1378国开电科理英语3期末纸质考试(第三题阅读选择)题库
(分学期版)
说明：更新2021年7月试题
2021年7月试题答案
Passage 1
Of all the family membersgrandparents are probably the least valuedThey are just the people who have always been aroundThey make a fuss over the children in the familyshowoff to their friends the achievements of this child or that childand show countless pictures of new babiesGrandfathers can fix anything and grandmothers always have homemade biscuits around
When you are smallit is fun to stay with your grandparents because they always let you do things you can＇t do at homeand of coursethey buy you thingsThey are always able to babysit because they don＇t go out much and actually prefer to see their grandchildrenThey are usually good for a small loan now and then that does not need to be paid back because they turned it into a giftYou respectfully listen to their advice but do not follow it because they are old and do not understand how things are in this day and ageYou thank them politely for what they do for youand then do not call or visit them until you need something elseAndof courseyou never tell them how dear they are to you because they know how you feel about them anywayThen all of a suddenthey are no longer there to do the things that only grandparents can doand you find yourself wishing that you had told them what they meant to you as people and not as grandparents
21What is the position of grandparents in the family
AThey are the least important members of the family
BThey are the most important members of the family
CThey are the ones at whom their children or grandchildren usually laugh
[答案]A
22What do grandparents never do
ALooking after their grandchildren
BBuying their grandchildren things
CTelling their grandchildren how dear they are to them
[答案]C
23Why don＇t children need to payback the loan from their grandparents
AGrandparents turn the loan into a gift
BTheir parents payback the loan for them
CTheir grandparents died before they have enough money to pay it back
[答案]A
24Why don＇t children take their grandparents＇ advice
ATheir advice is not of any help in the present situation
BThey don＇t like the advice itself
CFollowing their advice will make them act like old people
[答案]A
25How do children feel after their grandparents died
AThey feel sorry that grandparents are the least valued in the family
BThey miss them very much because no one does the things that only grandparents do
CThey regret they didn＇t express their true feelings to them
[答案]C
2021年1月试题答案
Passage 1
There are three kinds of goals：shorttermmediumrange and longterm goalsShortterm goals are those that usually deal with current activitieswhich we can apply on a daily basisSuch goals can be achieved in a week or lessor two weeksor possibly monthsIt should be remembered that just as a building is no stronger than its foundationour longterm goals can not amount to very much without the achievement of solid shortterm goalsUpon completing our shortterm goalswe should date the occasion and then add new shortterm goals that will build on those that have been completed
The intermediate goals build on the foundation of the shortterm goalsThey might deal with just one term of school or the entire school yearor they could even extend for several yearsAnytime you move a step at a timeyou should never allow yourself to become discouraged or overwhelmedAs you complete each stepyou will enforce the belief in your ability to grow and succeedAnd as your list of completion dates growsyour motivation and desire will increaseLongterm goals maybe related to our dreams of the futureThey might cover five years or moreLife is not a static thingWe should never allow alongterm goal to limit us or our course of action
21Shortterm goals are the ones that_________
Amotivate you over the long haul
Bmight be measured for many years
Ckeep you engaged on a daily basis
[答案]C
22The mediumrange goals are built upon_________
Abelief and success
Bthe motivation and desire
Cthe completion of the shortterm goals
[答案]C
23Once we set ourselves longterm goals_________
Awe should stick to them until we complete them
Bwe may change our goals as we have new ideas and opportunities
Cwe had better wait for the exciting news of success
[答案]B
24What does the wordstaticmean in the last paragraph
Amoving
Bdeveloping
Cnot moving
[答案]C
25Which of the following statements is TRUE according to the passage
AAnytime you move a step at a timeyou may become discouraged
BShortterm goals all help in achieving your longterm goals
CLife is a static thingthus never allowing alongterm goal to limit us
[答案]B
Passage 2
I＇m Michael BushManaging Director of Hoogle EngineeringI am pleased to welcome you here to our website and I＇d like to tell you a little about the company and its organizationHoogle Engineering was setup in 1960It was divided into several departments at that timesuch as the sales departmentmarketing departmentand production departmentLots of managers were employed to manage it all
Fortunately things are different nowSixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the businessThe market is global so we need to make contact with customers worldwidenot just locally
But in the old days we were all in different departments and never spoke to each otherWe had at all structureTraditionally we had people at the first level on the shop floormanufacturing
products according to the instructions which they were givenThen you had a supervisory level of people who supervised them everydayThen you moved up to the middle managementwho were doing the tasks of getting new businessand then you had the senior management teamand then you had the boardwho decided the business strategySo there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a productEach team has members that can manufacture different productsThe actual teams now are selfmanagingso we don＇t even have team leadersYou＇ve got the teamsand then you＇ve got two peopleonly two peoplewho are what you think of as managementThis is generally called flat structure
26Who is telling the information about Hoogle Engineering
AManaging Director
BVice president
CAccountant
[答案]A
27How many people are employed by Hoogle Engineering
A50
B40
C60
[答案]C
28Why is it necessary to make contact with customers worldwide
ABecause the market is global
BBecause we need it
CBecause communication can make people happy
[答案]A
29Which of the following statements is NOT true
AIn the old days the staff in different departments never spoke to each other
BThere were a lot of levels in the company in the old days
CThe speaker thinks the two structures have the same functions
[答案]C
30What kind of organizational structure was Hoogle Engineering
AA flat structure
BAt all structure
CA flat structure and at all structure
[答案]B
2020年9月试题答案
Passage 1
To minimize traffic jams in the city center and on major roads out of Sydneythe City＇s highway department will not agree to road closures scheduled for weekdays or SaturdaysOn minor roads outside the city centerweekdays and Saturdays may be consideredYou must apply for approval to do roadwork and other roadrelated activitiestree cutting and use of very large construction machineryladders etcPlease note that approval is needed if you plan to block the road or footpath
Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date
Roads can be closed partially or fullydepending on your requirementsPartial road closures are only allowed in light traffic areas where·there will be at least 1 lane for traffic with extra traffic control measures to make sure 2way traffic can continue to run for the duration of the workAny change of traffic flow will require the proposal to be treated as a full road closureFor further information about a partial road closureplease refer to Contacts
If you are organizing a parademarch or other type of streetbased eventapproval is also
required and we recommend you choose one of our 4 preferred routesChoosing an existing route reduces the amount of planning you will need to do
21As a ruleSydney＇s highway department will agree to road closures in the city centre scheduled for_________
