国家开放学电专科商务英语2期末题库答案（试卷号：3936）
题库
交际语（题20分10分）
15题选择正确语句完成列话答案序号写答题纸
1—Your bank is huge It must have many departments
AIt＇s trueOur bank consists of many departments
BThank youour bank is a small one
CYou are kiddingOur bank is a small one
2You mentioned the termonline banking just nowI don＇t quite get itOnline computer systems help us provide speedy bank service to customers
AWhat do you learn about the term
BWhy do you mention the word
Cwhat do you mean by that
3In most casesit is the total income received
AWhen do you start to learn about taxable income
BWhy do you want to know taxable income
CWhat does taxable income refer to
4But in your case we strongly recommend War Risks and WPA
AOK then please cover both War Risks and WPA for us
BWell that rate is acceptableThanks
CBut the extra premium is for buyer＇s account
5—How can people avoid food contamination nowadays
APeople should have balanced food to get different nutrients they need
BThe government should set strict rules to standardize the production of food
Cl agree with you on this pointand we should pay more to attention to food safety
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6People are allowed to__their money at AT Ms
A devote
Bdeposit
C demand
7What a__l didn＇t expect to meet you here
Aincidence
Baccident
Ccoincidence
8view of our longstanding business relationswe can consider a price reduction
AIn
BWith
C On
9We have to__these details by the 15th of this month at the latest
A breakout
B hammer out
Ccheckout
10Any advice you give us will be kept strictly_——
Asecret
B unknown
Cconfidential
11Please transfer the remaining account balanceafter deducting all___bank charges(ifany) to our AC 7654321
Arelevant
B Permanent
Caverage
12It is important to protect your__information when banking online
Aindividual
Bpersonal
C plenty
13A company can advertise in various ways__how much it wishes to spend
Arelying on
Bdepending on
Cfocusing on
14Taxcan be used in public servicesis very important to our country
A what
Bthat
Cwhich
15our income istax we should pay
AThe higherthe more
BHighermore
CThe highestthe most
16A large volume of sales_result in a low profit margin thereforeit is important for marketers to focus on their profitable sales volume
Awill
Bmust
Cmay
17In my opinion the first thing_is what tools we should use
Ato discuss
Bto be discussed
C discussed
18If you fail to honor the contract we to cancel it
Aentitle
Bare entitled
Cwill entitle
19A good advertising program tells potential customers the benefits__the use of products
Aderiving from
Bto derive from
Cderived from
20Business ethics_not about personality though a good personality is valuable
Ais
Bare
Cdo
三阅读理解(题4分40分)
2125题阅读话ABC三选项中选出正确答案答案序号写答题纸
Bob We＇ ve undertaken so many changes over the past few monthsI＇d like to know how things are shaping up
John There have certainly been some challengesbut I＇d say we＇ re on track to hit our targets for the year＇ s end
Bob Where do you think our greatest advantage lies in our competition
John We＇ re taking advantage of the economies of scale We＇ ve been able to reduce our price pointwhich gives us the advantage over the competition in pricing
Bob OurnewsupplychainhasreallybeenpushedbythemanagementWe＇ re also thinking about expanding this strategy to other segments of the market
John It＇ s been tough on our competition they just can＇ t keep up Not only that but our uniqueness(独二性) is finally being perceived by a wider audience
Bob Our breadth really can＇ t be beat Marketing＇ s al so been doing excellent job on getting that message out
John Our sportswear line combines durability(耐久性) uniqueness and comfortat an incredibly affordable price Can＇ t beat that
Bob We＇ re also taking advantage of social media such as the FacebookTwitter and other social networking tools to get the message outIt＇s a new territory(领域) but we need to continue to hone that message
John Social media is an entirely new game Marketing’s brought in some consulting specialists to help us take advantage of these new technologies
21 How is the company doing currently
A Rather badly
B Rather well
C Moderately well
22 Where does the greatest advantage lie in their competition
A New marketing schemes
B Wide range of activities
C Economies of scale
23 What quality of the company is being perceived by a wider audi ence
A The company＇ s quality
B The company＇ s growth
C The company＇ s uniqueness
24 What tool is the marketing department using to get their message out
A Social media
B Sport swear
C Marketing chain
25 What steps has the market ing depar tment taken to improve their understanding of soc ial media
AIt has created a new job for social media
B It has consulted some consul tants
CIt has ignored social media
2630题阅读短文ABC三选项中选出正确答案答案序号写答题纸
Far East Logistical Solution
June 12016
Dear Mr Anderson
We appreciate very much the cooperation you have always extended to us I provide more information below about our company and the services we offer for your reference
Far East is a specialist logistics service provider We operate in sectors of commerce and industry where flexible solutions are requiredWe＇ re flexible adaptable and innovative Everything we do is about your business We will tailor our services to your exact needsor provide a unique solut ion
An example of a recent action was the delivery of sandbags to Rowlands Castle this week 0ur customer urgently required the delivery due to the local flooding
Also the customer worked nights so we had to make the delivery fit with her work schedule To make it more manageablewe divided the sandbags on to two pallets
On arrival our staff parked in one foot deep water and assisted the customer with placing the sandbags so that they stopped her property from being flooded Needless to say our customer was very happy with the quality of service
The fact is that we care about our customers and we are passionate about cur services Thank you for your attent ion
Yours sincerely
Lin Hanxue (Ms )
Logistics Officer
26 Lin Hanxue thanks Mr Anderson
A for his kindness
B to get more help
C for their joint work
27Far East is a specialist logistics service provider which_
A works at night
B is flexibleadaptable and innovative
C provides informat ion
28 The cus tomer urgently asked them to deliver the sandbags_
A because they care about the customer＇ s business
B because they can split down the sandbags into two pallets
C to stop her property from being flooded
29 They divided the sandbags on to two pallets
A to make the delivery fit with the requirements
B because they are too heavy
C to make it easy to handle
30 The main purpose of the letter is to show that
A Far East cares about their customers and they are passionate about their service
B their customers are very happy with the quality of service
C an example of their latest actions
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
31 When data has been collected it has to be analyzed to decide what it all means
A采集数进行数分析判断容究竟什意思
B数收集需进行数分析决定数意义
C先进行数收集然分析决定数含义
32 We won＇ t entertain your claim unless you have the inspect ion certification from the Comnodity Inspect ion Bureau
A接受索赔商检局检验证书外
B非贵方没商检局检验证书接受索赔
C非贵方提供商检局检验证书否受理贵方索赔
33 There inspection should be completed within a month of the arrival of the goods
A货物重新检查应货月完成
B应月货完成货物重新检查
C应完成货物重新检查 月货
34 You no longer need to spend much time lining up at a bank to do your transact ions
A必花许时间银行交易排队等
B需花时间银行排队进行交易
C绝需花量时间银行排队办业务
35Pricing is based on the needs of target customers and it differs from place to place and overt ime
A定价基目标客户需求点着时间推移
B定价基目标客户需求着点时间
C定价基目标客户需求价格域时间区
题库二
交际语（题20分10分）
15题选择正确语句完成列话答案序号写答题纸
1—You want to know about the value added taxdon＇t you
AYes you need to introduce it for me
BYesl must know everything about it
CYes could you give me a brief overview of it
2In most casesit is the total income received
AWhat does taxable income refer to
BWhy do you want to know taxable income
Cwhen do you start to learn about taxable income
3—Can we discuss the question of commodity inspection
AOKThe inspection of goods is particularly important
BWe would prefer to reinspect goods at the unloading port
CBut there might be some disputeover the results of inspection
4—This is Focus Advertising AgencyHow may I help you
AI＇d like to buy a pair of sports shoes
BI＇m glad to introduce myself to you
Cl need to inquire about your advertising rates
5—How can people avoid food contamination nowaday s
