海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task Account Management
务 客户理
Code序号 OHSMCSA002
Objectives:At the end of this session each trainee will be qualify his her accounts
In terms of account base
目 课程结束学员够独立理客户
Standard Ensure the most account and their importance to the overall profit objectives
is identified
标准 确保明确解更数客户价值目
Resources LCD Account file forms from Delphi White board Marker
培训器材 LCD 客户档案表格白板白板笔
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
介绍
Lecture F C 1
教学式
The course should divided in two parts
课程分两部分:
Account type 客户理?
Account manage 样理客户
WFIM
中获什?
Effective and affective Easy to work
高效快速便工作
All account type be written in the flipchart (1) and showing to trainees ( refer to S&P)
客户类型事先写白板学员展示客户类型 (参标准程序)
commercial account Overseas & demostic
(商务客户境外)
travel agency 旅行社
government 政府
SPG member 仕达屋优先宾客计划会员
PICO CIM ICCA专业会议活动策划机构
5 minutes
20 minutes
Exercise
练
Lecture OHP 1
教学式
Test
测试
Summary
总结
Demonstration with LCD
运LCD展示
Exercise
练
GPSP account 全球亚洲客户
Frequent walk in guest散客
Question 提问
How can we separate the key account and potential account
区分重客户潜生意客户?
Divided trainees into several group to do discussion then critique after discussion
分组进行讨然进行评估
Answer ( OHP 1)
Key account the accounts that provide 80 of this figure and or meet the selection criteria rating
提供占销售总额80 客户较价格酒店消费
客户称重客户
Prospects accounts that are currently not buying but meet the selection criteria rating
暂时饭店没消费力较价位饭店消费客户称潜客户
Review all key points
回顾点
Break 5 minutes
Explain how do account manage
解释进行客户理?
showing to trainees and sum up the key point from the S&P
展示学员标准程序总结点
Review the main points of Account Management
复客户理点
15 minutes
5 minutes
10 minutes
10 minutes
5 minutes
Total 70 minutes
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