考点分类练(七) 旨意题——文章意类
A
(2021·山东烟台模)
The paper published in May by the Journal of Marketing Research analysed purchases made from a single large European retailer and found that free shipping did encourage customers to buy more But it also increased purchases of items that historically have higher return rates such as clothing or products from lesserknown brands Thus returns also increased as a result of the promotions to the point where profits were erased
In one part of the paper during the typically fourweek periods when free shipping was offered online order volumes rose 11 But when the cost of returns was compared with the sales proceeds(收入) the authors calculated that on balance the results for the promotion periods amounted to an average of 07 loss
In one analysis that ran for two months the researchers found that the return rate for customers who bought lowrisk products—like office supplies or products from wellknown brands—averaged about 22
In another analysis the researchers attempted to better understand motivations of online shoppers by measuring their attitudes towards free shipping They found two things were happening First consumers saw free shipping as compensation for taking a risk on a product Second feelings of gratitude for having shipping costs eliminated(消) made them happy and thus more willing to make a risky purchase
ProfNeslin advises companies to look at whether their own freeshipping promotions are profitable before they launch such campaigns Also he advises companies to identify which products get returned more often than others and try to provide customers with more information about those products so they can make more informed choices
1What erased the profits according to the first paragraph
AThe risky customers
BThe European retailer
CThe returned items
DThe lesserknown brands
2What can we learn from the passage
AConsumers risked purchasing a product when free shipping came along with it
BFree shipping encouraged customers to buy products from wellknown brands
COnline order volumes rose only when free shipping was offered as compensation
DPurchases of office supplies also increased during the typically fourweek periods
3What is the passage mainly about
ALowrisk products
BReturn rates
CIncreased purchases
DFree shipping
B
(2021·湖北黄冈高三4月模拟)
An advance in electronic publishing could make the ebook you are reading seem as dated as a silent film Publishers hope to explore the growing success of ebooks by releasing versions with added soundtracks(电影原声音乐) and musical accompaniments
The noise in the first multimedia books—released in Britain—include the rain hitting a window in a Sherlock Holmes tale When the plot of a book reaches the most exciting part background scores will create tension
Supporters argue that sound effects are the next logical development for ebooks and will add excitement for younger readers Critics however will argue that the noise will ruin the simple pleasure of having the imagination stimulated by reading
Caroline Michel chief executive of the literary agency said the new generation of computerliterate readers was used to multiple sensory input She saidYoung people have split computer screens where they may be watching television and replying to an email at the same time If that’s what the market wants then we should respond to the market
Booktrack’s sound effects work by estimating the user’s reading speed Each time you turn a page the software reassesses where you have reached in the text and times the sounds to switch on accordingly If the soundtrack becomes out of sync(步) a click on any word will reset it
Some authors fear that a soundtrack could destroy the peace and quiet of libraries and ruin the pleasure of reading David Nicholls author of Our Day the bestseller now released as a film said This sounds like the opposite of reading I have enough trouble reading an ebook because I’m constantly distracted by emails
Stuart MacBride the crime writer whose novel Shatter the Bones was an ebook bestsellersells 18 of his books as electronic downloads He saidIf I’m reading I will do the noise in my head I don’t need someone to tell me what teacups clinking sounds like That would irritate me
4What do publishers expect an ebook soundtrack to do
AHelp to release an ebook as a film
BHelp readers improve reading speed
CAdd tension at a book’s exciting point
DGet readers familiar with the background
5Who is in favour of added soundtracks for ebooks
ASherlock Holmes
BCaroline Michel
CDavid Nicholls
DStuart MacBride
6What do we know about Stuart MacBride
AHe was a person who was easy to get angry
BHe knew a great deal of tea
CEightytwo percent of his books described crime
DHe imagined sounds related to the story when reading
7What’s the main idea of the passage