APeople should have balanced food to get different nutrients they need
BThe government should set strict rules to standardize the production of food
Cl agree with you on this pointand we should pay more to attention to food safety
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6We a copy of the statement for your reference
Aenclose
Bencircle
Cenrich
7We won＇t let you into the park__the valid pass for this month
A unless you will have
Bunless you don＇t have
C unless you have
8Consumers can＇t digest too much information on a web pageresulting_low rates ofreturn
Awith
Bin
Cat
9In ChinaTao bao is one of_ecommerce sites
Amost popular
Bthe most popular
Cmore popular
10What＇ s the insurance_for the shipment
Arate
Bvalue
Cratio
11Our bank consists of many departmentseach of__is responsible for a particulararea of business
Athat
Bwhich
Cwhat
12Experts suggest_a different password for every website you visitand changingthe password every few months
Ausing
Bto use
Cuse
13The ideal money is something acceptable easily stored and transported
A partially
Bprobably
Cuniversally
14It aims at increasing sales by making a product or service known to a wider
Awitness
Baudience
Cevidence
15No matter what it may lead tothey always__the profit maximization
A pursue
Brespect
Cperform
16People can’t bear this kind of behavior and the businesses responsible must
Ato be closed
Bcloseup
C be closed down
17It is just not possible for managers to keep up with all of the changesin their markets
Ato take place
Btaking place
Cbeing taking place
18A company can advertise in_waysdepending on how much it wishes to spend
A peculiar
B Various
C serious
19We＇re also thinking about_this strategy to other segments of the market
A expanding
Bexciting
Cextracting
20We so many changes over the past few months
Aare undertaking
Bare to undertake
C have undertaken
三阅读理解(题4分40分)
2125题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Product advertising is an important part of marketing It ains at increasing sales by making a product or service known to a wider audience and by emphasizing its positive qualities A company can advertise in various ways depending on how much it wishes to spend There are different media for advertising including television radio newspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competi tors
Corporate advertising is not directly concerned with increasing the sales of a particular product or service but more with the brand image and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three different types image advertising opinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
21 Generally an advertising agency is responsible for designing and organizing a product＇ s advertisement T
22It is not necessary to consider the budget of an advertisement in choosing a media for advertising F
23 There are only three types of media used in advertising F
24 Product advertising is different from corporate advertising T
25 This passage is mainly about the history of advertising F
2630题阅读短文AB C三选项中选出正确答案答案序号写答题纸
Roles and Functions of Banks The roles and functions of banks have changed over the years Today the services that a bank offers depend on the type of bank and the country Many of the larger banks may deal in financial instruments such as share certificates certificates of deposit and bills of exchangeA financial instrument is a legal document It shows that money has been lent or borrowed invested or passed from one account to another
Some banks also offer onl ine banking and insurance to their customers However one of the basic functions of a bank is to provide services related to the storing and management of money These services inc lude accept ing deposits making loans paying or charging interesttransferring and investing money providing ATM networks and soon Nowadayson1 ine bank ing allows us to have more choices and services including opening accountstransferr ing money between accounts paying bills and even getting loans
26 Different types of bank may offer_
A different funct ions
B different services
C different roles
27 banks may provide services about f inancial instruments
A Smaller
B Medium
C Larger
28A financial instrument proves that_is transferred from one account to another i a certain way
A money
B a service
Ca legal document
29is one of the basic functions of a bank
A Insurance
B Offering bills of exchange
C Storing and management of money
30provides more choices and services
A ATM network
B Online banking
C An financial instrument
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
310ur advertising rates are based on size and locat ion
A广告费根尺寸理位置决定
B广告收费基版面位置决定
C根尺寸理位置决定收取广告费
32 We have to hammer out these details by the 15th of this month at the latest
A迟月15号前敲定细节
B需推敲细节晚月15号前
C月15号前需敲问题细节
33 In order to succeed in businessthe following two principles of marketing should be kept in mind
A企业想取成功必须牢记原
B取商业成功两条市场原应置脑海中
C商业取成功两条营销原应该牢记心
34 Could you please confirm that they have sufficient funds to cover this amount of order
A请您确认足够资金支付数量订单
B您否确认特资金支撑数量订单
C您否批准额外资金数量订单保险
35 You should be confident with our productswhich enjoys a high prestige among the d consumers
A您需产品树立信息享受高户声誉
B您应该产品信心产品广受消费者评
C产品您建立信心产品享誉全部消费群体
题库三
交际语（题20分10分）
1—5题选择正确语句完成列话答案序号写答题纸
1—You want to know about the value added taxdon＇t you
AYes you need to introduce it for me
BYes could you give me a brief overview of it
cYesyou must explain it to me in great details
2Do you mean that deposits and withdrawals are posted to my account immediately
AYes we process cash transactions in the working days
BYes we process cash transactions on the second day
CYes we process cash transactions as soon as they take place
3HiWang Pingis that youHaven＇t seen you for along time
AYesit＇s been agesIt＇s nice to see you hereHave you
BAh yeahIt＇s been great to talk about the old ages
CWhat have you been doing for the last years
4l think that importers must also have the right to re inspect goods upon arrival
AYes there might be a dispute over the results of the inspection
BQuite rightbut it＇s very complicated to have the goods re inspected
CNowe should inspect the goods to see if there is any breakage or damage
5It will take at least three weeks
AWhen did you finish our Tv commercial
BHow soon will you finish our TV commercial
CHow long did you finish our TV commercial
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6_view of our longstanding business relationswe can consider a price reduction
AIn
BWith
C On
7It can be aimed individuals with select surfing behavior
Ato
Bin
Cat
8Online marketing allows businesses to reach a wider market while___costs___timeand eliminating tons of paperwork
Ato cut to save
Bcuttingsaving
Ccutsave
9You should make sure that your password is long enough to__it from being easily hacked
A prepare
B Pronounce
C prevent
10On arrivalour staff__the customer with placing the sandbags down off the vehicle
A assisted
Bsustained
Cattracted
l1One of the basic functions of a bank is to provide services__the storing andmanagement of money
Ainstead of
Brelated to
C subject to
12__rate is 3for income between 3501 and 5000while_rate is 45for income over 80000
A Lowhigh
BThe lowestthe high
CThe lowestthe highest
13Mobile banking functions nearly__telephone bankingexcept that information iscarried by Short Message Service
Aas the same
Bthe same as
Cas same the
14It will take at least two weeks just to get the storyboard
Awritten up
Bwrite up
C to write up
15The participation of environmental protection is also the path_for a company＇s development
Asustainable
Bmoderate
Ccontinuous
16Events resulting from a loss of trust are being seen now and then and they affect societyin many_ways
Adefinite
Bdesired
Cunfortunate
17Could you please_that they have sufficient funds to cover this amount
Acomfort
Bconfirm
Cconclude
18Marketing theory states that marketing managers should_the needs of customers
Ameet
Binvolve
C measure
19There have certainly been some challengesbut I＇d say we＇re__to hit our targets for the year＇s end
A on road
Bonsite
Con track
20Our new supply chain by the management
A has really been pushed
B has really pushed
Cdid really push
三阅读理解(题4分40分)
2125 题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Nowadays more and more attention is being paid toBusiness Ethics But what does itmeanWhat is the importance of ethics in business
