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国家开放大学电大专科《商务英语2》2025-2026期末试题及答案(试卷号:3936)

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贡献于2022-04-17

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国家开放学电专科商务英语2期末试题答案4(试卷号:3936)
交际语(题20分10分)
1—5题选择正确语句完成列话答案序号写答题纸
1—Which edition would you like your advertisement to appear in
A The coming edition is ready next Thursday
BHow much do you plan to spend on advertisement
cwe would like to get in with the fall publicationif possible
2—CertainlyWe should register within 30 days after we receive our business license
AIs there anytime requirement for registration
BHow long wil1 you receive your business license
CIs 30 days enough for you to send the goods to us
3—You mentioned the termonline banking just nowI don’t quite get it
—Online computer systems help us provide speedy bank service to customers
AWhat do you learn about the term
BWhy do you mention the word
CWhat do you mean by that
4—MrWilsonYour request for compensation surprises meWhat happened
A15tons of goods can't simply disappear into thin air
BThe issue is a shortage of weight
CI'm afraid that it really has nothing to do with us
5—ls there a market
—l am very optimistic about the market opportunities in China
AThey have the most need for computers
BOur current agent agreements are broken up into regions
Cwhat are your initial thoughts on our computers in China
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6We are full of confidence_the Chinese market
Ain
Bon
Cwith
7Who the inspection certificate
A publishes
Bissues
Csuggests
8Our current agent agreements are regions
A broken in
B broken up with
C broken into
9Remember we want to create a forwardlooking image increase the awareness of our brand
Aas well as
Binstead of
C apart from
10our customer was very happy with the quality of service
ARegardless of it
BHelpless to do
C Needless to say
11The digital image processing of this copier is a prime reason you can__it
Adeal with
B count on
C give up
12A successful program also tells the consumer how the product is better than similar offeringsby_
Amanagers
Bpartners
Ccompetitors
13Corporate advertising is not concerned with increasing the sales of a particular
product or service
A professionally
Bdirectly
Ccompletely
14We11l wil1 get the market survey with my colleagues
Astarted
Bstart
Cto be started
15The sandbags stopped her property from
Ato be flooding
Bbeing f1ooding
C being flooded
16A situation analysis can help define the problem and make clear what additionalinformation
Ais needed
B Needed
Cneeds
17AT Ms have become very useful___they allow you to check balancesmake depositwithdraw funds and transfer money
Awhich
Bbecause
C then
18Our bank consists of many departments each of_is responsible for a particular area of business
A what
Bthat
Cwhich
19more manageable we divided the sandbags on to two pallets(板车)﹒
ATo make it
B Making it
CMake it
20One major benefit of online advertising is the immediate spread of information__bygeography or time
Athat limits
Bthat is not limited
Cwhich is limited
三阅读理解(题4分40分)
2125题根短文容判断出语句否正确正确写T错误写F答案写答题纸
Dear Sir or Madam
We have received an order for US3200000 worth of goods from Delta CoLtd1258Husten AvenueNew YorkUSAwho has given us your bank as a referenceCould youplease confirm that they have sufficient funds to cover this amount and that they have a reliablecredit rating
We would be most grateful for your assistanceand any advice you give us will be keptstrictly confidential
A stamped and addressed envelope has been included for your replyThankyou in advanceSincerely yours
John Taylor
21John Taylor’s company has received US3200000 worth of goods from Delta CoLtdF
22The letter is written to a reference bankT
23John Taylor wants to know if Delta CoLtdis trustworthy as a corporate partnerT
24The advice that the bank gives won't be kept in confidenceF
25John Taylor’s company has paid for the bank’s replyF
2630题阅读短文ABC三选项中选出正确答案答案序号写答题纸
Bob We've undertaken so many changes over the past few monthsI'd like to know how thingsare shaping up
john There have certainly been some challengesbut I'd say we're on track to hit ourtargets for the year's end
Bob Where do you think our greatest advantage lies in our competition
john We're taking advantage of the economies of scaleWe've been able to reduce ourprice pointwhich gives us the advantage over the competition in pricing
BobOurnewsupplychainhasreallybeenpushedbythemanagementWe’ re also thinking aboutexpanding this strategy to other segments of the market
johnIt's been tough on our competitionthey just can't keep upNot only thatbutour uniqueness(独二性) is finally being perceived by a wider audience
BobOur breadth really can't be beatMarketing's also been doing excellent job on gettingthat message out
johnOur sportswear line combines durability(耐久性)uniqueness and comfortat anincredibly affordable priceCan't beat that
Bob We're also taking advantage of social mediasuch as the FacebookTwitter and othersocial networking tools to get the message outIt's a new territory(领域)but we need tocontinue to hone that message
johnSocial media is an entirely new gameMarketing's brought in some consultingspecialists to help us take advantage of these new technologies
26 How is the company doing currently
A Rather badly
B Rather well
C Moderately well
27 Where does the greatest advantage lie in their competition
A New market ing schemes
B Wide range of activities
C Economies of scale
28 What quality of the company is being perceived by a wider audience
A The company' s quality
B The company' s growth
C The company' s uniqueness
29 What tool is the marketing departnent using to get their message out
A Social media
B Sportswear
C Marketing chain
30 What steps has the market ing department taken to improve their understanding of social media
A It has created a new job for socia I media
B It has consulted some consultants
C It has ignored social media
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
31 You no longer need to spend much time lining up at a bank to do your transact ions
A必花许时间银行交易排队等
B绝需花量时间银行排队办业务
C需花时间银行排队进行交易
32 0ur advertising agency will just have to come up with a theme for the advertisement by tomorrow
A明天前广告公司会索取广告题
B明天前广告公司会推出广告题
C明天前广告公司会收广告题
33 In order to succeed in businessthe following two principles of marketing should be keptin mind
A商业取成功两条营销原应该牢记心
B企业想取盈利必须牢记营销原
C取商业成功两条市场原应置脑海中
34 There inspection should be completed within a month of the arrival of the goods
A货物重新检查应货月完成
B应月货完成货物重新检查
C应完成货物重新检查月货
35 There is a difference of 5 million dollars between this year' s sales and last year' s
A里年年5百万美元销售额差价
B年年销售额5百万美元
C年年销售额相差5百万美元
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