AOpinions about ebooks with soundtracks
BResponse to the need of the book market
CReasons for traditional ebooks becoming outdated
DSuggestions on encouraging readers’ imagination
C
(2021·湖南长郡十五校高三联考)
For most people graduation is an exciting day the celebration of years of hard work My graduation day was not
I remember that weekend two years ago Family and friends had flown in from across the country to attend the celebration But just like everyone else in my class I had watched the economy turn from bad to worse What I thought would take a week dragged into two and then four and 100 job applications later I found myself in the exact same spot as I was before And the due date to begin paying back my student loan was drawing closer
You know that feeling when you wake up in fear That feeling became a constant in my life Days felt like weeks weeks like months And the most frustrating part was no matter how much I tried I just couldn’t seem to make any progress
So what did I do to maintain my sanity(理智) I decided to write Something about putting words on a page made everything seem a little clearer—a little brighter Something about writing gave me hope And if you want something badly enough sometimes a little hope is all you need So I put my thoughts into a children’s book And then one day without any sort of writing degree or contacts in the writing world—just a lot of hard work and perseverance—I was offered a publishing contract for my first book After that things slowly began to fall into place I was offered a second book deal Then a few months later I got an interview and was hired shortly
The moral of this story is don’t give up Even if things look bleak now don’t give up If you work hard things will always get better Oftentimes all we need is the courage to overcome difficulties
8From paragraph 2 we can learn that the author probably
Awas having an exciting graduation
Bwas getting into financial difficulties
Cmissed the life in the university
Dhad just applied for the student loan
9How did the author change the frustrating situation
ABy sending applications
BBy offering contracts
CBy keeping writing
DBy publishing books
10Which of the following can replace the underlined word bleak in the last paragraph
AUnattractive BHopeless
CThrilling DPromising
11What is the passage mainly about
ASuccess belongs to the persevering
BA contented mind is a permanent feast
CA smooth sea never makes a skillful mariner
DMisfortunes tell us what fortune is
考点分类练(七) 旨意题——文章意类
语篇导读文篇说明文文章介绍项新研究发现 线零售商长期直通免费送货方式鼓励客户购买更产品 种方式会减少公司利润
1C 解析 细节理解题根第段 Thus returns also increased as a result of the promotions to the point where profits were erased 知 促销结果退货增加 直(退货)利润消失选C项
2A 解析 推理判断题根第四段 First consumers saw free shipping as compensation for taking a risk on a product 知 消费者免费送货视险购买产品补偿推断 产品免费送货时 消费者愿意险购买产品选A项
3D 解析 旨意题根第段 The paper analysed purchases made from a single large European retailer and found that free shipping did encourage customers to buy more But it also increased purchases of items that historically have higher return rates Thus returns also increased as a result of the promotions to the point where profits were erased 中信息文分析知 文讲述免费送货确实刺激消费者购买更商品 种方式会减少公司利润说 文章围绕免费送货展开描述选D项
语篇导读文篇说明文文章介绍出版商希通发行带配乐音乐伴奏版探索电子书日益成功 法
4C 解析细节理解题根第二段 When the plot of a book reaches the most exciting part background scores will create tension 知 书情节达激动心部分时 背景音乐会产生紧张感推知 出版商希电子书配乐书激动心处增加紧张感选C项
5B 解析推理判断题根第四段中Caroline Michel说 Young people have split computer screens where they may be watching television and replying to an email at the same time If that’s what the market wants then we should respond to the market 推知 Caroline Michel赞成电子书增加配乐选B项
6D 解析推理判断题根段中Stuart MacBride说 If I’m reading I will do the noise in my head I don’t need someone to tell me what teacups clinking sounds like That would irritate me 知 Stuart MacBride阅读时想象事相关声音选D项
7A 解析旨意题通读全文 尤根第三段 Supporters argue that sound effects are the next logical development for ebooks and will add excitement for younger readers 第六段 Some authors fear that a soundtrack could destroy the peace and quiet of libraries and ruin the pleasure of reading 知 文介绍带配乐电子书()法选A项
语篇导读文篇夹叙夹议文文章讲述作者毕业然历失败恐惧 放弃 终走出困境励志事
8B 解析推理判断题根第二段 What I thought would take a week dragged into two and then four and 100 job applications later I found myself in the exact same spot as I was before And the due date to begin paying back my student loan was drawing closer 知 作者毕业难找工作 学生贷款款期限日益逼推知 作者面济困难选B项
9C 解析细节理解题根第四段 So what did I do to maintain my sanity I decided to write So I put my thoughts into a children’s book 知 作者通坚持写作改变令沮丧处境选C项
10B 解析词义猜测题根段 The moral of this story is don’t give up Even if things look bleak now don’t give up 推知 够导致放弃事情者糟糕 够换bleak词应该hopeless选B项
11A 解析旨意题根作者描述历段容知 文谈 成功属坚韧拔选A项
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A