Aweekdays
BSaturdays
CSundays
[答案]C
22If you want a road closed to trafficyou must complete your applications and send them to the re1evant committee at least_________before the scheduled date
Aa week
B30 days
Ctwo months
[答案]B
23Partial of full road closures are decided by_________
Athe requirements from applicants
Bthe traffic flow
Cthe road conditions
[答案]A
24Which is NOT the condition for partial road closures according to the passage
AIn light traffic areas
BOn work days
CThere will be at least 1 lane for traffic during the work
[答案]B
25Which is the best title of this passage
ARoad Closure Procedures in Sydney
BRoad Conditions in Sydney
CRoad Management in Sydney
[答案]A
Passage 2
On Christmas Evethe night before Christmas Daychildren all over Britain put a stocking at the end of their beds before they go to sleepTheir parents usually tell them that Father Christmas will come during the night
Father Christmas is very kind and heartedHe gets to the top of each house and climbs down the chimney into the fireplaceHe fills each of the stockings with Christmas presents
Of courseFather Christmas isn＇t realIn Jim and Kate＇s houseFather Christmasis really Mr GreenMr Green doesn＇t climb down the chimneyHe waits until the children are asleepThen he quietly goes into their bedrooms and fills their stockings with small presentsWhen they were very youngMr Green sometimes wore a red coatBut he doesn＇t do that nowThe children are no longer youngand they know who Father Christmas really isBut they still put their stockings at the end of their beds
26Christmas Eve is_________
AChristmas Day
Bthe evening of Christmas Day
Cthe night before Christmas Day
[答案]C
27Father Christmas often puts presents_________
Ainto children＇s hats
Bunder children＇s beds
Cinto children＇s stockings
[答案]C
28When the children were very young_________
Athey knew that Father Christmas wasn＇t real
Bthey didn＇t know who Father Christmas was
Cthey thought their father was Father Christmas
[答案]B
29When the children are olderthey_________
Aknow that Father Christmas is really their father
Bask their mother to fill their stockings with presents
Cknow that Father Christmas is real
[答案]A
30Father Christmas comes into the house through the_________
Awindow
Bback door
Cchimney
[答案]C
2020年7月试题答案
Passage 1
To minimize traffic jams in the city center and on major roads out of Sydneythe City＇s highway department will not agree to road closures scheduled for weekdays or SaturdaysOn minor roads outside the city centerweekdays and Saturdays may be consideredYou must apply for approval to do roadwork and other roadrelated activitiestree cutting and use of very large construction machineryladders etcPlease note that approval is needed if you plan to block the road or footpath
Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date
Roads can be closed partially or fullydepending on your requirementsPartial road closures are only allowed in light traffic areas where·there will be at least 1 lane for traffic with extra traffic control measures to make sure 2way traffic can continue to run for the duration of the workAny change of traffic flow will require the proposal to be treated as a full road closureFor further information about a partial road closureplease refer to Contacts
If you are organizing a parademarch or other type of streetbased eventapproval is also required and we recommend you choose one of our 4 preferred routesChoosing an existing route reduces the amount of planning you will need to do
21As a ruleSydney＇s highway department will agree to road closures in the city centre scheduled for_________
Aweekdays
BSaturdays
CSundays
[答案]C
22If you want a road closed to trafficyou must complete your applications and send them to the re1evant committee at least_________before the scheduled date
Aa week
B30 days
Ctwo months
[答案]B
23Partial of full road closures are decided by_________
Athe requirements from applicants
Bthe traffic flow
Cthe road conditions
[答案]A
24Which is NOT the condition for partial road closures according to the passage
AIn light traffic areas
BOn work days
CThere will be at least 1 lane for traffic during the work
[答案]B
25Which is the best title of this passage
ARoad Closure Procedures in Sydney
BRoad Conditions in Sydney
CRoad Management in Sydney
[答案]A
2020年1月试题答案
Passage 1
Without good budget managementyou are likely to overspend on marketing accidentallyHere are three steps that help to make a good marketing budget
Step 1 Organize financial information
The first step is to be clear of your current financial situationYou need to know how much money your company makes monthly and the changes that might arise in the futureAlthough income flows change throughout the yearyou must organize the information based on reliable revenue—the minimum amount of money your company makes each month
A realistic budget plan will always focus on the income that exceeds the expensesnot the total revenue that comes inWhen you have determined the amount of disposable income available for the companyyou should determine where the money will go
Step 2 Determine where you want to spend marketing funds
After you know the total amount available to spend on marketingthe next step is how you plan to spend that moneyThree main factors decide how you spend marketing funds the budget amountyour past experiencesand where you can reach the right audience
You will start organizing how to spend the funds based on the amountBesidesyou need to consider the strategies that have worked in the pastAlsoyou need consider which marketing channels will allow you to reach the right audience
Step 3 Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenueUltimatelymarketing is designed to bring in extra revenueIf the activity does not bring in any additional revenue over its costthen it is better to change strategy and try something else
Assessing the data is a vital part of creating an effective marketing strategyEvaluation begins with comparing past performance to the performance after marketing the product or services
Howevera good budget alone is not enoughYou have to take action and remain committed to following through your planBy keeping the budget in mind when you make decisionsyou will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
21The budget plan should be based on the company＇s reliable_________
Aexpense
Bincome
Ccost
[答案]B
22The underlineddisposable incomein Paragraph 3 means_________
Atotal income
Bprevious income
Cnet income
[答案]C
23You have to be clear of_________when organizing financial information
Athe income and expenses
Bthe marketing fund
Cthe budget management
[答案]A
24The three main factors that decide how you spend marketing funds are_________
Athe money you have earnedthe actual expenses and the money you will expend
Bthe budget amountyour past experiences and where you can reach the right audience
Cthe assets you havethe product and the income
[答案]B
25Keeping the budget in mind when making marketing decisions will avoid_________
Ausing less than you earn
Busing money unnecessarily
Cusing more than you earn
[答案]C
2019年7月试题答案
Passage 1
To minimize traffic jams in the city center and on major roads out of Sydneythe City＇s highway department will not agree to road closures scheduled for weekdays or SaturdaysOn 1103 minor roads outside the city centerweekdays and Saturdays may be consideredYou must apply for approval to do roadwork and other roadrelated activitiestree cutting and use of very large construction machineryladders etcPlease note that approval is needed if you plan to block the road or footpath
Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date
Roads can be closed partially or fullydepending on your requirementsPartial road closures are only allowed in light traffic areas where there will be at least I lane for traffic with extra traffic control measures to make sure 2way traffic can continue to run for the duration of the workAny change of traffic flow will require the proposal to be treated as a full road closureFor further information about a partial road closureplease refer to Contacts
