[2022秋期版]3936国开电专科商务英语2期末体化考试
第四题阅读理解判断题库
说明：试题机组合
[短文首字母音序B]
Business Ethics
Nowadaysmore and more attention is being paid toBusiness EthicsBut what does it meanWhat is the importance of ethics in business
Business ethics is not about personalitythough a good personality is valuableEthics is the primary element and prerequisite for a successful businessNo matter what you doyou should think of business as a matter of integrityNowadaysthe slip in ethics and the absence of social responsibilityespecially integrityhave led to a crisis in businessseriously influencing social development
Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate waysMost people know the importance of business ethicsbut still some people don＇t honor themWe often hear media reports on problems in businesssuch as adding harmful materials to productsThese behaviors cause much damage to consumerswho spend money but do not get quality goodsespecially when these commodities do great harm to their healthIt is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businessesand their health suffered serious damage as a resultPeople can＇t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished
21Lack of business ethics has seriously influenced social development[答案]T
22Business is to be treated with social responsibility and integrity[答案]T
23People who don＇t honor business ethics are likely to make a profit[答案]F
24People can easily forget those bad behaviors by bad businesses[答案]F
25Recentlypeople are paying less attention to professional ethics the business world[答案]F
[短文首字母音序D]
Online Shopping
Daniel is interested in Kevin＇s new mobile phone which he＇s bought on the Internet
DanielHiKevinYou＇ve bought a new mobile phonehaven＇t youWhere did you buy it
KevinOhyesI ordered it online three days ago and it arrived yesterdayHave a lookplease
DanielIt looks wonderfulActuallyI have been thinking about online shopping for a longtimeButas you knowI＇m not quite familiar with how to do it and
KevinIt＇sa piece of cakeI＇ll show you how to do itFirst of allyou should find a good ecommerce site
DanielSuch as
KevinSuch as AmazoncomEbaycometcwhich are famous worldwideIn ChinaTao bao is the most popular one
DanielAnd then
KevinThentype the name of your desired product in the search box or select the category of the product you would likeThen compare the pricesfeatures and shipping conveniences offered from several sitesIf you have any questionyou can ask the sellersNextadd the items to your shopping cart and place the orderAfter completing electronic paymentyou just wait for the delivery o goods as requested
DanielUhI think it is timeconsuming
KevinI somewhat agree with youbut not completelyAs you knowthere is so much to choose from and it takes time to make comparisonsHoweveronline shops give us the opportunity to shop 24 7 and it＇s very convenient for you
DanielGreatMaybe from now onI should try to buy goods online
KevinWhy notGo ahead
21Daniel has been shopping online for along time[答案]F
22AmazoncomEbay and Taobao are all famous ecommerce sites all over the world[答案]F
23You can compare the pricesfeatures and shipping conveniences offered from several sites if shopping online[答案]T
24There is so much to choose from online shops so it costs our time to make comparisons[答案]T
25Kevin believes online shopping offers us more convenience[答案]T
Dear Sir or Madam
We have received an order for US3200000 worth of goods from Delta CoLtd1258Husten AvenueNew YorkUSAwho has given us your bank as a referenceCould you please confirm that they have sufficient funds to cover this amount and that they have a reliable credit rating
We would be most grateful for your assistanceand any advice you give us will be kept strictly confidential
A stamped and addressed envelope has been included for your replyThank you in advance
Sincerely yours
John Taylor
21John Taylor’s company has received US3200000 worth of goods from Delta CoLtd[答案]F
22The letter is written to a reference bank[答案]T
23John Taylor wants to know if Delta CoLtdis trustworthy as a corporate partner[答案]T
24The advice that the bank gives won＇t be kept in confidence[答案]F
25John Taylor’s company has paid for the bank’s reply[答案]F
[短文首字母音序M]
PRINCIPLES OF MARKETING
Marketing is the part of your business where money is madeIn order to succeed in businessthe following two principles of marketing should be kept in mind
Firstcustomers are the mainstay of any businessAttracting customers to a business makes the difference between succeeding and failingThereforethe business needs to direct all activities towards satisfying the customers’ needsIf customers are satisfiedthere is a chance that they will be retained for a long time and possibly permanentlyUndoubtedly they are likely to talk to other potential customers
