- 1. RETAIL VM TOOLSSP10 NSW
- 2. SP10 NSW RETAIL
VM DIRECTION
- 3. ICON产品陈列在板墙上引导区强调 ICON明确的产品分区
简单的陈列手法RETAIL VM DIRECTION010203
- 4. 创建T 恤专区. 加强产品信息沟通用颜色创造冲击力.RETAIL VM DIRECTION040506
- 5. SP10 NSW Story & Concept FlowLightweight+1/1/102/1/103/1/10Amplify Footballicons231
- 6. ICONS
BEST
INNOVATION
- 7. LIGHTWEIGHT+
- 8. LIGHTWEIGHT+
- 9. AMPLIFY
FOOTBALL
- 10. AMPLIFY FOOTBALL
- 11. NATIONAL 98
- 12. TRUE COLORS
- 13. ENGLAND + JARVIS.
- 14. BRASIL + NUNCA.
- 15. SP10 NSW RETAIL
VM tools by month
- 16. FOOTBALLDIRECTED ASSORTMENTCHINA NSW only Best DoorCORE ASSORTMENT1/1 Lead StoryVM1/15 Lead StoryVMJan 2010MOMENT IN TIME ILIGHTWEIGHTJAN best
- 17. FOOTBALLDIRECTED ASSORTMENTCOREXXsku371290-010/600RMB698371289-100RMB1098376721-063RMB498CNY366255-634/531RMB518366270-010/633RMB298366269-010/531RMB398386546-010/063/439RMB598386547-063/010/821RMB498363596-405/063RMB648363465-063/010RMB398366274-531/100RMB398371222-540/010RMB148363497-010/021/405RMB448375875-010/071RMB348375874-010/611/424RMB448343445-010/540/611RMB348ICONFOOTBALLDIRECTED ASSORTMENTCOREFOOTBALLCNY343493-600/075 498363527-670/100/700 99848sku366329-609/104/602 518366353-609/104/305/506 348363558-010/100//206 448371287-010/688 698376866-010 198363534-688/541 298343494-063/010/540 398343526-025/493 348384727-100/684/719/547 348384726-100/684/379/019 298 m’s w’sCHINA NSW only Best DoorJAN best
- 18. SP10 NSW RETAIL VM TOOLSJAN best* 新年套装男女款集中在引导区陈列;
* 一月份主推LIGHTWEIGHT主题,在男子第一区板墙集中向顾客推荐;
* 建立FLEECE基础款专区:集中陈列基础款针织衫,方便顾客选购;
* 建立基础裤装区: 提供给顾客不同板型的裤子;
- 19. SP10 NSW RETAIL VM TOOLSJAN best引导区: 新年套款(男女款集中陈列)
除了模特群组的展示,在临近的单挂通上陈列容量,相关鞋类产品请结合套装礼盒陈列在CUBE上
- 20. SP10 NSW RETAIL VM TOOLSJAN best引导区: 新年套款(男女款集中陈列)
服装板墙: LIGHTWEIGHT/ICON + 基础裤装区 + FLEECE基础款专区
中岛: FLEECE基础款男子区域店铺入口
- 21. SP10 NSW RETAIL VM TOOLSJAN best服装板墙: LIGHTWEIGHT/ICON
+ 基础裤装区 + FLEECE基础款专区
中岛: FLEECE基础款 + 针织套装 + 上季货品女子区域店铺入口
- 22. SP10 NSW RETAIL VM TOOLSJAN good* 新年套装男女款集中在引导区陈列;
* 建立FLEECE基础款专区:集中陈列基础款针织衫,方便顾客选购;
* 建立基础裤装区: 提供给顾客不同板型的裤子;
- 23. SP10 NSW RETAIL VM TOOLSJAN good引导区: 新年款(男女款集中陈列)
服装墙: FLEECE基础款专区 (按照颜色分区陈列) + 基础裤装区
中岛: 上季货品男子区域店铺入口
- 24. SP10 NSW RETAIL VM TOOLSJAN good女子区域店铺入口服装墙: FLEECE基础款专区 + 基础裤装区
中岛: 针织套装
- 25. FOOTBALLDIRECTED ASSORTMENTCHINA NSW only Best DoorCORE ASSORTMENT2/1 Lead StoryVM2/15 Lead StoryVMFeb 2010MOMENT IN TIME IIN98 TRACK JACKETFEB
- 26. m’s w’sCHINA NSW only Best DoorFEB379393-015/455/540/685 RMB198 366267-010RMB498379358-010/260RMB398363474-063/306RMB398FOOTBALL371930-102/330/475RMB498XXskuCORE371658-502/670RMB498371658-100RMB498366267-531/633RMB498366285-531RMB348366285-010/358RMB348363494-010/670RMB548363494-010/092RMB448377746-010/648RMB398363341-540RMB998FOOTBALL363401-251RMB498363401-010RMB498366267-531/010RMB468371662-063/010/611RMB398363475-063/010RMB348343426-490/890RMB598343426-890RMB598366276-100RMB248366276-010RMB248FOOTBALL46sku374407-010/600/490/540 498Valentine’s Pack366334-100/605/700 198366340-100/500/700 398366349-100/605/500 298363547-688/010/541 598363554-100/688 348SEASONALFOOTBALLCORECOLOR LIS378386-533/475/770 498378012-010/005/058 398366330-600/100/500 468363550-010/206 498371282-010/063 448366350-012/607/065/507 398343521-010/540/621 298371278-541/336 498363549-334/541 698