If you are organizing a parademarch or other type of streetbased eventapproval is also required and we recommend you choose one of our 4 preferred routesChoosing an existing route reduces the amount of planning you will need to do
21As a ruleSydney＇s highway department will agree to road closures in the city center scheduled for_________
Aweekdays
BSaturdays
CSundays
[答案]C
22If you want a road closed to trafficyou must complete your applications and send them to the relevant committee at least_________before the scheduled date
Aa week
B30 days
Ctwo months
[答案]B
23Partial of full road closures are decided by_________
Athe requirements from applicants
Bthe traffic flow
Cthe road conditions
[答案]A
24Which is NOT the condition for partial road closures according to the passage
AIn light traffic areas
BOn work days
CThere will be at least 1 lane for traffic during the work
[答案]B
25Which is the best title of this passage
ARoad Closure Procedures in Sydney
BRoad Conditions in Sydney
CRoad Management in Sydney
[答案]A
Passage 2
Uncle Li and Uncle Wang are good friendsThey live next to each other and their farms are both at the foot of the mountainSo they can help each otherBut neither of them likes to use his headThey＇re both poor though they work hardMost villagers have built new housesbut they still live in the low and broken housesThey never find out why
Once Uncle Li went to town to buy some medicine for his wifeIn the town he heard the apples in a city were expensiveHe told Uncle Wang about it as soon as he went backThey decided to carry some apples to the cityThey borrowed some money from their friends and bought nearly 1000 kilograms of apples in the villages and carried them to the city on a tractorBad luck A lot of apples have already been carried there when they arrivedA few days later they had to sell them at a low price (价格)They felt unhappy and returned to their village
I can＇t understand why we sustained (蒙受)losses in business while others always profit (盈利) Uncle Li asked one day
The tractor was too small Uncle Wang said without thinkingWe＇11 carry more apples on a truck next time
I agreesaid Uncle LiHow foolish (傻)we were
26Uncle Li and Uncle Wang live in the low and broken houses because_________
Athey hope to save money
Bthey＇re both poor
Ctheir farms are at the foot of the mountain
[答案]B
27The two farmers carried the apples to the city to_________
Amake a Journey
Bmake a profit
Cmeet their friends
[答案]B
28The tow farmers had to sell their apples at a low price because_________
Atheirs weren＇t as good as the others＇
Bthey forgot to carry them on a truck
Ca lot of apples had been already carried to the city
[答案]C
29Uncle Li and Uncle Wang were unhappy because_________
Athey had sustained losses in business
Bthey had lost some money in the city
Csomething was wrong with the tractor
[答案]A
30Which of the following is true
AThe two farmers found out why they were poor
BThe two farmers will soon get rich
CNeither of the farmers is clever
[答案]C
2019年1月试题答案
Passage 1
Without good budget managementyou are likely to overspend on marketing accidentally15 Here are three steps that help to make a good marketing budget
Step 1 Organize financial information
The first step is to be clear of your current financial situationYou need to know how much money your company makes monthly and the changes that might arise in the futureAlthough income flows change throughout the yearyou must organize the information based on reliable revenuethe minimum amount of money your company makes each month16
A realistic budget plan will always focus on the income that exceeds the expenses17 not the total revenue that comes inWhen you have determined the amount of disposable income available for the company you should determine where the money will go
Step 2 Determine where you want to spend marketing funds
After you know the total amount available to spend on marketingthe next step is how you plan to spend that moneyThree main factors decide how you spend marketing fundsthe budget amountyour past experiencesand where you can reach the right audience
You will start organizing how to spend the funds based on the amountBesidesyou need to consider the strategies that have worked in the pastAlso you need consider which marketing channels will allow you to reach the right audience
Step 3 Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenueUltimatelymarketing is designed to bring in extra revenue18 If the activity does not bring in any additional revenue over its costthen it is better to change strategy and try something else
Assessing the data is a vital part of creating an effective marketing strategy19 Evaluation begins with comparing past performance to the performance after marketing the product or services
Howevera good budget alone is not enoughY ou have to take action and remain committed to following through your planBy keeping the budget in mind when you make decisionsyou will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
21What should the budget plan be based on
AThe company＇s reliable expense
BThe company＇s reliable income
CThe company＇s reliable cost
[答案]B
22What doesdisposable income mean in paragraph 3
ATotal income
BPrevious income
CNet income
[答案]C
23You have to be clear of_________when organizing financial information
Athe income and expenses
Bthe marketing fund
Cthe budget management
[答案]A
24The three main factors that decide how you spend marketing funds are_________
Athe money you have earnedthe actual expenses and the money you will expend
Bthe budget amountyour past experiences and where you can reach the right audience
Cthe assets you havethe product and the income
[答案]B
25Keeping the budget in mind when making marketing decisions will avoid
Ausing less than you earn
Busing money unnecessarily
Cusing more than you earn
[答案]C
2018年7月试题答案
Passage 1
I＇m Michael BushManaging Director of Hoogle EngineeringI am pleased to welcome you here to our website and l＇ d like to tell you a little about the company and its organizationHoogle Engineering was set up in 1960It was divided into several departments at that timesuch as the sales departmentmarketing department and production departmentLots of managers were employed to manage it all
Fortunately things are different nowSixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the businessThe market is global so we need to make contact with customers worldwidenot just locally
But in the old days we were all in different departments and never spoke to each otherWe had a tall structureTraditionally we had people at the first level on the shop floormanufacturing products according to the instructions which they were givenThen you had a supervisory level of people who supervised them every dayThen you moved up to the middle managementwho were doing the tasks of getting new businessand then you had the senior management team and then you had the board who decided the business strategySo there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a productEach team has members that can manufacture different productsThe actual teams now are selfmanagingso we don＇t even have team leadersYou＇ve got the teamsand then you＇ve got two peopleonly two peoplewho are what you think of as managementThis is generally called flat structure
21Hoogle Engineering was set up in_________
Athe nineteenth century
Bthe twentieth century
Cthe twenty first century
[答案]B
22There are many different_________of management in a tall structure
Akinds
Blevels
Cfunctions
[答案]B
23People in a flat structure usually work in_________
Adepartments
Bfamilies
Cteams
[答案]C
24All of the following statements are true according to the passage EXCEPT that_________
Acommunication in the company is becoming more and more important
Bthe author thinks the two structures have the same functions
Cthere are more individual responsibilities in the flat structure
[答案]B
25The best title for the passage would be _________
AOrganization Structure in Hoogle Engineering