Another principle for a business is that profitable sales volume is more important than maximum sales volumeThe profitable sales volume is the volume of sales that actually will earn a business the most profitAnd the maximum sales volume simply refers to the biggest sum of retail salesSince the aim of most businesses is to make as much profit as possiblebusinesses value profits more than the volume of salesA large volume of sales may result in a low profit marginthereforeit is important for marketers to focus on their profitable sales volume
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1In order to succeed in businessthree principles of marketing should be kept in mind[答案]F
2If customers are satisfiedthey will be likely to encourage more people to buy the products or services[答案]T
3The profitable sales volume is the volume of sales that will bring a business profit[答案]T
4The maximum sales volume refers to the biggest sum of retail sales[答案]T
5Profitable sales volume is as important as the maximum sales volume[答案]F
[短文首字母音序N]
Business Ethics
Nowadaysmore and more attention is being paid toBusiness EthicsBut what does it meanWhat is the importance of ethics in business
Business ethics is not about personalitythough a good personality is valuableEthics is the primary element and prerequisite for a successful businessNo matter what you doyou should think of business as a matter of integrityNowadaysthe slip in ethics and the absence of social responsibilityespecially integrityhave led to a crisis in businessseriously influencing social development
Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate waysMost people know the importance of business ethicsbut still some people don＇t honor themWe often hear media reports on problems in businesssuch as adding harmful materials to productsThese behaviors cause much damage to consumerswho spend money but do not get quality goodsespecially when these commodities do great harm to their healthIt is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businessesand their health suffered serious damage as a resultPeople can＇t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished
21Lack of business ethics has seriously influenced social development[答案]T
22Business is to be treated with social responsibility and integrity[答案]T
23People who don＇t honor business ethics are likely to make a profit[答案]F
24People can easily forget those bad behaviors by bad businesses[答案]F
25Recentlypeople are paying less attention to professional ethics the business world[答案]F
[短文首字母音序O]
Online Shopping
Daniel is interested in Kevin＇s new mobile phone which he＇s bought on the Internet
DanielHiKevinYou＇ve bought a new mobile phonehaven＇t youWhere did you buy it
KevinOhyesI ordered it online three days ago and it arrived yesterdayHave a lookplease
DanielIt looks wonderfulActuallyI have been thinking about online shopping for a longtimeButas you knowI＇m not quite familiar with how to do it and
KevinIt＇sa piece of cakeI＇ll show you how to do itFirst of allyou should find a good ecommerce site
DanielSuch as
KevinSuch as AmazoncomEbaycometcwhich are famous worldwideIn ChinaTao bao is the most popular one
DanielAnd then
KevinThentype the name of your desired product in the search box or select the category of the product you would likeThen compare the pricesfeatures and shipping conveniences offered from several sitesIf you have any questionyou can ask the sellersNextadd the items to your shopping cart and place the orderAfter completing electronic paymentyou just wait for the delivery o goods as requested
DanielUhI think it is timeconsuming
KevinI somewhat agree with youbut not completelyAs you knowthere is so much to choose from and it takes time to make comparisonsHoweveronline shops give us the opportunity to shop 24 7 and it＇s very convenient for you
DanielGreatMaybe from now onI should try to buy goods online
KevinWhy notGo ahead
21Daniel has been shopping online for along time[答案]F
22AmazoncomEbay and Tao bao are all famous ecommerce sites all over the world[答案]F
23You can compare the pricesfeatures and shipping conveniences offered from several sites if shopping online[答案]T
24There is so much to choose from online shops so it costs our time to make comparisons[答案]T
25Kevin believes online shopping offers us more convenience[答案]T
[短文首字母音序P]
Personal Income Tax Rate
Personal Income Tax Rate(monthly)
(Valid from Sept12011)
bracket
grading
tax rate() (TR)
simple coefficient(SC)
1
less than 1500
3
0
2
15004500
10
105
3
45009000
20
555
4
900035000
25
1005
5
3500055000
30
2755
6
5500080000
35
5505
7
Over 80000
45
13505
NoteTax(income3500)*TRSC
