THE ST REGIS SHANGHAI
海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：Press Release 发布酒店新闻
Code 序号：OHSMMCD101
Objectives目：At the end of this session each trainee will be able to issue press releases efficiently
课程结束学员够高效发布饭店新闻
Standard标准：1 The Marketing Communications Manager will issue Press Releases on development and news about
a Brand and the Hotel
b Special promotions and seasonal products
c Hotel Appointments
d Visits of Dignitaries and Celebrities
e Events and activities that are of interest to the community and the general public
公关部理负责发布关容新闻消息：
a 集团品牌饭店
b 特促销季节性饭店产品服务
c 事命
d 贵族名榻
e 社会公众感兴趣事件活动
2 A standardized format in line with corporate Press Release format will be used for all Press Releases which carries
a Starwood boilerplate as updated from corporate office
b Hotel logo hotel address and telephone and fax number
c The name of Marketing Communications Manager and his her contact info will be indicated in every Press Release
新闻发布采集团格式致标准格式：
a 喜达屋集团总部新统声明
b 饭店标识饭店址电话传真号码
c 篇新闻发布里公关部理姓名联系方式
3 Depending on the media to which they are delivered Press Releases will be written in the language used by the publications and the media
根篇发送媒体新闻发布该媒体刊物语言书写
4 Whenever possible photographs or digital images will be used as part of a Press Release
新闻发布中相片数字图
5 Use 7 inch one in case of digital image The image file will be saved in JPEG format and up to 300 dpi and above
果相片采七寸相片数字图应存分辨率300dpi JPEG格式
6 6 If delivered electronically large size file will be compressed with WINZIP to minimize recipient inconvenience
果通电子传输较文件须WINZIP压缩减少收件者便
Resources培训器材：
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
Lecture
介绍
讲座式
Ask question for discussion
What kind of press release can be issued and what means can be used
提出问题
什样新闻发布种手段？
See the above standard 1 and 2 for answer
参见标准第1第2条
Introduce the standard format for issuing press release
介绍新闻发布标准格式
20Minutes
20分钟
Show steps one by one
演示列步骤
1 A Press Release schedule will be planned according to the issue date of publications and 2 MarCom Manager will initiate topics of Press Releases
新闻发布根出版物出版日期事先做计划公关部理动发掘新闻题材
2 After Marketing Communications Manager finishes composing the Press Releases it will be submitted to Director of Sales & Marketing and General Manager for review
公关部理撰写完新闻稿件应呈交市场销售总监总理审阅
3 Upon approval of General Manager Marketing Communications Coordinator will distribute the Press Releases according to the predetermined mailing list
总理批准公关助理负责事先定邮件列表发布发布新闻
Note Marketing Communications Manager will initiate topics of Press Releases
注意：公关部理饭店数库中生成分发新闻邮件列表
30Minutes
30分钟
Summary
总结
Review the above standard again
重新回顾述标准
10Minutes
10分钟
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海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：Press Release 发布酒店新闻
Code 序号：OHSMMCD101
Objectives目：At the end of this session each trainee will be able to issue press releases efficiently
课程结束学员够高效发布饭店新闻
Standard标准：1 The Marketing Communications Manager will issue Press Releases on development and news about
a Brand and the Hotel
b Special promotions and seasonal products
c Hotel Appointments
d Visits of Dignitaries and Celebrities
e Events and activities that are of interest to the community and the general public
公关部理负责发布关容新闻消息：
a 集团品牌饭店
b 特促销季节性饭店产品服务
c 事命
d 贵族名榻
e 社会公众感兴趣事件活动
2 A standardized format in line with corporate Press Release format will be used for all Press Releases which carries
a Starwood boilerplate as updated from corporate office
b Hotel logo hotel address and telephone and fax number
c The name of Marketing Communications Manager and his her contact info will be indicated in every Press Release
新闻发布采集团格式致标准格式：
a 喜达屋集团总部新统声明
b 饭店标识饭店址电话传真号码
c 篇新闻发布里公关部理姓名联系方式
3 Depending on the media to which they are delivered Press Releases will be written in the language used by the publications and the media
根篇发送媒体新闻发布该媒体刊物语言书写
4 Whenever possible photographs or digital images will be used as part of a Press Release
新闻发布中相片数字图
5 Use 7 inch one in case of digital image The image file will be saved in JPEG format and up to 300 dpi and above
果相片采七寸相片数字图应存分辨率300dpi JPEG格式
6 6 If delivered electronically large size file will be compressed with WINZIP to minimize recipient inconvenience
果通电子传输较文件须WINZIP压缩减少收件者便
Resources培训器材：
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
Lecture
介绍
讲座式
Ask question for discussion
What kind of press release can be issued and what means can be used
提出问题
什样新闻发布种手段？
See the above standard 1 and 2 for answer
参见标准第1第2条
Introduce the standard format for issuing press release
介绍新闻发布标准格式
20Minutes
20分钟
Show steps one by one
演示列步骤
1 A Press Release schedule will be planned according to the issue date of publications and 2 MarCom Manager will initiate topics of Press Releases
新闻发布根出版物出版日期事先做计划公关部理动发掘新闻题材
2 After Marketing Communications Manager finishes composing the Press Releases it will be submitted to Director of Sales & Marketing and General Manager for review
公关部理撰写完新闻稿件应呈交市场销售总监总理审阅
3 Upon approval of General Manager Marketing Communications Coordinator will distribute the Press Releases according to the predetermined mailing list
总理批准公关助理负责事先定邮件列表发布发布新闻
Note Marketing Communications Manager will initiate topics of Press Releases
注意：公关部理饭店数库中生成分发新闻邮件列表
30Minutes
30分钟
Summary
总结
Review the above standard again
重新回顾述标准
10Minutes
10分钟
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档