BHistory of Hoogle Engineering
CSuccess in Hoogle engineering
[答案]A
Passage 2
The 2014 Ebola outbreak is the largest in history and the first Ebola outbreak in Test AfricaAlthough the current epidemic does not cause a significant risk to other nationsmany countriesincluding China and the United States of Americahave actually been working closely with the Ebola hit statesFor examplethe US Centers for Disease Control and Prevention (CDC) is taking precautions at home besides its activities abroad
CDC＇ s team of virus hunters is supported by specialized public health teams both in West Africa and at the CDC Atlanta headquartersTogetherthey offer continuous support to save lives and protect peopleCDC works closely with a number of US government agenciesnational and international partnersCDC＇s experience of working with Ebola is important to the World Health Organization＇s growing West Africa Ebola response
On Sept22014 CDC DirectorTom Frieden called for more international partners to join this effortThe sooner the world comes together to help West Africathe safer we all will beWe know how to stop this outbreakThere is a window of opportunity to do sothe challenge is to scale up the massive response needed to stop this outbreak
CDC＇s response to Ebola is the largest international outbreak response in CDC＇s history with over 100 disease specialists on the ground in West Africa supported by hundreds of public health emergency response experts statesideactivated at Level 1its highest levelbecause of the significance of this outbreak
The CDC supports affected countries to establish Emergency Operations Centers at national and local levels and helps countries track the epidemic including using realtime data to improve realtime response
Efforts in West Africa to identify those infected and track people who have come into contact with them are improvingThe CDC is operating and supporting labs in the region to improve diagnosis and testing samples from people with suspected Ebola from around the world
Local health care systems are strengthened through communicationcoordination with partners and training on infection control for health care workers and safe patient treatment
26How could we describe the 2014 Ebola outbreak
AThe first one in western countries
B1t did not ever threaten West Africa
CNot the first but the largest e
[答案]C
27The 2014 Ebola outbreak response was_________
Aan American stateside activity
Ban international activity
Ca regional activity
[答案]B
28What does the underlined word massive mean in Paragraph 3
AHuge
BQuick
CUrgent
[答案]A
29How many disease specialists from CDC have gone to West Africa for the Ebola response
ALess than 100
BA hundred
C10re than 100
[答案]C
30What action does CDC take to respond to the large Ebola outbreak
AWork closely with governmentalnational and international partners
BCall for more partners to join this effort
CEstablish Emergency Operations Centers
[答案]A
2018年1月试题答案
Passage 1
I＇m Michael BushManaging Director of Hoogle EngineeringI am pleased to welcome you here to our website and l＇ d like to tell you a little about the company and its organizationHoogle Engineering was set up in 1960It was divided into several departments at that timesuch as the sales department marketing department and production departmentLots of managers were employed to manage it all
Fortunately things are different nowSixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the businessThe market is global so we need to make contact with customers worldwidenot just locally
But in the old days we were all in different departments and never spoke to each otherWe had a tall structureTraditionally we had people at the first level on the shop floormanufacturing products according to the instructions which they were givenThen you had a supervisory level of people who supervised them every dayThen you moved up to the middle managementwho were doing the tasks of getting new businessand then you had the senior management team and then you had the boardwho decided the business strategySo there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a productEach team has members that can manufacture different productsThe actual teams now are selfmanagingso we don＇t even have team leadersYou＇ve got the teamsand then you＇ve got two peopleonly two peoplewho are what you think of as managementThis is generally called flat structure
21Hoogle Engineering was set up in_________
Athe nineteenth century
Bthe twentieth century
Cthe twenty first century
[答案]B
22There are many different _________of management in a tall structure
Akinds
Blevels
Cfunctions
[答案]B
23People in a flat structure usually work in_________
Adepartments
Bfamilies
Cteams
[答案]C
24All of the following statements are true according to the passage EXCEPT that_________
Acommunication in the company is becoming more and more important
Bthe author thinks the two structures have the same functions
Cthere are more individual responsibilities in the flat structure
[答案]B
25The best title for the passage would be_________
AOrganization Structure in Hoogle Engineering
BHistory of Hoogle Engineering
CSuccess in Hoogle engineering
[答案]A
2017年6月试题答案
Passage 1
Three Steps to a Good Marketing Budget
Without good budget managementyou are likely to overspend on marketing accidentallyHere are three steps that help to make a good marketing budget
Step 1 Organize financial information
The first step is to be clear of your current financial situationYou need to know how much money your company makes monthly and the changes that might arise in the futureAlthough income flows change throughout the yearyou must organize the information based on reliable revenuethe minimum amount of money your company makes each month
A realistic budget plan will always focus on the income that exceeds the expensesNot the total revenue that comes inWhen you have determined the amount of disposable income available for the companyyou should determine where the money wil1 go
Step 2 Determine where you want to spend marketing funds
After you know the total amount available to spend on marketingthe next step is how you plan to spend that moneyThree main factors decide how you spend marketing funds the budget amountyour past experiencesand where you can reach the right audience
You will start organizing how to spend the funds based on the amountBesidesyou need to consider the strategies that have worked in the pastAlsoyou need consider which marketing channels will allow you to reach the right audience
Step 3 Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenueUltimatelymarketing is designed to bring in extra revenueIf the activity does not bring in any additional revenue over its cost then it is better to change strategy and try something else
Assessing the data is a vital part of creating an effective marketing strategyEvaluation begins with comparing past performance to the performance after marketing the product or services
Howevera good budget alone is not enoughYou have to take action and remain committed to fol1owing through your planBy keeping the budget in mind when you make decisionsyou will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
21What should the budget plan be based on
AThe company＇s reliable expense
BThe company＇s reliable income
CThe company＇s reliable cost
[答案]B
22What does disposable income mean in paragraph 3
ATotal income
BPrevious income
CNet income
[答案]C
23You have to be clear of _________when organizing financial information
Athe income and expenses
Bthe marketing fund
Cthe budget management
[答案]A
24The three main factors that decide how you spend marketing funds are_________
Athe money you have earnedthe actual expenses and the money you will expend
Bthe budget amountyour past experiences and where you can reach the right audience
Cthe assets you havethe product and the income
[答案]B
25Keeping the budget in mind when making marketing decisions will avoid_________
Ausing less than you earn
Busing money unnecessarily
Cusing more than you earn
[答案]C
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