(2021·山东烟台模)
The paper published in May by the Journal of Marketing Research analysed purchases made from a single large European retailer and found that free shipping did encourage customers to buy more But it also increased purchases of items that historically have higher return rates such as clothing or products from lesserknown brands Thus returns also increased as a result of the promotions to the point where profits were erased
In one part of the paper during the typically fourweek periods when free shipping was offered online order volumes rose 11 But when the cost of returns was compared with the sales proceeds(收入) the authors calculated that on balance the results for the promotion periods amounted to an average of 07 loss
In one analysis that ran for two months the researchers found that the return rate for customers who bought lowrisk products—like office supplies or products from wellknown brands—averaged about 22
In another analysis the researchers attempted to better understand motivations of online shoppers by measuring their attitudes towards free shipping They found two things were happening First consumers saw free shipping as compensation for taking a risk on a product Second feelings of gratitude for having shipping costs eliminated(消) made them happy and thus more willing to make a risky purchase
ProfNeslin advises companies to look at whether their own freeshipping promotions are profitable before they launch such campaigns Also he advises companies to identify which products get returned more often than others and try to provide customers with more information about those products so they can make more informed choices
1What erased the profits according to the first paragraph
AThe risky customers
BThe European retailer
CThe returned items
DThe lesserknown brands
2What can we learn from the passage
AConsumers risked purchasing a product when free shipping came along with it
BFree shipping encouraged customers to buy products from wellknown brands
COnline order volumes rose only when free shipping was offered as compensation
DPurchases of office supplies also increased during the typically fourweek periods
3What is the passage mainly about
ALowrisk products
BReturn rates
CIncreased purchases
DFree shipping
B
(2021·湖北黄冈高三4月模拟)
An advance in electronic publishing could make the ebook you are reading seem as dated as a silent film Publishers hope to explore the growing success of ebooks by releasing versions with added soundtracks(电影原声音乐) and musical accompaniments
The noise in the first multimedia books—released in Britain—include the rain hitting a window in a Sherlock Holmes tale When the plot of a book reaches the most exciting part background scores will create tension
Supporters argue that sound effects are the next logical development for ebooks and will add excitement for younger readers Critics however will argue that the noise will ruin the simple pleasure of having the imagination stimulated by reading
Caroline Michel chief executive of the literary agency said the new generation of computerliterate readers was used to multiple sensory input She saidYoung people have split computer screens where they may be watching television and replying to an email at the same time If that’s what the market wants then we should respond to the market
Booktrack’s sound effects work by estimating the user’s reading speed Each time you turn a page the software reassesses where you have reached in the text and times the sounds to switch on accordingly If the soundtrack becomes out of sync(步) a click on any word will reset it
Some authors fear that a soundtrack could destroy the peace and quiet of libraries and ruin the pleasure of reading David Nicholls author of Our Day the bestseller now released as a film said This sounds like the opposite of reading I have enough trouble reading an ebook because I’m constantly distracted by emails
Stuart MacBride the crime writer whose novel Shatter the Bones was an ebook bestsellersells 18 of his books as electronic downloads He saidIf I’m reading I will do the noise in my head I don’t need someone to tell me what teacups clinking sounds like That would irritate me
4What do publishers expect an ebook soundtrack to do
AHelp to release an ebook as a film
BHelp readers improve reading speed
CAdd tension at a book’s exciting point
DGet readers familiar with the background
5Who is in favour of added soundtracks for ebooks
ASherlock Holmes
BCaroline Michel
CDavid Nicholls
DStuart MacBride
6What do we know about Stuart MacBride
AHe was a person who was easy to get angry
BHe knew a great deal of tea
CEightytwo percent of his books described crime
DHe imagined sounds related to the story when reading
7What’s the main idea of the passage
