上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-MC-A203 Collateral Library

THE ST REGIS SHANGHAI
海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲

Task 务：Collateral library 宣传资料库

Code 序号： OHSMMCA203

Objectives目：At the end of this session each trainee will be able to code all types of collateral and maintain Collateral library professionally
课程结束学员够资料编代码专业化态度维护宣传资料库

Standard标准：1 The MarCom Coordinator will keep a full set of all hotel collateral developed by Marcom Department
公关部助理酒店新宣传资料
2 Collateral of sister properties and other hotel chains will also be stored in Collateral Library
宣传资料库应保存系统酒店集团宣传资料
3 Every hotel collateral will be coded for easy reference
种酒店宣传资料应编代码方便查找

Resources培训器材：White board with mark pen computer
白板马克笔电脑

Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
介绍
lecture
讲座式
Introduce the collateral within our hotel
介绍饭店部种宣传资料
Introduce other sister hotels collateral
介绍饭店系统饭店宣传资料
Introduce other hotels information briefly in Shanghai
介绍海区饭店基情况

20Minutes
20分钟



1 Collateral of other hotels will be stored by the following category
Local Competition
Grand Hyatt
ShangriLa
RitzCarton
Four Seasons
酒店宣传资料目录保存：
竞争手
金茂君悦酒店
浦东香格里拉酒店
波特曼丽嘉卡顿
四季酒店
Sister Property
Sheraton Great Wall Beijing
St Regis Beijing
Other Sheraton Hotels in China
Other Starwood properties
集团酒店
北京长城饭店
北京国际俱乐部饭店
海威斯汀饭店
喜达屋旗酒店
Other Hotel Chains
Other non hospitality companies
Other local F&B facilities
酒店集团
非旅游服务企业
餐饮设施
Note Access to the collateral library is subject to approval of Marketing Communications Manager and DOSM
注意：宣传资料数库需公关部理市场销售批准


Summary
总结
Review all collateral
回顾饭店宣传资料
Review the code for editing collateral
回顾样编写宣传资料代码














20Minutes
20分钟

文档香网(httpswwwxiangdangnet)户传

《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档