(分学期版)
说明：更新2021年7月试题
2021年7月试题答案
Passage 1
Of all the family membersgrandparents are probably the least valuedThey are just the people who have always been aroundThey make a fuss over the children in the familyshowoff to their friends the achievements of this child or that childand show countless pictures of new babiesGrandfathers can fix anything and grandmothers always have homemade biscuits around
When you are smallit is fun to stay with your grandparents because they always let you do things you can＇t do at homeand of coursethey buy you thingsThey are always able to babysit because they don＇t go out much and actually prefer to see their grandchildrenThey are usually good for a small loan now and then that does not need to be paid back because they turned it into a giftYou respectfully listen to their advice but do not follow it because they are old and do not understand how things are in this day and ageYou thank them politely for what they do for youand then do not call or visit them until you need something elseAndof courseyou never tell them how dear they are to you because they know how you feel about them anywayThen all of a suddenthey are no longer there to do the things that only grandparents can doand you find yourself wishing that you had told them what they meant to you as people and not as grandparents
21What is the position of grandparents in the family
AThey are the least important members of the family
BThey are the most important members of the family
CThey are the ones at whom their children or grandchildren usually laugh
[答案]A
22What do grandparents never do
ALooking after their grandchildren
BBuying their grandchildren things
CTelling their grandchildren how dear they are to them
[答案]C
23Why don＇t children need to payback the loan from their grandparents
AGrandparents turn the loan into a gift
BTheir parents payback the loan for them
CTheir grandparents died before they have enough money to pay it back
[答案]A
24Why don＇t children take their grandparents＇ advice
ATheir advice is not of any help in the present situation
BThey don＇t like the advice itself
CFollowing their advice will make them act like old people
[答案]A
25How do children feel after their grandparents died
AThey feel sorry that grandparents are the least valued in the family
BThey miss them very much because no one does the things that only grandparents do
CThey regret they didn＇t express their true feelings to them
[答案]C
2021年1月试题答案
Passage 1
There are three kinds of goals：shorttermmediumrange and longterm goalsShortterm goals are those that usually deal with current activitieswhich we can apply on a daily basisSuch goals can be achieved in a week or lessor two weeksor possibly monthsIt should be remembered that just as a building is no stronger than its foundationour longterm goals can not amount to very much without the achievement of solid shortterm goalsUpon completing our shortterm goalswe should date the occasion and then add new shortterm goals that will build on those that have been completed
The intermediate goals build on the foundation of the shortterm goalsThey might deal with just one term of school or the entire school yearor they could even extend for several yearsAnytime you move a step at a timeyou should never allow yourself to become discouraged or overwhelmedAs you complete each stepyou will enforce the belief in your ability to grow and succeedAnd as your list of completion dates growsyour motivation and desire will increaseLongterm goals maybe related to our dreams of the futureThey might cover five years or moreLife is not a static thingWe should never allow alongterm goal to limit us or our course of action
21Shortterm goals are the ones that_________
Amotivate you over the long haul
Bmight be measured for many years
Ckeep you engaged on a daily basis
[答案]C
22The mediumrange goals are built upon_________
Abelief and success
Bthe motivation and desire
Cthe completion of the shortterm goals
[答案]C
23Once we set ourselves longterm goals_________
Awe should stick to them until we complete them
Bwe may change our goals as we have new ideas and opportunities
Cwe had better wait for the exciting news of success
[答案]B
24What does the wordstaticmean in the last paragraph
Amoving
Bdeveloping
Cnot moving
[答案]C
25Which of the following statements is TRUE according to the passage
AAnytime you move a step at a timeyou may become discouraged
BShortterm goals all help in achieving your longterm goals
CLife is a static thingthus never allowing alongterm goal to limit us
[答案]B
Passage 2
I＇m Michael BushManaging Director of Hoogle EngineeringI am pleased to welcome you here to our website and I＇d like to tell you a little about the company and its organizationHoogle Engineering was setup in 1960It was divided into several departments at that timesuch as the sales departmentmarketing departmentand production departmentLots of managers were employed to manage it all
Fortunately things are different nowSixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the businessThe market is global so we need to make contact with customers worldwidenot just locally
But in the old days we were all in different departments and never spoke to each otherWe had at all structureTraditionally we had people at the first level on the shop floormanufacturing
products according to the instructions which they were givenThen you had a supervisory level of people who supervised them everydayThen you moved up to the middle managementwho were doing the tasks of getting new businessand then you had the senior management teamand then you had the boardwho decided the business strategySo there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a productEach team has members that can manufacture different productsThe actual teams now are selfmanagingso we don＇t even have team leadersYou＇ve got the teamsand then you＇ve got two peopleonly two peoplewho are what you think of as managementThis is generally called flat structure
26Who is telling the information about Hoogle Engineering
AManaging Director
BVice president
CAccountant
[答案]A
27How many people are employed by Hoogle Engineering
A50
B40
C60
[答案]C
28Why is it necessary to make contact with customers worldwide
ABecause the market is global
BBecause we need it
CBecause communication can make people happy
[答案]A
29Which of the following statements is NOT true
AIn the old days the staff in different departments never spoke to each other
BThere were a lot of levels in the company in the old days
CThe speaker thinks the two structures have the same functions
[答案]C
30What kind of organizational structure was Hoogle Engineering
AA flat structure
BAt all structure
CA flat structure and at all structure
[答案]B
2020年9月试题答案
Passage 1
To minimize traffic jams in the city center and on major roads out of Sydneythe City＇s highway department will not agree to road closures scheduled for weekdays or SaturdaysOn minor roads outside the city centerweekdays and Saturdays may be consideredYou must apply for approval to do roadwork and other roadrelated activitiestree cutting and use of very large construction machineryladders etcPlease note that approval is needed if you plan to block the road or footpath
Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date
Roads can be closed partially or fullydepending on your requirementsPartial road closures are only allowed in light traffic areas where·there will be at least 1 lane for traffic with extra traffic control measures to make sure 2way traffic can continue to run for the duration of the workAny change of traffic flow will require the proposal to be treated as a full road closureFor further information about a partial road closureplease refer to Contacts
If you are organizing a parademarch or other type of streetbased eventapproval is also
required and we recommend you choose one of our 4 preferred routesChoosing an existing route reduces the amount of planning you will need to do
21As a ruleSydney＇s highway department will agree to road closures in the city centre scheduled for_________