Business ethics is not about personalitythough a good personality is valuableEthicsis the primary element and prerequisite for a successful businessNo matter what you doyoushould think of business as a matter of integrityNowadaysthe slip in ethics and the absenceof social responsibilityespecially integrityhave led to a crisis in businessseriouslyinfluencing social development
Events resulting from a loss of trust are being seen now and then and they affect societyin many unfortunate waysMost people know the importance of business ethics but still somepeople don＇t honor themWe often hear media reports on problems in businesssuch as addingharmful materials to productsThese behaviors cause much damage to consumerswho spend moneybut do not get quality goodsespecially when these commodities do great harm to their health Itis difficult for people to forget the case in which some children consumed unsafe milk powderproduced by a few immoral businesses and their health suffered serious damage as aresultPeople can＇t bear this kind of behavior and the businesses responsible must be closeddown and the related personnel be punished
21Lack of business ethics has seriously influenced social developmentT
22Business is to be treated with social responsibility and integrityT
23People who don＇t honor business ethics are likely to make a profitF
24People can easily forget those bad behaviors by bad businessesF
25Recentlypeople are paying less attention to professional ethics the business worldF
2630题阅读短文ABC三选项中选出正确答案答案序号写答题纸
Electronic Banking Electronic bankingorebankinghas radically changed the waycustomers can do bankingBefore ebankingif you wanted to check an account balanceyouphysically had to go to the bank branch
Now there are many banking methods availableATMs have become very useful because theyallow you to check balancesmake depositswithdraw funds and transfer moneyTelephonebanking enables you to conduct electronic funds transfercheck balances and pay billsMobilebanking functions nearly the same as telephone bankingexcept that information is carriedby Short Message ServiceOnline banking provides you with many more servicesThey includechanging account details like address and password arranging bill paymentsviewingtransactions and transferring money between accounts
It is important to protect your personal information when banking online You should clearyour cookies after each banking sessionand make sure that your password is long enough toprevent it from being easily hacked
26How did people check how much money they had in their bank account before ebanking
AThey telephoned the bank
BThey wrote to the bank
C Whey went to a bank to check it
27There are banking methods mentioned in the passage
A3
B4
C5
28According to the passageyou can through telephone banking
A change account details
B make deposits
Cconduct electronic funds transfer
29Mobile banking provides online banking
Afewer services than
B as many services as
Cthe same services as
30How can we protect our personal information when we conduct online banking
AWe can clean the computer whenever we use it
BWe only check our own account balances
CWe can set longer password to make it difficult for hackers
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
31 In order to succeed in business the following two principles of marketing should be kept in mind
A企业想取成功必须牢记原
B取商业成功两条市场原应置脑海中
C商业取成功两条营销原应该牢记心
32 But pricing is based on the needs of target customers and it differs from place to place and overt ime
A定价基目标客户需求点着时间推移
B定价基目标客户需求着点时间推移
C定价基目标客户需求价格域时间
33 It is important to protect your personal infornation when banking online
A银行网时防止信息泄露点重
B进行网银行操作时保护信息非常重
C网前银行卡信息保存重
34 Needless to say our customers were very happy with the quality of service
A必说客户否满意服务质量
B说客户非常满意服务质量
C客户否满意服务质量说
35 It shows that money has been 1 ent or borrowedinvested or passed from one account to another
A表明钱已出已投资帐户转账户
B表明钱已出已花费帐户转
C表明钱已贷已投资帐户转账户
题库四
交际语（题20分10分）
1—5题选择正确语句完成列话答案序号写答题纸
1—Which edition would you like your advertisement to appear in
A The coming edition is ready next Thursday
BHow much do you plan to spend on advertisement
cwe would like to get in with the fall publicationif possible
2—CertainlyWe should register within 30 days after we receive our business license
AIs there anytime requirement for registration
BHow long wil1 you receive your business license
CIs 30 days enough for you to send the goods to us
3—You mentioned the termonline banking just nowI don’t quite get it
—Online computer systems help us provide speedy bank service to customers
AWhat do you learn about the term
BWhy do you mention the word
CWhat do you mean by that
4—MrWilsonYour request for compensation surprises meWhat happened
A15tons of goods can＇t simply disappear into thin air
BThe issue is a shortage of weight
CI＇m afraid that it really has nothing to do with us
5—ls there a market
—l am very optimistic about the market opportunities in China
AThey have the most need for computers
BOur current agent agreements are broken up into regions
Cwhat are your initial thoughts on our computers in China
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6We are full of confidence_the Chinese market
Ain
Bon
Cwith
7Who the inspection certificate
A publishes
Bissues
Csuggests
8Our current agent agreements are regions
A broken in
B broken up with
C broken into
9Remember we want to create a forwardlooking image increase the awareness of our brand
Aas well as
Binstead of
C apart from
10our customer was very happy with the quality of service
ARegardless of it
BHelpless to do
C Needless to say
11The digital image processing of this copier is a prime reason you can__it
Adeal with
B count on
C give up
12A successful program also tells the consumer how the product is better than similar offeringsby_
Amanagers
Bpartners
Ccompetitors
13Corporate advertising is not concerned with increasing the sales of a particular
product or service
A professionally
Bdirectly
Ccompletely
14We11l wil1 get the market survey with my colleagues
Astarted
Bstart
Cto be started
15The sandbags stopped her property from
Ato be flooding
Bbeing f1ooding
C being flooded
16A situation analysis can help define the problem and make clear what additionalinformation
Ais needed
B Needed
Cneeds
17AT Ms have become very useful___they allow you to check balancesmake depositwithdraw funds and transfer money
Awhich
Bbecause
C then
18Our bank consists of many departments each of_is responsible for a particular area of business
A what
Bthat
Cwhich
19more manageable we divided the sandbags on to two pallets(板车)﹒
ATo make it
B Making it
CMake it
20One major benefit of online advertising is the immediate spread of information__bygeography or time
Athat limits
Bthat is not limited
Cwhich is limited
三阅读理解(题4分40分)
2125题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Dear Sir or Madam
We have received an order for US3200000 worth of goods from Delta CoLtd1258Husten AvenueNew YorkUSAwho has given us your bank as a referenceCould youplease confirm that they have sufficient funds to cover this amount and that they have a reliablecredit rating
We would be most grateful for your assistanceand any advice you give us will be keptstrictly confidential
A stamped and addressed envelope has been included for your replyThankyou in advanceSincerely yours
John Taylor
21John Taylor’s company has received US3200000 worth of goods from Delta CoLtdF
22The letter is written to a reference bankT
23John Taylor wants to know if Delta CoLtdis trustworthy as a corporate partnerT
24The advice that the bank gives won＇t be kept in confidenceF
25John Taylor’s company has paid for the bank’s replyF
2630题阅读短文ABC三选项中选出正确答案答案序号写答题纸
Bob We＇ve undertaken so many changes over the past few monthsI＇d like to know how thingsare shaping up
john There have certainly been some challengesbut I＇d say we＇re on track to hit ourtargets for the year＇s end
Bob Where do you think our greatest advantage lies in our competition
john We＇re taking advantage of the economies of scaleWe＇ve been able to reduce ourprice pointwhich gives us the advantage over the competition in pricing
BobOurnewsupplychainhasreallybeenpushedbythemanagementWe’ re also thinking aboutexpanding this strategy to other segments of the market
johnIt＇s been tough on our competitionthey just can＇t keep upNot only thatbutour uniqueness(独二性) is finally being perceived by a wider audience