The above chart shows individual income tax in ChinaThe tax free threshold is 3500 RMB per monthThe tax rates are divided into 7 bracketsThe lowest rate is 3 for income between 3501 and 5000while the highest rate is 45 for income over 80000Thereforethe higher our income isthe more tax we should pay
Taxwhich can be used in public services such as educationroad constructionpublic health and so onis very important to our countryAs we all knowtax makes up a great part of our country’s revenueand the development of our country depends on it
From what has been discussed abovewe can see that it is everyone’s legal duty to pay tax because taxes contribute to the country and create benefits for everyoneThose who try to evade taxation are sure to be punishedIn shortpaying tax is our responsibility to society
DECIDE IF EACH OF THE FOLLOWING STATEMENTS IS TRUE (T) OR FALSE (F)
1The purpose of the passage is to help people know the tips how to pay less tax[答案]F
2According to the chartif a person’s monthly is 3600 yuanheshe doesn’t need to pay tax[答案]F
3How much income tax a person pays each month depends on how much hisher income is[答案]T
4The underlined word evade in the last paragraph means increase[答案]F
5Personal income taxes are included in a government’s revenue[答案]T
PRINCIPLES OF MARKETING
Marketing is the part of your business where money is madeIn order to succeed in businessthe following two principles of marketing should be kept in mind
Firstcustomers are the mainstay of any businessAttracting customers to a business makes the difference between succeeding and failingThereforethe business needs to direct all activities towards satisfying the customers’ needsIf customers are satisfiedthere is a chance that they will be retained for a long time and possibly permanentlyUndoubtedly they are likely to talk to other potential customers
Another principle for a business is that profitable sales volume is more important than maximum sales volumeThe profitable sales volume is the volume of sales that actually will earn a business the most profitAnd the maximum sales volume simply refers to the biggest sum of retail salesSince the aim of most businesses is to make as much profit as possiblebusinesses value profits more than the volume of salesA large volume of sales may result in a low profit marginthereforeit is important for marketers to focus on their profitable sales volume
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1In order to succeed in businessthree principles of marketing should be kept in mind[答案]F
2If customers are satisfiedthey will be likely to encourage more people to buy the products or services[答案]T
3The profitable sales volume is the volume of sales that will bring a business profit[答案]T
4The maximum sales volume refers to the biggest sum of retail sales[答案]T
5Profitable sales volume is as important as the maximum sales volume[答案]F
Product advertising is an important part of marketingIt aims at increasing sales by making a pro duet or service known to a wider audienceand by emphasizing its positive qualitiesA company can advertise in various waysdepending on how much it wishes to spendThere are different media for advertising including televisionradionewspapersmagazinesthe Internet and direct mailThe design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the producthow it is used and the benefits derived from its useA successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or servicebut more with the brand image and reputation a company wants to present to the general public or within an industryCorporate advertising comes in three different typesimage advertisingopinion advertising and investment advertisingImage advertising attempts to promote the importance of a companyOpinion advertising presents the impression of doing a public service by addressing the importance of a companyInvestment advertising is designed to attract potential investors
21Generallyan advertising agency is responsible for designing and organizing a product＇s advertisement[答案]T
22It is not necessary to consider the budget of an advertisement in choosing a media for advertising[答案]F
23There are only three types of media used in advertising[答案]F
24Product advertising is different from corporate advertising[答案]T
25This passage is mainly about the history of advertising[答案]F
[短文首字母音序S]
Shipping Advice
August 82016
Dear MrAnderson
I would like to inform you that the following consignment has been shippedDetails of the shipment are below
ShipperFar East Logistics CoLtd
Room 1205JIN YUAN TOWER
No168JIN SHUI ROADQINGDAO
TEL053282732189
FAX053282732190
Contact personMsLi Hua hua
VesselvoyagePacific 041P
Port of loadingQINGDAO DEPAugust 6 2016
Port of dischargeSANFRANCISCO ETAAugust 28 2016
Final destinationSEATTLEUSA
Noof packages & containers1000 CTNS lined with foamed plastic in 1×40’STD CTNR