AOpinions about ebooks with soundtracks
BResponse to the need of the book market
CReasons for traditional ebooks becoming outdated
DSuggestions on encouraging readers’ imagination
C
(2021·湖南长郡十五校高三联考)
For most people graduation is an exciting day the celebration of years of hard work My graduation day was not
I remember that weekend two years ago Family and friends had flown in from across the country to attend the celebration But just like everyone else in my class I had watched the economy turn from bad to worse What I thought would take a week dragged into two and then four and 100 job applications later I found myself in the exact same spot as I was before And the due date to begin paying back my student loan was drawing closer
You know that feeling when you wake up in fear That feeling became a constant in my life Days felt like weeks weeks like months And the most frustrating part was no matter how much I tried I just couldn’t seem to make any progress
So what did I do to maintain my sanity(理智) I decided to write Something about putting words on a page made everything seem a little clearer—a little brighter Something about writing gave me hope And if you want something badly enough sometimes a little hope is all you need So I put my thoughts into a children’s book And then one day without any sort of writing degree or contacts in the writing world—just a lot of hard work and perseverance—I was offered a publishing contract for my first book After that things slowly began to fall into place I was offered a second book deal Then a few months later I got an interview and was hired shortly
The moral of this story is don’t give up Even if things look bleak now don’t give up If you work hard things will always get better Oftentimes all we need is the courage to overcome difficulties
8From paragraph 2 we can learn that the author probably
Awas having an exciting graduation
Bwas getting into financial difficulties
Cmissed the life in the university
Dhad just applied for the student loan
9How did the author change the frustrating situation
ABy sending applications
BBy offering contracts
CBy keeping writing
DBy publishing books
10Which of the following can replace the underlined word bleak in the last paragraph
AUnattractive BHopeless
CThrilling DPromising
11What is the passage mainly about
ASuccess belongs to the persevering
BA contented mind is a permanent feast
CA smooth sea never makes a skillful mariner
DMisfortunes tell us what fortune is
考点分类练(七) 旨意题——文章意类
语篇导读文篇说明文文章介绍项新研究发现 线零售商长期直通免费送货方式鼓励客户购买更产品 种方式会减少公司利润
1C 解析 细节理解题根第段 Thus returns also increased as a result of the promotions to the point where profits were erased 知 促销结果退货增加 直(退货)利润消失选C项
2A 解析 推理判断题根第四段 First consumers saw free shipping as compensation for taking a risk on a product 知 消费者免费送货视险购买产品补偿推断 产品免费送货时 消费者愿意险购买产品选A项
3D 解析 旨意题根第段 The paper analysed purchases made from a single large European retailer and found that free shipping did encourage customers to buy more But it also increased purchases of items that historically have higher return rates Thus returns also increased as a result of the promotions to the point where profits were erased 中信息文分析知 文讲述免费送货确实刺激消费者购买更商品 种方式会减少公司利润说 文章围绕免费送货展开描述选D项
语篇导读文篇说明文文章介绍出版商希通发行带配乐音乐伴奏版探索电子书日益成功 法
4C 解析细节理解题根第二段 When the plot of a book reaches the most exciting part background scores will create tension 知 书情节达激动心部分时 背景音乐会产生紧张感推知 出版商希电子书配乐书激动心处增加紧张感选C项
5B 解析推理判断题根第四段中Caroline Michel说 Young people have split computer screens where they may be watching television and replying to an email at the same time If that’s what the market wants then we should respond to the market 推知 Caroline Michel赞成电子书增加配乐选B项
6D 解析推理判断题根段中Stuart MacBride说 If I’m reading I will do the noise in my head I don’t need someone to tell me what teacups clinking sounds like That would irritate me 知 Stuart MacBride阅读时想象事相关声音选D项
7A 解析旨意题通读全文 尤根第三段 Supporters argue that sound effects are the next logical development for ebooks and will add excitement for younger readers 第六段 Some authors fear that a soundtrack could destroy the peace and quiet of libraries and ruin the pleasure of reading 知 文介绍带配乐电子书()法选A项
语篇导读文篇夹叙夹议文文章讲述作者毕业然历失败恐惧 放弃 终走出困境励志事
8B 解析推理判断题根第二段 What I thought would take a week dragged into two and then four and 100 job applications later I found myself in the exact same spot as I was before And the due date to begin paying back my student loan was drawing closer 知 作者毕业难找工作 学生贷款款期限日益逼推知 作者面济困难选B项
9C 解析细节理解题根第四段 So what did I do to maintain my sanity I decided to write So I put my thoughts into a children’s book 知 作者通坚持写作改变令沮丧处境选C项
10B 解析词义猜测题根段 The moral of this story is don’t give up Even if things look bleak now don’t give up 推知 够导致放弃事情者糟糕 够换bleak词应该hopeless选B项
11A 解析旨意题根作者描述历段容知 文谈 成功属坚韧拔选A项
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档