上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-MC-D001 Media Interview

THE ST REGIS SHANGHAI
海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲

Task 务：Media Interview 会见媒体

Code 序号： OHSMMCC001

Objectives目：At the end of this session each trainee will be able to meet with media personnel professionally and obtain relevant information about the media
培训结束时学员学会职业方式饭店会见媒体士

Standard标准： See Attached 参见附件



Resources培训器材：White Board & Mark Pen
白板马克笔

Method
培训方式
Training Steps
培训步骤
Time
时间
Lecture 讲座式












Group Discussion
组讨









1 Like Media call Media interview is also an interaction with our clients a good chance to probe ads agency and supplier＇s competency and potential to work with In the meantime it is an opportunity to conduct Customer Relationship Management and to deliver hotel and brand image
拜见媒体样饭店会见媒体客户交道程解广告商供应商资信度合作潜力良机会时实行客户关系理展现饭店品牌形象机会

2 Review what has been learned in Media Call session and ask what we need to do before Media Interview

回顾拜访媒体士部分容提问会面媒体士前应准备什？
Refer to Procedure 13
参见程序13条

3 Review Media Call session and ask what needs to be obtained after media interview
回顾拜见媒体部分提问会面应媒体士获什信息？
8 min
8 分钟









8 min
8 分钟






8 min
8 分钟


































Refer to procedure 6
参见程序第6条

4 After the interview it is the same as media call to report and send courtesy letter
会面拜见媒体样汇报发礼节信件
Refer to procedure 910
参见程序第910条

5 Summary with emphasis on customer relationship management It is essential to deal with the visitor on behalf of The St Regis Shanghai and keep a close touch with them
总结时重点放客户关系理处理访者关系注意代表着海瑞吉红塔酒店常媒体保持密切联系










































5 min
5 分钟



8 min
8 分钟














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