BobOur breadth really can＇t be beatMarketing＇s also been doing excellent job on gettingthat message out
johnOur sportswear line combines durability(耐久性)uniqueness and comfortat anincredibly affordable priceCan＇t beat that
Bob We＇re also taking advantage of social mediasuch as the FacebookTwitter and othersocial networking tools to get the message outIt＇s a new territory(领域)but we need tocontinue to hone that message
johnSocial media is an entirely new gameMarketing＇s brought in some consultingspecialists to help us take advantage of these new technologies
26 How is the company doing currently
A Rather badly
B Rather well
C Moderately well
27 Where does the greatest advantage lie in their competition
A New market ing schemes
B Wide range of activities
C Economies of scale
28 What quality of the company is being perceived by a wider audience
A The company＇ s quality
B The company＇ s growth
C The company＇ s uniqueness
29 What tool is the marketing departnent using to get their message out
A Social media
B Sportswear
C Marketing chain
30 What steps has the market ing department taken to improve their understanding of social media
A It has created a new job for socia I media
B It has consulted some consultants
C It has ignored social media
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
31 You no longer need to spend much time lining up at a bank to do your transact ions
A必花许时间银行交易排队等
B绝需花量时间银行排队办业务
C需花时间银行排队进行交易
32 0ur advertising agency will just have to come up with a theme for the advertisement by tomorrow
A明天前广告公司会索取广告题
B明天前广告公司会推出广告题
C明天前广告公司会收广告题
33 In order to succeed in businessthe following two principles of marketing should be keptin mind
A商业取成功两条营销原应该牢记心
B企业想取盈利必须牢记营销原
C取商业成功两条市场原应置脑海中
34 There inspection should be completed within a month of the arrival of the goods
A货物重新检查应货月完成
B应月货完成货物重新检查
C应完成货物重新检查月货
35 There is a difference of 5 million dollars between this year＇ s sales and last year＇ s
A里年年5百万美元销售额差价
B年年销售额5百万美元
C年年销售额相差5百万美元
题库五
交际语（题20分10分）
1—5题选择正确语句完成列话答案序号写答题纸
1MorningDanie1Today I＇d like to discuss the promotional events of our products withyou
AI can＇t agree with you more on that
BOur customers are satisfied with our products
COk1 think we should draw up a thorough plan
2—Is it possible to find alternative paymentterms for this order
AI＇m afraid notWe insist on a letter of credit
BNol think the price is reasonable
CI can＇t be of any help in this respect
3It seems that the sales volume has not reached our objective
AIt doesn＇t really matter
BIt＇s trueI＇m sorry about that
C Thank you for your cooperation
4—Now shall we move on to the next question
AThank you for your questions on commodity inspection
BSureLet＇s talk about the time of shipment and payment
C Importers must have the right to reinspect goods upon arrival
5I＇m afraid the goods we received yesterday are short of weight
AI＇m afraid we really couldn＇t accept that
BRea1lyYou should check it again
cI＇m sorry to say the shipment didn＇t turnout to be satisfactory
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6Your kind cooperation will be highly appreciated
Ain this regard
Bin this way
Cin this method
7What＇s the insurance_for the shipment
Aratio
B Value
Crate
8It assures that you are dealing with a business partner
Atrustworthy
Bconfidential
Cethics
9No matter what it may lead tothey always___the profit maximization
A persuade
B Pursue
C prepare
10A company can advertise in various wayshow much it wishes to spend
Aresulting from
Bdepending on
clooking after
11A successful program also tells the consumer how the product is better than similar offerings competitors
Awith
Bfor
C by
12We need to select the best salesmen to establish an__relationship with buyers
Ainteractive
Binternational
Cintellectual
13Increasinglyonline marketing is no longer just an optionIt is a_—
Abusiness
Bnecessity
C communication
14Now we are able to browse shops in the world in our own home
Athe most fancy
Bfanciest
Cthe fanciest
15I have just_some American dollars into Renminbi Yuan
Abeen changed
Bchanged
C been changing
16It aims at increasing sales by__a product or service___to a wider audience
Amakingknown
Bmaking…to know
C to makeknowing
17The sandbags stopped her property from
Ato be f1ooding
B being flooded
C being flooding
18Those enterprises only seek profits without awareness of environmental protection are shortsighted
Awho
Bthat
Cthose
19Another principle for a business is__that profitable sales volume is than maximumsales volume
Athe more important
B most important
Cmore important
20We won＇t entertain your claim_the inspection certification from the CommodityInspection Bureau
Aunless you will have
Bunless you have
Cunless you don＇t have
三阅读理解(题4分40分)
2125题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Product advertising is an important part of marketing It aims at increasing sales by making a pro duet or service known to a wider audience and by emphasizing its positive qualitiesA company can advertise in various ways depending on how much it wishes to spend There are different media for advertising including televisionradio newspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competi tors
Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service but more with the brand inage and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three di fferent types image advertisingopinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
21 Generallyan advertising agency is responsible for desi gning and organizing a product＇ s advert isement T
22It is not necessary to consider the budget of an advertisement in choosing a media for advertising F
23 There are only three types of media used in advertising F
24 Product advertising is different from corporate advertising T
25 This passage is mainly about the history of advertising F
2630题阅读短文A B C三选项中选出 正确答案答案序号写答题纸
We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No DF3 were found deteriorated on arrival at the port of destination
We have been exporting Herbs for many years All our goods were carefully inspected before shi pment by China Comnodity Inspection Bureau and were found to be of standard quality and enjoy a good reputation on international markets But for any possible deterioration for which we are found liable we shall always be ready to compensate
For this part icular transaction however we have to point that the goods were in good condit ion when shippedwhich was clearly stated in the clean Bill of Lading Wethereforeare certain they were damaged or stained through careless handling while in transitor they were put in the open and danaged by rain
Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods please let us know and we will be willing to do so
Yours faithfully
Tom White
26 Why does Tom White feel di sappointed
A 50out of the 3000 cartons of Herbs supplied were found deter iorated
B He received a complaint letter from the client
C The goods were delivered late
27 How were all the Herbs before shipment
A They were found deteriorated
B They were found to be of standard quality
C They were found in poor quality
28 Is Tom White willing to compensate the loss of the client
A Nohe doesn＇t think it is his fault
B Nohe thinks the transportat ion company should compensate
C Yeshe is willing to compensate for their loss
29 Which might not be the reason of the damage
A Tom＇ s company didn＇ t inspect it clearly
B They were damaged or stained through careless handling while in transit
C They were put in the open and damaged by rain
30How will Tom＇ s company makeup for the Herbs damaged
A They will send all the goods again
B They will ask the insurance company to compensate
C They will ask the client to order another 50 cartons
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
31So let＇s meet each other halfway and compromise on a 10 reduction in price on the consi gnment
A半运货价减少10吧
B半路见妥协运货价降低10吧
C半妥协运货价降10吧
32 For the seller the best terms would be full payment in cash at the time of sale
A卖方利益条款销售时现金全额付款
B卖方说付款方式销售时全额现金支付
C卖方缘协议销售时现金全额付款
33 Could you please confirm that they have sufficient funds to cover this amount of order
A请您确认足够资金支付数量订单
B您否确认特资金支撑数量订单
C您否批准 额外资金数量订单保险
34 You no longer need to spend much time lining up at a bank to do your transact ions
A需花时间银行排队进行交易
B绝需花量时间银行排队办业务
C必花许时间银行交易排队等
35 Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways
A导致信缺失事件少少发生方式影响社会
B信缺失导致事件现时发生幸严重影响社会
C信缺失导致事件时发生幸方式影响着社会
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题库