Weight(Kilos) 32140KGS
Container NoCE500001
Seal NoST2111111
PONoTD9990
ItemAir conditionersHSU12HQAR2DB
Quantity1000 pieces
We have enclosed the commercial invoicecopy of BLpacking list and export permit for your preparation for payment and collection of goods
Yours sincerely
Lin Hanxue (Ms)
Logistics Officer
21The letter is to inform MrAnderson that his consignment has been shipped[答案]T
22The shipper of the consignment is Li Hua hua[答案]F
23The final destination of the consignment is San Francisco[答案]F
24The items in the container are air conditioners and TV sets[答案]F
25The commercial invoicecopy of BLpacking list and export permit are enclosed for preparation for payment and collection of goods[答案]T
[短文首字母音序T]
Personal Income Tax Rate
Personal Income Tax Rate(monthly)
(Valid from Sept12011)
bracket
grading
tax rate() (TR)
simple coefficient(SC)
1
less than 1500
3
0
2
15004500
10
105
3
45009000
20
555
4
900035000
25
1005
5
3500055000
30
2755
6
5500080000
35
5505
7
Over 80000
45
13505
NoteTax(income3500)*TRSC
The above chart shows individual income tax in ChinaThe tax free threshold is 3500 RMB per monthThe tax rates are divided into 7 bracketsThe lowest rate is 3 for income between 3501 and 5000while the highest rate is 45 for income over 80000Thereforethe higher our income isthe more tax we should pay
Taxwhich can be used in public services such as educationroad constructionpublic health and so onis very important to our countryAs we all knowtax makes up a great part of our country’s revenueand the development of our country depends on it
From what has been discussed abovewe can see that it is everyone’s legal duty to pay tax because taxes contribute to the country and create benefits for everyoneThose who try to evade taxation are sure to be punishedIn shortpaying tax is our responsibility to society
DECIDE IF EACH OF THE FOLLOWING STATEMENTS IS TRUE (T) OR FALSE (F)
1The purpose of the passage is to help people know the tips how to pay less tax[答案]F
2According to the chartif a person’s monthly is 3600 yuanheshe doesn’t need to pay tax[答案]F
3How much income tax a person pays each month depends on how much hisher income is[答案]T
4The underlined word evade in the last paragraph means increase[答案]F
5Personal income taxes are included in a government’s revenue[答案]T
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第四题阅读理解判断题库
说明：试题机组合
[短文首字母音序B]
Business Ethics
Nowadaysmore and more attention is being paid toBusiness EthicsBut what does it meanWhat is the importance of ethics in business
Business ethics is not about personalitythough a good personality is valuableEthics is the primary element and prerequisite for a successful businessNo matter what you doyou should think of business as a matter of integrityNowadaysthe slip in ethics and the absence of social responsibilityespecially integrityhave led to a crisis in businessseriously influencing social development
Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate waysMost people know the importance of business ethicsbut still some people don＇t honor themWe often hear media reports on problems in businesssuch as adding harmful materials to productsThese behaviors cause much damage to consumerswho spend money but do not get quality goodsespecially when these commodities do great harm to their healthIt is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businessesand their health suffered serious damage as a resultPeople can＇t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished
21Lack of business ethics has seriously influenced social development[答案]T
22Business is to be treated with social responsibility and integrity[答案]T
23People who don＇t honor business ethics are likely to make a profit[答案]F
24People can easily forget those bad behaviors by bad businesses[答案]F
25Recentlypeople are paying less attention to professional ethics the business world[答案]F
[短文首字母音序D]
Online Shopping
Daniel is interested in Kevin＇s new mobile phone which he＇s bought on the Internet
DanielHiKevinYou＇ve bought a new mobile phonehaven＇t youWhere did you buy it
KevinOhyesI ordered it online three days ago and it arrived yesterdayHave a lookplease
DanielIt looks wonderfulActuallyI have been thinking about online shopping for a longtimeButas you knowI＇m not quite familiar with how to do it and
KevinIt＇sa piece of cakeI＇ll show you how to do itFirst of allyou should find a good ecommerce site
DanielSuch as
KevinSuch as AmazoncomEbaycometcwhich are famous worldwideIn ChinaTao bao is the most popular one
DanielAnd then