- 27. SP10 NSW RETAIL VM TOOLSFEB best* 二月份主推N98,在引导区模特群组展示男女重点款式,并在男女区第一
区板墙用半身模特陈列;
* 情人节套装,男女款集中陈列在中岛上
* 足球主题:在服装板墙上按照产品颜色分类,陈列出巴西队和克罗地亚队;
- 28. SP10 NSW RETAIL VM TOOLSFEB best引导区: N98(男女款集中陈列)
除了模特群组的展示,可搭配ICON鞋款陈列在CUBE上
- 29. SP10 NSW RETAIL VM TOOLSFEB best引导区: N98(男女款集中陈列)
服装板墙: N98 + 巴西队 + 克罗利亚队
中岛: 情人节PACK(男女款集中) + URBAN FLEECE基础款男子区域店铺入口V-DAY PACK
- 30. SP10 NSW RETAIL VM TOOLSFEB best女子区域店铺入口服装板墙: N98 + 巴西队 + 克罗利亚队
中岛: 基础款FLEECE + 上季货品
- 31. SP10 NSW RETAIL VM TOOLSFEB good* 足球主题:在服装板墙上按照产品颜色分类,陈列出巴西队和克罗地亚队;
- 32. SP10 NSW RETAIL VM TOOLSFEB good引导区: N98(男女款集中陈列)
服装板墙: 巴西队 + 克罗利亚队
中岛: 情人节PACK(男女款集中) + URBAN FLEECE基础款男子区域店铺入口V-DAY PACK
- 33. SP10 NSW RETAIL VM TOOLSFEB good女子区域店铺入口服装板墙: 巴西队 + 克罗利亚队
中岛: 基础款FLEECE
- 34. FOOTBALLDIRECTED ASSORTMENTCHINA NSW only Best Door CORE ASSORTMENT3/1 Lead StoryVM3/15 Lead StoryVMJan 2010BRAZIL BLACKTRUE COLORSMAR
- 35. m’s w’sCHINA NSW only Best DoorMARFOOTBALL371929-090/RMB1098376722-010/100/600RMB298XXsku343486-010/344RMB248Co:LabCOREFOOTBALL365294-010/100RMB198377747-010/493RMB198343486-454/064/604RMB248376722-330298371656-405/101RMB348373984-010RMB498365292-063/100/600RMB2483663398-100/540RMB298366266-010/531RMB248365311-010RMB698365313-100RMB348365311-703RMB698376125-302RMB348387359-100RMB398379357-023/010RMB398366261-100/010/011/012RMB198363126-100/010RMB248363122-010/703RMB248363121-100/010/540RMB198363300-010/090RMB3983663398-101RMB298363492-451/063RMB298LIGHTWEIGHT/ICON43skuCOREFOOTBALL363525-100 998342541-101/065/755/604 198CO-LAB382799-101/010 698371418-010/540/670 398366337-600/010/502/303/100 248366347-010/600/305 198371424-330/621/473/114 298363553-010/688/100 398371277-541/688/010 398373356-113/099/688 698
- 36. SP10 NSW RETAIL VM TOOLSMAR best* 足球主题:True Color故事在引导区,男女子第一区板墙重点展示;
* POLO专区:建立男女子POLO专区,便于顾客选购;重点突出男子GSP,在陈列区强调展示
* TEE专区:建立男女子TEE专区,便于顾客选购;
- 37. SP10 NSW RETAIL VM TOOLSMAR best引导区: True Color(男女款集中陈列)
除了模特群组的展示,可搭配对应故事鞋款陈列在CUBE上
- 38. SP10 NSW RETAIL VM TOOLSMAR best引导区: True Color(男女款集中陈列)
服装板墙: True Color + POLO + TEE
中岛: ICON TEE + 上季货品男子区域店铺入口
- 39. SP10 NSW RETAIL VM TOOLSMAR best女子区域店铺入口服装板墙: True Color + POLO + TEE
中岛: ICON TEE + 上季货品 + 针织套装
- 40. SP10 NSW RETAIL VM TOOLSMAR good* 主推POLO,在引导区集中展示男女POLO款式;
* POLO专区:建立男女子POLO专区,便于顾客选购;
* TEE专区:建立男女子TEE专区,便于顾客选购;
- 41. SP10 NSW RETAIL VM TOOLSMAR good引导区: POLO
服装区: POLO + TEE
中岛: ICON TEE + 过季货品男子区域店铺入口
- 42. SP10 NSW RETAIL VM TOOLSMAR good女子区域店铺入口服装板墙: 短袖戴帽衫 + POLO + TEE + 中裤
中岛: ICON TEE + 过季货品
- 43. Thanks!!!RETAIL VM TOOLSSP10 NSW