SHERATON SHENYANG LIDO HOTEL
沈阳丽喜登饭店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task Brand Identity
务： 品牌致
Code序号 OHSMRMS001
Objectives：At the end of this session each trainee will be able to ensure the protection
and correct use of brand identity by sales associates
目： 课程结束学员够确保保护正确品牌
Standard：This policy will maintain the consistency and clarify of the Sheraton brand
It is the responsibility of the Director of Sales & Marketing to guard the correct use of brand
identity that is a key component to the continued momentum of the brand’s success
The brand identity graphics standard is to be applied and used to ensure consistent application
without compromise
标准： 政策保持持续喜登品牌更清楚
正确品牌确保品牌成功重元素
品牌鉴标准保持品牌前致
Resources： Whiteboard Flip Chart Sales Kit Giveaway SPG or Star Choice
Form
培训器材： 白板 翻转展示板销售资料夹礼品SPG 表格
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
Ice break
介绍
破僵局
Raise interests
提高兴趣
Music Loud and the trainer is in uniform of sales manager standing straightly and smile
声音乐训导师着销售理制服站直微笑
Selfintroduction and give a warm welcome
介绍学员表示欢迎
Question to test the trainee’s level
Does anyone know what kind of brand in Starwood Hotels and Resortse
提问学员：
谁知道仕达屋集团少酒店品牌？
Answer
Sheraton Westin The STRegis Four Points W hotel Luxury collection
Every associate must be know all the brand under Starwood Hotels and Resorts
强调：酒店名员工必须知道仕达屋酒店集团品牌酒店
10 minutes
Lecture FC
And
Buzz group
讲解集体讨
提问
Summary
总结
WIFM 中获什？
We will know all brand under the Starwood Hotels and Resorts and can get more confidence when we do sales calls or interview clients Because all the brand must be market leader in hotel industry
解仕达屋旗品牌客户见面时获更信心品牌酒店行业佼佼者
Divided trainees into several groups to discuss then critique after discussion (How can we present our brand in our service) all examples will show to trainees( SPG Giveaway Star choice sales kits etc) (FC 1)
学员分组讨然评估 展示样品
(服务中客展示品牌？)
Question
Expect hotel brand identity what other need we know as a sales person
品牌致作销售员需解什？
all answers will be prepared before this session through LCD demonstration
答案事先准备运LCD 展示
Review all key points which are listed on flip chart
回顾翻转展示板点(FC 2 )
Remarks Every associates must be take responsibility to develop our hotel brand in any time
提示： 员工时候责推广酒店品牌
10 minutes
20 minutes
10 minutes
10 minutes
Total 60 minutes
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沈阳丽喜登饭店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task Brand Identity
务： 品牌致
Code序号 OHSMRMS001
Objectives：At the end of this session each trainee will be able to ensure the protection
and correct use of brand identity by sales associates
目： 课程结束学员够确保保护正确品牌
Standard：This policy will maintain the consistency and clarify of the Sheraton brand
It is the responsibility of the Director of Sales & Marketing to guard the correct use of brand
identity that is a key component to the continued momentum of the brand’s success
The brand identity graphics standard is to be applied and used to ensure consistent application
without compromise
标准： 政策保持持续喜登品牌更清楚
正确品牌确保品牌成功重元素
品牌鉴标准保持品牌前致
Resources： Whiteboard Flip Chart Sales Kit Giveaway SPG or Star Choice
Form
培训器材： 白板 翻转展示板销售资料夹礼品SPG 表格
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
Ice break
介绍
破僵局
Raise interests
提高兴趣
Music Loud and the trainer is in uniform of sales manager standing straightly and smile
声音乐训导师着销售理制服站直微笑
Selfintroduction and give a warm welcome
介绍学员表示欢迎
Question to test the trainee’s level
Does anyone know what kind of brand in Starwood Hotels and Resortse
提问学员：
谁知道仕达屋集团少酒店品牌？
Answer
Sheraton Westin The STRegis Four Points W hotel Luxury collection
Every associate must be know all the brand under Starwood Hotels and Resorts
强调：酒店名员工必须知道仕达屋酒店集团品牌酒店
10 minutes
Lecture FC
And
Buzz group
讲解集体讨
提问
Summary
总结
WIFM 中获什？
We will know all brand under the Starwood Hotels and Resorts and can get more confidence when we do sales calls or interview clients Because all the brand must be market leader in hotel industry
解仕达屋旗品牌客户见面时获更信心品牌酒店行业佼佼者
Divided trainees into several groups to discuss then critique after discussion (How can we present our brand in our service) all examples will show to trainees( SPG Giveaway Star choice sales kits etc) (FC 1)
学员分组讨然评估 展示样品
(服务中客展示品牌？)
Question
Expect hotel brand identity what other need we know as a sales person
品牌致作销售员需解什？
all answers will be prepared before this session through LCD demonstration
答案事先准备运LCD 展示
Review all key points which are listed on flip chart
回顾翻转展示板点(FC 2 )
Remarks Every associates must be take responsibility to develop our hotel brand in any time
提示： 员工时候责推广酒店品牌
10 minutes
20 minutes
10 minutes
10 minutes
Total 60 minutes
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档