交际语（题20分10分）
15题选择正确语句完成列话答案序号写答题纸
1—Your bank is huge It must have many departments
AIt＇s trueOur bank consists of many departments
BThank youour bank is a small one
CYou are kiddingOur bank is a small one
2You mentioned the termonline banking just nowI don＇t quite get itOnline computer systems help us provide speedy bank service to customers
AWhat do you learn about the term
BWhy do you mention the word
Cwhat do you mean by that
3In most casesit is the total income received
AWhen do you start to learn about taxable income
BWhy do you want to know taxable income
CWhat does taxable income refer to
4But in your case we strongly recommend War Risks and WPA
AOK then please cover both War Risks and WPA for us
BWell that rate is acceptableThanks
CBut the extra premium is for buyer＇s account
5—How can people avoid food contamination nowadays
APeople should have balanced food to get different nutrients they need
BThe government should set strict rules to standardize the production of food
Cl agree with you on this pointand we should pay more to attention to food safety
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6People are allowed to__their money at AT Ms
A devote
Bdeposit
C demand
7What a__l didn＇t expect to meet you here
Aincidence
Baccident
Ccoincidence
8view of our longstanding business relationswe can consider a price reduction
AIn
BWith
C On
9We have to__these details by the 15th of this month at the latest
A breakout
B hammer out
Ccheckout
10Any advice you give us will be kept strictly_——
Asecret
B unknown
Cconfidential
11Please transfer the remaining account balanceafter deducting all___bank charges(ifany) to our AC 7654321
Arelevant
B Permanent
Caverage
12It is important to protect your__information when banking online
Aindividual
Bpersonal
C plenty
13A company can advertise in various ways__how much it wishes to spend
Arelying on
Bdepending on
Cfocusing on
14Taxcan be used in public servicesis very important to our country
A what
Bthat
Cwhich
15our income istax we should pay
AThe higherthe more
BHighermore
CThe highestthe most
16A large volume of sales_result in a low profit margin thereforeit is important for marketers to focus on their profitable sales volume
Awill
Bmust
Cmay
17In my opinion the first thing_is what tools we should use
Ato discuss
Bto be discussed
C discussed
18If you fail to honor the contract we to cancel it
Aentitle
Bare entitled
Cwill entitle
19A good advertising program tells potential customers the benefits__the use of products
Aderiving from
Bto derive from
Cderived from
20Business ethics_not about personality though a good personality is valuable
Ais
Bare
Cdo
三阅读理解(题4分40分)
2125题阅读话ABC三选项中选出正确答案答案序号写答题纸
Bob We＇ ve undertaken so many changes over the past few monthsI＇d like to know how things are shaping up
John There have certainly been some challengesbut I＇d say we＇ re on track to hit our targets for the year＇ s end
Bob Where do you think our greatest advantage lies in our competition
John We＇ re taking advantage of the economies of scale We＇ ve been able to reduce our price pointwhich gives us the advantage over the competition in pricing
Bob OurnewsupplychainhasreallybeenpushedbythemanagementWe＇ re also thinking about expanding this strategy to other segments of the market
John It＇ s been tough on our competition they just can＇ t keep up Not only that but our uniqueness(独二性) is finally being perceived by a wider audience
Bob Our breadth really can＇ t be beat Marketing＇ s al so been doing excellent job on getting that message out
John Our sportswear line combines durability(耐久性) uniqueness and comfortat an incredibly affordable price Can＇ t beat that
Bob We＇ re also taking advantage of social media such as the FacebookTwitter and other social networking tools to get the message outIt＇s a new territory(领域) but we need to continue to hone that message
John Social media is an entirely new game Marketing’s brought in some consulting specialists to help us take advantage of these new technologies
21 How is the company doing currently
A Rather badly
B Rather well
C Moderately well
22 Where does the greatest advantage lie in their competition
A New marketing schemes
B Wide range of activities
C Economies of scale
23 What quality of the company is being perceived by a wider audi ence
A The company＇ s quality
B The company＇ s growth
C The company＇ s uniqueness
24 What tool is the marketing department using to get their message out
A Social media
B Sport swear
C Marketing chain
25 What steps has the market ing depar tment taken to improve their understanding of soc ial media
AIt has created a new job for social media
B It has consulted some consul tants
CIt has ignored social media
2630题阅读短文ABC三选项中选出正确答案答案序号写答题纸
Far East Logistical Solution
June 12016
Dear Mr Anderson
We appreciate very much the cooperation you have always extended to us I provide more information below about our company and the services we offer for your reference
Far East is a specialist logistics service provider We operate in sectors of commerce and industry where flexible solutions are requiredWe＇ re flexible adaptable and innovative Everything we do is about your business We will tailor our services to your exact needsor provide a unique solut ion
An example of a recent action was the delivery of sandbags to Rowlands Castle this week 0ur customer urgently required the delivery due to the local flooding
Also the customer worked nights so we had to make the delivery fit with her work schedule To make it more manageablewe divided the sandbags on to two pallets
On arrival our staff parked in one foot deep water and assisted the customer with placing the sandbags so that they stopped her property from being flooded Needless to say our customer was very happy with the quality of service
The fact is that we care about our customers and we are passionate about cur services Thank you for your attent ion
Yours sincerely
Lin Hanxue (Ms )
Logistics Officer
26 Lin Hanxue thanks Mr Anderson
A for his kindness
B to get more help
C for their joint work
27Far East is a specialist logistics service provider which_
A works at night
B is flexibleadaptable and innovative
C provides informat ion
28 The cus tomer urgently asked them to deliver the sandbags_
A because they care about the customer＇ s business
B because they can split down the sandbags into two pallets
C to stop her property from being flooded
29 They divided the sandbags on to two pallets
A to make the delivery fit with the requirements
B because they are too heavy
C to make it easy to handle
30 The main purpose of the letter is to show that
A Far East cares about their customers and they are passionate about their service
B their customers are very happy with the quality of service
C an example of their latest actions
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
31 When data has been collected it has to be analyzed to decide what it all means
A采集数进行数分析判断容究竟什意思
B数收集需进行数分析决定数意义
C先进行数收集然分析决定数含义
32 We won＇ t entertain your claim unless you have the inspect ion certification from the Comnodity Inspect ion Bureau
A接受索赔商检局检验证书外
B非贵方没商检局检验证书接受索赔
C非贵方提供商检局检验证书否受理贵方索赔
33 There inspection should be completed within a month of the arrival of the goods
A货物重新检查应货月完成
B应月货完成货物重新检查
C应完成货物重新检查 月货
34 You no longer need to spend much time lining up at a bank to do your transact ions
A必花许时间银行交易排队等
B需花时间银行排队进行交易
C绝需花量时间银行排队办业务
35Pricing is based on the needs of target customers and it differs from place to place and overt ime
A定价基目标客户需求点着时间推移
B定价基目标客户需求着点时间
C定价基目标客户需求价格域时间区
题库二
交际语（题20分10分）
15题选择正确语句完成列话答案序号写答题纸
1—You want to know about the value added taxdon＇t you
AYes you need to introduce it for me
BYesl must know everything about it
CYes could you give me a brief overview of it
2In most casesit is the total income received
AWhat does taxable income refer to
BWhy do you want to know taxable income
Cwhen do you start to learn about taxable income
3—Can we discuss the question of commodity inspection
AOKThe inspection of goods is particularly important
BWe would prefer to reinspect goods at the unloading port
CBut there might be some disputeover the results of inspection
4—This is Focus Advertising AgencyHow may I help you
AI＇d like to buy a pair of sports shoes
BI＇m glad to introduce myself to you
Cl need to inquire about your advertising rates
5—How can people avoid food contamination nowaday s