Aweekdays
BSaturdays
CSundays
[答案]C
22If you want a road closed to trafficyou must complete your applications and send them to the re1evant committee at least_________before the scheduled date
Aa week
B30 days
Ctwo months
[答案]B
23Partial of full road closures are decided by_________
Athe requirements from applicants
Bthe traffic flow
Cthe road conditions
[答案]A
24Which is NOT the condition for partial road closures according to the passage
AIn light traffic areas
BOn work days
CThere will be at least 1 lane for traffic during the work
[答案]B
25Which is the best title of this passage
ARoad Closure Procedures in Sydney
BRoad Conditions in Sydney
CRoad Management in Sydney
[答案]A
Passage 2
On Christmas Evethe night before Christmas Daychildren all over Britain put a stocking at the end of their beds before they go to sleepTheir parents usually tell them that Father Christmas will come during the night
Father Christmas is very kind and heartedHe gets to the top of each house and climbs down the chimney into the fireplaceHe fills each of the stockings with Christmas presents
Of courseFather Christmas isn＇t realIn Jim and Kate＇s houseFather Christmasis really Mr GreenMr Green doesn＇t climb down the chimneyHe waits until the children are asleepThen he quietly goes into their bedrooms and fills their stockings with small presentsWhen they were very youngMr Green sometimes wore a red coatBut he doesn＇t do that nowThe children are no longer youngand they know who Father Christmas really isBut they still put their stockings at the end of their beds
26Christmas Eve is_________
AChristmas Day
Bthe evening of Christmas Day
Cthe night before Christmas Day
[答案]C
27Father Christmas often puts presents_________
Ainto children＇s hats
Bunder children＇s beds
Cinto children＇s stockings
[答案]C
28When the children were very young_________
Athey knew that Father Christmas wasn＇t real
Bthey didn＇t know who Father Christmas was
Cthey thought their father was Father Christmas
[答案]B
29When the children are olderthey_________
Aknow that Father Christmas is really their father
Bask their mother to fill their stockings with presents
Cknow that Father Christmas is real
[答案]A
30Father Christmas comes into the house through the_________
Awindow
Bback door
Cchimney
[答案]C
2020年7月试题答案
Passage 1
To minimize traffic jams in the city center and on major roads out of Sydneythe City＇s highway department will not agree to road closures scheduled for weekdays or SaturdaysOn minor roads outside the city centerweekdays and Saturdays may be consideredYou must apply for approval to do roadwork and other roadrelated activitiestree cutting and use of very large construction machineryladders etcPlease note that approval is needed if you plan to block the road or footpath
Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date
Roads can be closed partially or fullydepending on your requirementsPartial road closures are only allowed in light traffic areas where·there will be at least 1 lane for traffic with extra traffic control measures to make sure 2way traffic can continue to run for the duration of the workAny change of traffic flow will require the proposal to be treated as a full road closureFor further information about a partial road closureplease refer to Contacts
If you are organizing a parademarch or other type of streetbased eventapproval is also required and we recommend you choose one of our 4 preferred routesChoosing an existing route reduces the amount of planning you will need to do
21As a ruleSydney＇s highway department will agree to road closures in the city centre scheduled for_________
Aweekdays
BSaturdays
CSundays
[答案]C
22If you want a road closed to trafficyou must complete your applications and send them to the re1evant committee at least_________before the scheduled date
Aa week
B30 days
Ctwo months
[答案]B
23Partial of full road closures are decided by_________
Athe requirements from applicants
Bthe traffic flow
Cthe road conditions
[答案]A
24Which is NOT the condition for partial road closures according to the passage
AIn light traffic areas
BOn work days
CThere will be at least 1 lane for traffic during the work
[答案]B
25Which is the best title of this passage
ARoad Closure Procedures in Sydney
BRoad Conditions in Sydney
CRoad Management in Sydney
[答案]A
2020年1月试题答案
Passage 1
Without good budget managementyou are likely to overspend on marketing accidentallyHere are three steps that help to make a good marketing budget
Step 1 Organize financial information
The first step is to be clear of your current financial situationYou need to know how much money your company makes monthly and the changes that might arise in the futureAlthough income flows change throughout the yearyou must organize the information based on reliable revenue—the minimum amount of money your company makes each month
A realistic budget plan will always focus on the income that exceeds the expensesnot the total revenue that comes inWhen you have determined the amount of disposable income available for the companyyou should determine where the money will go
Step 2 Determine where you want to spend marketing funds
After you know the total amount available to spend on marketingthe next step is how you plan to spend that moneyThree main factors decide how you spend marketing funds the budget amountyour past experiencesand where you can reach the right audience
You will start organizing how to spend the funds based on the amountBesidesyou need to consider the strategies that have worked in the pastAlsoyou need consider which marketing channels will allow you to reach the right audience
Step 3 Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenueUltimatelymarketing is designed to bring in extra revenueIf the activity does not bring in any additional revenue over its costthen it is better to change strategy and try something else
Assessing the data is a vital part of creating an effective marketing strategyEvaluation begins with comparing past performance to the performance after marketing the product or services
Howevera good budget alone is not enoughYou have to take action and remain committed to following through your planBy keeping the budget in mind when you make decisionsyou will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
21The budget plan should be based on the company＇s reliable_________
Aexpense
Bincome
Ccost
[答案]B
22The underlineddisposable incomein Paragraph 3 means_________
Atotal income
Bprevious income
Cnet income
[答案]C
23You have to be clear of_________when organizing financial information
Athe income and expenses
Bthe marketing fund
Cthe budget management
[答案]A
24The three main factors that decide how you spend marketing funds are_________
Athe money you have earnedthe actual expenses and the money you will expend
Bthe budget amountyour past experiences and where you can reach the right audience
Cthe assets you havethe product and the income
[答案]B
25Keeping the budget in mind when making marketing decisions will avoid_________
Ausing less than you earn
Busing money unnecessarily
Cusing more than you earn
[答案]C
2019年7月试题答案
Passage 1
To minimize traffic jams in the city center and on major roads out of Sydneythe City＇s highway department will not agree to road closures scheduled for weekdays or SaturdaysOn 1103 minor roads outside the city centerweekdays and Saturdays may be consideredYou must apply for approval to do roadwork and other roadrelated activitiestree cutting and use of very large construction machineryladders etcPlease note that approval is needed if you plan to block the road or footpath
Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date
Roads can be closed partially or fullydepending on your requirementsPartial road closures are only allowed in light traffic areas where there will be at least I lane for traffic with extra traffic control measures to make sure 2way traffic can continue to run for the duration of the workAny change of traffic flow will require the proposal to be treated as a full road closureFor further information about a partial road closureplease refer to Contacts
