THE STREGIS SHANGHAI
海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：COMPETITORS SURVEY 竞争手调查
Code 序号： OHSMCSA004
Objectives目：At the end of this session each trainee will be able to
培训结束位受训者应做：
1 Know the main part of competitors survey
解竞争手调查容
2 Record the competitors information
记录竞争手调查信息
Standard标准：Refer to S&P
Resources培训器材：Handout培训资料 Flipchart白板 Example Form例表
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
介绍
Lecture
讲解
Prepare on Flip Chart
准备白板
Contents
课程
Show WIFM(objective)
表明课学容(目标)
Prologue As a Catering Sales associate we are not only
Need to know our product but also need aware the product of competitors So the objective of this session is
开场白：作宴会销售员仅需解饭店产品知识时需解竞争手产品知识天学：
The course should be divided into three parts
课程分三部份：
1 How to determine the competitor
确认竞争手
2 Select information
信息收集
3 record the information
信息记录
Divided trainees into groups to discuss which one is our competitor and what kind of information that we need 0also the way we used to record
分组讨关家酒店竞争手什样信息需解时讨前应记录方式
10min
5min
5min
45min
10min
Prepare Flip Chart
准备白板
Lecture
讲解
Discussion & Compare
讨
Summary
总结
Record the discussion result on the Flip Chart
讨结果记录白板
Show steps on prepared flipchart Explain reason for each step Ask trainees to comment and question on each step
步骤展示白板讲解步骤程中询问受训者意见提问
Discussion the steps that explained and compare with the old way that what we do it
讨讲解步骤前分组讨出结果进行
Review Key Points
重温重点
1 Ask for questions related to Competitors Survey
提问竞争手信息收集相关问题
2 Summarize critique the method to get information
总结评估收集信息方法
3 The important of Competitors Survey
竞争手信息收集重性
5min
20min
10min
10min
Total 65min
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海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：COMPETITORS SURVEY 竞争手调查
Code 序号： OHSMCSA004
Objectives目：At the end of this session each trainee will be able to
培训结束位受训者应做：
1 Know the main part of competitors survey
解竞争手调查容
2 Record the competitors information
记录竞争手调查信息
Standard标准：Refer to S&P
Resources培训器材：Handout培训资料 Flipchart白板 Example Form例表
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
介绍
Lecture
讲解
Prepare on Flip Chart
准备白板
Contents
课程
Show WIFM(objective)
表明课学容(目标)
Prologue As a Catering Sales associate we are not only
Need to know our product but also need aware the product of competitors So the objective of this session is
开场白：作宴会销售员仅需解饭店产品知识时需解竞争手产品知识天学：
The course should be divided into three parts
课程分三部份：
1 How to determine the competitor
确认竞争手
2 Select information
信息收集
3 record the information
信息记录
Divided trainees into groups to discuss which one is our competitor and what kind of information that we need 0also the way we used to record
分组讨关家酒店竞争手什样信息需解时讨前应记录方式
10min
5min
5min
45min
10min
Prepare Flip Chart
准备白板
Lecture
讲解
Discussion & Compare
讨
Summary
总结
Record the discussion result on the Flip Chart
讨结果记录白板
Show steps on prepared flipchart Explain reason for each step Ask trainees to comment and question on each step
步骤展示白板讲解步骤程中询问受训者意见提问
Discussion the steps that explained and compare with the old way that what we do it
讨讲解步骤前分组讨出结果进行
Review Key Points
重温重点
1 Ask for questions related to Competitors Survey
提问竞争手信息收集相关问题
2 Summarize critique the method to get information
总结评估收集信息方法
3 The important of Competitors Survey
竞争手信息收集重性
5min
20min
10min
10min
Total 65min
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档