国家开放学电专科商务英语2期末试题答案5（试卷号：3936）
交际语（题20分10分）
1—5题选择正确语句完成列话答案序号写答题纸
1MorningDanie1Today I＇d like to discuss the promotional events of our products withyou
AI can＇t agree with you more on that
BOur customers are satisfied with our products
COk1 think we should draw up a thorough plan
2—Is it possible to find alternative paymentterms for this order
AI＇m afraid notWe insist on a letter of credit
BNol think the price is reasonable
CI can＇t be of any help in this respect
3It seems that the sales volume has not reached our objective
AIt doesn＇t really matter
BIt＇s trueI＇m sorry about that
C Thank you for your cooperation
4—Now shall we move on to the next question
AThank you for your questions on commodity inspection
BSureLet＇s talk about the time of shipment and payment
C Importers must have the right to reinspect goods upon arrival
5I＇m afraid the goods we received yesterday are short of weight
AI＇m afraid we really couldn＇t accept that
BRea1lyYou should check it again
cI＇m sorry to say the shipment didn＇t turnout to be satisfactory
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6Your kind cooperation will be highly appreciated
Ain this regard
Bin this way
Cin this method
7What＇s the insurance_for the shipment
Aratio
B Value
Crate
8It assures that you are dealing with a business partner
Atrustworthy
Bconfidential
Cethics
9No matter what it may lead tothey always___the profit maximization
A persuade
B Pursue
C prepare
10A company can advertise in various wayshow much it wishes to spend
Aresulting from
Bdepending on
clooking after
11A successful program also tells the consumer how the product is better than similar offerings competitors
Awith
Bfor
C by
12We need to select the best salesmen to establish an__relationship with buyers
Ainteractive
Binternational
Cintellectual
13Increasinglyonline marketing is no longer just an optionIt is a_—
Abusiness
Bnecessity
C communication
14Now we are able to browse shops in the world in our own home
Athe most fancy
Bfanciest
Cthe fanciest
15I have just_some American dollars into Renminbi Yuan
Abeen changed
Bchanged
C been changing
16It aims at increasing sales by__a product or service___to a wider audience
Amakingknown
Bmaking…to know
C to makeknowing
17The sandbags stopped her property from
Ato be f1ooding
B being flooded
C being flooding
18Those enterprises only seek profits without awareness of environmental protection are shortsighted
Awho
Bthat
Cthose
19Another principle for a business is__that profitable sales volume is than maximumsales volume
Athe more important
B most important
Cmore important
20We won＇t entertain your claim_the inspection certification from the CommodityInspection Bureau
Aunless you will have
Bunless you have
Cunless you don＇t have
三阅读理解(题4分40分)
2125题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Product advertising is an important part of marketing It aims at increasing sales by making a pro duet or service known to a wider audience and by emphasizing its positive qualitiesA company can advertise in various ways depending on how much it wishes to spend There are different media for advertising including televisionradio newspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competi tors
Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service but more with the brand inage and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three di fferent types image advertisingopinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
21 Generallyan advertising agency is responsible for desi gning and organizing a product＇ s advert isement T
22It is not necessary to consider the budget of an advertisement in choosing a media for advertising F
23 There are only three types of media used in advertising F
24 Product advertising is different from corporate advertising T
25 This passage is mainly about the history of advertising F
2630题阅读短文A B C三选项中选出 正确答案答案序号写答题纸
We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No DF3 were found deteriorated on arrival at the port of destination
We have been exporting Herbs for many years All our goods were carefully inspected before shi pment by China Comnodity Inspection Bureau and were found to be of standard quality and enjoy a good reputation on international markets But for any possible deterioration for which we are found liable we shall always be ready to compensate
For this part icular transaction however we have to point that the goods were in good condit ion when shippedwhich was clearly stated in the clean Bill of Lading Wethereforeare certain they were damaged or stained through careless handling while in transitor they were put in the open and danaged by rain
Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods please let us know and we will be willing to do so
Yours faithfully
Tom White
26 Why does Tom White feel di sappointed
A 50out of the 3000 cartons of Herbs supplied were found deter iorated
B He received a complaint letter from the client
C The goods were delivered late
27 How were all the Herbs before shipment
A They were found deteriorated
B They were found to be of standard quality
C They were found in poor quality
28 Is Tom White willing to compensate the loss of the client
A Nohe doesn＇t think it is his fault
B Nohe thinks the transportat ion company should compensate
C Yeshe is willing to compensate for their loss
29 Which might not be the reason of the damage
A Tom＇ s company didn＇ t inspect it clearly
B They were damaged or stained through careless handling while in transit
C They were put in the open and damaged by rain
30How will Tom＇ s company makeup for the Herbs damaged
A They will send all the goods again
B They will ask the insurance company to compensate
C They will ask the client to order another 50 cartons
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
31So let＇s meet each other halfway and compromise on a 10 reduction in price on the consi gnment
A半运货价减少10吧
B半路见妥协运货价降低10吧
C半妥协运货价降10吧
32 For the seller the best terms would be full payment in cash at the time of sale
A卖方利益条款销售时现金全额付款
B卖方说付款方式销售时全额现金支付
C卖方缘协议销售时现金全额付款
33 Could you please confirm that they have sufficient funds to cover this amount of order
A请您确认足够资金支付数量订单
B您否确认特资金支撑数量订单
C您否批准 额外资金数量订单保险
34 You no longer need to spend much time lining up at a bank to do your transact ions
A需花时间银行排队进行交易
B绝需花量时间银行排队办业务
C必花许时间银行交易排队等
35 Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways
A导致信缺失事件少少发生方式影响社会
B信缺失导致事件现时发生幸严重影响社会
C信缺失导致事件时发生幸方式影响着社会
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