If you are organizing a parademarch or other type of streetbased eventapproval is also required and we recommend you choose one of our 4 preferred routesChoosing an existing route reduces the amount of planning you will need to do
21As a ruleSydney＇s highway department will agree to road closures in the city center scheduled for_________
Aweekdays
BSaturdays
CSundays
[答案]C
22If you want a road closed to trafficyou must complete your applications and send them to the relevant committee at least_________before the scheduled date
Aa week
B30 days
Ctwo months
[答案]B
23Partial of full road closures are decided by_________
Athe requirements from applicants
Bthe traffic flow
Cthe road conditions
[答案]A
24Which is NOT the condition for partial road closures according to the passage
AIn light traffic areas
BOn work days
CThere will be at least 1 lane for traffic during the work
[答案]B
25Which is the best title of this passage
ARoad Closure Procedures in Sydney
BRoad Conditions in Sydney
CRoad Management in Sydney
[答案]A
Passage 2
Uncle Li and Uncle Wang are good friendsThey live next to each other and their farms are both at the foot of the mountainSo they can help each otherBut neither of them likes to use his headThey＇re both poor though they work hardMost villagers have built new housesbut they still live in the low and broken housesThey never find out why
Once Uncle Li went to town to buy some medicine for his wifeIn the town he heard the apples in a city were expensiveHe told Uncle Wang about it as soon as he went backThey decided to carry some apples to the cityThey borrowed some money from their friends and bought nearly 1000 kilograms of apples in the villages and carried them to the city on a tractorBad luck A lot of apples have already been carried there when they arrivedA few days later they had to sell them at a low price (价格)They felt unhappy and returned to their village
I can＇t understand why we sustained (蒙受)losses in business while others always profit (盈利) Uncle Li asked one day
The tractor was too small Uncle Wang said without thinkingWe＇11 carry more apples on a truck next time
I agreesaid Uncle LiHow foolish (傻)we were
26Uncle Li and Uncle Wang live in the low and broken houses because_________
Athey hope to save money
Bthey＇re both poor
Ctheir farms are at the foot of the mountain
[答案]B
27The two farmers carried the apples to the city to_________
Amake a Journey
Bmake a profit
Cmeet their friends
[答案]B
28The tow farmers had to sell their apples at a low price because_________
Atheirs weren＇t as good as the others＇
Bthey forgot to carry them on a truck
Ca lot of apples had been already carried to the city
[答案]C
29Uncle Li and Uncle Wang were unhappy because_________
Athey had sustained losses in business
Bthey had lost some money in the city
Csomething was wrong with the tractor
[答案]A
30Which of the following is true
AThe two farmers found out why they were poor
BThe two farmers will soon get rich
CNeither of the farmers is clever
[答案]C
2019年1月试题答案
Passage 1
Without good budget managementyou are likely to overspend on marketing accidentally15 Here are three steps that help to make a good marketing budget
Step 1 Organize financial information
The first step is to be clear of your current financial situationYou need to know how much money your company makes monthly and the changes that might arise in the futureAlthough income flows change throughout the yearyou must organize the information based on reliable revenuethe minimum amount of money your company makes each month16
A realistic budget plan will always focus on the income that exceeds the expenses17 not the total revenue that comes inWhen you have determined the amount of disposable income available for the company you should determine where the money will go
Step 2 Determine where you want to spend marketing funds
After you know the total amount available to spend on marketingthe next step is how you plan to spend that moneyThree main factors decide how you spend marketing fundsthe budget amountyour past experiencesand where you can reach the right audience
You will start organizing how to spend the funds based on the amountBesidesyou need to consider the strategies that have worked in the pastAlso you need consider which marketing channels will allow you to reach the right audience
Step 3 Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenueUltimatelymarketing is designed to bring in extra revenue18 If the activity does not bring in any additional revenue over its costthen it is better to change strategy and try something else
Assessing the data is a vital part of creating an effective marketing strategy19 Evaluation begins with comparing past performance to the performance after marketing the product or services
Howevera good budget alone is not enoughY ou have to take action and remain committed to following through your planBy keeping the budget in mind when you make decisionsyou will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
21What should the budget plan be based on
AThe company＇s reliable expense
BThe company＇s reliable income
CThe company＇s reliable cost
[答案]B
22What doesdisposable income mean in paragraph 3
ATotal income
BPrevious income
CNet income
[答案]C
23You have to be clear of_________when organizing financial information
Athe income and expenses
Bthe marketing fund
Cthe budget management
[答案]A
24The three main factors that decide how you spend marketing funds are_________
Athe money you have earnedthe actual expenses and the money you will expend
Bthe budget amountyour past experiences and where you can reach the right audience
Cthe assets you havethe product and the income
[答案]B
25Keeping the budget in mind when making marketing decisions will avoid
Ausing less than you earn
Busing money unnecessarily
Cusing more than you earn
[答案]C
2018年7月试题答案
Passage 1
I＇m Michael BushManaging Director of Hoogle EngineeringI am pleased to welcome you here to our website and l＇ d like to tell you a little about the company and its organizationHoogle Engineering was set up in 1960It was divided into several departments at that timesuch as the sales departmentmarketing department and production departmentLots of managers were employed to manage it all
Fortunately things are different nowSixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the businessThe market is global so we need to make contact with customers worldwidenot just locally
But in the old days we were all in different departments and never spoke to each otherWe had a tall structureTraditionally we had people at the first level on the shop floormanufacturing products according to the instructions which they were givenThen you had a supervisory level of people who supervised them every dayThen you moved up to the middle managementwho were doing the tasks of getting new businessand then you had the senior management team and then you had the board who decided the business strategySo there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a productEach team has members that can manufacture different productsThe actual teams now are selfmanagingso we don＇t even have team leadersYou＇ve got the teamsand then you＇ve got two peopleonly two peoplewho are what you think of as managementThis is generally called flat structure
21Hoogle Engineering was set up in_________
Athe nineteenth century
Bthe twentieth century
Cthe twenty first century
[答案]B
22There are many different_________of management in a tall structure
Akinds
Blevels
Cfunctions
[答案]B
23People in a flat structure usually work in_________
Adepartments
Bfamilies
Cteams
[答案]C
24All of the following statements are true according to the passage EXCEPT that_________
Acommunication in the company is becoming more and more important
Bthe author thinks the two structures have the same functions
Cthere are more individual responsibilities in the flat structure
[答案]B
25The best title for the passage would be _________
AOrganization Structure in Hoogle Engineering
BHistory of Hoogle Engineering