KevinThentype the name of your desired product in the search box or select the category of the product you would likeThen compare the pricesfeatures and shipping conveniences offered from several sitesIf you have any questionyou can ask the sellersNextadd the items to your shopping cart and place the orderAfter completing electronic paymentyou just wait for the delivery o goods as requested
DanielUhI think it is timeconsuming
KevinI somewhat agree with youbut not completelyAs you knowthere is so much to choose from and it takes time to make comparisonsHoweveronline shops give us the opportunity to shop 24 7 and it＇s very convenient for you
DanielGreatMaybe from now onI should try to buy goods online
KevinWhy notGo ahead
21Daniel has been shopping online for along time[答案]F
22AmazoncomEbay and Taobao are all famous ecommerce sites all over the world[答案]F
23You can compare the pricesfeatures and shipping conveniences offered from several sites if shopping online[答案]T
24There is so much to choose from online shops so it costs our time to make comparisons[答案]T
25Kevin believes online shopping offers us more convenience[答案]T
Dear Sir or Madam
We have received an order for US3200000 worth of goods from Delta CoLtd1258Husten AvenueNew YorkUSAwho has given us your bank as a referenceCould you please confirm that they have sufficient funds to cover this amount and that they have a reliable credit rating
We would be most grateful for your assistanceand any advice you give us will be kept strictly confidential
A stamped and addressed envelope has been included for your replyThank you in advance
Sincerely yours
John Taylor
21John Taylor’s company has received US3200000 worth of goods from Delta CoLtd[答案]F
22The letter is written to a reference bank[答案]T
23John Taylor wants to know if Delta CoLtdis trustworthy as a corporate partner[答案]T
24The advice that the bank gives won＇t be kept in confidence[答案]F
25John Taylor’s company has paid for the bank’s reply[答案]F
[短文首字母音序M]
PRINCIPLES OF MARKETING
Marketing is the part of your business where money is madeIn order to succeed in businessthe following two principles of marketing should be kept in mind
Firstcustomers are the mainstay of any businessAttracting customers to a business makes the difference between succeeding and failingThereforethe business needs to direct all activities towards satisfying the customers’ needsIf customers are satisfiedthere is a chance that they will be retained for a long time and possibly permanentlyUndoubtedly they are likely to talk to other potential customers
Another principle for a business is that profitable sales volume is more important than maximum sales volumeThe profitable sales volume is the volume of sales that actually will earn a business the most profitAnd the maximum sales volume simply refers to the biggest sum of retail salesSince the aim of most businesses is to make as much profit as possiblebusinesses value profits more than the volume of salesA large volume of sales may result in a low profit marginthereforeit is important for marketers to focus on their profitable sales volume
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1In order to succeed in businessthree principles of marketing should be kept in mind[答案]F
2If customers are satisfiedthey will be likely to encourage more people to buy the products or services[答案]T
3The profitable sales volume is the volume of sales that will bring a business profit[答案]T
4The maximum sales volume refers to the biggest sum of retail sales[答案]T
5Profitable sales volume is as important as the maximum sales volume[答案]F
[短文首字母音序N]
Business Ethics
Nowadaysmore and more attention is being paid toBusiness EthicsBut what does it meanWhat is the importance of ethics in business
Business ethics is not about personalitythough a good personality is valuableEthics is the primary element and prerequisite for a successful businessNo matter what you doyou should think of business as a matter of integrityNowadaysthe slip in ethics and the absence of social responsibilityespecially integrityhave led to a crisis in businessseriously influencing social development
Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate waysMost people know the importance of business ethicsbut still some people don＇t honor themWe often hear media reports on problems in businesssuch as adding harmful materials to productsThese behaviors cause much damage to consumerswho spend money but do not get quality goodsespecially when these commodities do great harm to their healthIt is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businessesand their health suffered serious damage as a resultPeople can＇t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished
21Lack of business ethics has seriously influenced social development[答案]T
22Business is to be treated with social responsibility and integrity[答案]T
23People who don＇t honor business ethics are likely to make a profit[答案]F
