THE ST REGIS SHANGHAI
海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：Media Call 拜访媒体士
Code 序号： OHSMMCD002
Objectives目：At the end of this session each trainee will be able to fully understand how to conduct media call professionally
培训结束学员解职业化方式
Standard标准： See Attached 参见附件
Resources培训器材： Whiteboard Mark Pen
白板马克笔
Method
培训方式
Training Steps
培训步骤
Time
时间
Lecture
讲座式
Media Call is an interaction with our clients a good chance to probe ads agency and supplier＇s competency and potential to work with In the meantime it is an opportunity to conduct Customer Relationship Management and to deliver hotel and brand image
拜见媒体客户交道程解广告商供应商资信度合作潜力良机会时实行客户关系理展现饭店品牌形象机会
That is why we need to have standards as follows
必须拥定标准：
1 Appointment must be made beforehand
拜访媒体士必须事先做预约
2 MarCom Manager will be dressed in business attire or smart casual to meet the media personnel
公关部理着职业装半正式装媒体士会面
3 The MarCom Manager will be equipped with basic information of the media prior to the call
公关部理会见媒体士前须该媒体基情况解
4 A contact report will be complied to record the contents of each media call
次会见媒体士须制作
8 min
8 分钟
8 min
8 分钟
8 min
8 分钟
Group Discussion
组讨
份会面报告
5 Go through Procedures 16 讲解程序16条
6 How to obtain relevant info about the media
拜访媒体前解媒体情况？
a Obtain a copy of the publication or preview the TV for a basic idea of the media
获取份该媒体刊物预先观电
视节目
b Visit website on internet if available
果该媒体网站话互联网
查网站
c Refer to those in media circle you are familiar with
咨询媒体中熟解情况
d Review business plan and MC strategy and check if there is any possible and potential opportunities for cooperation
重新审阅饭店营计划公关
策略否潜商业合作
机会
7 Having familiarized with the media would effectively help us to build up confidence and break up the ice and to communicate with the media personnel successfully
解媒体情况会面会十分效帮助建立信心破僵局成功媒体士沟通
8 Question 提问
a How to obtain relevant info about the media
拜访媒体前解媒体情况？
b What shall we obtain from the media
会面中应媒体获什？
8 Summary with emphasis on Procedure 2 & 4
总结时重点放程序第2第4条
15 min
15 分钟
3 min
3 分钟
8 min
8 分钟
10 min
10 分钟
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海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：Media Call 拜访媒体士
Code 序号： OHSMMCD002
Objectives目：At the end of this session each trainee will be able to fully understand how to conduct media call professionally
培训结束学员解职业化方式
Standard标准： See Attached 参见附件
Resources培训器材： Whiteboard Mark Pen
白板马克笔
Method
培训方式
Training Steps
培训步骤
Time
时间
Lecture
讲座式
Media Call is an interaction with our clients a good chance to probe ads agency and supplier＇s competency and potential to work with In the meantime it is an opportunity to conduct Customer Relationship Management and to deliver hotel and brand image
拜见媒体客户交道程解广告商供应商资信度合作潜力良机会时实行客户关系理展现饭店品牌形象机会
That is why we need to have standards as follows
必须拥定标准：
1 Appointment must be made beforehand
拜访媒体士必须事先做预约
2 MarCom Manager will be dressed in business attire or smart casual to meet the media personnel
公关部理着职业装半正式装媒体士会面
3 The MarCom Manager will be equipped with basic information of the media prior to the call
公关部理会见媒体士前须该媒体基情况解
4 A contact report will be complied to record the contents of each media call
次会见媒体士须制作
8 min
8 分钟
8 min
8 分钟
8 min
8 分钟
Group Discussion
组讨
份会面报告
5 Go through Procedures 16 讲解程序16条
6 How to obtain relevant info about the media
拜访媒体前解媒体情况？
a Obtain a copy of the publication or preview the TV for a basic idea of the media
获取份该媒体刊物预先观电
视节目
b Visit website on internet if available
果该媒体网站话互联网
查网站
c Refer to those in media circle you are familiar with
咨询媒体中熟解情况
d Review business plan and MC strategy and check if there is any possible and potential opportunities for cooperation
重新审阅饭店营计划公关
策略否潜商业合作
机会
7 Having familiarized with the media would effectively help us to build up confidence and break up the ice and to communicate with the media personnel successfully
解媒体情况会面会十分效帮助建立信心破僵局成功媒体士沟通
8 Question 提问
a How to obtain relevant info about the media
拜访媒体前解媒体情况？
b What shall we obtain from the media
会面中应媒体获什？
8 Summary with emphasis on Procedure 2 & 4
总结时重点放程序第2第4条
15 min
15 分钟
3 min
3 分钟
8 min
8 分钟
10 min
10 分钟
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档