at the foot of the mountain So they can help each other But neither of them likes to use his head They＇re both poor though they work hard Most villagers have built new houses but they still live in the low and broken houses They never find out why
Once Uncle Li went to town to buy some medicine for his wife In the town he heard the apples in a city were expensive He told Uncle Wang about it as soon as he went back They decided to carry some apples to the city They borrowed some money from their friends and bought nearly 1 000 kilograms of apples in the villages and carried them to the city on a tractor Bad luck A lot of apples have already been carried there when they arrived A few days later they had to sell them at a low price (价格） They felt unhappy and returned to their village
I can＇t understand why we sustained (蒙受）losses in business while others always profit (盈利） Uncle Li asked one day
The tractor was too small Uncle Wang said without thinking We＇11 carry more apples on a truck next time
I agreesaid Uncle Li How foolish (傻）we were
26 Uncle Li and Uncle Wang live in the low and broken houses because_________
[答案]they＇re both poor
27 The two farmers carried the apples to the city to_________
[答案]make a profit
28 The tow farmers had to sell their apples at a low price because_________
[答案]a lot of apples had been already carried to the city
29 Uncle Li and Uncle Wang were unhappy because_________
[答案]they had sustained losses in business
30 Which of the following is true
[答案]Neither of the farmers is clever
[试题]Without good budget management you are likely to overspend on marketing accidentally Here are three steps that help to make a good marketing budget
Step 1 Organize financial information
The first step is to be clear of your current financial situation You need to know how much money your company makes monthly and the changes that might arise in the future Although income flows change throughout the year you must organize the information based on reliable revenuethe minimum amount of money your company makes each month
A realistic budget plan will always focus on the income that exceeds the expenses Not the total revenue that comes in When you have determined the amount of disposable income available for the company you should determine where the money wil1 go
Step 2 Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing the next step is how you plan to spend that money Three main factors decide how you spend marketing funds the budget amount your past experiences and where you can reach the right audience
You will start organizing how to spend the funds based on the amount Besides you need to consider the strategies that have worked in the past Also you need consider which marketing channels will allow you to reach the right audience
Step 3 Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue Ultimately marketing is designed to bring in extra revenue If the activity does not bring in any additional revenue over its cost then it is better to change strategy and try something else
Assessing the data is a vital part of creating an effective marketing strategy Evaluation begins with comparing past performance to the performance after marketing the product or services
However a good budget alone is not enough You have to take action and remain committed to fol1owing through your plan By keeping the budget in mind when you make decisions you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
21 What should the budget plan be based on
[答案]The company＇s reliable income
22 What does disposable income mean in paragraph 3
[答案]Net income
23 You have to be clear of _________when organizing financial information
[答案]the income and expenses
24 The three main factors that decide how you spend marketing funds are_________
[答案]the budget amount your past experiences and where you can reach the right audience
25 Keeping the budget in mind when making marketing decisions will avoid_________
[答案]using more than you earn
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