APeople should have balanced food to get different nutrients they need
BThe government should set strict rules to standardize the production of food
Cl agree with you on this pointand we should pay more to attention to food safety
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6We a copy of the statement for your reference
Aenclose
Bencircle
Cenrich
7We won＇t let you into the park__the valid pass for this month
A unless you will have
Bunless you don＇t have
C unless you have
8Consumers can＇t digest too much information on a web pageresulting_low rates ofreturn
Awith
Bin
Cat
9In ChinaTao bao is one of_ecommerce sites
Amost popular
Bthe most popular
Cmore popular
10What＇ s the insurance_for the shipment
Arate
Bvalue
Cratio
11Our bank consists of many departmentseach of__is responsible for a particulararea of business
Athat
Bwhich
Cwhat
12Experts suggest_a different password for every website you visitand changingthe password every few months
Ausing
Bto use
Cuse
13The ideal money is something acceptable easily stored and transported
A partially
Bprobably
Cuniversally
14It aims at increasing sales by making a product or service known to a wider
Awitness
Baudience
Cevidence
15No matter what it may lead tothey always__the profit maximization
A pursue
Brespect
Cperform
16People can’t bear this kind of behavior and the businesses responsible must
Ato be closed
Bcloseup
C be closed down
17It is just not possible for managers to keep up with all of the changesin their markets
Ato take place
Btaking place
Cbeing taking place
18A company can advertise in_waysdepending on how much it wishes to spend
A peculiar
B Various
C serious
19We＇re also thinking about_this strategy to other segments of the market
A expanding
Bexciting
Cextracting
20We so many changes over the past few months
Aare undertaking
Bare to undertake
C have undertaken
三阅读理解(题4分40分)
2125题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Product advertising is an important part of marketing It ains at increasing sales by making a product or service known to a wider audience and by emphasizing its positive qualities A company can advertise in various ways depending on how much it wishes to spend There are different media for advertising including television radio newspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competi tors
Corporate advertising is not directly concerned with increasing the sales of a particular product or service but more with the brand image and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three different types image advertising opinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
21 Generally an advertising agency is responsible for designing and organizing a product＇ s advertisement T
22It is not necessary to consider the budget of an advertisement in choosing a media for advertising F
23 There are only three types of media used in advertising F
24 Product advertising is different from corporate advertising T
25 This passage is mainly about the history of advertising F
2630题阅读短文AB C三选项中选出正确答案答案序号写答题纸
Roles and Functions of Banks The roles and functions of banks have changed over the years Today the services that a bank offers depend on the type of bank and the country Many of the larger banks may deal in financial instruments such as share certificates certificates of deposit and bills of exchangeA financial instrument is a legal document It shows that money has been lent or borrowed invested or passed from one account to another
Some banks also offer onl ine banking and insurance to their customers However one of the basic functions of a bank is to provide services related to the storing and management of money These services inc lude accept ing deposits making loans paying or charging interesttransferring and investing money providing ATM networks and soon Nowadayson1 ine bank ing allows us to have more choices and services including opening accountstransferr ing money between accounts paying bills and even getting loans
26 Different types of bank may offer_
A different funct ions
B different services
C different roles
27 banks may provide services about f inancial instruments
A Smaller
B Medium
C Larger
28A financial instrument proves that_is transferred from one account to another i a certain way
A money
B a service
Ca legal document
29is one of the basic functions of a bank
A Insurance
B Offering bills of exchange
C Storing and management of money
30provides more choices and services
A ATM network
B Online banking
C An financial instrument
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
310ur advertising rates are based on size and locat ion
A广告费根尺寸理位置决定
B广告收费基版面位置决定
C根尺寸理位置决定收取广告费
32 We have to hammer out these details by the 15th of this month at the latest
A迟月15号前敲定细节
B需推敲细节晚月15号前
C月15号前需敲问题细节
33 In order to succeed in businessthe following two principles of marketing should be kept in mind
A企业想取成功必须牢记原
B取商业成功两条市场原应置脑海中
C商业取成功两条营销原应该牢记心
34 Could you please confirm that they have sufficient funds to cover this amount of order
A请您确认足够资金支付数量订单
B您否确认特资金支撑数量订单
C您否批准额外资金数量订单保险
35 You should be confident with our productswhich enjoys a high prestige among the d consumers
A您需产品树立信息享受高户声誉
B您应该产品信心产品广受消费者评
C产品您建立信心产品享誉全部消费群体
题库三
交际语（题20分10分）
1—5题选择正确语句完成列话答案序号写答题纸
1—You want to know about the value added taxdon＇t you
AYes you need to introduce it for me
BYes could you give me a brief overview of it
cYesyou must explain it to me in great details
2Do you mean that deposits and withdrawals are posted to my account immediately
AYes we process cash transactions in the working days
BYes we process cash transactions on the second day
CYes we process cash transactions as soon as they take place
3HiWang Pingis that youHaven＇t seen you for along time
AYesit＇s been agesIt＇s nice to see you hereHave you
BAh yeahIt＇s been great to talk about the old ages
CWhat have you been doing for the last years
4l think that importers must also have the right to re inspect goods upon arrival
AYes there might be a dispute over the results of the inspection
BQuite rightbut it＇s very complicated to have the goods re inspected
CNowe should inspect the goods to see if there is any breakage or damage
5It will take at least three weeks
AWhen did you finish our Tv commercial
BHow soon will you finish our TV commercial
CHow long did you finish our TV commercial
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6_view of our longstanding business relationswe can consider a price reduction
AIn
BWith
C On
7It can be aimed individuals with select surfing behavior
Ato
Bin
Cat
8Online marketing allows businesses to reach a wider market while___costs___timeand eliminating tons of paperwork
Ato cut to save
Bcuttingsaving
Ccutsave
9You should make sure that your password is long enough to__it from being easily hacked
A prepare
B Pronounce
C prevent
10On arrivalour staff__the customer with placing the sandbags down off the vehicle
A assisted
Bsustained
Cattracted
l1One of the basic functions of a bank is to provide services__the storing andmanagement of money
Ainstead of
Brelated to
C subject to
12__rate is 3for income between 3501 and 5000while_rate is 45for income over 80000
A Lowhigh
BThe lowestthe high
CThe lowestthe highest
13Mobile banking functions nearly__telephone bankingexcept that information iscarried by Short Message Service
Aas the same
Bthe same as
Cas same the
14It will take at least two weeks just to get the storyboard
Awritten up
Bwrite up
C to write up
15The participation of environmental protection is also the path_for a company＇s development
Asustainable
Bmoderate
Ccontinuous
16Events resulting from a loss of trust are being seen now and then and they affect societyin many_ways
Adefinite
Bdesired
Cunfortunate
17Could you please_that they have sufficient funds to cover this amount
Acomfort
Bconfirm
Cconclude
18Marketing theory states that marketing managers should_the needs of customers
Ameet
Binvolve
C measure
19There have certainly been some challengesbut I＇d say we＇re__to hit our targets for the year＇s end
A on road
Bonsite
Con track
20Our new supply chain by the management
A has really been pushed
B has really pushed
Cdid really push
三阅读理解(题4分40分)
2125 题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Nowadays more and more attention is being paid toBusiness Ethics But what does itmeanWhat is the importance of ethics in business