CSuccess in Hoogle engineering
[答案]A
Passage 2
The 2014 Ebola outbreak is the largest in history and the first Ebola outbreak in Test AfricaAlthough the current epidemic does not cause a significant risk to other nationsmany countriesincluding China and the United States of Americahave actually been working closely with the Ebola hit statesFor examplethe US Centers for Disease Control and Prevention (CDC) is taking precautions at home besides its activities abroad
CDC＇ s team of virus hunters is supported by specialized public health teams both in West Africa and at the CDC Atlanta headquartersTogetherthey offer continuous support to save lives and protect peopleCDC works closely with a number of US government agenciesnational and international partnersCDC＇s experience of working with Ebola is important to the World Health Organization＇s growing West Africa Ebola response
On Sept22014 CDC DirectorTom Frieden called for more international partners to join this effortThe sooner the world comes together to help West Africathe safer we all will beWe know how to stop this outbreakThere is a window of opportunity to do sothe challenge is to scale up the massive response needed to stop this outbreak
CDC＇s response to Ebola is the largest international outbreak response in CDC＇s history with over 100 disease specialists on the ground in West Africa supported by hundreds of public health emergency response experts statesideactivated at Level 1its highest levelbecause of the significance of this outbreak
The CDC supports affected countries to establish Emergency Operations Centers at national and local levels and helps countries track the epidemic including using realtime data to improve realtime response
Efforts in West Africa to identify those infected and track people who have come into contact with them are improvingThe CDC is operating and supporting labs in the region to improve diagnosis and testing samples from people with suspected Ebola from around the world
Local health care systems are strengthened through communicationcoordination with partners and training on infection control for health care workers and safe patient treatment
26How could we describe the 2014 Ebola outbreak
AThe first one in western countries
B1t did not ever threaten West Africa
CNot the first but the largest e
[答案]C
27The 2014 Ebola outbreak response was_________
Aan American stateside activity
Ban international activity
Ca regional activity
[答案]B
28What does the underlined word massive mean in Paragraph 3
AHuge
BQuick
CUrgent
[答案]A
29How many disease specialists from CDC have gone to West Africa for the Ebola response
ALess than 100
BA hundred
C10re than 100
[答案]C
30What action does CDC take to respond to the large Ebola outbreak
AWork closely with governmentalnational and international partners
BCall for more partners to join this effort
CEstablish Emergency Operations Centers
[答案]A
2018年1月试题答案
Passage 1
I＇m Michael BushManaging Director of Hoogle EngineeringI am pleased to welcome you here to our website and l＇ d like to tell you a little about the company and its organizationHoogle Engineering was set up in 1960It was divided into several departments at that timesuch as the sales department marketing department and production departmentLots of managers were employed to manage it all
Fortunately things are different nowSixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the businessThe market is global so we need to make contact with customers worldwidenot just locally
But in the old days we were all in different departments and never spoke to each otherWe had a tall structureTraditionally we had people at the first level on the shop floormanufacturing products according to the instructions which they were givenThen you had a supervisory level of people who supervised them every dayThen you moved up to the middle managementwho were doing the tasks of getting new businessand then you had the senior management team and then you had the boardwho decided the business strategySo there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a productEach team has members that can manufacture different productsThe actual teams now are selfmanagingso we don＇t even have team leadersYou＇ve got the teamsand then you＇ve got two peopleonly two peoplewho are what you think of as managementThis is generally called flat structure
21Hoogle Engineering was set up in_________
Athe nineteenth century
Bthe twentieth century
Cthe twenty first century
[答案]B
22There are many different _________of management in a tall structure
Akinds
Blevels
Cfunctions
[答案]B
23People in a flat structure usually work in_________
Adepartments
Bfamilies
Cteams
[答案]C
24All of the following statements are true according to the passage EXCEPT that_________
Acommunication in the company is becoming more and more important
Bthe author thinks the two structures have the same functions
Cthere are more individual responsibilities in the flat structure
[答案]B
25The best title for the passage would be_________
AOrganization Structure in Hoogle Engineering
BHistory of Hoogle Engineering
CSuccess in Hoogle engineering
[答案]A
2017年6月试题答案
Passage 1
Three Steps to a Good Marketing Budget
Without good budget managementyou are likely to overspend on marketing accidentallyHere are three steps that help to make a good marketing budget
Step 1 Organize financial information
The first step is to be clear of your current financial situationYou need to know how much money your company makes monthly and the changes that might arise in the futureAlthough income flows change throughout the yearyou must organize the information based on reliable revenuethe minimum amount of money your company makes each month
A realistic budget plan will always focus on the income that exceeds the expensesNot the total revenue that comes inWhen you have determined the amount of disposable income available for the companyyou should determine where the money wil1 go
Step 2 Determine where you want to spend marketing funds
After you know the total amount available to spend on marketingthe next step is how you plan to spend that moneyThree main factors decide how you spend marketing funds the budget amountyour past experiencesand where you can reach the right audience
You will start organizing how to spend the funds based on the amountBesidesyou need to consider the strategies that have worked in the pastAlsoyou need consider which marketing channels will allow you to reach the right audience
Step 3 Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenueUltimatelymarketing is designed to bring in extra revenueIf the activity does not bring in any additional revenue over its cost then it is better to change strategy and try something else
Assessing the data is a vital part of creating an effective marketing strategyEvaluation begins with comparing past performance to the performance after marketing the product or services
Howevera good budget alone is not enoughYou have to take action and remain committed to fol1owing through your planBy keeping the budget in mind when you make decisionsyou will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
21What should the budget plan be based on
AThe company＇s reliable expense
BThe company＇s reliable income
CThe company＇s reliable cost
[答案]B
22What does disposable income mean in paragraph 3
ATotal income
BPrevious income
CNet income
[答案]C
23You have to be clear of _________when organizing financial information
Athe income and expenses
Bthe marketing fund
Cthe budget management
[答案]A
24The three main factors that decide how you spend marketing funds are_________
Athe money you have earnedthe actual expenses and the money you will expend
Bthe budget amountyour past experiences and where you can reach the right audience
Cthe assets you havethe product and the income
[答案]B
25Keeping the budget in mind when making marketing decisions will avoid_________
Ausing less than you earn
Busing money unnecessarily
Cusing more than you earn
[答案]C
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档