「2023秋期版」国开电大本科《商务英语4》在线形考（单元自测4）试题及答案

[2023秋期版]国开电科商务英语4线形考
试题(库)答案
说明：资料整理2023年12月适国开电科学员台线形考考试
单元测4 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
―Bettywe’ll have a buffet party next SaturdayWill you join us
―_________SusanThank you
[答案]AI’d love to

―I had a really good weekend at the seaside
―___________________
[答案]BOhI’m glad to hear that

―How was your trip to LondonJane
―___________________
[答案]AOhwonderful indeed

―I am going to ask for a pay rise
―___________________
[答案]CI think you may talk to your boss


―Thanks for inviting meJohnbut I’ve already made other plans
―_________Maybe another time
[答案]COh I’m sorry to hear that

列选择题库中抽3题
Among the critiques were allegations______some franchise uses its political influence to increase its profits
[答案]Cthat



It should______that franchising is one of the means available for getting investment money without giving up control of the chain operation and building a distribution system for servicing it
[答案]Cbe recognized

Some in the market now want government_________in order to reduce costs
[答案]Aregulation

Some of the_________solutions will support these requirements better at the moment
[答案]Cproprietary

The executive team have to hold an urgent meeting_________they see the bad market feedback
[答案]Bbecause

The franchisor_________the franchisee should observe the regulations to make the business go well
[答案]Bas well as

The instruction describes completely the_________and its safety basis
[答案]Cfacility

Trademarksproprietary service marks and regulations need_________carefully
[答案]Ato be observed

We didn’t understand how difficult it was to_________such a breakfast
[答案]Bdistribute

While the other people_________and discussed the problem togetherTed ignored them
[答案]Ainteracted

第二题：完形填空(阅读理解选择判断翻译听力理解等)（50分）
列带★题库中抽中1试题
★翻译句子选择正确翻译(题10分)
1The franchisee can get more money than a direct employee because he or she has a vital interest in the business


[答案]A特许营者公司中切身利益够直属雇员赚更钱

2It is said about 4 of all businesses in the United States are franchiseeworked
[答案]C说美国商家中4特许营

3But franchisor rules are usually very strict in the US as well as in most other countries
[答案]B美国授权特许营者规数国家样非常严格

4Don’t rule out a business without learning or seeing what the daytoday will look like
[答案]C果解公司日常情况排公司

5To be honestafter many years of hard worktears and disagreementsI have made it through
[答案]A说实话年艰苦工作泪水意见分歧渡难关

★阅读理解根文补全话容(题10分)
操作提示通拉选项框选择答案
Ait doesn’t sound too complicated
BThen what about the qualifications of a franchisee
CSurewhat do you want to know
DThank you very much for all the information
Ecould you tell me how long a franchise contract will last

Ada wants to do franchise business and turns to Bill for some information about franchise business

ADAHiBillI am really interested in franchising opportunitiesWould you be able to give me some advice
BILL{1}

ADAOKfirstwhat are the qualifications that a franchisor should have

BILLGenerally speakinga franchisor should be a welldeveloped company with business resources such as a trademarktrade name and business model

ADA{2}

BILLA franchisee should have the necessary fundswork goals and employeesetc

ADAYes{3}Would you please tell me something about the franchise fees

BILLOKThe fees for the franchise are an initial fee and a usage fee

ADANow{4}



BILLIn generalit is no less than three yearsThen both the franchisor and the franchisee may talk about the conditionsand see whether the contact needs to be rewritten

ADA{5}

BILLMy pleasure
{1}[答案]C
{2}[答案]B
{3}[答案]A
{4}[答案]E
{5}[答案]D

★阅读理解根文章容判断正误(题10分)
FOUR TIPS FOR BECOMING A FRANCHISEE
If you want to become a franchiseethe tips below can help you to find the perfect opportunity
BE FOCUSD ON YOUR PREFERENCE
On the stage of decisionmakingthe bottom line isDon’t rule out a business without learning or seeing what the daytoday will look likeFor instancethink about a mom returning to the work force who knows she wants to interact with children on a daily basisAmong the hundreds of options thereshe needs to decide if she would like to be hands on as a teacher or if she would rather manage a facility that tutors children in mathDeciding between the two is easy if she considers which daytoday position she would prefer and how that will impact her other goals
BE PROACTIVE WITH YOUR RESEARCH
After you’ve determined what role you want in a franchiseit’s important to start researching different optionsPhysically visit many different franchise locations and browse the web and then determine what will be a fit in your community
Make sure the franchisor has experienceBefore signing on to a franchiseit is essential to ask the franchisor about the executive team and its past industry experienceFind out if the company leaders have had significant experience at another franchise and are now applying that knowledge successfully
READ THE FRANCHISE DISCLOSURE DOCUMENT CAREFULLY
The first thing to look at is how much a franchise would cost to purchaseMake sure you have a financial advisor who can look at that item with you and see the type of profit a franchisee can make on averageIt’s also important to take a look at the posttermination clause in the agreement to make sure that when you want to leave the businessyou know the terms well and your interests are properly protected
1Decide on a business with learning or seeing what the daytoday will look like[答案]T
2Before you’ve determined what role you want in a franchiseit’s time to start the business[答案]F
3Before signing on to a franchisethe essential job is to ask the franchisor about the executive team and its past industry experience[答案]T
4The first thing to look at is how long a franchise would take to purchase[答案]F


5To make sure that when you want to leave the businessyou have made enough money and you are satisfied with that[答案]F

★阅读理解根文章容选择正确答案(题10分)
China has the most franchises in the world but the scale of their operations is relatively smallEach system in China has an average of 43 outletscompared to more than 540 in the United StatesTogetherthere are 2600 brands in some 200000 retail marketsKFC was the most significant foreign entry in 1987 and is widespreadMany franchises are in fact jointventuresas at their forming the franchise law was not explicitFor exampleMcDonald’s is a joint venturePizza HutTGIFWallmartStarbucks followed a little laterBut total franchising is only 3 of retail tradewhich seeks foreign franchise growthThe year 2005 saw the birth of an updated franchise lawMeasures for the Administration of Commercial FranchisePrevious legislation (1997) made no specific inclusion of foreign investorsToday the franchise law is much clearer by virtue of the 2007 lawa revision of the 2005 lawThe laws are applicable if there are transactions involving a trademark combined with payments with many obligations on the franchisorThe law comprises 42 articles and eight chapters
1According to the passagethe passage mainly talks about________
[答案]Can outline of franchising in China

2KFC was the________foreign franchise to China in 1987 and is widespread
[答案]Amost profound

3Many franchises are in fact jointventuresbecause________
[答案]Aat the beginning stagefranchise law was not so clear

4Foreign franchise grows in China because of ________
[答案]Bthe small amount of retail trade

5The writer has the________attitude to franchising in China
[答案]Bpositive



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