Business ethics is not about personalitythough a good personality is valuableEthicsis the primary element and prerequisite for a successful businessNo matter what you doyoushould think of business as a matter of integrityNowadaysthe slip in ethics and the absenceof social responsibilityespecially integrityhave led to a crisis in businessseriouslyinfluencing social development
Events resulting from a loss of trust are being seen now and then and they affect societyin many unfortunate waysMost people know the importance of business ethics but still somepeople don＇t honor themWe often hear media reports on problems in businesssuch as addingharmful materials to productsThese behaviors cause much damage to consumerswho spend moneybut do not get quality goodsespecially when these commodities do great harm to their health Itis difficult for people to forget the case in which some children consumed unsafe milk powderproduced by a few immoral businesses and their health suffered serious damage as aresultPeople can＇t bear this kind of behavior and the businesses responsible must be closeddown and the related personnel be punished
21Lack of business ethics has seriously influenced social developmentT
22Business is to be treated with social responsibility and integrityT
23People who don＇t honor business ethics are likely to make a profitF
24People can easily forget those bad behaviors by bad businessesF
25Recentlypeople are paying less attention to professional ethics the business worldF
2630题阅读短文ABC三选项中选出正确答案答案序号写答题纸
Electronic Banking Electronic bankingorebankinghas radically changed the waycustomers can do bankingBefore ebankingif you wanted to check an account balanceyouphysically had to go to the bank branch
Now there are many banking methods availableATMs have become very useful because theyallow you to check balancesmake depositswithdraw funds and transfer moneyTelephonebanking enables you to conduct electronic funds transfercheck balances and pay billsMobilebanking functions nearly the same as telephone bankingexcept that information is carriedby Short Message ServiceOnline banking provides you with many more servicesThey includechanging account details like address and password arranging bill paymentsviewingtransactions and transferring money between accounts
It is important to protect your personal information when banking online You should clearyour cookies after each banking sessionand make sure that your password is long enough toprevent it from being easily hacked
26How did people check how much money they had in their bank account before ebanking
AThey telephoned the bank
BThey wrote to the bank
C Whey went to a bank to check it
27There are banking methods mentioned in the passage
A3
B4
C5
28According to the passageyou can through telephone banking
A change account details
B make deposits
Cconduct electronic funds transfer
29Mobile banking provides online banking
Afewer services than
B as many services as
Cthe same services as
30How can we protect our personal information when we conduct online banking
AWe can clean the computer whenever we use it
BWe only check our own account balances
CWe can set longer password to make it difficult for hackers
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
31 In order to succeed in business the following two principles of marketing should be kept in mind
A企业想取成功必须牢记原
B取商业成功两条市场原应置脑海中
C商业取成功两条营销原应该牢记心
32 But pricing is based on the needs of target customers and it differs from place to place and overt ime
A定价基目标客户需求点着时间推移
B定价基目标客户需求着点时间推移
C定价基目标客户需求价格域时间
33 It is important to protect your personal infornation when banking online
A银行网时防止信息泄露点重
B进行网银行操作时保护信息非常重
C网前银行卡信息保存重
34 Needless to say our customers were very happy with the quality of service
A必说客户否满意服务质量
B说客户非常满意服务质量
C客户否满意服务质量说
35 It shows that money has been 1 ent or borrowedinvested or passed from one account to another
A表明钱已出已投资帐户转账户
B表明钱已出已花费帐户转
C表明钱已贷已投资帐户转账户
题库四
交际语（题20分10分）
1—5题选择正确语句完成列话答案序号写答题纸
1—Which edition would you like your advertisement to appear in
A The coming edition is ready next Thursday
BHow much do you plan to spend on advertisement
cwe would like to get in with the fall publicationif possible
2—CertainlyWe should register within 30 days after we receive our business license
AIs there anytime requirement for registration
BHow long wil1 you receive your business license
CIs 30 days enough for you to send the goods to us
3—You mentioned the termonline banking just nowI don’t quite get it
—Online computer systems help us provide speedy bank service to customers
AWhat do you learn about the term
BWhy do you mention the word
CWhat do you mean by that
4—MrWilsonYour request for compensation surprises meWhat happened
A15tons of goods can＇t simply disappear into thin air
BThe issue is a shortage of weight
CI＇m afraid that it really has nothing to do with us
5—ls there a market
—l am very optimistic about the market opportunities in China
AThey have the most need for computers
BOur current agent agreements are broken up into regions
Cwhat are your initial thoughts on our computers in China
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6We are full of confidence_the Chinese market
Ain
Bon
Cwith
7Who the inspection certificate
A publishes
Bissues
Csuggests
8Our current agent agreements are regions
A broken in
B broken up with
C broken into
9Remember we want to create a forwardlooking image increase the awareness of our brand
Aas well as
Binstead of
C apart from
10our customer was very happy with the quality of service
ARegardless of it
BHelpless to do
C Needless to say
11The digital image processing of this copier is a prime reason you can__it
Adeal with
B count on
C give up
12A successful program also tells the consumer how the product is better than similar offeringsby_
Amanagers
Bpartners
Ccompetitors
13Corporate advertising is not concerned with increasing the sales of a particular
product or service
A professionally
Bdirectly
Ccompletely
14We11l wil1 get the market survey with my colleagues
Astarted
Bstart
Cto be started
15The sandbags stopped her property from
Ato be flooding
Bbeing f1ooding
C being flooded
16A situation analysis can help define the problem and make clear what additionalinformation
Ais needed
B Needed
Cneeds
17AT Ms have become very useful___they allow you to check balancesmake depositwithdraw funds and transfer money
Awhich
Bbecause
C then
18Our bank consists of many departments each of_is responsible for a particular area of business
A what
Bthat
Cwhich
19more manageable we divided the sandbags on to two pallets(板车)﹒
ATo make it
B Making it
CMake it
20One major benefit of online advertising is the immediate spread of information__bygeography or time
Athat limits
Bthat is not limited
Cwhich is limited
三阅读理解(题4分40分)
2125题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Dear Sir or Madam
We have received an order for US3200000 worth of goods from Delta CoLtd1258Husten AvenueNew YorkUSAwho has given us your bank as a referenceCould youplease confirm that they have sufficient funds to cover this amount and that they have a reliablecredit rating
We would be most grateful for your assistanceand any advice you give us will be keptstrictly confidential
A stamped and addressed envelope has been included for your replyThankyou in advanceSincerely yours
John Taylor
21John Taylor’s company has received US3200000 worth of goods from Delta CoLtdF
22The letter is written to a reference bankT
23John Taylor wants to know if Delta CoLtdis trustworthy as a corporate partnerT
24The advice that the bank gives won＇t be kept in confidenceF
25John Taylor’s company has paid for the bank’s replyF
2630题阅读短文ABC三选项中选出正确答案答案序号写答题纸
Bob We＇ve undertaken so many changes over the past few monthsI＇d like to know how thingsare shaping up
john There have certainly been some challengesbut I＇d say we＇re on track to hit ourtargets for the year＇s end
Bob Where do you think our greatest advantage lies in our competition
john We＇re taking advantage of the economies of scaleWe＇ve been able to reduce ourprice pointwhich gives us the advantage over the competition in pricing
BobOurnewsupplychainhasreallybeenpushedbythemanagementWe’ re also thinking aboutexpanding this strategy to other segments of the market
johnIt＇s been tough on our competitionthey just can＇t keep upNot only thatbutour uniqueness(独二性) is finally being perceived by a wider audience
BobOur breadth really can＇t be beatMarketing＇s also been doing excellent job on gettingthat message out