交际语（题20分10分）
1—5题选择正确语句完成列话答案序号写答题纸
1MorningDanie1Today I＇d like to discuss the promotional events of our products withyou
AI can＇t agree with you more on that
BOur customers are satisfied with our products
COk1 think we should draw up a thorough plan
2—Is it possible to find alternative paymentterms for this order
AI＇m afraid notWe insist on a letter of credit
BNol think the price is reasonable
CI can＇t be of any help in this respect
3It seems that the sales volume has not reached our objective
AIt doesn＇t really matter
BIt＇s trueI＇m sorry about that
C Thank you for your cooperation
4—Now shall we move on to the next question
AThank you for your questions on commodity inspection
BSureLet＇s talk about the time of shipment and payment
C Importers must have the right to reinspect goods upon arrival
5I＇m afraid the goods we received yesterday are short of weight
AI＇m afraid we really couldn＇t accept that
BRea1lyYou should check it again
cI＇m sorry to say the shipment didn＇t turnout to be satisfactory
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6Your kind cooperation will be highly appreciated
Ain this regard
Bin this way
Cin this method
7What＇s the insurance_for the shipment
Aratio
B Value
Crate
8It assures that you are dealing with a business partner
Atrustworthy
Bconfidential
Cethics
9No matter what it may lead tothey always___the profit maximization
A persuade
B Pursue
C prepare
10A company can advertise in various wayshow much it wishes to spend
Aresulting from
Bdepending on
clooking after
11A successful program also tells the consumer how the product is better than similar offerings competitors
Awith
Bfor
C by
12We need to select the best salesmen to establish an__relationship with buyers
Ainteractive
Binternational
Cintellectual
13Increasinglyonline marketing is no longer just an optionIt is a_—
Abusiness
Bnecessity
C communication
14Now we are able to browse shops in the world in our own home
Athe most fancy
Bfanciest
Cthe fanciest
15I have just_some American dollars into Renminbi Yuan
Abeen changed
Bchanged
C been changing
16It aims at increasing sales by__a product or service___to a wider audience
Amakingknown
Bmaking…to know
C to makeknowing
17The sandbags stopped her property from
Ato be f1ooding
B being flooded
C being flooding
18Those enterprises only seek profits without awareness of environmental protection are shortsighted
Awho
Bthat
Cthose
19Another principle for a business is__that profitable sales volume is than maximumsales volume
Athe more important
B most important
Cmore important
20We won＇t entertain your claim_the inspection certification from the CommodityInspection Bureau
Aunless you will have
Bunless you have
Cunless you don＇t have
三阅读理解(题4分40分)
2125题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Product advertising is an important part of marketing It aims at increasing sales by making a pro duet or service known to a wider audience and by emphasizing its positive qualitiesA company can advertise in various ways depending on how much it wishes to spend There are different media for advertising including televisionradio newspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competi tors
Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service but more with the brand inage and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three di fferent types image advertisingopinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
21 Generallyan advertising agency is responsible for desi gning and organizing a product＇ s advert isement T
22It is not necessary to consider the budget of an advertisement in choosing a media for advertising F
23 There are only three types of media used in advertising F
24 Product advertising is different from corporate advertising T
25 This passage is mainly about the history of advertising F
2630题阅读短文A B C三选项中选出 正确答案答案序号写答题纸
We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No DF3 were found deteriorated on arrival at the port of destination
We have been exporting Herbs for many years All our goods were carefully inspected before shi pment by China Comnodity Inspection Bureau and were found to be of standard quality and enjoy a good reputation on international markets But for any possible deterioration for which we are found liable we shall always be ready to compensate
For this part icular transaction however we have to point that the goods were in good condit ion when shippedwhich was clearly stated in the clean Bill of Lading Wethereforeare certain they were damaged or stained through careless handling while in transitor they were put in the open and danaged by rain
Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods please let us know and we will be willing to do so
Yours faithfully
Tom White
26 Why does Tom White feel di sappointed
A 50out of the 3000 cartons of Herbs supplied were found deter iorated
B He received a complaint letter from the client
C The goods were delivered late
27 How were all the Herbs before shipment
A They were found deteriorated
B They were found to be of standard quality
C They were found in poor quality
28 Is Tom White willing to compensate the loss of the client
A Nohe doesn＇t think it is his fault
B Nohe thinks the transportat ion company should compensate
C Yeshe is willing to compensate for their loss
29 Which might not be the reason of the damage
A Tom＇ s company didn＇ t inspect it clearly
B They were damaged or stained through careless handling while in transit
C They were put in the open and damaged by rain
30How will Tom＇ s company makeup for the Herbs damaged
A They will send all the goods again
B They will ask the insurance company to compensate
C They will ask the client to order another 50 cartons
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
31So let＇s meet each other halfway and compromise on a 10 reduction in price on the consi gnment
A半运货价减少10吧
B半路见妥协运货价降低10吧
C半妥协运货价降10吧
32 For the seller the best terms would be full payment in cash at the time of sale
A卖方利益条款销售时现金全额付款
B卖方说付款方式销售时全额现金支付
C卖方缘协议销售时现金全额付款
33 Could you please confirm that they have sufficient funds to cover this amount of order
A请您确认足够资金支付数量订单
B您否确认特资金支撑数量订单
C您否批准 额外资金数量订单保险
34 You no longer need to spend much time lining up at a bank to do your transact ions
A需花时间银行排队进行交易
B绝需花量时间银行排队办业务
C必花许时间银行交易排队等
35 Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways
A导致信缺失事件少少发生方式影响社会
B信缺失导致事件现时发生幸严重影响社会
C信缺失导致事件时发生幸方式影响着社会
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档