24People can easily forget those bad behaviors by bad businesses[答案]F
25Recentlypeople are paying less attention to professional ethics the business world[答案]F
[短文首字母音序O]
Online Shopping
Daniel is interested in Kevin＇s new mobile phone which he＇s bought on the Internet
DanielHiKevinYou＇ve bought a new mobile phonehaven＇t youWhere did you buy it
KevinOhyesI ordered it online three days ago and it arrived yesterdayHave a lookplease
DanielIt looks wonderfulActuallyI have been thinking about online shopping for a longtimeButas you knowI＇m not quite familiar with how to do it and
KevinIt＇sa piece of cakeI＇ll show you how to do itFirst of allyou should find a good ecommerce site
DanielSuch as
KevinSuch as AmazoncomEbaycometcwhich are famous worldwideIn ChinaTao bao is the most popular one
DanielAnd then
KevinThentype the name of your desired product in the search box or select the category of the product you would likeThen compare the pricesfeatures and shipping conveniences offered from several sitesIf you have any questionyou can ask the sellersNextadd the items to your shopping cart and place the orderAfter completing electronic paymentyou just wait for the delivery o goods as requested
DanielUhI think it is timeconsuming
KevinI somewhat agree with youbut not completelyAs you knowthere is so much to choose from and it takes time to make comparisonsHoweveronline shops give us the opportunity to shop 24 7 and it＇s very convenient for you
DanielGreatMaybe from now onI should try to buy goods online
KevinWhy notGo ahead
21Daniel has been shopping online for along time[答案]F
22AmazoncomEbay and Tao bao are all famous ecommerce sites all over the world[答案]F
23You can compare the pricesfeatures and shipping conveniences offered from several sites if shopping online[答案]T
24There is so much to choose from online shops so it costs our time to make comparisons[答案]T
25Kevin believes online shopping offers us more convenience[答案]T
[短文首字母音序P]
Personal Income Tax Rate
Personal Income Tax Rate(monthly)
(Valid from Sept12011)
bracket
grading
tax rate() (TR)
simple coefficient(SC)
1
less than 1500
3
0
2
15004500
10
105
3
45009000
20
555
4
900035000
25
1005
5
3500055000
30
2755
6
5500080000
35
5505
7
Over 80000
45
13505
NoteTax(income3500)*TRSC
The above chart shows individual income tax in ChinaThe tax free threshold is 3500 RMB per monthThe tax rates are divided into 7 bracketsThe lowest rate is 3 for income between 3501 and 5000while the highest rate is 45 for income over 80000Thereforethe higher our income isthe more tax we should pay
Taxwhich can be used in public services such as educationroad constructionpublic health and so onis very important to our countryAs we all knowtax makes up a great part of our country’s revenueand the development of our country depends on it
From what has been discussed abovewe can see that it is everyone’s legal duty to pay tax because taxes contribute to the country and create benefits for everyoneThose who try to evade taxation are sure to be punishedIn shortpaying tax is our responsibility to society
DECIDE IF EACH OF THE FOLLOWING STATEMENTS IS TRUE (T) OR FALSE (F)
1The purpose of the passage is to help people know the tips how to pay less tax[答案]F
2According to the chartif a person’s monthly is 3600 yuanheshe doesn’t need to pay tax[答案]F
3How much income tax a person pays each month depends on how much hisher income is[答案]T
4The underlined word evade in the last paragraph means increase[答案]F
5Personal income taxes are included in a government’s revenue[答案]T
PRINCIPLES OF MARKETING
Marketing is the part of your business where money is madeIn order to succeed in businessthe following two principles of marketing should be kept in mind
Firstcustomers are the mainstay of any businessAttracting customers to a business makes the difference between succeeding and failingThereforethe business needs to direct all activities towards satisfying the customers’ needsIf customers are satisfiedthere is a chance that they will be retained for a long time and possibly permanentlyUndoubtedly they are likely to talk to other potential customers
Another principle for a business is that profitable sales volume is more important than maximum sales volumeThe profitable sales volume is the volume of sales that actually will earn a business the most profitAnd the maximum sales volume simply refers to the biggest sum of retail salesSince the aim of most businesses is to make as much profit as possiblebusinesses value profits more than the volume of salesA large volume of sales may result in a low profit marginthereforeit is important for marketers to focus on their profitable sales volume