johnOur sportswear line combines durability(耐久性)uniqueness and comfortat anincredibly affordable priceCan＇t beat that
Bob We＇re also taking advantage of social mediasuch as the FacebookTwitter and othersocial networking tools to get the message outIt＇s a new territory(领域)but we need tocontinue to hone that message
johnSocial media is an entirely new gameMarketing＇s brought in some consultingspecialists to help us take advantage of these new technologies
26 How is the company doing currently
A Rather badly
B Rather well
C Moderately well
27 Where does the greatest advantage lie in their competition
A New market ing schemes
B Wide range of activities
C Economies of scale
28 What quality of the company is being perceived by a wider audience
A The company＇ s quality
B The company＇ s growth
C The company＇ s uniqueness
29 What tool is the marketing departnent using to get their message out
A Social media
B Sportswear
C Marketing chain
30 What steps has the market ing department taken to improve their understanding of social media
A It has created a new job for socia I media
B It has consulted some consultants
C It has ignored social media
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
31 You no longer need to spend much time lining up at a bank to do your transact ions
A必花许时间银行交易排队等
B绝需花量时间银行排队办业务
C需花时间银行排队进行交易
32 0ur advertising agency will just have to come up with a theme for the advertisement by tomorrow
A明天前广告公司会索取广告题
B明天前广告公司会推出广告题
C明天前广告公司会收广告题
33 In order to succeed in businessthe following two principles of marketing should be keptin mind
A商业取成功两条营销原应该牢记心
B企业想取盈利必须牢记营销原
C取商业成功两条市场原应置脑海中
34 There inspection should be completed within a month of the arrival of the goods
A货物重新检查应货月完成
B应月货完成货物重新检查
C应完成货物重新检查月货
35 There is a difference of 5 million dollars between this year＇ s sales and last year＇ s
A里年年5百万美元销售额差价
B年年销售额5百万美元
C年年销售额相差5百万美元
题库五
交际语（题20分10分）
1—5题选择正确语句完成列话答案序号写答题纸
1MorningDanie1Today I＇d like to discuss the promotional events of our products withyou
AI can＇t agree with you more on that
BOur customers are satisfied with our products
COk1 think we should draw up a thorough plan
2—Is it possible to find alternative paymentterms for this order
AI＇m afraid notWe insist on a letter of credit
BNol think the price is reasonable
CI can＇t be of any help in this respect
3It seems that the sales volume has not reached our objective
AIt doesn＇t really matter
BIt＇s trueI＇m sorry about that
C Thank you for your cooperation
4—Now shall we move on to the next question
AThank you for your questions on commodity inspection
BSureLet＇s talk about the time of shipment and payment
C Importers must have the right to reinspect goods upon arrival
5I＇m afraid the goods we received yesterday are short of weight
AI＇m afraid we really couldn＇t accept that
BRea1lyYou should check it again
cI＇m sorry to say the shipment didn＇t turnout to be satisfactory
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6Your kind cooperation will be highly appreciated
Ain this regard
Bin this way
Cin this method
7What＇s the insurance_for the shipment
Aratio
B Value
Crate
8It assures that you are dealing with a business partner
Atrustworthy
Bconfidential
Cethics
9No matter what it may lead tothey always___the profit maximization
A persuade
B Pursue
C prepare
10A company can advertise in various wayshow much it wishes to spend
Aresulting from
Bdepending on
clooking after
11A successful program also tells the consumer how the product is better than similar offerings competitors
Awith
Bfor
C by
12We need to select the best salesmen to establish an__relationship with buyers
Ainteractive
Binternational
Cintellectual
13Increasinglyonline marketing is no longer just an optionIt is a_—
Abusiness
Bnecessity
C communication
14Now we are able to browse shops in the world in our own home
Athe most fancy
Bfanciest
Cthe fanciest
15I have just_some American dollars into Renminbi Yuan
Abeen changed
Bchanged
C been changing
16It aims at increasing sales by__a product or service___to a wider audience
Amakingknown
Bmaking…to know
C to makeknowing
17The sandbags stopped her property from
Ato be f1ooding
B being flooded
C being flooding
18Those enterprises only seek profits without awareness of environmental protection are shortsighted
Awho
Bthat
Cthose
19Another principle for a business is__that profitable sales volume is than maximumsales volume
Athe more important
B most important
Cmore important
20We won＇t entertain your claim_the inspection certification from the CommodityInspection Bureau
Aunless you will have
Bunless you have
Cunless you don＇t have
三阅读理解(题4分40分)
2125题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Product advertising is an important part of marketing It aims at increasing sales by making a pro duet or service known to a wider audience and by emphasizing its positive qualitiesA company can advertise in various ways depending on how much it wishes to spend There are different media for advertising including televisionradio newspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competi tors
Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service but more with the brand inage and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three di fferent types image advertisingopinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
21 Generallyan advertising agency is responsible for desi gning and organizing a product＇ s advert isement T
22It is not necessary to consider the budget of an advertisement in choosing a media for advertising F
23 There are only three types of media used in advertising F
24 Product advertising is different from corporate advertising T
25 This passage is mainly about the history of advertising F
2630题阅读短文A B C三选项中选出 正确答案答案序号写答题纸
We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No DF3 were found deteriorated on arrival at the port of destination
We have been exporting Herbs for many years All our goods were carefully inspected before shi pment by China Comnodity Inspection Bureau and were found to be of standard quality and enjoy a good reputation on international markets But for any possible deterioration for which we are found liable we shall always be ready to compensate
For this part icular transaction however we have to point that the goods were in good condit ion when shippedwhich was clearly stated in the clean Bill of Lading Wethereforeare certain they were damaged or stained through careless handling while in transitor they were put in the open and danaged by rain
Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods please let us know and we will be willing to do so
Yours faithfully
Tom White
26 Why does Tom White feel di sappointed
A 50out of the 3000 cartons of Herbs supplied were found deter iorated
B He received a complaint letter from the client
C The goods were delivered late
27 How were all the Herbs before shipment
A They were found deteriorated
B They were found to be of standard quality
C They were found in poor quality
28 Is Tom White willing to compensate the loss of the client
A Nohe doesn＇t think it is his fault
B Nohe thinks the transportat ion company should compensate
C Yeshe is willing to compensate for their loss
29 Which might not be the reason of the damage
A Tom＇ s company didn＇ t inspect it clearly
B They were damaged or stained through careless handling while in transit
C They were put in the open and damaged by rain
30How will Tom＇ s company makeup for the Herbs damaged
A They will send all the goods again
B They will ask the insurance company to compensate
C They will ask the client to order another 50 cartons
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
31So let＇s meet each other halfway and compromise on a 10 reduction in price on the consi gnment
A半运货价减少10吧
B半路见妥协运货价降低10吧
C半妥协运货价降10吧
32 For the seller the best terms would be full payment in cash at the time of sale
A卖方利益条款销售时现金全额付款
B卖方说付款方式销售时全额现金支付
C卖方缘协议销售时现金全额付款
33 Could you please confirm that they have sufficient funds to cover this amount of order
A请您确认足够资金支付数量订单
B您否确认特资金支撑数量订单
C您否批准 额外资金数量订单保险
34 You no longer need to spend much time lining up at a bank to do your transact ions
A需花时间银行排队进行交易
B绝需花量时间银行排队办业务
C必花许时间银行交易排队等
35 Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways
A导致信缺失事件少少发生方式影响社会
B信缺失导致事件现时发生幸严重影响社会
C信缺失导致事件时发生幸方式影响着社会
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