THE ST REGIS SHANGHAI
海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：Press Clipping 剪报
Code 序号： OHSMMCD401
Objectives目：At the end of this session each trainee will be able to fully understand
培训结束学员明白实施剪报程序
Standard标准： See Attached 参见附件
Resources培训器材：Whiteboard and Mark Pen
白板马克笔
Method
培训方式
Training Steps
培训步骤
Time
时间
Lecture
讲座式
Group Discussion
1 Explain why clipping is important
解释剪报重性
a Our department deals with media and we have to know what the media is reporting so that we can build a close tie with them
部门媒体交道部门必须明白媒体报道容建立密切联系
b Clipping is one effective way to equip us with relevant information about media
剪报效获取媒体相关消息
c The clipped information is official statement from the government and creditable industry organizations It is a major source of information for the hotel and the Sales & Marketing department The clipping information if used properly may become business leads and materialize business
剪报容政府信信息源获正式报道市场销售部饭店果剪报成带生意线索终转变成生意
d It is also an important way for us to know what our competition is doing
解竞争手动态重方式
18 min
18 分钟
15 min
组讨
Group Discussion
组讨
2 How can we obtain this information
获消息？
Give hint and explain after trainee answers
学员回答时予提示：
a Paid local newspaper to focus on local market and development
付款订购刊物 关注
区市场发展
b Free subscription to know about the regional and national updates
免费订阅刊物 解国亚太区
新消息
c Website to keep informed of latest information
互联网站 解新动态
d Foreign language publications in Business Center
商务中心外语刊物
3 What needs to be clipped
需剪辑容？
a Advertisement and press releases of St Regis Starwood and The St Regis Shanghai
b 瑞吉喜达屋海瑞吉红塔酒店广告新闻发布
c Advertisement and Press releases on competition
竞争手广告新闻发布
d News on local activities in which the hotel may be able to participate
活动新闻活动饭店够参加
e News on the statistics issued by the government
关政府发布统计数报道
f News on investment and conferences that may bring business to the hotel
关会饭店带生意投资会议报道
g News on official report of the macro economic development local national regional and global
关全国区域性全球宏观济发展报道
4 What needs to be indicated from the clipping
剪报需写明什？
a Date of the release 发布日期
b Name of the publication 刊物名 称
c Name of the Column if applicable 栏目名称
5 Go through procedures one by one (refer to procedure 18 )
15 分钟
15 min
15 分钟
12 min
12 分钟
15 min
程序全面讲解遍(参程序18条)
6 Questions 提问
a What are the source for clipping information
剪报信息源？
b How often should clipping be submitted and circulated
剪报久传阅次？
c What needs to be included in the clipping
剪报应写明什容？
7 Summary with emphasis on the sources of information
总结时重点放信息源
15 分钟
10 min
10 分钟
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《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
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海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：Press Clipping 剪报
Code 序号： OHSMMCD401
Objectives目：At the end of this session each trainee will be able to fully understand
培训结束学员明白实施剪报程序
Standard标准： See Attached 参见附件
Resources培训器材：Whiteboard and Mark Pen
白板马克笔
Method
培训方式
Training Steps
培训步骤
Time
时间
Lecture
讲座式
Group Discussion
1 Explain why clipping is important
解释剪报重性
a Our department deals with media and we have to know what the media is reporting so that we can build a close tie with them
部门媒体交道部门必须明白媒体报道容建立密切联系
b Clipping is one effective way to equip us with relevant information about media
剪报效获取媒体相关消息
c The clipped information is official statement from the government and creditable industry organizations It is a major source of information for the hotel and the Sales & Marketing department The clipping information if used properly may become business leads and materialize business
剪报容政府信信息源获正式报道市场销售部饭店果剪报成带生意线索终转变成生意
d It is also an important way for us to know what our competition is doing
解竞争手动态重方式
18 min
18 分钟
15 min
组讨
Group Discussion
组讨
2 How can we obtain this information
获消息？
Give hint and explain after trainee answers
学员回答时予提示：
a Paid local newspaper to focus on local market and development
付款订购刊物 关注
区市场发展
b Free subscription to know about the regional and national updates
免费订阅刊物 解国亚太区
新消息
c Website to keep informed of latest information
互联网站 解新动态
d Foreign language publications in Business Center
商务中心外语刊物
3 What needs to be clipped
需剪辑容？
a Advertisement and press releases of St Regis Starwood and The St Regis Shanghai
b 瑞吉喜达屋海瑞吉红塔酒店广告新闻发布
c Advertisement and Press releases on competition
竞争手广告新闻发布
d News on local activities in which the hotel may be able to participate
活动新闻活动饭店够参加
e News on the statistics issued by the government
关政府发布统计数报道
f News on investment and conferences that may bring business to the hotel
关会饭店带生意投资会议报道
g News on official report of the macro economic development local national regional and global
关全国区域性全球宏观济发展报道
4 What needs to be indicated from the clipping
剪报需写明什？
a Date of the release 发布日期
b Name of the publication 刊物名 称
c Name of the Column if applicable 栏目名称
5 Go through procedures one by one (refer to procedure 18 )
15 分钟
15 min
15 分钟
12 min
12 分钟
15 min
程序全面讲解遍(参程序18条)
6 Questions 提问
a What are the source for clipping information
剪报信息源？
b How often should clipping be submitted and circulated
剪报久传阅次？
c What needs to be included in the clipping
剪报应写明什容？
7 Summary with emphasis on the sources of information
总结时重点放信息源
15 分钟
10 min
10 分钟
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档