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1In order to succeed in businessthree principles of marketing should be kept in mind[答案]F
2If customers are satisfiedthey will be likely to encourage more people to buy the products or services[答案]T
3The profitable sales volume is the volume of sales that will bring a business profit[答案]T
4The maximum sales volume refers to the biggest sum of retail sales[答案]T
5Profitable sales volume is as important as the maximum sales volume[答案]F
Product advertising is an important part of marketingIt aims at increasing sales by making a pro duet or service known to a wider audienceand by emphasizing its positive qualitiesA company can advertise in various waysdepending on how much it wishes to spendThere are different media for advertising including televisionradionewspapersmagazinesthe Internet and direct mailThe design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the producthow it is used and the benefits derived from its useA successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or servicebut more with the brand image and reputation a company wants to present to the general public or within an industryCorporate advertising comes in three different typesimage advertisingopinion advertising and investment advertisingImage advertising attempts to promote the importance of a companyOpinion advertising presents the impression of doing a public service by addressing the importance of a companyInvestment advertising is designed to attract potential investors
21Generallyan advertising agency is responsible for designing and organizing a product＇s advertisement[答案]T
22It is not necessary to consider the budget of an advertisement in choosing a media for advertising[答案]F
23There are only three types of media used in advertising[答案]F
24Product advertising is different from corporate advertising[答案]T
25This passage is mainly about the history of advertising[答案]F
[短文首字母音序S]
Shipping Advice
August 82016
Dear MrAnderson
I would like to inform you that the following consignment has been shippedDetails of the shipment are below
ShipperFar East Logistics CoLtd
Room 1205JIN YUAN TOWER
No168JIN SHUI ROADQINGDAO
TEL053282732189
FAX053282732190
Contact personMsLi Hua hua
VesselvoyagePacific 041P
Port of loadingQINGDAO DEPAugust 6 2016
Port of dischargeSANFRANCISCO ETAAugust 28 2016
Final destinationSEATTLEUSA
Noof packages & containers1000 CTNS lined with foamed plastic in 1×40’STD CTNR
Weight(Kilos) 32140KGS
Container NoCE500001
Seal NoST2111111
PONoTD9990
ItemAir conditionersHSU12HQAR2DB
Quantity1000 pieces
We have enclosed the commercial invoicecopy of BLpacking list and export permit for your preparation for payment and collection of goods
Yours sincerely
Lin Hanxue (Ms)
Logistics Officer
21The letter is to inform MrAnderson that his consignment has been shipped[答案]T
22The shipper of the consignment is Li Hua hua[答案]F
23The final destination of the consignment is San Francisco[答案]F
24The items in the container are air conditioners and TV sets[答案]F
25The commercial invoicecopy of BLpacking list and export permit are enclosed for preparation for payment and collection of goods[答案]T
[短文首字母音序T]
Personal Income Tax Rate
Personal Income Tax Rate(monthly)
(Valid from Sept12011)
bracket
grading
tax rate() (TR)
simple coefficient(SC)
1
less than 1500
3
0
2
15004500
10
105
3
45009000
20
555
4
900035000
25
1005
5
3500055000
30
2755
6
5500080000
35
5505
7
Over 80000
45
13505
NoteTax(income3500)*TRSC
The above chart shows individual income tax in ChinaThe tax free threshold is 3500 RMB per monthThe tax rates are divided into 7 bracketsThe lowest rate is 3 for income between 3501 and 5000while the highest rate is 45 for income over 80000Thereforethe higher our income isthe more tax we should pay
Taxwhich can be used in public services such as educationroad constructionpublic health and so onis very important to our countryAs we all knowtax makes up a great part of our country’s revenueand the development of our country depends on it
From what has been discussed abovewe can see that it is everyone’s legal duty to pay tax because taxes contribute to the country and create benefits for everyoneThose who try to evade taxation are sure to be punishedIn shortpaying tax is our responsibility to society
DECIDE IF EACH OF THE FOLLOWING STATEMENTS IS TRUE (T) OR FALSE (F)
1The purpose of the passage is to help people know the tips how to pay less tax[答案]F
2According to the chartif a person’s monthly is 3600 yuanheshe doesn’t need to pay tax[答案]F
3How much income tax a person pays each month depends on how much hisher income is[答案]T
4The underlined word evade in the last paragraph means increase[答案]F
5Personal income taxes are included in a government’s revenue[答案]T
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